FIX

Business Plan

Cana d guide as best to da ting and relati onsh ips

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CONTENTS
Executive Summary SWOT Editorial Need Editorial Philosophy Editorial Formula Sample Cover (Valentines Issue) Sample Table of Contents #1 (Valentines Issue) Benchwarm No-More: Getting Back into the Dating Game (Sample Feature - Valentines Issue) Sample Table of Contents #2 (Wedding Issue) Sample Table of Contents #3 (Summer Issue) Reader Potential Circulation Objective Marketing and Promotion Plan Distribution Plan Advertising Potential Advertising Policy Basic Assumptions Print Production Staff Biographies Magazine Flat Plan

TABLE OF

EXECUTIVE SUMMARY
Areas of Interest:
cThemed issues in sync with seasonal content cExpert advice on relationship management cRelationship dos and donts, how-tos, and what to-dos cCurrent trends in fashion, food, entertainment and culture cSuggestions and reviews for fun and romantiic date activities cReader submissions on dating and relationship experiences FIX is Canadas only magazine catering to the needs of individuals curious about keeping up with the modern dating scene. FIXs readers are primarily aged 25 to 35 and can rely on the magazine to provide advice, information and updates on how to fully enjoy any relationship they encounter. FIXs readers are targeted to have high disposable incomes and an annual salary varying between $35,000 and $60,000. Readers are young and trendy living within the downtown metropolis areas of their Canadian city and are constantly looking for activities around town; readers will get their regular fix on Canadian dating and relationships. FIX will be distributed to three major Canadian cities (Vancouver, Calgary and Toronto), with hopeful expansion to other major cities in the following years. The magazine will be available bi-monthly on newsstands and by subscription. We will focus on controlled distribution via major events through partner advertisers (such as Plenty of Fish, e-Harmony etc.) by ensuring our presence at their various galas and events. This business plan will thoroughly outline the necessary components for the successful creation and launch of FIX magazine.

FIX JANUARY/FEBRUARY 2012

BUSINESS PLAN | FIX

Strengths

cA niche concept allowing FIX to be the

Weaknesses

first and only print magazine of its kind cFills an editorial need that readers want a reliable source of information for advice and on what to do cContent is relevant and current for our well-defined readership that is all-inclusive cA forum for both expert writers and everyday persons for user-generated content

cDating and relationship concept may be

embarrassing for readers to purchase in public cPotentially recycle content ideas cSmall readership if readers deny their love-status cLimited to Canadian content and major metropolitan areas which may deter outsider interest

Opportunities

cUser-generated content for a participa-

Threats

Canadas best guide

to dating and relationships

FIX | BUSINESS PLAN

SW OT

tory effect cBrand extensions through spin-off magazines (i.e. FIX for Christians, etc.) cFurther brand extension opportunities for partnership with sponsors and/ for events cInternational expansion to national subdivisions cCelebrity interest celebrity relationships are always a selling point

cExisting online magazines for compa-

rable content cOnline is more appropriate for fluctuating content matter cExpert advice is necessary for reliability

BUSINESS PLAN | FIX

EDITORIAL
The Newlyweds, the Single-and-Looking, the Bachelor or the Hopeless Romantic we are all surrounded in the infinite dating game of love and relationships. Some are experts with years of experience under their belts, yet some are completely clueless; FIX brings readers and writers together to discuss the timeless topic of dating and relationships. FIX is your sole bi-monthly and seasonally conscious print magazine highlighting current topics about your love life providing advice, tips and discussion about the most relevant and pressing topic at the front of everyones mind.

