Anda di halaman 1dari 12

Creating Opportunities, Changing Lives.

Jharcraft was established with a mission to change lives through creation of new opportunities that would effectively, efficiently and positively affect the lives of a large number of people across the state. Majority of the population of the state lives below the poverty line. Cottage and household industries have the potential to become an important source of livelihood. In such a scenario Jharcraft provides them not only employment but also an opportunity to rise and grow. Jharcraft opens up new opportunities of employment by utilisation of the available resources. The organisation pays major attention that the local artisans and unprivileged section of the state get maximum benefit through Jharcraft.

About Us
Buyjharcraft.com is the online shop of Jharcraft - The Jharkhand Silk Textile & Handicraft Development Corporation Ltd. Here you will find beautifully handcrafted products from the Indian state of Jharkhand. JHARCRAFT is a government of Jharkhand undertaking. It was formed to promote the Tasar (silk) culture, Handloom, Handicraft, and to revive the unique cultural expressions of the state and its people. Sensing the potential of silk, handloom and handicraft, Department of Industries, Government of Jharkhand, took many steps for the development of this sector. In the year 2006, Jharcraft was started as an organisation to create new opportunities in rural areas with an objective to change lives throughout the state. In the first year, the organisation was engaged in organising production units of various categories and informal marketing of the merchandise. In September 2007 Jharcraft opened its first outlet in Ranchi, the capital city of the state and has now its outlets in New Delhi and Bangalore. The main objective of Jharcraft is to provide a marketing space for the merchandise manufactured by the local artisans, SHGs (Self Help Groups), & NGOs (Non-Government Organisation). The organisation also provides all possible support to them in terms of finance, raw materials, design assistance, marketing etc.

From the Director's Desk

An Incredible Journey
I remember it was on 6th Sep. 2007 when our first emporium Jharcraft was opened in Roshpa Tower, Ranchi for the sale of Tasar silk, Cotton, Handloom & Handicraft products of the state. We at Jharcraft are pretty jubilant at this glorious hour of starting our online marketing. The first two years of our going has been quite satisfying.

B tt ti

t t? i t t ti t l

t it ll t l t itt

t l i M t l li it i l l i ll lt i t

ti li

t li

i i

tt i j l t ti i ti l i

i it tit t ti ll i i t i i ti t i

it ti

i t

tt tt t t t i ltit ti t i l t t l ti i i t ll i it i i t l i ti i t l i t t i i t i l t i t t t t li i t i ll ti t t t it l it l i l ti C i it ti i t i t t l li t i

ti t ttit t tt t i i tl ttit i t t ill l l i l t t i l l t

t t

t iti i i t t

i t

i t

ill l

it

t il i t ll t

l t i

i t t

Cl t t i ll l

t t ll ti

tE ti l t i ti ill ti t i t t i t

P j tM i t t i t l

ll

K t t :1 tA

F t t 1

Notes from the Director


Writt by Dhirendra K ar M nday, 20 December 2010 18:23

Mass poverty is the greatest human tragedy of our time. It is the greatest challenge faci g to n us today. Our organization can, and will, be measured by how we respond to this human suffering, hunger and other deprivation associated with extreme poverty. We do not subscribe to the view that mass poverty will always be with us. We have the resou rces, the know how, and the expertise to relegate poverty to the pages of history. The greatest strategic potential of our state is not minerals or forests or technology it is the under nourished, under employed under educated people. Sustainable human d evelopment is the key to unlocking the rich resource of our state.

Jharcraft, a state govt. undertaking, is engaged in creating sustainable livelihood in rural areas to combat poverty and bring socio economic changes.

Our Vision
Last Updated on Monday, 12 July 2010 23:51 Written by Jharcraft Monday, 12 July 2010 23:13 The mission:
CREATING OPPORT NITIES CHANGING LIVES

Jharcraft was established with a mission to change lives through creation of new opportunities that would effectively, efficiently and positively affect the lives of a large number of people across the state. Majority of the population of the state lives below the poverty line. Cottage and household industries have the potential to become an important source of livelihood. In such a scenario Jharcraft provides them not only employment but also an opportunity to rise and grow. Jharcraft opens up new opportunities of employment by utilisation of the available resources. The organisation pays major attention that the local artisans and unprivileged section of the state get maximum benefit through Jharcraft.
JHARCRAFT: A STRONG BACKBONE OF THE JHARKHAND STATE.

