A PROJECT REPORT ON DISTRIBUTION WITH SPECIAL REFERENCE TO

HAVMOR ICE CREAM PARLOUR

NASIK

PROJECT REPORT
SUBMITTED TO

UNIVERSITY OF PUNE
For the partial fulfillment of the degree

BACHELOR OF COMMERCE

BY

KOMAL. J. SOTTA
B.Y.K College of Commerce, Nashik-5
T.Y.B.Com, DIV A, Roll No 14, Year: 2009-20010

GUIDED BY

PROF. Dr. MRS. ALKA GHARTE

ACKNOWLEDGEMENT
I have pleasure in successful completion of this work titled: Top N Town ICE CREAM PARLOUR. The special environment at B.Y.K College of Commerce, Nasik that always supports educational activities, facilitated my work on this project. I acknowledge the support and encouragement, extended for this study by Principal Dr. Dhanesh Kalal, BYK College & Subject Teacher Mrs. Zambre. I am very much thankful to PROF Dr. MRS ALKA GHARTE for her encouragement and guidance for this project work. It would not have been possible for me to complete this work without her suggestions on every part of this work. I greatly appreciate the motivation and understanding extended for the project work, by HAVOR ICE CREAM PARLOUR NASIK, and the staff of the surveyed business unit, who, responded promptly and enthusiastically to my requests for frank comments despite their congested schedules. I am indebted to all of them, who did their best to bring improvements through their suggestions on every part of this work. I acknowledge the authors, whose works gave me insight and information related to this subject. I am thankful to library staff and Administrative staff of the B.Y.K College who ,directly, or indirectly, have all been helpful in one way or another. I thank my father and mother who encouraged me to extend my reach; with their help and support, I have been able to complete this work. Date: Signature RISHABH BRAMHECHA

INDEX
Topic

1. INTRODUCTION
1.1 Need & importance of project work 1.2 Objectives 1.3 Methodology

2. INTRODUCTION
2.1 Ice Cream History 2.2 History and background

3. DISTRIBUTORS PROFILE 4. PRODUCT PROFILE 5. DISTRIBUTION CHANNEL

4.1 Meaning, Definition 4.2 Distributional Structure 4.3 Methods of distribution 4.4 Competitive Analysis

6. DATA ANALYSIS AND INTERPRETATION

6.1 Classification of customers- Age wise 6.2 Classification of customer- Taste wise 6.3 Classification of products 6.4 Preferences of customers

7. FINDINGS AND RECOMMENDATIONS 8. CONCLUSION 9. QUESTIONNAIRE 10. BIBLIOGRAPHY

NEED OF PROJECT WORK

It is a direct solution of the problem. It emphasizes the development of generalization of principles or theories that will help in predicting errors.

It demands accurate observation of data. It is based on observable experience or evidence.

It involves gathering of new data from sources by using existing data for new purpose. It establishes cause and effect relationship.

It is a careful and patient activity. It always has social relevance.

It is always objective and logical.

It is characterized by carefully developed procedures.

IMPORTANCE OF PROJECT WORK

Project is conducted with the object of acquiring new knowledge from the unknown areas and fields. It helps to add knowledge & up gradation of technology. It is an organized and scientific effort to acquire further knowledge about social facts. Welfare of humanity: the knowledge acquired with the help of project is to bring about welfare of the humanity. Clarification of facts: The objective of each & every project is clarification of the facts related to the topic. Social control & Prediction: Social research helps us to make study of social phenomenal events & the factor that governs & guides them. The new laws that are the outcome of scientific study are formed through study. Apart from this social evaluations can be studied. This study is helpful in social control and prediction of social behavior.

OBJECTIVES
To study the healthy practices & quality products

rendered by the vendor.

To know the working conditions provided by the

employer to the employees.

To study the distribution channel of HAVMOR ICE CREAM PARLOUR. To study the overall performance of HAVMOR products.

To find out the job career opportunity available in the field of ice cream distribution.

To find out various products of HAVMOR preferred by customers.

METHODOLOGY
Defining objective wont be sufficient unless and until a proper methodology is adopted to achieve the objective. Research methodology is most efficient for gathering the needed information. The methodology here includes the Data Sources, Research Approach, Research Instrument, and Contact Method.

