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I. Introduction.
Definitions of technology intelligence.
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II. Goals.
Of the Technology Radar.
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III. Method.
Process Overview.
Innovation
? ?
Strategy
?
? ? !
? ? !
? !
?
CTOs and CMOs
? !
? ? ! ! of SBUs
?
? !
? ?
? ? R&D and
Product Managers
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II. Method.
Assessment.
Assessment
Technology Radar
high
2
Market impact
Potential market size
Cost savings 3
Disruptive potential
1
low
DTAG Relevance
High
high low
Technological realization complexity Medium
Low
Complexity
Implementation risk
Cost
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III. Method.
Dissemination main document.
Dissemination
End rvice
802.22 WRAN
Ne ccess
Se
rk
-Us s
AITF Protocol UMA µTCP/IP Storage
Bricks
A
Retinal
er
VoWiMAX VA Search
CR Systems Ad hoc & Mesh
Networks
Carrier-Independent LBS
Display
DRM DSRC
Profile
Embarq Web 2.0
IMS RFID-DRM
Participatory KeyStroke Recog. Place Shifting
Vis. Search Interface
RoF Media DLNA RFID Blocker
PON
Superdistribution
802.11s
802.16 IPTV High Precision. Loc.
Interactive
Explor. Table WiMAX, Wibro VoWLAN
Media RSS
$100 Laptop RSS 2.0 Trusted Computing
MIH
Mobile
Aspect-oriented
Function-
Desktop-2-Go Ajax SW Devel.
De es
Galileo
Cross
M5 Atom 1.0 DReaM
Fixed & ic
v
al
rke ce
Satellites
M a ad y
Re
IGRS
rke
High
du t
Ap sear
ct
Re
plie ch
Medium
Ba sear
Re
d
sic ch
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III. Method.
Dissemination add-ons.
Dissemination
Selected Profiles
Q In depth coverage of one specific topic from scouting to feature paper to workshop.
Feature
Definition of Focus Topic
Semantic
Infrastructure
“meaning”
Q Based on the Silicon Valley Innovation Panel, where T-Labs representatives met with industry
Service
Infrastructure
Virtualization
Utilization
Infrastructure
Innovation leaders, university professors, venture capitalists, start up companies and Silicon Valley
Panel
“source” “sink”
Delivery
visionaries, virtualization has been identified as an overarching trend and is featured in the
Infrastructure
“conduit” Innovation Panel Report.
Derived from selected business, technology, and R&D trends detailed opinion papers are
Opinion Q
created.
Papers Q Opinion papers are created by DTAG experts and reflect the view of DTAG on a certain topic.
Q The Technology Profiles are presented and discussed among the external researchers and
experts. Then the researchers reflect on the profiles and cluster these to larger underlying
Trend
Technology Profiles
Workshops
Innovation Idea Innovation Idea Innovation Idea Innovation Idea
These trends are then consolidated into key trends and further defined and shaped with
Innovation Idea Innovation Idea
“Stanford Method“
Workshop
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IV. Technological Findings.
Feature paper, opinion paper, trend workshop.
Dissemination
“You should virtualize away technology, so that you can really think about what customers want
Semantic
Infrastructure
“meaning”
rather than what technology can do.”
Service Utilization
“Virtualization” As a framework for the analysis, the impact of technology has been investigated, as well as market and social
reaction to virtualization across the three major ICT infrastructure areas – (1) delivery – comprising networks
Infrastructure Infrastructure
Virtualization
Feature
“source” “sink”
Delivery and technical platforms, (2) service – encompassing specific configurations, processes and underlying IT,
Paper
Infrastructure
“conduit”
and (3) utilization – being made up of terminal devices and user interfaces. These three ‘traditional’
components of value creation at telcos were complemented with a fourth area – semantics – an emerging
set of technologies and trends.
“Intelligent User Interfaces will become for telcos, what product design is for the manufacturing
industry.”
“Intelligent User
Today different forms of communication are defined more often by the interface that is used for establishing
Interface” the communication than by the underlying transport technology. For instance, E-Mail and Instant Messaging
both use the Internet for message transport but mainly vary in user interface. In future NGN dominated
Opinion
worlds, the major remaining form of differentiation between communication services will be the user
Papers interface. What design is for manufactured products, intelligent user interfaces will become for telco
services.
“As the communication becomes a kind of content transfer, the consumer becomes a
prosumer.”
Technology Profiles “Private Content
Communities and social software are on the rise. People always liked to show what they are doing. Now,
Goes Public”
Selection of 8 Key Trends
thanks to current technological development, they can do it on a global level nearly for free. Sharing
Innovation Idea Innovation Idea Innovation Idea Innovation Idea
Trend Workshops personal content in the web is becoming common place: your private photo album, your favourite playlist,
Clustering
of Trends
Innovation Idea Innovation Idea
Innovation Idea
“Stanford Method“
Workshop
your personal views, all in the internet. More and more people share their experiences and opinions using
“long tail content” concepts like blogs and become content producers.
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V. Value Created…
…by the Technology Radar.
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VI. Lessons learned.
By the Technology Radar introductions.
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