With the mission of Creating Opportunities and Changing Lives, Jharcraft is viewed as the supporting unit to the state, contributing maximum to its social, economical, and cultural uplift, rise and growth. Our vision associated to the organisation focuses on the following 1) Women empowerment Women have the power to give life and Jharcraft believes that she is naturally empowered to change lives as well. Playing important roles in a family she forms a better half of the society . The golden history of the nation points to the fact that the future of the nation can not be directed towards Glory without women participation. The women employment is matter of major concern of the organisation so as to make them self dependent. Through Jharcraft each woman earns around Rs. 4000/- to Rs. 5000/- per month which enables them to look well after their family, educate their children, and contribute to the betterment of the family and society. 2) Employment Generation Our vision expands towards fulfilling cumulative dreams through creation of sustainable livelihood models based on sericulture, handloom and handicrafts. Through maximum utilisation of natural resources and labour power available in the rural areas of the state, Jharcraft aims to provide each hand its value and add to employment and income generation.

The cottage and household industries have potential to become the backbone to the state economy and can generate maximum employment with minimum cost ensuring a bright future. Jharcraft provides support to promote handicrafts, handloom & tasar silk production. Woodcrafts, Bamboo-works, Dhokra-art, Terracotta products, Lac bangles, Cotton handloom, pplique work, Zardo i work, Tasar products, and various other forms of human art, have gained new hori ons through Jharcraft. 3) Each artisan a stakeholder in the company. Jharcrafts vision does not limit to its own growth and profits but it also sees that each human effort associated to the organisation is valued. We view each of our artisans and weavers as stake-holders in the company. We see them as the owners of the organisation, and Jharcraft as an entity which stands fully for their benefits, growth and development. Implementation of various schemes, project plans and each plan of action is framed for maximum benefit of the artisans and weavers, their personal development, capacity building, trust building, financial uplift, and social rise. 4) Financial revolution. Jharcraft is a step towards creation of an era of financial revolution throughout the state. The potentials of the state have been explored by Jharcraft, the goals have been set and the path has been built to reach to development. lso, the journey to financial revolution has begun. Jharcraft focuses mainly on the upliftment of the rural areas, self help groups, and cottage and household industries to bring about a noticeable change in the financial status of the rural sector of the state contributing to whole of the economy of the state. ach woman associated to the organisation, earning Rs. 4000- 000/- per month, surely proves the changes being brought about in these remote areas. lso the rate of migration of people to other states going down ensures that the revolution would soon be very prominent and success rate would be quiet high. 5) Social Up-liftment. Jharcrafts vision also includes bringing about a positive change in the social status of the people along with their economic growth. We aim to bring about an effective change in the standard of living, as well as way of thinking of the people associated to the organisation. Jharcraft promotes trust building among people along with team spirit. ducation of children, respectful position of women in the society and family, health values, quality life style, and healthy work atmosphere for all is highly valued by Jharcraft. 6) Pooling and directing efforts towards growth. Jharcraft is an undertaking which is managed by a team of qualified and dedicated professionals. The services and efficiencies of these hardworking professionals are pooled at Jharcraft and are directed towards focused objectives and goals. The company stands with a vision to establish as an organisation which provides a healthy work place to the people associated with the organisation where they are exposed to continuous learning experiences, providing them with opportunities of self development. We focus on making it a company where people are happy to work. Jharcraft is a professionally managed organisation under the guidance of its board of directors and Managing Director. Jharcraft has an efficient professional team of accountants, financial & legal advisors, marketing managers, production and design unit which contribute to the management of the organisation.

The design unit of Jharcraft has professional designers from institutions like NIFT & NID who provide design assistance to the artisans so that they can meet the existing trends in the market, compete with the other players in the market and attract youth section of the soci ty. e There are Post Graduate diploma holders in Handloom and Sericulture appointed as CDEs (Cluster Development Executives) and Project Managers to develop the various clusters in the villages throughout the state. 7) Preservation of Natural wealth. Jharkhand state is enriched with enormous natural resources and cultural heritages. Jharcrafts vision expresses to conserve the extinguishing cultures and revive the extraordinary arts, paintings and crafts of the state. The major product of the organisation is the Tasar silk which completely requires outdoor rearing. We promote forestry and plantation of more trees. This adds to the natural resources of the state and adds to the beauty and greenery of the state. We generate employment keeping in mind the balance of nature. All the crafts are an inspiration from nature.