Type of sources Data Sources Primary Data Secondary Data Research Instrument Research Approach Contact Method

Descriptive & Exploratory Study Field Survey 1) Internet 2) Books Questionnaire Survey Personal Interview

DATA SOURCES

The sources for the collection of the data are of two types:

Methodology mean.
1. Primary Data
Primary data are freshly gathered for a specific purpose or for a specific research. The normal procedure adopted was to interview people individually or in group through field survey & structural questionnaire .

2. Secondary Data
Secondary data provides a starting point for research & offer the advantage of low cot & ready availability. The sources through which secondary data was collected are: Internet Books

While preparing the project primary as well as secondary source of data collection has been used. In primary source questionnaire and interview technique as been adopted. Whereas secondary source internet and reference books and material has been used.

INTRODUCTION

ICE CREAM
The origins of ice cream can be traced back to at least the 4th century B.C. Early references include the Roman emperor Nero (A.D. 37-68) who ordered ice to be brought from the mountains and combined with fruit toppings, and King Tang (A.D. 618-97) of Shang, China who had a method of creating ice and milk concoctions. Ice cream was likely brought from China back to Europe. Over time, recipes for ices, sherbets, and milk ices evolved and served in the fashionable Italian and French royal courts. After the dessert was imported to the United States, it was served by several famous Americans. George Washington and Thomas Jefferson served it to their guests. In 1700, Governor Bladen of Maryland was recorded as having served it to his guests. In 1774, a London caterer named Philip Lenzi announced in a New York newspaper that he would be offering for sale various confections, including ice cream. Dolly Madison served it in 1812.

First Ice Cream Parlor In America - Origins Of English Name

The first ice cream parlor in America opened in New York City in 1776. American colonists were the first to use the term "ice cream". The name came from the phrase "iced cream" that was similar to "iced tea". The name was later abbreviated to "ice cream" the name we know today.

Methods and Technology

Whoever invented the method of using ice mixed with salt to lower and control the temperature of ice cream ingredients during its making provided a major breakthrough in ice cream technology. Also important was the invention of the wooden

bucket freezer with rotary paddles improved ice cream's manufacture. Augustus Jackson, a confectioner from Philadelphia, created new recipes for making ice cream in 1832. Nancy Johnson and William Young - Hand-Cranked

Freezers
In 1846, Nancy Johnson patented a hand-cranked freezer that established the basic method of making ice cream still used today. William Young patented the similar "Johnson Patent IceCream Freezer" in 1848.

Jacob Fussell - Commercial Production

In 1851, Jacob Fussell in Baltimore established the first largescale commercial ice cream plant. Alfred Cralle patented an ice cream mold and scooper used to serve on February 2 1897.

Mechanical Refrigeration
The treat became both distributable and profitable with the introduction of mechanical refrigeration. The ice cream shop or soda fountain has since become an icon of American culture.

Continuous Process Freezer

Around 1926, the first commercially successful continuous process freezer for ice cream was invented by Clarence Vogt.

ICE CREAM INDUSTRY IN INDIA

Ice cream industry occupies important place in India. It is one of the consumer goods industries its products is important popular diet. India is an agriculture-based country because of the large number of cattle and large milk production most of the dairy and ice-cream industries has developed and India is well ranked in the world. Ice cream industry has brought magnificent change in the rural economy. It provides employment to the marginal farmers. It has an important role in employment generation and reducing the migration of villagers towards the town and cities for live hood. Today the competition in ice-cream of players like amul, Kwality walls , Vadilal etc. as ice cream has been a regular edible item the consumption of ice cream is more.

HISTORY AND BACKGROUND OF THE COMPANY

HISTORY AND BACKGROUND OF THE COMPANY

Small Beginning, Big Vision, Great Ambitions. Havmor Ice Cream began its branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular local brand there. But in 1947, in the wake of the partition, its founder Satish Chona had to join the exodus into India, with virtually no moveable assets. Searching for a new turf, he tried out Dehra Dun and Indore, and finally, settled down in Ahmedabad. No, it was not a case of Brand Relocation, or anything else as fanciful. He had to start the venture from scratch again. In fact, he had to begin from a hand-cart at the Ahmedabad Railway Station, churning out the Ice Cream manually. He called this fledgling brand 'Havmor' - a neologism for 'Have More' - which meant the customer got more value for money, and more taste to relish from his Ice Creams.

