CONSUMER BEHAVIOUR

& MARKET RESEARCH

PRESENTED BY: PANKAJ PRASAD. SUBBMITTED TO: BUSINESS STANDARD LIMITED. KOLKATA. GUIDED BY: SANJAY KR. JHA (B.S. LTD.) PROF. S. ROY (MKT.)

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ACKNOWLE GE ENT
I take this opportunity to express my deep sense of gratitude to business Standard limited Kolkata. I am also very greatfull to Mr. Shouvik Ghosh (Manager-Market-Developer) for providing mean opportunity to complete my training in Businss Standard limited. sincere thanks to Mr. Debtulya Sir (Business Standard Ltd. Kolkata) for his esteemed co -operation and guide to me during the project and all those people in Business Standard who helped me directly or indirectly during my internship for their cooperation during this period. The development of this project involves the contribution and assistance of a number of people at the very start. I would like to pay homage to our respected teacher which contribute the very inspirational and intellectual guides . I give my most sincere thanks to Mr. Ajay Sir and my Chief Mentor Mr. Dipankar Saha, Who gave me the golden opportunity to work with the one of the competing financial daily of our country and marketing faculty Mrs. .Paramita Sarkar for their guidance and support throughout the Internship. Wi thout her I could not have done my project, and other faculty member who has always been a guiding, encouraging and motivating force. I am very grateful for the support of our project guide Mr. Sanjay Kr. Jha. (Business standard, Kolkata). I have done sincere effort in making this effort in making thsi project as a usefull and an intelligent task. I got firsthand information of the Newspaper industry and learned a lot like how to deal with the clients, what should be the corporate attitude of a professional, paper works and many other basic things of day today corporate life that will definitely help me when I get into the corporate world as a fresher in the near future.

Pankaj Prasad

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DECELERATION
This is to certified that the project entitled CONSUMER BEHAVIOUR & MARKET RESEARCH of financial newspaper which is undertaken at Business Standard Ltd. Kolkata and it is being submitted by Pankaj Prasad of Alchemy Leadership School, Kolkata. duration of the training period is 90 days from 25-10-2010 to 15-01-2011. This is for the purpose of partial fulfillment of the requirement for the degree of Post Graduate Diploma in Business Management (PGDBM). All data used in this project are true and valid to the best of my knowledge .

PANKAJ PRASAD MBA + PGDBM Alchemy Leadership School, Kolkata. 2009-2011

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PREFACE
The first and foremost objectives in preparing this project report is carried out the study of the consumer service and satisfaction with Business Standard Limited.

With help of project and by the topic consumer Behaviour and Market Research. My aim to explain or know by the consumer the in - depth the services and satisfaction of the Business Standard newspaper. I am confirm that the report has made the target instructing and lucid. In writing the project report. I have benefited by referring the many branch of people like corporate people, student, IT professional, charted accountant. I consider my previlage to express and respected a lot to all people.

Pankaj Prasad
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INTRODUCTION
A newspaper is a regularly scheduled publication containing news, information and advertising usually printed on relatively inexpensive. The definition of newspaper typically meets four criteria: India is one of the few countries in the world to have many business newspapers, which not only reflects the vitality and vibrancy of the media, but also the new vitality of our economy. The large readership for these business newspapers transcends from the rapidly growing corporate sector, it also illustrates the growing interest that the general public now evinces in economic matters which reflect the growing importance of business and economy in our national discourse. Publicity: Its contents are reasonably accessible to the public. Periodicity: It is published at regular intervals. Currency: Its information is up to date. Universality: It covers a range of topic. Publicity: Its contents are reasonably accessible to the public. There was a huge growth in the sales of the business newspapers for the past few years. According to the recent study by Federation of Indian Chambers of Commerce and Industry (FICCI), this growth would outperform the general economy each year till 2011.

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OBJECTIV OF THE STUDY

1) To compare the market share and sales growth of different financial dailies. 2) To find out the associations between the domain area of the reader and brands of the newspaper 3) To understand the sales and marketing processes. 4) To study and analysis the status of Business Standard in the newspaper industry. 5) To study and analysis the market penetration of Business standard and other financial dailies among the targeted segment. 6) To analyses the readership and acceptance of Business standard as a financial daily in the corporate houses and B-Schools. 7) To increase the subscription base of the Business Standard among the corporate houses and B-Schools. 8) To find out the attributes which are considered important by the customers while purchasing a business newspaper? 9) To find out the attributes which they like in Business standard newspaper. 10) To find the awareness level of business newspapers among the respondents. 11) To find out the perception of customers towards various Business newspapers they are reading.

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MEDIA AND ENTERTAINMENT

Indian media and entertainment industry stood at US$ 12.91 billion in 2009, up 1.4 percent over the previous year. The industry is slated to grow at a compounded annual growth rate (CAGR) of 13 per cent by 2014 according to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and research firm KPMG. The phenomenal exponential development witnessed in recent years in media and entertainment has made these one of the most rapidly performing sectors in our economy. The emergence of innumerable TV channels and private FM radio operators has bridged distances and taken entertainment a nd information to every nook and corners of the country. Government's liberal economic policy paved way for dynamic local entrepreneurs to spearhead this boom .

Key Drivers for Entertainment Industry

y

Economic growth of the country in general and rising disposable income levels in particular Gradually liberalising attitude of the Government Greater interface with international companies Privatisation and growth of the radio industry Advancement in technology Favourable regulatory initiatives

y y y y y

y Liberalized foreign investment regime.

Broadcasting Scenario in India

Annual growth rate for the television industry is projected to be 22% and for the radio industry, the growth rate is projected to be at the rate of 28% over the next five years. At present, there are 110 million TV households in India, out of which 70 million are cable and satellite homes and rest 40 million are served by the public broadcaster, i.e. Doordarshan (DD). Similarly, there are 132 million radio sets in the country.

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PRINT MEDIA
The regime of foreign investment in Indian entities publishing newspapers and periodicals is as follows:
Foreign investment (including FDI) up to 74% in Indian entities publishing scientific/technical and specialty magazines/periodicals/journals, where only Indian editions of foreign scientific/technical/specialty journals etc. are being published with no foreign investment (including FDI) being made, the Ministry of Informat ion and Broadcasting will give approvals on a case by case basis subject to prescribed conditions. FDI up to 26% in Indian entities publishing newspapers and periodicals dealing in news and current affairs with suitable s afeguards like verification of antecedents of foreign investor, keeping editorial and management control in the hands of resident Indians and ensuring against dispersal of Indian equity.

Recent Developments

 15

proposals for FDI in Indian entities in the news and current affairs sector have been approved. Further, permission has been given for publication of 189 Indian editions of foreign speciality, technical and scientific magazines. Permission has also been given for publication of 106 specialties, technical and scientific magazines by Indian entities, who have taken FDI.

 As a further measure of policy liberalization, Government has allowed Indian edition of foreign news magazines for facilitating wider readership at affordable prices. Also, Government has recently announced facsimile edition of international newspapers.