Our Objectives
Written by Jharcraft Monday, 12 July 2010 23:50 The Objectives of Jharcraft are:
y y y y y y y y y

Provide an adequate platform for marketing of handloom articles. Strengthen rural cottage industry. Establish Kuchai Silk in the National and Global market. Create a development fund for weavers and artisans. Protect and develop the languishing Art forms. Create job-opportunities in deep remote areas. Implement Capacity-building programs for rural artisans. Trust building among the weavers and artisans. To implement welfare schemes.

Action & Achievements


Written by Jharcraft Monday, 12 July 2010 23:55 Having taken sure and steady strides, the following actions and achievements are like milestones in Jharcraft movement.

y y

y y y y y

y y y y

y y y

State-of-the-Art Emporium JHARCRAFT opened at Roshpa Tower, Main Road, Ranchi over an area of 1800 sq. ft. This has provided the essen platform to artisans tial & weavers for showcasing & marketing their products. Management of cocoon banks at Kharsawan, Kuchai, Chaibasa & Giridih, Bengabad and Bhagaiya. Setting up Common Facility Centres for Reeling & Spinning currently 52 such Common Facility Centres are being operated by JHARCRAFT benefiting around 15 0 women (each women earning Rs.4000 -5000/- per month on an average) Procurement and marketing of yarns. Obtaining certification from Handloom Mark and Silk Mark. Organic Silk Certification has been obtained from One Cert Asia an international organisation. Implementation of Design-Development schemes for Handloom & Handicrafts is benefiting more than 4000 artisans. Survey of Silkworm Rearing farmers has been done in the area of 28 Pilot P roject Centres. More 50,000 potential farmers have been identified and groups have been formed. Base Line Survey of 21 weaving clusters is done. Implementation of 21 Cluster Development schemes covering 11000 handlooms is in process. This will create job opportunities for more than 40,000 weavers. Running Shaheed Nirmal Mahto Silk Training Institute at Bhagaiya, Godda district, since April 2007. More than 3000 weavers have been trained here. Working as Nodal agency for marketing of products of SHG/SGSY/SSGSY and rural artisans on behalf of Rural Development Department, Government of Jharkhand. We are also bringing about a noticeable change in the small household and cottage industries in the state. Extended marketing support to more than 70,000 persons. Providing services of NID and NIFT trained designers to weavers and artisans. Participated in many National and State fairs.

Our Services
Last Updated on Saturday, 28 August 2010 02:11 Written by Jharcraft Tuesday, 13 July 2010 00:00
Services provided to Artisans:
y y y y y y

Marketing platform to the artisans and weavers for the merchandise produced by them. Arranging for participation of the weavers and artisans in the various trade fairs throughout the nation. Providing for finance and raw materials to the artisans and local weavers so as to support their production. Providing design assistance to the artisans through the design unit which comprises of the professional designers from institutions like NIFT & NID. Implementation of various government schemes for the benefit of the artisans. Online payment facilities to the artisans.

y y y y

Jharcraft engages representatives of the various clusters, who supply their products to the organisation, as sales personnel in the emporium so that they can connect with the customers directly. Quality work life and good working conditions for the employees and artisans is a matter of prime concern for the organisation. Professional training and time to time evaluation of its effectiveness. Exposure visits to the various clusters for development. Jharcraft provides health insurance facilities to the artisans. A family of four gets through Government schemes free medical insurance up to Rs. 15,000/-per year. More than 1, 00,000 people are being benefited under this scheme. Forward and backward linkage for production and product development.

Services provided to Customers:


y y y y y y

Providing various handloom and handicraft items at reasonable prices to the customers. Providing quality products as the organisation is aimed to set up as a brand. Bringing the cultural values of the state under one roof. Direct order facilities to the customers as per their requirement and demand. Bulk order facilities. Dyeing and stitching facilities.

Our Outlets
RANCHI

Contact Person: Mr.Belal Ahmad, Mobile No. 9771434667 1) M/s Dulari Sons Fuels Harmu Bye Pass Road Ranchi 2) Jharcraft Roshpa Tower Main Road Ranchi Phone: 0651-2330280 3) Jharcraft Church Complex Main Road Ranchi Phone: 0651-2332651
NEW DELHI:

Contact Person: Mr.Ashwini Sahay Contact No. 9999011848

) uto Care Centre Niti Marg,Chanakyapuri New Delhi 2) 4 , ugust ranti Bhawan Bhikaji ama lace, New Delhi 3) IN Market, Dilli Haat, itampura.