Perhaps he didn't know it then, but he had laid the foundation for one of Western India's most enduring market legends. And good quality, like good character, wins over the situation sooner or later. Today, Havmor Ice Cream is a delicious facet of Western India's daily life and part of its market lore. It reaches hundreds of thousands of consumers through 50 main outlets and 12000 plus dealers. That's a very very long way from a hand-cart.

Good Old Values, New Generation Leadership

Mr.Pradeep Chona, son of Late Shri Satish Chona, today heads the Havmor conglomerate. He has continued his father's quality obsession and streak of innovation. To his father's motto - 'Achchai, Sachchai, Safai'. He added a suffix - Navu Su Che?

Now that is quite simple, but a powerful reason for taste innovation. In fact, that is not even a corporate axiom. It is the question regular Havmor customers ask at frequent intervals. Because they expect Havmor to keep pleasing their palates in new way, always. Mr.Pradeep Chona set off a series of Changes at Havmor - in technology, in quality & hygiene standards, in management, in HRD and in the overall corporate environment. This reengineering was complemented by capacity expansions and a

flurry of promotional activities, to maintain the company's market presence intact in competitive times... Sometime back, Ankit Chona, Mr.Pradeep Chona's son also joined the business after completing his graduation from the United States. He has been a driving force in expanding the Restaurant division as well as popularizing the Company owned Ice Cream & Fast Food par lours known as HAV FUNN. He has brought a lot of innovation and standardization in the business.

DISTRIBUTORS PROFILE

PROFILE OF THE ENTREPRENEUR

Mr. Ajay Javerilal Bramhecha is a name much familiar today in the business of Ice Icream, nasik. A man with a vision of creating a benchmark in the business and a path chosen by himself. A self made hardworking individual who has starved to carve a niche for himself. Mr. Ajay has been a native of Lasalgaon before turning up to Nasik 8 years ago. He is a CA graduate. In his previous years he was a Finance Consultant in Indore for a couple of years. This profession didnt interest him and at the age of 31 his destiny landed him to Nasik where he started with One Ice Cream Parlour. Bramhecha Sales was established on 15 t h August 2003 by the entrepreneur businessman Mr. Ajay Bramhecha. He Started off with the brand named Top N Town. This was a trigger and then there was no looking back. He then opened several other branches in Nasik, serving people and rendered services to its best. Immense of hard work, true will, positive attitude and a vision brought him to a position he has attained. He is a true enthusiast, a nature lover with an optimistic view towards the fractions of life. He took up the distributor ship of HAVMOR ice cream in year 2008.

His two sons Saurabh & Samkit, both being students. The very first branch of Havmor Ice Cream Parlour is One at Old Gangapur Naka, now there are three branches in the Nasik city.

Havmor is one of the biggest dealer in selling consumer products and is also an authorized dealer for Havmor Ice Cream All Over Nasik District. This shop deals in all the Havmor products and it is one of unique products in the Nasik city. The master mind behind creating all new and innovative ideas is the man himself Mr. Ajay Bramhecha. He and his brother have put in their combined efforts to carve a niche for themselves and have resulted in an established name of their own. Today he is considered as a pioneer in the Ice Cream market. He with many future prospects wish to expand his business in the coming years and render the best of available services in the market.

NAME OF DEALER : Bramhecha Sales ADDRESS:

1. U.G 2, Suyojit Avdhoot Complex,Opp. Dongre Vasati Gruha Ground, Old Gangapur Naka, Nasik.

Phone 0253 2572029

PROPERIETORS: Mr. Ajay Bramhecha.

PRODUCTS OFFERED BY HAVMOR ICE CREAM:

HAVMOR ICE CREAM provides the consumer the best offer available suited to the consumer. It contains Candies, Small Cups, Big Cups, Jumbo Cups, Novelties, Party Packs, Bulk Packs, Family Packs, Ready Sundaes, Topo Cones, Single Sundae Tubs, Double Sundae Cups, Ice Cream Cakes, Premium Tubs, Roll Cut. Sugar Free Big Cups, Party Packs. PARTY ORDERS are also been taken .