 Government has reviewed the print advertisement policy and brought about changes to support small and medium newspapers. As per the policy, advertisement support has been increased from 10% to 15% for small newspapers and from 30% to 35% for medium newspapers, in money terms. Minimum publication period requirement drastically reduced from 36 months to 6 months for regional languages newspapers.

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Future Outlook
 Indian Film Industry is one of the world's largest with more than 1000 movie releases and over 3 million movie goers annually.  The print media industry stood at US$ 3.85 billion and showed a moderate growth of 2 %. The industry is projected to grow at a CAGR of 9 per cent and reach around US$ 5.90 billion by 2014.

 Number of pay DTH subscribers is estimated to grow to around 28 million households by 2013.  India's demographic composition (70% below 35 years) ensures an attractive market for entertainment.

FILM INDUSTRY
Indian film industry stood at US$ 1.96 billion in 2009.The industry is projected to grow at a CAGR of 9 per cent and reach US$ 3 billion by 2014.

TELEVISION SECTOR IN INDIA

Television Industry in India has gained new momentum due to liberalization and enhanced enthusiasm shown by the broadcasters to seize a huge share of the entertainment and media industry. In 2009, television industry stood at US$ 5.65 billion registering a growth of 6.8 per cent. The industry is projected to grow at a CAGR of 15.5 and reach around US$ 11.45 billion by 2014.

RADIO SECTOR
Indian radio industry stood at US$ 171.38 million and is expected to grow at a CAGR of 16 % over 2010-14 and reach a size of US$ 360.32 million by 2014.

All media penetration as of 2010.

Here we can say that in the present scenario media has been spread widely . The share of the media below.

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Pri t i TV Medi ------------------------ 41% Cable and satellite ------------------ 16% Radi -------------------------------- 17% Internet ----------------------------- 1% Film --------------------------------- 5%

Share of media
Film Internet 5% 1% Radio 17% Cable and Satellite 16% Print Media 20%

TV Media 41%

Sour e: India in Business ITP di ision, ministr of external affairs, government of India.

INTERPRETATION
From the above inter retation we can easily say that Media and Entertainment Industry s share is divided in to six division and their shares are 5% film industry,17% shares from radio, 16% shares of cables and satellite, 20% of shares has taken by print media, and the major portion of share of Media and Entertainment is covered by TV media.

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VALUE CHAIN OF BUSINESS STANDARD

In the Business Standard, there are various people and department involved in assembling the correct information and making it reach the consumer in the form of a newspaper. Hence all the departments are interlinked and proper co-ordination is must in the newspaper industry. This helped me in getting a better understanding of teamwork, and the importance of very second, because newspaper are published daily and a delay of single second or a minute can lead to a blunder.

SCHEDULING
This department is in charge of making space and deciding the actual spot for all the news and the advertisements. There are various factors at work here, hence the scheduling team has to do a proper job in order to ensur e a proper balance between the news items and advertisement.

TECHNICAL SUPPORT:
This department act as a support to all the other department. Essentially the technical support technical support team is required to look after the issues and problems related to it.

EDITORIAL
This team takes up the role of deciding which news appears and which should not.

ADVERTISING
There venue generation for the company is done through advertising. This department contacts to all the co rporate and convinces them to sponsor copy or give advertisements in the newspaper .

PRODUCTION
If the good matter available, many advertisements, effective production team can hamper the quality and the outlook in the minds of the consumer. The production team is responsible for the printing and packaging process of the newspaper after it has been designed.
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CIRCULATION
This department helps the consumer obtain the newspaper every morning. This function of the department is to start the distribution chain of the newspaper after the production is done with. Business Standard is a serious, respected, top-notch, non-frivolous, Business daily, which is founded on the editorial principle of integrity, accuracy and trust. Growing rapidly & consistently, Business Standard is circulated in more than 1000 cities across the country reaffirming the widespread apple of the paper. It is regarded as India s most credible and the second largest business daily.

EXECUTIVE SUMMERY
This report analysis CONSUMER BEHAVIOUR and MARKRT RESEARCH the method of customer detailed with help of questionnaire to gauge the consumer response. The findings from the data collected so far, bring forth a positive image for the Business Standard. This also helps me conclude that there is a potential market for the newspaper to tap. Overall my 90 days at Business Standard were a project training expensive where I have lerant many things. My work at Business Standard was of that hard core selling along with the market surv ey. It tested our capability to communicate effectively and converted the non -user to user. I personally went to many MNC s many big firms. I overcome my fear. I become confident while interacting. I learn how to convey my opinion to others without dominating them. I learn many more things like patients to accept rejection to try harder and harder until I successed, etc. Most important I learn how to keep ownself calm at the time of rejection, hypertension and under heavy work load.

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LIMITATION DURING THE MRARKET RESARCH

The main shortcoming of the project was that the generalizations have been made based on a restricted sample of 90 respondents. Because of a small sample size consisting of Kolkata consumers only it might happen that introducing new strategy for Business Standard cannot be completely applicable throughout the country. Area of the project is limited to West Bengal only so the conclusion may be biased. The collection of primary data is comparatively difficult and sometimes the question of non-response arises because the people may not like to disclose the information. Respondents to whom we questioned about the product did not take the survey seriously and answered the questions just for the sake of answering.

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BUSINESS STANDARD: COMPANY PROFILE

Business Standard: A standard paper for the business class, Know More No Less is what we always belief in at business standard.

It is India s most respected newspaper. It has emerged as the most credible financial daily of the country which provides information that creates wealth and enriches lives. Enjoying its position has the second largest circulated financial daily of the country. It has traditionally been as essential reference document on Indian economy, business and finance. Business Standard has always positioned itself as a serious, respected, top-notch, non-frivolous, business daily, which is founded on the editorial principles of integrity, accuracy and trust.

HISTORY
Business Standard was incorporated on 15December, 1975 under the name of Desh Publication Pvt. Ltd. This was changed to Business Standard Ltd. on 23rd November 1995. It established in Kolkata by the Ananda Publisher Group. It was then bought by Mu mbai-based financial investors led by the Kotak Mahindra Bank, after which began a phase of rapid expansion with the launch of new editions. Apart from a business newspaper, Business Standard publishes several periodicals, including BS Motoring, Indian Management, Asian Management Review, a quarterly publication. The upper middle and rich market in India places Business Standard next to The Economic Times in total readership.
Source: ACNielsen s Survey.

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SHAREHOLDERS OF BUSINESS STANDARD

The Financial Times of London has taken as equity stake in Business Standard Ltd. This collaboration helps Business Standard to get quick access to the recent financial news across the globe. It also helps in promoting information about Indian economy & business globally.

MAJOR SHAREHOLDERS OF BUSINESS STANDARD

Kotak Mahindra Group- 53.00%. Great Eastern Shipping Corporation- 27.76%. Financial Times of London-14.85%. Others-4.39%.