Contact erson: Mr.Mukesh Gope Contact No. 96632 6692 No.47, St.John Road Near Commercial Street Bangalore 60007
MUMBA

Contact erson: Mr.Manoj Mahto Contact No. 9 20 9300 /022-26 22 69 xcel Service Station VM Road, Juhu Mumbai 4000 6
KOLKA A

Contact erson: Mr.Somnath Das Contact No. 967404 0 /033-22 22206 3, Camac Street olkata 4
PU E

Contact erson: Mr.Manoj Mahto Contact No. 9 20 9300 /020-30 2773 Rahim Service Station 9/B, li Somji Street Near Lal Dewal Campus une 4 00

BA

AL RE

T e News

Cane & Bamboo agreement & Fashion Show


Last Updated on Tuesday, 18 January 2011 13:19 Written by BJC Manager Tuesday, 18 January 2011 13:00 Cane & Bamboo agreement:An agreement was signed between Jharcraft & Cane and Bamboo Technology Centre , Guwahati on 6.1.11. The agreement aimed at creating huge Livelihood opportunity in Bamboo & Cane Sector. Since Jharkhand is rich in its Bamboo resources. Jharcraft in association with Cane and Bamboo Technology Centre is planning for 100% Value Addition of Bamboo.The agreement states the usage of Bamboo for House building .Furniture, Handicraft, Lifestyle Products, Agarbatti sticks & Charcoal (Therby ensuring 100% utilization of Bamboo). In This regard initially one Bamboo treatment plant is to be established in Mansumaria, Chakulia block East Sinhgbhoom destrict. Thereafter establishing another bamboo treatment plant at Godda district of Santhal Pargan is the next steptowards more Employment generation. Both the Organizations are all set to take up new projects inBamboo sector in Jharkhand. Seems some more good news is waiting to knock the door of Jharkhand in coming Year!!! Fashion ShowJharcraft Successfully Coordinated the Handloom Fashion Show organized by DC Handloom, Ministry of Textiles, and Govt. of India held at Gymkhana Club at Ranchi on 3rd Jan.2011.

Jhacraft Celebrates Saawan Mahotsav

Jhacraft will be celebrating Sawaan Mahotsav at the all the following locations 28th July to 16th August 2010. We invite you to come and join the celebrations!

Sl.No.

Place

Mela Venue

Phone. No.

Jharcraft Emporium, Rospa Tower, Main 9771434667 Road,Ranchi

2 3 4

Hazaribag Giridih Dhanbad(Jhariya)

Urban Haat, In fornt of Radio Station Central Libray Building Industries & Commerce Association Hall, Jara Fatak, Bank More

5 6

Bokaro Ramgarh

Hotel Hill Top, 4B/17,City Center, Sector 9771434656 IV, Bokaro Steel City Jain Dharamsala Near Chappan Bhog, 9771434670

Jamshedpur Bistupur, Main Road

8 9 10 11 12 13

Chaibasa Daltonganj (Medhinager) Deoghar Parasnath Dumka Koderma

In Fornt of Stadium Mahendra Arcade near Sevasadan Mitra School Urban Haat Jharcraft Emporium Town Hall,Tilaiya

Jharcraft Online Shop


We at Jharcraft are really excited about the opening of our new "Virtual mporium" - the www.BuyJharcraft.com online shop. We hope that with setting up of the online shop we will be able to further and beyond the reach of our retails spaces-emporiums and reach to a new wider audience - thus helping take the glory of Tussar Silk and Crafts of Jharkhand to even more people.

Ranc

Jharcraft Emporium,Church Complex , 9771434668 Ranchi, Jharcraft Emporium,HP Ptrol Pump (Opp. M.S. Dhoni s residence 9771434665

9934163576 9430708651 9905333526

9431344504

9308339454 9771434673 9431783653 9934542347 9470101114 9430142525

We encourage you to explore the website and have a look around. You will find numerous products here that you can browse with ease, see pictures and find out about prices and details. You can purchase these products online using our S CUR payment gateway with xis Bank using your credit card. We Look forward to your extended atronage on our online venture.

New Emporiums
We are delighted to announce the opening of 4 new "Jharcraft" emporiums. These are:
y y y y

M/s Dulari Sons Fuels Harmu Bye Pass Road,Ranchi Urban Haat, Hazaribagh,Near radio Station Urban Haat, Parasnath Central library building, Giridih

Featured Products Momento - Tribal Pair

Potli Zardozi

Ladies Hand Bag

Anda mungkin juga menyukai