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Station Research Aggregation Spreadsheet:
Results about Station Use of YouTube
25
Station Research Aggregation Spreadsheet:
Results about Station Use of YouTube
26
Station Research Aggregation Spreadsheet:
Results about Station Use of Facebook
27
Station Research Aggregation Spreadsheet:
Results about Station Use of Facebook
Facebook: has page around the WAR as well as some local productions.
KT mentioned they should look in to having people become a "fan" rather
than a "member" of their facebook page(s) and that might drive more
conversation/audience. Also suggested putting a link to their Facebook
WMHT page on their WMHT homepage for more traffic.
WTTW In process of creating content for pages on Facebook
Has posted more video to Facebook around uVu. Not doing a Facebook
WPBT group for Channel 2.
28
Station Research Aggregation Spreadsheet:
Results about Station Use of MySpace
MySpace
Station URL Notes
Had MySpace presence since 4/06, but took down b/c they kept
KNME N/A getting major amounts of spam
Put some video on MySpace (myspace tv) MySpace page –
Detroit PTV – have an intern working on it. General station info
and promos. Have 80 year old from Canada who is frequently
messaging. Starting to use to promote efforts with community
cinema. Audience a bit different than typical audience – can
Detroit PTV have a more casual approach (less stuffy)
Had MySpace presence since 4/06, but took down b/c they kept
KNME getting major amounts of spam (were "phished").
Our outcome from MySpace is enough to know that the majority
who are using are college kids who are way outside our
demographic. Until our station can offer something of interest to
that age group, we won't be on. Typically they aren't members,
KOZK took down they're
Not viewers
many on MySpace wanted to become our friend so took
down. With promotional effort and word of mouth, he feels it
could be much better. Their local affiliate has a MySpace page…
but need more content to put on and keeping it updated and
fresh…but what's the point? Our outcome from MySpace is
enough to know that the majority who are using are college kids
who are way outside our demographic. Until our station can offer
something of interest to that age group, we won't be on.
Typically they aren't members, they're viewers. Beyond that, they
KOZK are googling.
KQED http://www.myspace.com/kqedinsf
Online original focusing on station offers. They've had lots of
success with friends in the thousands and lots of activity on
KQED http://www.myspace.com/thewritersblockkqed discussions.
KQED use program properties
Created MySpace page 2 years ago, but fell to wayside.
MPB Created network through You Tube (easier, less updates)
MPT http://www.myspace.com/marylandpublictelevision Intern has been maintaining, but is leaving
MySpace group has 200 friends and has a slide-show. Don't
have that many photos. Teaser from blog & link. Info on
internships. Intern has been maintaining, but is leaving so
MPT Jessica needs to figure out how to manage herself.
29
Station Research Aggregation Spreadsheet:
Results about Station Use of MySpace
MySpace page created for "The Writers Block." Online original
focusing on station offers. They've had lots of success with
friends in the thousands and lots of activity on discussions. Uses
the NewsHour apps within his MySpace page and links to I
NCPB (KQED, KTEH, KQET): "heart" NPR.
NET On the verge of doing something with MySpace
focusing on promoting local screenings and outline topics
covered in each screening. They find they are reaching a
younger audience, consisting of the type of people who typically
attend their screenings. Also using as an avenue to connect with
Rocky Mountain PBS http://www.myspace.com/communitycinemadenverfuture panelists, interviewees
WCTI Have a general station presence on MySpace
- MySpace page around a local program related to teens and
alcohol. Didn't get much traffic, and now will look in to Facebook,
WEDU http://www.myspace.com/wedutv as that seems to be more of the professional approach.
get to interact with people directly. Reaching people who say I
didn't know this existed. Can see how many people are watching
the video. Higher traffic on clips indicates higher viewership.
WFSU Fans have embedded videos on MySpace pages.
Social media -89.7 radio has myspace page. Great for getting
WGBH feedback (Ben Schwartz)
MySpace for NPR side of the station (classical). Not sure yet if
its successful; not many friends and aren't measuring it in anyway
WHRO http://www.myspace.com/whro903 at this point
MySpace for NPR side of the station (classical). Not sure yet if
its successful; not many friends and aren't measuring it in anyway
WHRO at this point.
Not much to look at. PR staff created – very rudimentary and
looks like it hasn't been looked at since Nov. General info –
WHYY mission statement, etc.
MySpace page for a documentary on bullying (targeted towards
WMFE high schoolers), but down now.
WPSU Our Education Services department has a myspace page
WTTW In process of creating content for both MySpace
Would like to see a template and/or how to guide for creating a
WUNC station presence on MySpace.
30
Station Research Aggregation Spreadsheet:
Results about Station Use of MySpace
yes, but taking down. Most viewers not there and its creepy.
Right now is a page that links back to site. Mainly created to "get"
WXXI before anyone else did. This is not their audience and
WXXI much more successful with FB.
has a local production "Music Theme" it's another
way for them to promote the local bands through
central Virginia/Richmond. Will have 10 bands over
2 days…and all the bands have myspace pages so
this is great. Would like to explore more outlets for
WCVE MySpace.com/musicseenfestival viral marketing.
31
iT
Station URL Notes
WETA
Station Research Aggregation Spreadsheet:
Results about Station Use of Twitter
33
Station Research Aggregation Spreadsheet:
Results about Station Use of Blogs
34
Station Research Aggregation Spreadsheet:
Results about Station Use of Blogs
35
Station Research Aggregation Spreadsheet:
Results about Station Use of Miscellaneous Social Sites
36
Station Research Aggregation Spreadsheet:
Results about Station Use of Flickr
37
Station Research Aggregation Spreadsheet:
Results about Station Use of Video
Local Video
station URL Format(s) National Player(s) Notes
Flash
KRMA http://www.rmpbs.org/content/index.cfm/fuseaction/showContent/contentID/464/navID/435.htm Frontline, NOVA, PVP Streaming locally produced interviews & old episodes of local programming
Real, Flash (embedded
WENH http://www.nhptv.org/productions/streaming.asp YouTube clips) Frontline, PVP LOVES Flash b/c it's quicker, more agile, easy to present, file size, streams well.
38