S are
60% 50% 40% 30% 20% 0% 0%

l er

BS

Shar h lder f BS

Kotak Mahindra Group

Great Estern Shipping Corporation

Financial Times of London

Other

IMPORTANT FIGURES READERSHIP OF BUSINESS STANDARD

B siness S andard is India s sec nd larges and fas es growing news aper having growth rate of 300% in past four years It has a readership over a quarter million Its readership profile encompasses the brightest and the best from
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India s business and finance communities, readers come from varied occupations in the field of business, finance, government, policy makers and academics, stock brokers, decision makers, researchers and students and observers of the Indian Economy.

ATTRACTION
Rich with informative supplements, a vibrant section on personal finance, banking, careers and technology, travel, books reviews and reviews of arts and cultures are the major attractive sections. It is the most reliable and affordable business newspaper available in Gujarat at Rs. 3/ - on weekdays and Rs. 6/- for the weekend edition (Saturday & Sunday).

ECONOMICS OF PUBLICATION HOUSE

A newspaper cost is Rs. 15-17 to the publication house at Business Standard. The cost is covered from the advertisements that they receive, which is the work of the space marketing department i.e. collecting advertisements for the dailies. Corporate advertise in only those newspapers where there is a considerable audience and a large network of circulation. Therefore it is imperative for the publication house to create a class of readership for the publication in order to attract the advertisers as well corporate and also build a strong brand image .

Positioning Statement of Business Standard -When youre sure:

To succeed in a competitive environment, one re uires a strategy. To manage the distribution channel properly is not the only that the market development department has to perform. The department has to take care for the necessary steps re uired to tape the opportunities prevailing in the market. Hence the tagline, When you re sure was decided to be associated by the publication house with the Brand of Business Standard. The tagline infuses a certain amount of confidence amongst the consumers.

MISSION
This mission is to expend the market share of Business Standard amongst the potential market present in the Indian economy and also to ensure make the publication best in the country .
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VISION
To stand at a respectful position in this marathon and keep us with the pace of the changing need of our valuable reader. To win more and more reader. An addition of being baked up by a strong product, company need to deliver.

BUSINESS ETHICS
Business Standard is neutral and most credible financial newspaper.

Business Standard is discipline of collecting analyzing, verifying and presenting information regarding current events, trend, issue and people.

ACHIEVEMENTS
Business Standard is one of the only Newspapers in India to have a foreign collaboration, (Financial Times Group, London) which helps with the International News Coverage. Business Standard also has an annual series of awards to felicitate outstanding leadership in the corporate world. Content tie up with NDTV, a leading Media product in the Country. ABC approved.

AUDIT BUREAU CIRCULATION

The ABC is a non-profit, self discipline, voluntary organization consisting of publishers, advertisers and advertising agencies. It has done pioneering work in developing systems to verify the circulation data published by those newspaper and periodicals, which have earned the right to display its emblem. Facts and figures which are checked and certified by an independent body are a very important tool in the hands of the advertising business community.

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WHAT INFORMATION DOES AN AUDIT REPORT PROVIDE?

*A total average of distribution is provided . *Market coverage *Public access *Distribution by issue *Geographic distribution *One day distribution *Other details: The explanatory paragraph provides supplemental information and disclosures and includes an explanation of audit methodology. An advertiser would like to know the fact and figures before investing his money in advertising. An advertiser ought to know how many people buy a publication and in which area. The ABC gives all these vital facts every six months i.e. January to June and July to December. The ABC figures are not the outcome of opinions or guesswork but they are the result of rigid, in-depth and impartial audits of paid circulation of member publications by independent and leading firms of Chartered Accountants working in accordance with the rules procedures prescribed by the bureau.

WHAT IS ABC? HOW IT IS WORKING?

ABC: The main function of ABC is to evolve, lay down a standard and uniform procedure by which a member publisher shall compute its net paid sales. The circulation figure so arrived at is checked and certified by a firm of Chartered Accountants which are approved by the Bureau. The Bureau issues ABC certificates every six months to those publishers whose circulation figures confirm to the rules and regulations as set out by the Bureau. From a modest beginning it has grown to remarkable proportions. ABC's membership today includes 411 Publishers of national and
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regional importance, 151 Advertising Agencies, 51 Advertisers & 20 New Agencies and Associations connected with print media and advertising. It covers most of the major towns in India. Facts and figures which are checked and certified by an independent body are a very important tool in the hands of the advertising business community. The details of ABC certified circulation figures are available online to all members of the Bureau at no extra cost. An Advertiser would like to know the facts and figures before investing his money in advertising. An Advertiser ought to know how many people buy a publication and in which area. The ABC gives all these vital facts every six months. The ABC figures are not the outcome of opinions, claims or guesswork, but they are the result of rigid, in-depth and impartial audits of paid circulations of member publications by independent and leading firms of Chartered Accountants working in accordance with the rules / procedures prescribed by the Bureau. The Policy formation body of the Bureau is the Council of Management consisting of elected representatives from publishers advertisers and advertising agency members of the Bureau. To assist the Council of

Management an Executive Committee is appointed by the Council, to guide and oversee the day-to-day working of the Bureau. The Executive Committee consists of Publishers, Advertisers and Advertising Agency Members of the Council. The Council of Management and the Executive Committee meets regularly as ofte n as required. The Chairman is elected annually by the council of management. Few important issues to take care as per ABC certification: Trade terms to agents on subscription copies should not exceed .

In case of dailies-40% of the subscription price.

In case of weeklies-45% of the subscription price.

Publishers have to maintain the full record of subscribers with their address, name and signature.

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BUSINESS STANDARD: EDITORIAL QUALITY

Business Standard boasts of some of the best economic journalists and counts contributions from internationally acclaimed columnists. The Editorial team is lead by Dr. Sanjaya Baru, former media advisor to the prime minister. Mr.T.N.Ninan continues to be chairman. Mr.A.K.Bhattacharya, Group Managing Editor is a former editor of The Pioneer and associate editor of Economic Times. The other great columnist are: Shankar Acharay. Deepak Lal. Jagdish Bhagwati.

Regular Columnists include many Reputed Names such as:

Pranab Bardhan Surjit Bhalla Bimal jalan Nitin Desai Gurucharan Das IndiraRajaraman Ajit Ranade

Professor of economics at university of California Chairman, Oxus Investments Economics, Politics & Cricket Ex- Gov RBI. Ex UN under secretary General Author Member of Finance Commission Aditya Birla group chief economist

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BUSINESS STANDARD BEST PAN INDIA COVERAGE

(Sources ABC Jul Dec, 2009.)

