Paper Submission

We invite full papers, abstracts and extended abstracts from interested academics, professionals and researchers on the above topics. The full papers should not exceed 30 pages in double space. Important dates on submissions are as given below: Submission of abstracts, full papers and extended abstracts: 15 September 201 1 Submission of final papers: 15 October 201 1 Acceptance of papers: 31 October 201 1 Conference registration: 15 November 201 1 All submissions must be typed, double-spaced with 2.5 cm or one-inch margins using 12-point Times New Roman font in a single MS Word file. All submissions must include a Title, Authors (names, affiliations, e-mails of all authors and a notation (*) of the corresponding author), an Abstract (no more than 150 words) and 3-5 Keywords. Paper submissions should not exceed 30 pages, including the Abstract, text body (Introduction, Theory, Methods, Findings, Discussion, Conclusions and Implications), Tables, Figures and References. All paper submissions must include a discussion that addresses the contribution of the authors work to the advancement of business and business-related science and practice in the Conclusions and Implications section. All submissions must be entirely original, not previously published, and must not be under concurrent consideration or scheduled for presentation elsewhere. All abstracts and papers must be submitted electronically via email to the Conference Co-Chairs Dr R Padmaja (rpadmaja@ipeindia.org) and Dr Rajagopal (rajagopal@itesm.mx). Selected papers will be published in the conference proceedings. A few selected papers from among those accepted shall be published in the form of an edited book. Exceptional papers would be published in the International Journal of Business Competition and Growth.

Institute of Public Enterprise

Institute of Public Enterprise (IPE) has evolved into one of Indias foremost business schools, with an all-round accomplishment in management education, research and consultancy. It has had distinction of having carried out extensive management training / MDPs for managerial cadres including directors and top management executives of very large corporate undertakings including Indias Maharatna, Navaratna and Miniratna enterprises. Consultancy assignments have been awarded to IPE from not only large national corporates and ministries / government departments / Planning Commission in India, but also from global organizations such as World Bank, Asian Development Bank, etc. IPEs large and qualified faculty is supplemented by vast industry experience. It runs five AICTE-approved two-year full time PGDM programs and a full-time 15-month Executive PGDM program. It also offers a part-time MBA program of Osmania University, with an overall approved intake of 400 students per annum. The Institute has international linkages with University of Ljubljana (Slovenia), Kyungpook University (Korea), etc., and is one of very few select institutions in India and just about 500 worldwide to have been awarded the prestigious status of affiliate member of the globally renowned EFMD, based at Brussels.

International Conference
on

Business Growth in Emerging Markets

Global Shifts and Local Effects
15-16 December 201 1
Institute of Public Enterprise Hyderabad

EGADE Business School

EGADE Business School (EBS) is a premier management school in North America, with accreditations of AACSB, EQUIS, AMBA and SACS. It is recognized among the leading graduate school of business in Latin America for the formation of entrepreneurial, innovative, internationally competitive and socially responsible leaders. With locations in two-world class cities Monterrey and Mexico City EBS has built a solid international reputation based on its innovative education model, its teaching and research achievement, and the global character of its academic programs. EBS offers 19 postgraduate business programs MBAs, Master and Doctoral programs as well as Specialist programs and Executive Education for senior business leaders and family business owners. These programs are complemented by dual and joint degree options and elective study alternatives with more than 80 international universities and business schools, as well as career-relevant certifications from recognized international business associations and academies. Over 300 national and international professors teach a student body composed of more than 30 nationalities, and 12,000 alumni are building and transforming businesses and organizations in Mexico, Latin America and across the world. For conference queries please contact:

Conference Advisory Board

Dr RK Mishra (Director, Institute of Public Enterprise, Hyderabad) Prof Mithileshwar Jha (Professor of Management, IIM-Bangalore) Dr Arpita Khare (Professor of Marketing, IIM-Rohtak) Prof Hitesh Bhatt (Professor of Management, IRMA, Anand) Dr Rajagopal (Professor, EGADE Business School, Mexico City) Dr Irma Adriana Gomez (Dean, EGADE Business School, Mexico City) Dr Alvaro de Garay (Academic Director, EGADE Business School, Mexico City) Dr Kip Becker (Chair, Department of Administrative Sciences, Boston University, MA) Dr Demitrus Kantarelis (Professor of Economics, Assumption College, Worcester, MA) Dr Hiranya Nath (Professor of Economics, Sam Huston University, Hunts Ville, TX) Dr Angappa Gunasekaran (Chair, Department of Decision Sciences, Charlton College of Business, University of Massachusetts, Dartmouth, MA) Dr Kamal Ghose (Professor of Marketing, Lincoln University, New Zealand) Dr Satyendra Singh (Professor of Marketing, University of Winnipeg, Canada) Dr Kay Hooi Keoy (Centre of Excellence for Research, Value Innovation and Entrepreneurship, Faculty of Management and IT, UCSI University, Kuala Lumpur) Dr Anoop K Patiar (Professor of Marketing, Griffith University, Australia) Dr Gianpiero Lugli (Professor of Retail Marketing; Dean of Faculty, University of Parma, Italy)

Dr R Padmaja (Program Co-Chair)

Jointly Organized By

OU Campus, Hyderabad 500007, AP, India. Ph: +91-40-27098145, Fax: +91-40-27095183 Email: rpadmaja@ipeindia.org www.ipeindia.org

Hyderabad

EGADE Business School Mexico City

Who should attend?