PRODUCTS PROFILE OF TOP N TOWN

CANDIES
Raspberry Dolly Mango Dolly Zulu Bar Classic Chocobar Kacchi Keri

SMALL CUPS
Vanilla Plain Pista Royal Gulab

JUMBO CUPS
Butter Scotch Chocolate Chips Lonavali Pina Chips Almond Carnival

BIG CUPS
Vanilla Cashew Treat Cherry Berry Butter Scotch Pina Chips Kaju Draksh Kesar Pista

READY SUNDAES
Strawberry Sundae Choco Sundae Super Sundae Chic Choc Sundae Mango Sundae

SINGLE SUNDAE TUBS

Black Current Caramel Crunch Mocha Brownie Fudge

TOPO CONES
Ringo Bingo Chic Choc Butter Scotch Chocolate Raja Rani

NOVELTIES
Bon Bon Bouncer Ball Sandwich Ice Cream Slice Cassata Black Forest I/C Pastry

ROLL CUT
Malai Kulfi American Nuts Dry Fruit Katri Sun Moon Star Fifty Fifty

PREMIUM TUBS
Fruit Salad Ice Cream Rose Petal Sancha Kulfi Nut

PARTY PACKS
Raja Rani (Roll) Swiss Cake Mocha Brownie Fudge Pan Ice Cream Pudding Ice Cream (Tub) Kesar Malti

Kesar Ras Malai Rich Coffee/Chocolate Chocolate Chips Raj Bhog

SUGAR FREE
BIG CUPS
Vanilla

BULK PACKS
Cashew Treat Chocolate Chips Raspberry Ripple Pista Malai Mocha Brownie Fudge Pan Ice Cream Pina Chips

PARTY PACKS
Vanilla Strawberry Chocolate Anjir

DISTRIBUTION CHANNEL

DEFINITION AND MEANING OF DISTRIBUTION

The commercial activity of transporting and selling goods from a producer to a consumer Distribution may not be restricted to physical products alone. They may be just as important for moving a service from producer to consumer in certain sectors, since both direct and indirect channels may be used. Hotels, for example, may sell their services (typically rooms) directly or through travel agents, etc The act of distributing or dispensing, the act of dividing or apportioning among several or many, apportionment.

DISRTIBUTIONAL STRUCTURE OF AN ICE CREAM COMPANY

MANUFACTURER

DISTRIBUTOR

DEALER

FRANCHISEE

PARLOURS

RETAILERS

CONSUMER

CONSUMER

DIFFERENT METHODS OF DISTRIBUITON

Wholesalers and Jobbers

A wholesaler, or jobber, is a firm that typically buys goods from manufacturers and resells them to retailers. A wholesaler stocks goods from many different manufacturers in one or more warehouses and ships those goods as one combined order under one invoice. In highly competitive industries, such as those selling consumer products through retailers, several wholesalers might stock identical merchandise, putting much pressure on profit margins. As a result, wholesalers are unlikely to offer ancillary services to you, such as advertising or sales solicitation and

service unless you pay for these services in addition to the basic wholesaling charges. So, selling your product to a wholesaler doesn't necessarily mean your merchandise will automatically end up on a store shelf. You and your sales force and/or independent representatives will have to take on the responsibility of creating order demand. Wholesale, however, does have advantages. Retailers hesitate to buy direct from new, small vendors and just feel safer purchasing from established wholesalers. Even if you offer a very deep discount, retailers won't be anxious to buy from you direct. They won't see any value in processing the paperwork associated with establishing and doing business with a small account.

Distributors
Distributors usually serve a multipurpose role. They will perform in a manner similar to that of an independent representative in that they will solicit orders from the retailer for your products. They also act as wholesalers in that they stock your merchandise, too. Distributors may provide other services as well, such as catalogue creation, trade advertising, and trade-show representation. Usually distributors represent manufacturers on an exclusive basis only within their territory. In many industries a distributor will also sell to wholesalers in addition to retailers. In this case, the distributor is called a master distributor. Because a distributor acts as your salesperson and often sells to both wholesalers and retailers, it will require a deeper

discount rate when purchasing your merchandise than would be the rule with a wholesaler. Most manufacturers don't use distributors. They prefer to sell direct to wholesalers, retailers, consumers, or some combination of all three. However, a good distributor can be an excellent way for a small firm to instantly establish credibility and a presence within either their industry's domestic or foreign marketplaces.

Importers
The term importer means different things to different people. Often it is used to describe a firm that serves as an exclusive distributor to an overseas territory and provides sales solicitation, warehousing, and invoicing services.

Sometimes it refers to a firm that arranges to buy merchandise from a foreign manufacturer and resells the merchandise to one or more distributors who then handle the domestic sales functions. Typically, the importer will arrange to have the merchandise cleared through customs, and may also arrange for shipment from the country of origin.