These are those top 12 place where the newspaper were published. And the one upcoming place is come to join this above publication house SR NO. 1 2 3 4 5 6 7 8 9 10 11 12 13
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Publication house Chandigarh Delhi Lucknow Ahmedabad Mumbai Kolkata Pune Bhubneshwar Hyderabad Banglore Chennai Kochi Patna (upcoming)

CONTENT OF BUSINESS STANDARD

CONTENT International News Infrastructure Lifestyle, Luxury & Gizmos Company laws, Tax laws, etc Marketing, Customer activation, Advertising Marketing Education & Training AvenuesInitiatives by B-Schools SME Business IT, Telecom & Entertainment Automobile & Ancillary Segment Brand Strategies News on the digital world EDITORIAL PROPERTY International Business Infrastructure Business Life Business Law The Strategist Business Education FREQUENCY Daily Daily Appears Every Wednesday & Friday Every Monday Every Monday Every Monday

SME World ICE World BS Motoring Brand World Digital Consumer

Every Tuesday Every Thursday Every Saturday Every Monday & Thursday Every Monday

Businsss Standard is published Monday to Sturday in all location. On Sunday, the paper is published from Mumbai, Delhi, Kolkata & Banglor. Extensive coverage of the markets has been BS fort and is eagerly consumed by investor, -big and small. To creat to need of the retail investor, special focus has been provided in the form of excentive coverage on personal finance and a dedicated page on investing .

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Detail content of Business Standard

Pg No. 1 2 Mon
Cover Page Companies

Tue
Cover Page Companies

wed
Cover Page Companies

Thu
Cover Page Companies

Fri
Cover Page Companies

Sat
Cover Page Companies

Sun
Cover Page Economy & Policy

Companies

Companies

Companies

Advert isement

Companies

Companies

Companies

Accent East

Companies

Companies

Companies

Companies

Companies

Companies

Politics & Public Affairs

Advert isement

Economy

Economy

Advert isement

Economy

Markets.

Economy

Internatio nal

International

International

International

International

Financial Reports.

Economy

Advert isement

Accent East

Accent East

Accent East

Accent East

Financial Reports.

Financial Reports.

Financial Reports.

Financial Reports.

Issues & Insights.

Digital World

Financial Reports.

Your Money

Advert Isement

Financial Reports.

Financial Reports.

Opinion

Economy

Financial Reports.

Your Money

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CONT.......
Pg No. 10 11 Mon Tue wed
Issues & Insights. Opinion

Thu
Brand World Take Two

Fri
Issues & Insights. Opinion

Sat
Issues & Insights. Opinion

Sun
Your money Inter National

Digital Issues & Consumer Insights. Financial Reports Opinion

12

Issues & Insights

SME World

Business Life

Last Page

Adver tisement

Financial Reports

Time Out

13

Opinion

Take Two

Take Two

Money & Markets

Take Two

Infrastructur Time Out e

14

Brand World

Last Page

Last Page

The Smart Investor

Last Page

Last Page.

Democrac y At Work

15

Business Education

Money & Markets

Money & Markets

Personal Finance

Money & Markets

Weekend

Opinion

16

Last Page

The smart The Smart Investor Investor

Finance

The Smart Investor

People

Last Page.

17

Markets

Personal Finance

Personal Finance

Finance

Personal Finance

Books

18

Business Law

Finance

Finance

Commoditie s.

Finance

Lifestyle

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CONT....
Pg No. 19 20 Mon
International B-School Special

Tue
Finance

wed
Finance

Thu
Commoditie s. Stocks

Fri
Finance

Sat
Entertainment

Sun

Commoditie s

Commoditie s

Commoditie s

Body Basics

21

Commoditie s

Commoditie s

BS 200

Commoditie s

Wide Angle

22

Stocks

Stocks

Stocks

Stocks

Motoring

23

BS 200

BS 200

Stocks

BS 200

24

Stocks

Stocks

Financial Reports

Stocks

25

Stocks

Stocks

Financial Reports

Stocks

26

Financial Reports

Advertisement & Financial Reports. Financial Reports.

Financial Reports

Adver tisement

27

Financial Reports

Financial Reports

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CONT....
Pg No. 28 Mon Tue
Financial Reports.

wed
Financial Reports. Financial Reports.

Thu
Financial Reports. Financial Reports.

Fri

Sat

Sun

29

30

Financial Reports.

Financial Reports.

31

Financial Reports.

32

Financial Reports.

33

Financial Reports.

34

Financial Reports.

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THE WEEKLY SUPPLEMENT

THE STRATEGIES: This
is one of the best supplement, that is appears in every Monday. It covers issues on management & marketing, analyses critical issue through case studies. It also provide the tips on successful strategy execution & columns by the world s foremost management Gurus. It i ri i cont nt , t strat gist relies heavil on highl researched articles so that the readers gets a complete understanding of the subject.

Weekend: BS Weekend
covers the topics of lifestyle, Art, Travel, Portraits of wealthy people, Real Estate, Golf, Book reviews among others. This supplement is very perfect way to start the weekend knowing the leisure s of life.

SMART INVESTORS: This

is another one of the best supplement of Business Standard it is the focused on new issues & industries in the limelight, along with the detail analysis on the stocks in action for the week gone by, this tabloid equips the reader for the week ahead.

ICE WORLD: A one-of-its kind

feature on new economies of information, communication and entertainment industries highlighting the impact of critical issues on key players that keeps us updated of the latest technology updates.
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ANNUAL MAGAZINES OF BUSINESS STANDARD

BS 1000: A guide to India s top 1000

companies. An annual reference book on corporate performance. Analyses and rates top 1000 listed companies.

THE FUND MANAGER: It covers the high

points and performances of Mutual Funds. An annual guide to smarty invests in Mutual Funds. It includes profiles of top Fund Managers.

BANKING ANNUAL: Performances of the

banking sector. Annual ranking of banks, exploring the mantras adopted by top rated banks to succeed.

THE BILLIONAIRE CLUB:

The annual listing covering the elite & India s growing super rich communities.

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OTHER MAGAZINES SECTION

MOTORING: It is a monthly magazine. It
gives all the information related to cars and bikes. It gives information about upcoming models, features and specialties of them. The entire edition has something special in them. Certain expert s interview related to the automobile industry.

INDIAN MANAGEMENT: It is also a stand

monthly magazine. It is made especially for the management students. The students get all the information they need through the magazine. It is a one point access to cutting edge ideas in management. It gives Superior management coverage. Delivers latest management theories . Opinions from thought leaders. Global trends and innovations. Insights from carefully analyzed case studies. Book reviews.

MARQUEE:

The tabloid theme is devoted to luxury

and lifestyle as a general principle; luxuriant lifestyles, premium real estate and holidays, luxury cruises and watches, fashion, cars, hotels and saps, jewellery, golf, accessories, imported furniture, exotic cuisines, quality spirits, office equipment, home interiors and home entertainment system.