Those who want to share / discuss new insights, research contributions and best practices. Professionals in local / global companies in consumer / business-to-business marketing.

Themes and Topics

Business economics Macro-economic environment Monetary policies and business opportunities Economic situations: inflation, recession, etc. Banking and financial resources for business growth Fiscal policies, public finance and interest rates Political and economic milieu Shifts in political thinking Globalization vs protectionism Conflicts and social change Law, economics and organizations Entrepreneurship and regional development Institutional reforms and local enterprises Formal sector development Business innovations and opportunities Government and entrepreneurial development Globalization and business diversity Business doorways in emerging markets (modes of entry) Resource management and business growth Bottom-of-pyramid markets Religion, values and globalization Mergers and acquisitions Global marketing strategy New product management Promotions and advertising Pricing, distribution and logistics Marketplace competition Segmentation, targeting and positioning Brand management Consumer behavior Disruptive technology and threats in business E-commerce and mobile marketing Internet marketing and MIS International trade and development Regional trade agreements Export-import performance International trade policies, law, and environment

Business Growth in Emerging Markets

lobalization has opened many routes to marketing including marketing opportunities through Internet and virtual shops. However, amidst increasing market competition, the rules of the game are subject to change without notice. A company must understand thoroughly all the moves of rival firms from various sources. The locales of business rivalry have to be spotted to assess their strengths. An intriguing aspect of the marketplace is that the nature of competition can change over time. A technology, company or product does not need to remain prey to another forever. Competitive roles can be radically altered with technological advances, or with the right marketing decisions. Reduction in tariff barriers, duties and liberalization worldwide has further given a stimulus to international marketing across regional boundaries. Emerging markets today not only provide multiple goods and services to customers, but also expose their behavior to cross-cultural differences and innovations. The specialization of the production process has also brought such cultural changes by business penetrations in the low production skills regions across the countries. International partnering in production technology, co-branding, distribution and retailing may bring a high success to companies of the home country in increasing market share in the region, as well as augmenting customer value for mutual benefit. The school of thought that has constructed the competitionrelated theories may be categorized into two groups economic theory and industrial organization perspective. Economists of the former group have discussed many different models of competition. The focus of their work is the model of perfect competition, which is based on the premise that when a large number of buyers and sellers in the market deal in homogeneous products, there is complete freedom to enter / exit the market and everyone has complete and accurate knowledge about everyone else. The latter school of thought on competition in industrial organizations postulates that a firms position in the marketplace depends critically on the characteristics of the industry environment in which it competes. Such global-local convergence brings the effects on local business in emerging markets with significant shifts in the global business strategy. This conference serves as a think-tank to measure the globallocal effects on business in the emerging markets.

Commercial marketers who want to apply their skills to changing strategies and look for developing business at the bottom of the pyramid. Faculty / researchers / students interested in social marketing, marketing strategy formulation, international trade development, innovation, infrastructural / systems change, sustainable economic issues, corporate social responsibility, corporate culture, and profitability.

What would you achieve?

An interactive and hands-on approach to develop integrated marketing strategy. Valuable insights in an intimate setting with noted global marketing experts. Examples, illustrations and case studies of best practice interventions around the world. Opportunity to delve deeper into globalization, international economics, market environment, trade policies, brand management, sectoral investment and consumer behavior. A networking opportunity to meet international colleagues / professionals grappling with similar issues, problems and concerns.

Global Shifts and Local Effects

What you will learn?

Advanced marketing tools / techniques that can be used in managing sustainable business growth. Ways to avoid the pitfalls in business at global and local marketplaces. Proven marketing strategies to develop cost-effective strategies that could yield higher profit.

Seminar Schedule
The Conference will be held in Hyderabad, India. The program will be divided into technical sessions. Each session will be chaired by an expert from academia / industry. Each author will be given 12 minutes to present, which will be followed by discussion for about 5 minutes. The conference venue will be well equipped with an LCD projector for presentation.

Identify success factors that could converge global-local market operations.

Program Conveners
Program Chair: Prof Rajagopal (EBS) Program Co-Chair: Dr R Padmaja (IPE) Associate Chairs: Dr V Srikanth (IPE) Dr M Karuna (IPE)

Registration and Fees

Organization Type Corporate Small & Medium Enterprises / Professionals Academicians Research Scholars Students Indian Delegates Foreigners / NRIs Rs 10,000 US $400 Rs 5,000 US $400 Rs 2,500 Rs 1,500 Rs 750 US $250 US $100 US $50

If you have set yourself this inquiry and need answers, then this international conference is for you. Bring an interdisciplinary problem you are tackling at work or in academics and, through an interactive hands-on approach with renowned global marketing experts, you will learn new tools and techniques to analyze the marketing issues in emerging markets in-depth.

Organizing Committee
Ms J Kiranmai Ms Shaheen Mr K Srinivas Mr Goverdhan Gokul Mr Ch Upender

Nominations with DD drawn in favor of Institute of Public Enterprise payable at Hyderabad should be sent to Dr R Padmaja (Conference Co-Chair, Institute of Public Enterprise, OU Campus, Hyderabad - 500007, Ph: +91-40-27097445 / 8145 (Extn 317), Fax: +91-40-27095183 / 5478) on or before 15 November 201 1.