COMPETITIVE ANALYSIS
Competition Analysis can be classified into 3 parts. Leader, Challenger & Follower.

1. 2. 3.

Leader Challenger Follower

Top N Town
Havmor Diary Don, Baskins N Robbins

LEADER:The firm / company that has the largest market share in the relevant product market, and usually leads the other firms in price changes, new product introductions, distribution coverage & promotional intensity in termed as a market leader. Havmor has been able to craft out in One n Half Year, a premium brand positioning in Nasik & today the most preferred brand in the segment. This Ahemdabad product has emerged as the indisputable. Leader across various product categories, Being no.1 in terms of market share in Ice Creams

CHALLENGER:Firms/ Company that occupy second, third ranks in the industry are called as runner up or challenger.

DATA ANALYSIS AND INTERPRETATION

OCCUPATION WISE CATEGORIZATION OF CUSTOMERS

CLASSES Rich Class 22% Middle Class 42%

Higher Middle Class 36%

Middle Class Higher Middle Class Rich Class

The pie chart represents the type of occupation of the customer. It is observed that 40% of the HAVMOR customers belong to Business class, followed to that are the service employees with 22%. 38% of the share is occupied by the self employed customer. It can be concluded that HAVMOR market dominated by business class & service customer. is

AGE WISE CLASSIFICATION OF CUSTOMER

The survey reveals the age of members in family.

CL S ICA AS IF TION OFCUS OMERAGEWIS T E

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Below 20 20 - 40 40 - 60 Above 60

Below 20

20 - 40

40 - 60

Above 60

It is observed that among the four different age groups classified the age group between 20-40 years accounts the 34% of the customer who love enjoying HAVMOR Ice Cream. The highest of 42% customers have fallen in the age group of below 20, 40 60 counted as 18% and the least of 6% fall in group 60 & above.

CATEGORIZATION OF DIFFERENT PRODUCTS OF HAVMOR

CLASSIFICATION OF PRODUCTS
Small & Big Cups 23% Sundaes 19%

Party & Bulk Packs 25%

Candies 33%

Candies

Party & Bulk Packs

Small & Big Cups

Sundaes

The above pie chart depicts the various products of HAVMOR, used by the customer. For this the customers were surveyed and asked to taste the different products made by the company. On the provided data the analysis was done and the results were carried out.

It was seemed that the most dominating product of HAVMOR was CANDIES. Maximum numbers of

customers are picking the taste of candies placed in the menu by the company. Whereas, 25% and 23% of customers like taking home the bulk packs offered & tasting the big & small cups of HAVMOR. 19% of the customers choose over HAVMORs sundaes.

MOST PREFERRED BRAND BY CUSTOMERS

PREFERRED BRAND BY THE CUSTOMER IN NASIK

40% 35% 30% 25%

MARKET SHARE

20% 15% 10% 5% 0% HAVMOR DIARY DON TOP N' TOWN OTHERS

BRANDS

HAVMOR

DIARY DON

TOP N' TOWN

OTHERS

The above pie chart represents the most preferred brand by the customer. Around 37% of the Ice Cream lovers prefers to have HAVMOR Ice Cream. Whereas 22% prefer to use Top N Town & 29% like to taste Diary Don. Nearly 12% Customer preferred others.

FINANCIAL GROWTH OF HAVMOR

S ALES
44 43 42
Amt in 41 Lacks

40 39 38 July To Dec Jan To July To June Dec QUAR S TER

Jan To June July To Dec

July To Dec

The above chart depicts the financial growth of TOP N TOWN Ice Cream Parlour in 3 Quarters. The I begin from July To Dec 2008, II from Jan To June, III was July To Dec. The Company started with the distribution ship of HAVMOR Ice Creams, its capital invested was 39 lakhs carrying forward the name earned by Top N Town.

But the market share of company went over from Top N Town because of the low rates of the products placed by the

company & the number of schemes and the product line given by the company. The growth in its starting I quarter was 1 lakh but in the next Quarter it went up by 2.5 lakhs. The subsequent III quarter recorded a growth of 1.5 lakhs.. taking the sales up to 44 lakhs in THREE quarters for the company.

FINDINGS & RECOMMENDATION

FINDINGS
From the foregoing analysis the following findings were extracted.