CIRCULATION
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HOW BUSINESS STANDARD REACHES TO THE CUSTOMER:

RAW MATERIAL

PRINTING PRESS

WEST BENGAL

BIHAR

JHARKHAND

AGENTS F EACH CITY

VEND RS

K STALL

HAWKERS

HAWKERS

READERS

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PUBLICATION
Growing rapidly & consistently, Business Standard is circulated in more than 1000 cities across the country reaffirming the widespread appeal of the paper. Business Standard English has a circulation of over 150976 copies and is published from 12 locations in the country- Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Kochi, Bhubaneswar and Pune. Business Standard is the first business newspaper to launch in Hindi and Guajarati language. The Hindi edition was launched in February, 2008, followed very closely by the Gujarati edition. The Hindi edition is published from Kolkata, Chandigarh, New Delhi, Patna, Bhopal, Mumbai and Lucknow. The Guajarati edition is published from Ahmadabad, Rajkot, and Mumbai. The newspaper's website, business-standard.com, allows visitors to access the Business Standard e-paper, with a choice of editions. The Business Standard website receives 1.5 million unique users per month, the highest for any "stand alone" newspaper website in India. In January 2010, it launched smartinvestor.in, an information-cum-trading website for those interested in the stock market.

DIFFERENT TYPES OF SELLING PROCESS

Like other newspaper Business standard also follows different types of selling process: 1) Trade Copy Selling. 2) Subscription. 3) Institutional Selling

TRADE COPY SELLING: This is the most eneral & widely sellin tactics of
newspaper. A lar e volume of newspapers are delivered to the customer throu h this process. Newspaper are distributed throu h the followin supply chain -

Press

A ents

Local Hawkers

eaders.

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SUBSCRIPTION
This is another method which is followed by the newspaper industries to increase the sale volumes of their respective newspapers. Basically it is a short time process. In this process some special subscriptions are offered to the readers by any particular newspaper so that it can change its competitor s customers to its own customers. In this process every newspaper industry chooses some persons who only dealt with the subscriptions matter. These people go to different areas & meet the local hawkers there . The agents visit the customers & try to convince them to subscribe for their newspaper. This method is followed to increase the future sale of the newspaper.
(IN KOLKATA)

Subscription Period 6 Months 12 Months

(Out side Kolkata)

Cover Price 707 1414

Subscription Price. 400 750

Discount (%) 43.42 46.96

Subscription Period 12 Months

Cover Price
1364

Subscription Price.
625

Discount (%)
46%

INSTITUTIONAL SELLING
Under this type of sellin process enerally the areas viz. Airlines, otels, Clubs, ospitals & corporate are tar eted. ar e volumes of newspaper are delivered to the above areas at discounted rates. The supply chain in this process follows the followin mechanism-

ewspaper from Press Centre.

Carried throu h Companies Personal Van .

ewspaper reaches to the Delivery Point .

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CHALLENGERS OF BUSINESS STANDARD

THE ECONOMICS TIMES

The Economics Times was started in 1961, it is India s largest financial daily and the world s second largest financial daily after The Wall Street journal with the daily circulation of 7,50,000 copies . The Economics Times is an English- language Indian daily newspaper published by the Bennett, Coleman & Co. Ltd. (This Company along with its other group companies is more popularly known as The Times Group.) The format of this newspaper is broad sheet. The head quarter of this financial daily is present in Mumbai. The daily circulation of this paper is 6, 20,000. The Economic Times is published from 10 cities- Mumbai, Delhi, Bangalore, Chennai, Kolkata, Lucknow, Hyderabad, Ahmedabad, and Chandigarh & Pune. In June 2009, it also launched a television channel called ET Now. Its main content is based on the Indian economy, share prices, price of commodities as well as other matters related to finance. The current Executive Editor of The Economic Times is Rahul Joshi & the channel is also headed by Rahul Joshi.

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THE FINANCIAL EXPRESS

The Financial Express is an Indian business & financial daily newspaper published by The Indian Express Group since 1961. It is India s oldest financial daily. The Financial Express, is today one of the leading newspaper in the country. Part of The Indian Express Group, the newspaper publishes eleven editions in English from leading citiesAhmedabad, Bangalore, Chandigarh, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai & Pune. It also has an edition in Guajarati, published from Ahmedabad. The newspaper has its offices across the country & is headquartered in Delhi. Financial Express s news coverage is known for comprehensive sweep of economy policy making, corporate development & market trends. The newspaper has an exclusive tie-up with The Economist of London to carry its articles all day of the week on the op-ed page, except on Saturday & Sunday. The newspaper has weekly supple mentseFe, Brand wagon, India Inc & FE Investor.

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BUSINESS LINE
Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi & Sons, the publishers of the newspaper The Hindu. Business Line has emerged its name among the most reputed financial dailies of the country. Business Line started publishing in 1994. Published as a broadsheet, it has a circulation of around 130,000 copies. Business Line is published from 14 locations: Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore, Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam. Its Editor -inChief is Mr. N. Ram and the Joint Editor is Mr. K. Venugopal. Mohan Padmanabhan writes many of the articles. Business Line's main section has 20 to 24 pages. Page headings include Corporate, Information Technology, Marketing, Editorial & Opinion (2 pages), Commodities & Agribusiness, Economy, International Business, Stock Market news, Stocks and Mutual Fund quotes (5 pages), States Variety, Logistics and Market Watch. Business Line which is a product of Hindu group used to publish several magazines weekly & monthly basis. They are e-world, Brand Line, smart buy, Life.

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MINT
Mint is a business newspaper of Hindustan Times Media Ltd. It was launched in collaboration with The Wall Street Journal on 1st February 2007. It is a premium business news publication aimed at decision makers and policy makers of the country. It is the first newspaper in India to be published in the Berliner format. The current editor of the newspaper is R.Sukumar . Mint is published from different citiesMumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Ahmedabad, and Chandigarh & Pune.

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WHAT IS CONSUMER BEHAVIOUR?

Consumer behaviour refers to the actions and decision process of people who purchase a goods and services for personal consumption.

-- James F Engel, Roger D Blackwell.

Consumer behavior refers to the mental and emotion processes and the physical activities of people who purchase and use good and services to satisfy particular need and wants.

--Bearden et al.

IMPORTANCE OF THE STUDY OF CONSUMER BEHAVIOUR:

Consumer Behaviour principle are applied in many areas of marketing as discussed below: 1. ANALYSIS MARKET OPPORTUNITY: consumer behavior study help in identifying the unfulfilled needs and wants of the customers. This requires examining the trends and conditions operating in the marketplace, consumers life styles, and income level and emerging influences.

2. SELECTING TARGET MIX: A review of market opportunity often helps

in identifying distinct consumer segment with very distinct and unique wants and needs. 3. MARKETING- MIX DECISIONS: once unsatisfied needs and wants are identified, the marketer has to determine the right mix of product, price, promotion and distribution.

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RESEARCH
Consumer Research has emerged as an extension and an integral part of marketing research.

RESEARCH METHODOLOGY
The objective of the present study could have accomplished by conducting a systematic market research to know the promotional strategies and services of Business Standard Ltd. Market research consist of the systematic collection, recording, analysis, Interpretation and reporti ng of information about various facts of a phenomenon under study. It plays a truly analytical approach to decision that will be take. Research Plan

RESEARCH PLAN
states how and when the research study is under taken. It includes specification of research design source of data, method of primary data collection, sampling design and analysis procedure adopted. Research plan states how and when procedures were employed to carry out the resear ch study. The data are primary. Research approach is Survey.

