2.00 Project The 4 Ps of Marketing Marketing Mix Mobile 1. Identify one sports or entertainment marketing event.

. On an 8 x 11 piece of construction paper, draw a picture representing this event. Cut out the picture. (Ex. If the sports event is football, cut out a football field or stadium.) 2. Identify four icons related to this event that will reflect the 4 Ps of marketing. Draw and cut these icons out of construction paper. The pictures should be 5 to 7. (Ex: a football, helmet, jersey, goal, referee, coach, player, or shoes.) 3. On each of the smaller pictures, label one of the 4 Ps and give the definition of that P. On the opposite side of the picture, give an example of that P relating to the specific industry. Do this for each of the four Ps. 4. Using a single-hole punch, punch four holes in the main picture and one in each of the smaller pictures. Using string, attach the smaller icons to the larger one creating a Sports or Entertainment Marketing 4 Ps Mobile. 5. Be prepared to present your mobile to the class.

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2.00 Project THE 4 PS OF MARKETING MARKETING MIX MOBILE EVALUATION FORM

Please circle one number for each of the following competencies/indicators and place the number in the space provided to the right, then total. Evaluation Criteria Definition of 4 Ps (marketing mix) Relevant example and creativity of element of marketing mix Excellent (A) Thorough and accurate definition 25, 24 Example is creative and relevant Good (B) Definition lacks completion 23, 22 Example is relevant but lacks creativity Fair (C) Definition is vague 21, 20 Example is somewhat relevant and lacks creativity 21, 20 Project is somewhat neat but lacks organization 21, 20 Presentation is somewhat complete but organized. Tone, diction or posture needs improvement 21, 20 Poor (D/F) Definition does not match marketing mix 19 or below Example is neither relevant nor creative Score

Neatness

25, 24 Project is neat, organized and easy to read

23, 22 Project is organized but messy

19 or below Project is messy

Oral presentation: thorough and organized with good tone, diction, and posture Comments:

25, 24 Presentation is thorough and organized with good tone, diction and posture 25, 24

23, 22 Presentation is thorough but lacks organization. Tone, diction and posture are good 23, 22

19 or below Presentation is incomplete, unorganized. Tone, diction and posture need improvement 19 or below Total Score:

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