1. The study reveals that majority of the customers are not complete aware of various Ice Cream served by TOP N TOWN.

2. The customers are not totally aware about the scheme range provided by HAVMOR.

3. The company lacks in the part of advertisement of its newly launched flavors.

4. With

regard to nature of occupation the study reveals that majority of the customer having HAVMOR products belong to the middle class.

5. It was found that HAVMOR have not reached out to the people all over the city as it requires because of the less use of media source .

6. Study has given a clear picture about brand popularity that HAVMOR has occupied first place in buyers mind but it can still improve its market share by providing with better services.

7. The preferred brand by customers was HAVMOR as it is made of pure milk and milk fat (cream). It contains all essential like fat, proteins, calcium, vitamins, etc. but it does not gets in to the attention of the consumer.

8. Every week there is a fresh arrival. All you have to do is ask for it. But people are not known about this fact.

9. It was observed that TOP N TOWN ice cream is alone company to be certified with the ISO 9001 : 2000. But the company needs to gain the total faith of the customers in the product and services served by them.

10. The working conditions provided to the workers was very favorable for a person to work, but the salary provided was comparatively less for the work to be done.

RECOMMENDATION

1. Company should use all type of Media Sources for

advertising: HAVMOR should maintain a proper balance of advertising through different Medias. It lacks in advertising through Cable T.V ads, Magazine, Hoardings etc. By maintaining a proper balance it will surely help the company to increase its market share.

2. Company

should

undertake

more

promotional

activities: Promotional activities like distributing free tasting samples of the upcoming flavor to gain the feedback, etc. should be undertaken. This is attracting more customers and ultimately will increase the sale and profit of the company. These promotional activities will help company in a vital manner.

3. Company

should

provide

more

special

offers

on

festivals: Normally, HAVMOR provides special offers on regular basis but on special occasions like Diwali, Dasera,

Ganesh Utsav, id, Christmas etc. somewhere it also neglects them. So company can take decision as to provide offers for festivals also .

4. It has become Necessary for the company to make people aware : If HAVMOR wants to continue with the no.1 player in future, then it has to make its move and make people known & aware about the process of production of ice cream and do marketing about its fresh arrivals.

5. Company should create the word of mouth : It is of great importance for the company to create the word of mouth from its customers in regards of its taste to increase the performance of the company.

6. Company should take care of the service provided: It should look after the service provided to the dealers, retailers, customers, etc. involved whether they are working in efficient manner or not. There any corrections to be done because it is dynamic market and the need and demand of the people are increasing. In this scenario customer satisfaction becomes significant if the customers are not served with proper service then the image of the company is hampered.

Otherwise consumer will face towards the other company serving the same product & company will loose its share. 7. Company need to place the fresh arrivals & new schemes in a bigger manner and not just in the menu card for the people to notice it.

CONCLUSION

CONCLUSION

The study concludes with one fact, that the advertising and sales promotion measures to attract and to make aware the consumers are very important in present competitive market. TOP N TOWN is the company who uplifts the interaction with the customers and cutting down their problems, which still needs to be improved, therefore the company has capture large market. Moreover the prices being more then reasonable according to middle class, the products have gained much popularity and appreciation from the customers. The company being the first & only company with an ISO 9001 : 2000, has to provide great services at reasonable rates to built trust, faith and confidence among the customers to be able to catch more customers and persuade the existing ones to ask for more of its products. The performance of the company can be enhanced in every aspect if proper attention,

co-ordination and understanding are developed proper services are worth a high efficiency effectiveness in external competitive environment.

and and

Ice Cream is the most demanded thing in the milk products market. It is going through an evolutionary process and with new technology & different and easier ways of production is giving rise to innovative and different flavors to be served to its customers as the customers being the king will settle for nothing but the best .

QUESTIONNAIRE

QUESTIONNAIRE

1. Name of the company? 2. In which sector does it operates? 3. Background of the company? 4. How much quantity of material is distributed?

5. Different types of products? 6. What are the types of substitutes available? 7. How many competitors are there in the market? 8. What are the problems faced in the distribution? 9. What are the future plans of setting more parlors? 10. Policies regarding the increase of market share? 11. Any new launch lined up in future? 12. Overall reputation of the company?

BIBLIOGRAPHY

BIBLIOGRAPHY

WEBSITE
1. www.topntown.com

2. www.venturechoice.com

DEALER
BRAMHECHA SALES, U.G- 2, Suyojit Avdhoot Complex, Opp. Dongre Vasati Gruha Ground, Old Gangapur Naka, NASIK.