CONSUMER RESEARCH PROCESS:

Consumer research process involves six major steps:1. 2. 3. 4. 5. 6. Defining research objective. Collecting and evaluating secondary data. Primary research design. Collecting primary data Analyzing data. Report preparation.

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Consumer Research Objective Secondary Data Collection Sufficient insight No Yes Prepare report

Design Primary research

Qualitative research: *Method *Questionnaire *Discussion

Conduct research
(Use highly trained Interviewer

Analyses data
( subjective )

Exploratory research

Prepare report

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The followi g di gr



showi g the consu er research process

Quantitative research: *Method *Sample design * Data collection

Collect primary data

(Use fi staff or hire eld professionals

Analyses data
(Objective)

Prepare report

DEFINING RESEARCH OBJECTIVES

It is the important to clearly define the purpose and objective of research study on which the marketing manager and the researcher agree. This will ensure the development of appropriate research design. For example, if the purpose of the research study i s to come up with new idea for advertising campaigns, then a qualitative study might be fruitful . In case the purpose of the study is to learn what percentage of people use certain product and how frequently the m, then a quantative study is more appropriate. In case the research is not clear what questions to include in the questionnaire, then he may conduct a small - scale exploratory research to spot critical issues and include question to ask.

COLLECTING AND EVALUATING SECONDARY DATA

Secondary data is any information originally generated for some other purposes rather then the current problem under consideration and can be either internal or external to the organisatio n . It includes findings based on data generated in- house for earlier studies, customer information collected by company s sales or credit departments and research conducted by outside organisation. The of locating secondary data is called Secondary.

DESIGN PRIMARY RESEARCH QUALITATIVE RESEARCH

The research first takes into consideration the purpose of the research study and the kind of data needed. Data collection techniques for qualitative studies include focus group, depth interviews and projective techniques. The emphasis is on open -ended and free response type of questions so that the respondents reveal their unconscious thoughts and beliefs.

DEPTH INTERVIEW
Depth interviews are designed deep seated or repressed motives. A depth interviews lengthy, unstructured and informal and is between a

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respondent and trained researcher. It generally lasts anywhere between 30 minutes to an hour.

FOCUSED GROUP
Focus Group is a popular technique for exploratory research and brings together about eight to ten people with similar backgrounds to meet with a moderator/analyst for a group discussion. * Generating hypotheses about consumers and conditions. * Suggesting refreshing new ideas. * Checking an advertisement, product package, or product concept to determine any flaws. * Understanding consumers` motivations, lifestyles and personalities. * Doing a post-mortem on failed products.

PROJECTIVE TECHNIQUES
Projective tests require the respondent to decide what the other person would do in a certain situation. These techniques explore the underlying motives of individuals who consciously get involved in rationalization and concealment because they may be reluctant to admit certain weaknesses or desires. Projective techniques involve a variety of disguised test containing ambiguous stimuli such as untitled pictures, incomplete sentence, inkblots, words-associated and other- person characterization.

QUANTATIVE RESEARCH
Quantative research design include the method for data collection, the data collection instrum ent and the sample design.

DATA COLLECTION METHOD

There are three basic approach to collecting data in quantative study:

1)OBSERVATION:

One

important

approach

to

gain

an

in -depth

understanding of consumer is to observe their behaviour in the process of buying and using product. Observational research provides valuable information, which
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is used in product advertising. It is also widely used by experientialists to understand the buying and consumption process .

2)EXPERIMENTATION: In experimental studies, the researcher can test the

relative sales appeals for package designs, prices, promotional offers and copy themes etc. by designing suitable experiments to identify cause and effect . in such studies, called casual research. For example, to determine weather the size of magazine ad effect readers attention. The size of the ad might be changed, keeping other variable such as message or appeal and the colou r of the ads constant so that they would not influence the result.

3)SURVEY: In a survey for data collection, consumers are aware of all the fact
that they are being studies and participative activity. A survey can be conducted by personal interview, by mail, or by telephone. Personal interview survey is a direct face-to-face interaction between interviewer and the respondent in home or in retail shopping area. Mail survey are conducted by sending questionnaires directly to individuals who complete it at their leisure and return it, usually in postage paid envelop. Telephone interview also provide interviewer-respondent interaction, through not face-to-face and can be useful alternative to personal interview.

ADVANTAGES AND LIMITATION OF DATA COLLECTION METHOD:

Particulars Personal Telephone interview survey survey
High Medium Small High No Yes High High Yes High Medium Low Medium Medium Maybe Maybe Medium Medium No Medium

Mail survey
Low High Large Low Yes No None None Maybe Low

Cost of data collection Time required to collect data Sample size for a given budget Data quantity per contact Can reach widely dispersed sample Reach to special location Level of interaction with respondents Degree of interview bias Presentation of visual stimuli Response rate
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DATA COLLECTION INSTRUMENT

The method of data collection depends on the type of research. The primary method of data collection for quantities study is the questionnaire. Research can use a questionnaire to conduct any of the thre of survey (personal interview, mail and telephone). A questionnaire consists of a set of questions presented to respondent for their responses. Questionnaire include both questions that are relevant to the topic of stu dy and are pertinent demography question. This facilities analysis and classification of responses into suitable categories. Questionnaire are pre-tested any errors are removed before their widespread use. Researchers also use attitude scales to collect this type of evaluating data. Attitude scales include Linkert scales, semantic differential scales and Rank-order scales. Likert scale is the most popular form of attitude scale, being easy to prepare and interpret ad simple for respondent to answer. Use of this approach involves compiling ea list of statement relevant to the attitude under study. The respondents are asked to check o write the number corresponding to their level of agreement or disagreement with the statement.

Big shopper is generally a progressive store. Big shopper is generally well stocked. Big shopper s merchandise is generally reasonable priced.

SEMANTIC DIFFERENTIAL SCALE is relatively easy to construct and administer. It consist of a pair of bipolar pair adjectives (such as good/bad, like/dislike, expensive/inexpensive, sharp/blunt, ag gressive/docile) or antonym phrases at both ends of the scale with response option spaced in between in five or seven points.
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Particular

Stron ly a ree ---------

X X

Example of a Likert scale

Agree Undecided

Disagree -------------------------------

Strongly ----------------------------------

-------------

-------- --------------------- --------------

Healthy Fresh Soft Expensive Young Old fashioned

-----------------------------

-------------------------------

------------------------------

-------------------------------

-------------------------------

---------------

-----------

--------------------------

------ Unhealthy -----Stale Hard

------ -------------------

--- Inexpensive ---Old

----- Modern

Semantic differential scale

RANK ORDER SCALES involves asking the respondent to rank items in order to preference against some criterion such as quality, value for money, or image. Rank-order scaling revels important competitive information and helps identify areas of product design improvement.

