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Permission marketing in the news Looking at permission from different angles This weeks roundup zeroes in on different aspects of permission. What can you do to make sure your opt-in process doesnt cost you audience members? Are you maximizing the value of social media tools to build an opted in audience? When people give you permission, youre supposed to deliver value. Are you keeping up your [...] [] Permission marketing in the news Developing a winning mobile strategy This week, were featuring advice from various industry experts on how to develop a winning mobile marketing strategy. At the recent Business Marketing Associations national conference, BMA Unleash, guest speaker Seth Godin asked attendees, Do you matter to your target? Godin believes todays marketers need to be tribal leaders. To start, marketers shou []
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3. Develop a compelling service that differentiates you from competitors. Youre going to be competing head-to-head with application and content providers that already have both mindshare with your customers and strong media relationships. To attract advertising budgets your way, youll need to offer something different and better, with a measurable ROI so marketers and advertisers can easily see the added value. In addition to supporting permission- and preference-based advertising, you will need to be able to provide the kind of reach brands are looking for. Advertisers want to distribute their advertising message to a wide audience beyond local boundaries to national and international audiences. One way of accomplishing this is by working with a partner to aggregate your advertising inventory with that of other mobile operators. 4. Seek opportunities to partner with experts in the marketing and advertising field. The right partner can help you overcome any relationship gaps that may exist between you and advertisers. Ideally, the partner will help you sell your advertising inventory, so you can remain focused on your core business, while the partner looks after the day-to-day mechanics of providing a mobile advertising service.
Praekelts Jonathan McKay: Africa Leads In Participation Mobile Marketing For an in-depth look at mobile marketing opportunities in Africa, check out MobileGroove this week and Peggy Anne Salz conversation with Jonathan McKay, Creative Director at Praekelt. According to McKay, mobile is an ideal channel for approaching Africa, and people are ready and willing to opt in to engage with brands that offer them accessible, [...] []
Timing is everything
Mobile advertising offers an optimal balance of reach and effectiveness. It provides a more direct connection to consumers, simply because of the incredible proliferation of mobile devices, and because it is the most personal of all media. While this form of advertising is still in its infancy, it is expected to grow significantly over the next few years. The greatest rewards as a provider of mobile advertising will be won by those who get out in front of competitors with an effective, easy to use solution that meets the marketing and advertising industrys requirements head-on.
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