The following are the six brands of Financial Newspaper. We are interested in learning your preference for each of these brands. Place 1 alongside the brand that you would be most likely to buy, 2alongside the brand you would next be most likely to buy .continue doing this until you have ranked all six brand.

Rank 1 2 3 4 5

Name of Newspaper The Economic Times Business Standard Business Line Mint Financial Express Eg. Rank- Order Scale

SAMPLE DESIGN
A sample Design addresses three question: 1) who is to surveyed (Sample Unit)? 2) How many is to survey (sample size)? 3) How should the respondent be chosen (the sampling procedure)?

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COLLECTION PRIMARY DATA

Data collection phase of research is probably the most expensive and quit prone to error. The four major problems encountered are: some respondents will not be available a t home and must be either conducted again or replaced, other respondents will refuse the interview, still other will give biased or dishonest answers and some interviewers themselves will be biased or dishonest.

ANALYZING DATA
The last-but-one step in the research process is to extract relevant finding from the collected data. In qualitative research the moderator/ analyst usually analyses the respondents responses. The researcher supervises the data analysis in quantitative research. The responses are converted into numerical scores then tabulated and analyzed with the help of computers using sophisticated analytical techniques.

REPORT PREPARATION
The researcher prepares a report of her/ his finding to be presented to the relevant parties. The report includes a description of the methodology used, used, as well as tables and graphics to support to the research findings. The questionnaire is the most common instrument used in collecting primary data for the study. It was used for consumer survey, which help in study. 1) 2) 3) 4) Multiple choice question. Rating question. Likert Scale question. Semantic differential scale

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RESEARCH DESIGN PROCESS

PROBLEM IDENTIFICATION

DEVELOPMENT OF AN APPROACHTO THE PROBLEM

RESEARCH DESIGN FORMULATION

FIELD WORK OR DATA COLLECTION

DATA PREPARATIONAND ANALYSIS

REPORT PREPRATION AND PRESENTATION

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MARKET RESEARCH
Consist of the systematic collection, recording, analysis, Interpretation and reporting of information about various facts of a phenomenon under study. It plays a truly analytical approach to decision that will be take. Research plan states how and when the research study is under taken. It includes specification of research design source of data, method of primary data collection, sampling design and analysis procedure adopted. Research plan states how and when procedures were employed to carry out the research study.

TARGET AUDIENCE
The financial newspapers generally cater to the following target audience (100): Corporate executive.----------------------------------------------------- 35 Businessmen.-------------------------------------------------------------- 10 Banker. ---------------------------------------------------------------- 10 Management student and business profession. ------------------- 40 Charted accountant and other professional. ------------------- 5

Charted Acc untants %

gmt. Student 40%

Target au ience

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Corporate executive 35%

Banker 10%

Businessmen 10%

sample in %

SAMPLE QUESTIONNAIRE
1) Personal details:Customer Name: _______________________________________________________________________ . Residential Address: ____________________________________________________________________ __________________ Pin: _______________________________. Occupation: _________________________________________________________.

2) Do you read any a financial newspaper?

------------ Yes. ------------- No. 3) If Yes then which newspaper? Business Standard. The Economic Times. Financial Express. Mint. Business Line. ________________. _________________. ________________. _________________. _________________.

4) If No then from where you gather business news. TV. Radio ____________________ __________________

5) Which news paper has easy or understandable language? Business Standard. The Economic Times. Financial Express. Mint. Business Line. 6) Which future would you like? Company News.
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________________. _________________. ________________. ______ ___________. _________________.

__________________.

Stock Information. Editorial Economy News Political News

__________________. __________________. ___________________. ___________________.

7) Are you interested in other features of Business Standard? Supplements News Quality Any gifts Extra Magazine ________________. _________________. ___________________. __________________.

8) Factors influence the sales of newspaper? Content Availability Cost Service Other _________________. ________________. ________________. _________________. _________________.

9) Are you investor? Yes No ________ ________

10) Do you think that financial newspaper help you in taking your decision on investment? Yes ________ No ________ 11) 12) Analyzing consumers perception from Likert Scale. Analyzing consumer perception from rank order scale.

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DATA ANALYSIS AND INTERPRETATION

Which news paper has easy or understandable language? Business Standard. The Economic Times. Financial Express. Mint. Business Line. 40% 30% 5% 10% 15%

Customer Perception about language

FE 5% BL 15%
BS 30%

MINT 10% ET 40%

INTERPRETATION
From the above data we can easily came to know that according to customer point of view from my sample ie 100 respondent, about language which newspaper has easy or understandable language. ET BS BL MINT FE = 40%*100= 40 respondent. = 30%*100= 30 respondent. = 15%*100= 15 respondent. = 10%*100= 9 respondent. = 4%*100= 4 respondent.

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Are you interested in other features of Business Standard? Supplements News Quality Any gifts Extra Magazine 2% 95% 0.5% 2.5%

Any Gift 1%

Extera mazagine 3%

Supplement 2%

News Qulity 95%

Consumer perception about extra attribute

INTERPRETATION
From the above study we came to know that according to customer point of view from my sample i.e. 100 respondent , about language which newspaper has easy or understandable language. News Quality Any magazine Other gifts supplements = 95%*100=95 respondent. = 2.5%*100=2 respondent. = .5%*100=1 respondent. = 3%*100=3 respondent.

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Factors influence the sales of newspaper? Content Availability Cost Service Other _________________. ________________. ________________. _________________. _____ ____________.

Service 7% Cost 10%

Other 3%

Availability 15%

content 65%

Factor in lunce t e sale of BS

INTERPRETATION
From the above study, we came to know that sale of newspaper is influenced by to choice of the customer content are influenced by 65%, availability is influenced by 15% of the customer test, cost is no matter for those customer who are content friendly so cost is influenced by 10%, services by 7%, and others by 3%. From the above study we came to know that according to customer point of view from my sample ie 100 respondent , about language which newspaper has easy or understandable language.

Content Cost Service Other Availability

= 65%*100=65 respondent = 10%* 100=10 respondent = 7%* 100= 7 respondent = 3%* 100=3 respondent =15%* 100=15 respondent

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Are you investor? Yes No ________ ________

NO 44%

YES 56%

Percentage of Investor

INTERPRETATION
From the above interpretation we came to know that among my sample only 56% are investor and 44% are not investor.

Do you think that financial newspaper help you in taking your decision on investment? Yes No ______ ________
NOT HELPF L 5%

HELPF L 95%

Customer ecision effecte by BS

INTERPRETATION
Among the investor of sample size business standard s news very helpful for his customer. From the study we can identify that BS is helpful for 95% of his customer.

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CONSUMERS PERCEPTION ABOUT BS STOCK MARKET AND COMMODITIES.

Consumer s thoughts about stock market and commodities? Very good________________________ Good______________________________ Average__________________________

Average 20%

Very Good 50%

Good 30%

co su er perceptio stock co odities

kt &

INTERPRETATION
The above interpretation show that, consumer perception about the business standard s Stock market and commodities. 50% consumer are very-very much satisfied, that manes 50 consumer are delight for this newspaper, 30 consumer are satisfied with the newspaper. And 20 consumer satisfied or dissatisfied for its punctuality. Because some time it happen that newspapers are not come at time in the hand of customer.

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INTERNATIONAL NEWS AND TRADE NEWS

Consumer s thoughts about stock market and commodities? Very good________________________ Good______________________________ Average__________________________

Average 44%

Very GOOD 20% GOOD 36%

International news and trade news

INTERPRETATION
The above interpretation show that, consumer perception about the business standard s International news and Trade news. 50% consumer are very-very much satisfied, that manes 20 consumer are delight for this newspaper, 36 consumer are satisfied with the newspaper. And 44 consumer satisfied or dissatisfied for its punctuality. Because some time it happen that newspapers are not come at time in the hand of customer. And another problem is that the sample size is low and almost 50% are student so, they are not able to understand the whole news. That is the reason the number of average customer is high.

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MARKER SHARES OF BUSINESS STANDARD AND COMPETITORS SHARES.

BL 11%

FE 5%

MI T 8% ET 44%

BS 32%

Market share of BS

INTERPRETATION
From the above study, we came to know that sale of newspaper is influenced by to choice of the customer content, availability, cost, services, and others services, language. From the above study we came to know that according to customer point of view from my sample i.e. 100 respondent. So the market shares of the Business standard is 32%, and its competitors shares are 44% of The Economic Times, 11% of Business Line, 8% of Mint and 5% of The Financial Express.

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ET

BS

FE

INT

ANALYSISING THROUGH LIKERT SCALE IN DIFFERTNT PARAMETERS:

PARAMETERS BS is very helpful for investor. BS is providing more stock mkt. news. BS s others news are more number compare to other. BS is more preferable by students compare to others. Price conscious consumers are going for BS. BS has best columnist than others BS has providing good services. BS is providing more brand awareness. Consumers are happy with BS supplements Consumers are more attract towards supplements while subscribing. Indian mgmt. magazine is really helpful for new comers mgmt student. Small earning group peoples are really being benefited from international news

STRONGLY AGREE

AGREE

UNDECIDED DISAGREE

STRONGLY DISAGREE

           

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CONSUMER PERCEPTION ON THE DIFFERENT FINANCIAL NEWSPAPER. RANK ORDER SCALE

The following are the six brands of Financial Newspaper. We are interested in learning your preference for each of these brands. Place 1 alongside the brand that you would be most likely to buy, 2alongside th e brand you would next be most likely to buy .continue doing this until you have ranked all six brand.

Rank

Name of Newspaper

1 2 3 4 5

The Economic Times Business Standard Business Line Mint Financial Express

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READER S SAYS.
y I have been a loyal reader of Business Standard for the last 3 decades. - Shri Manmohan Singh, Present Prime Minister of India (ex Finance Minister)

y I do not have a choice but to read Business Standard first, every morning. -Mr. P.Chidambaram, Home Minister.

y It exemplifies exacting standards in enterprise and economic reporting. -Mr. Mukesh Ambani, CMD Reliance Industries

y The FT identifies with and sees Business Standard as its natural growth partner. -Sir David Bell, Chairman, FT group

y Rated the No. 1 professional business media to deal with.

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SELECTED CUSTOMER RESPONSE

I am reading Business Standard science last one year, and I think that this newspaper has every element to satisfied me and I am very happy When Business Standard started with the Hindi addition. As I am staying in Dhanbad. I am from hindi background. so, it is very help full for me. Ashok Kumar Panday. Stock Holding Corporation Of India Ltd.

I am the regular customer of the Business Standard. Earlier I was the customer of The Economic Times, but suddenly one day I test Business Standard with my morning tea, from that time. I change my newspaper. There are so many information that I gather from Business Standard, and the paper quality is not so good and not so bad. Sanjay Das. India Infoline.

I am regular customer of business standard. But the problem is that its not come at time. As I am student of B.B.A.(H.). So, I need all the international news that is helpful for my study. I am very happy with the supplement. Because it gives me the knowledge of business. Suraj. Student BBA.(H.)

Earlier I was the customer of Telegraph. But after knowing about Your newspaper from Pankaj Prasad your subscriber. The price is very attractive and it is helpful for enhancing my knowledge about different business news. That are very helpful for my study Saddam Hussian. Student BBA(H.)

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SUGGESTIONS
The company should do more brand building activities to awareness. increase brand

The Stock Market analysis in Business Standard is excellent and considered to be the best among all the papers. So must use this strength in marketing. The company should focus on retention of customers new customer is more costly. because getting a

Must need an media partner or a customized news channel for better reach to the target customer. Like ET does ( ET News). For better response Business Standard must need to participate more on CSR. Must need to improve its supply chain for better distribution network. Try to earn more revenue from advertisement that Leeds to the paper lees costly.

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CONCLUSION
Research has taken place for Consumer Behaviour and Market Research. From the findings I find that opportunity for business standard is too much because in the market there are so many people who even do not know the Business Standard. So we can say that awareness of BS is too low, whereas The Economic Times is market leader. From my findings I came to know that the readers of Business Standard are complaining that the paper is not reaching properly and when complaints are made, no response is available that can satisfy consumer. Though the number of such consumers is less but still organization should be consumer oriented. Proper service can be a weakness becaus e it can make many consumers to shift to another financial daily and one dissatisfied consumer can stop five consumers to take service and also damage brand image of organization. Business Standard is not using any other kind of marketing mix communication mix like events, public relation, direct marketing. I have lerant many things. My work at Business Standard was of that hard core selling along with the market survey. It tested our capability to communicate effectively and converted the non-user to user. I personally went to many MNC s many big firms. I overcome my fear. I become confident while interacting. I learn how to convey my opinion to others without dominating them. I learn many more things like patients to accept rejection to try harder and hard er until I successed, etc. Most important I learn how to keep own self calm at the time of rejection, hypertension and under heavy work load. Looking at over all publication process, we came to know the whole pro cess of printing till the final delivery of the newspaper. Understanding the theoretical aspect makes it look much easier but practically the publication process is very difficult and requires integrated efforts from all the departments.

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BIBLIOGRAPHY
The project report on Business Standard on the topic Consumer Behaviour & Market Research could be successful with co-operation of the project and the faculty guides. It was a g reat experience and knowledge to work on this project I have gained a lot of public health and great relationship with different type of people of race and culture pleasure to mention those names of people, articles and tools from where I gained help. But along with the training period I had taken the help of the following books: Book reference: Marketing Management. (Kotler Philip, Keller). Consumer Behavior. (PTU study material). Marketing Management. ( PTU study material) Different types of book and articles provide by Business Standard. From different research work done by students.

Web reference: www.google.com. www.business-stadard.com. www.Scribed.com.

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