NEED
Although the Internet is vast like no other, magazines remain ubiquitous and provide readers with a tangible medium that cannot be found online. Where FIX prides itself on being current and trendy like our readers, there is yet to be a print magazine on this subject. FIX allows our readers to indulge on the topic they hold closest to their hearts by being the first and only source for how to manage and maintain relationships in print. FIX provides information to their readers, which is relevant to dating and relationships no matter how new or serious their dating lives are. Written and composed by a team of professional and expert writers, FIX is trustworthy, trendy and reliable.
BUSINESS PLAN | FIX

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FORMULA
EDITORIAL

EDITORIAL

PHILOSOPHY
FIX understands our readers because we are readers ourselves yearning to understand the mysteries of dating and relationships. A timeless topic that is always in flux, FIX is current and trendy in addressing our readers need to share what it means to get the most out of our dating and relationship experiences. FIX is fun and entertaining, but covers one of the most important topics we all ought to know more about. We are Canadas best guide to dating and relationships Get your FIX!

FIX is a forty-eight-page magazine with an advertising/editorial ratio of 40/60 (twenty pages dedicated to advertising, twentyeight pages dedicated to editorial content). FIX will be distributed in the major metropolitan areas in Canadian cities available mainly through newsstand and subscription sales. FIXs content will specifically reflect the needs as well as demographics relevant to our readers. Content will be organized where each issue will include three unique feature stories, five continuing columns and six regular articles by our staff writers. Content will be composed in accordance to our themed issues samples of three Table of Contents are included in this business plan.

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BUSINESS PLAN | FIX

EDITORIAL
Table of Contents (1 page)

Each issue will include five continuLetter from the Editor (1 page) ing columns: c5 Romantic Getaways: Romance thrives on excitement; get ideas for In Every Issue (6 pages) romantic trips out of town Each issue will include: cMale/Female FIX: Canadas Hot- c5 Romantic Proposals: Get inspiration on how to pop the question test Man/Woman of the Month to your love one! cCouple of the Month: Our editors picks of Canadas cutest couples of c5 Romantic Films: Romanticcomedies, dramas or thrillers, our the month editors pick the best flicks for you cDate Night: Perfectly planned and your date date nights for you and your special c5 Romantic Songs: Turn off the someone, regional exclusion radio and search for these great cFIX Your Wardrobe: Fashionable songs to dance or fall asleep to with tips for trendy shopping and street your lover style cBeating the Odds: Learn how to cTalk Sex with Sexpert Sue Johans- overcome the issues that might son: Canadas foremost sexual edu- stand between you and your loved cator and counselor, Sue Johansson one answers readers questions cCharming or Cheesy: Our experts cHoroscope dissect pick-up lines, ways to say I Love You and other quotes from our readers cHow To Be a Fabulous Flirt: Practice these tips on how to make him go gaga for you! cMake Him Your Man: Take our advice and make him yours!

CONTINUED
Continuing Columns (6 pages)

FORMULA

cWhat Not To Do: Learn from our mistakes and learn what not to do on a date cThe Perfect Anniversary Surprise: Read submissions on how to execute the perfect anniversary surprise for your lover cThe Ex Factor: Our readers share stories about their past lovers cDisaster Dates: Get a laugh from our readers worst encounters on disaster dates! cHes Just Not That Into You: Find out how to read the signs of when hes looking for something else

FIX V t alen ines

February 2012

ISSUE

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Features (6 pages)

Each issue will include three features relevant to the theme of the magazines issue. Features will vary but will similarly cover popular topics of interest on dating and relationships.

WARDROBE
FEATURE:

FIX YOUR

ONLINE DATING WOMEN

MEN VS.

THE DILEMMA OF

WHAT

NOT TO DO

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5 ROMANTIC
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FILMS
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TABLE OFV CONTENTS alen ines ISSUE t

SAMPLE 16 8 14 20 22 25 30 32 11 19 22 28 35
11
FIX JANUARY/FEBRUARY 2012

Male FIX: Canadas Hottest Man of the Month Couple of the Month FIX Your Wardrobe: Little Black Dress Make Him Your Man Talk Sex with Sexpert Sue Johansson Date Night: Theatre and Musicals Female FIX: Canadas Hottest Woman of the Month

26 38

Benchwarmer No-more: Getting Back Into the Dating Game The Dilemma of Online Dating Men vs. Women

Charming or Cheesy How To Be a Fabulous Flirt Make Him Your Man What Not To Do 5 Romantic Films

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BENCHWARMER NO-MORE:

Lorem ipsum dolor sit amet, nunc odio nec nibh praesent, amet diam congue suscipit nibh id vehicula, molestiae amet tempor at vel morbi, cras a nullam vitae quae. Nam potenti sem ut imperdiet ante risus. Donec proin ornare vitae justo viverra, sit nunc. Sed nibh dolor leo in eu ut, ac tempus, justo ultrices. Cursus cumque proin non vehicula, in sociis aenean quis integer ut, condimentum wisi a mi blandit. Ac in sed malesuada aliquet luctus, in convallis, pede hac nullam vel, facilisis sed. Non diam eu, mauris blandit, integer tellus ridiculus wisi faucibus molestie. Aenean enim nunc donec, pellentesque erat nibh, curabitur mattis vitae, nibh fusce metus mauris integer consequat, morbi libero interdum lorem leo. Nunc aptent aenean eget, feugiat ut tempor ab blandit in mollis, suspendisse sagittis quam diam egestas, arcu nulla, enim donec pellentesque sed. Wisi sed est sit. Platea vestibulum lectus, quam congue nibh faucibus, sed dui et vel, elit viverra mauris. Mattis luctus sed, porta aliquam consectetuer sodales massa faucibus. Nulla mi pede, pede nibh vehicula lorem quam turpis ullamcorper, ac tellus sit fusce aliquet, velit porttitor, nunc aenean morbi tellus id. Urna magna, a nec quis, lorem consectetuer donec sed nibh magna sagittis. Euis mod elit, eleifend sed pharetra porta cras luctus, facilisis netus donec mi augue commodo arcu. Vel ullamcorper turpis ultricies, tellus lectus donec, orci nisi, amet magna quis. Ac wisi ullamcorper vel et. Aenean massa. Neque morbi rhoncus ligula vestibulum dapibus dapibus, massa venenatis quisque tellus aenean ac egestas, sed nunc. Suspendisse dolor, velit dictumst pharetra scelerisque, ante at nunc scelerisque ipsum sit, tincidunt malesuada assumenda vehicula. Suscipit ullamcorper orci volutpat, vel accumsan ac pulvinar etiam, ipsum lacus nisl rutrum, cras wisi. Malesuada non duis eu ornare leo. Justo parturient nec habitasse vel lectus sed, senectus commodo velit, non congue mi neque sed turpis augue. Nulla aenean arcu, curabitur sodales neque mattis id ac, est blandit ante dignissim elit. In ut non quam ante sed sapien, suspendisse risus aenean tempor neque wisi, sollicitudin praesent elit nuldla, vitae urna eos ultrices. Platea sapiendr nullam quisque perspiciatis faucibusdfsan, vitae nostra, habitasse lorem elementum id sem a volutpat, amet iaculis ultriciesdg deleniti ipsum, et nunc varius blandit maecenas ut rutrum. orci neque libero amet at partu rient platea, turpis tempus enim ac. Est interdum ultricies sem nec nec, a dignis sim imperdiet dui, in mi diam congue sed eget. Parturient libero nullam lobortis elementum mauris arcu, pede posuere proin. Eros penatibus sed gravida lorem, voluptate aliquip potenti vitae condimentum, egestas Dolor nisl nostra vitae, pellentesque mattis tortor fau- nunc quisque sed libero odio, tincidunt nunc est, nec cibus libero. Adipiscing quam nullam elit elit, eros ut scelerisque sed volutpat. Lobortis interdum ullamcorconvallis, faucibus in aptent turpis dui nec, a amet per tristique consectetuer ridiculus malesuada, purus pulvinar vivamus quis nullam, malesuada tempor arcu amet cubilia. Porta ultrices risus ut eget augue. Dignismorbi in tortor natoque. Porta pellentesque ut, metus sim sollicitudin ornare, eros gravida sed ipsum, magna nam quis volutpat nam. Pede massa adipiscing vitae, in, vestibulum orci nostra facilisi libero semper egesmontes non vel ut accumsan neque. Ligula sed, vehicu- tas. Consequat lectus venenatis lectus urna commodo. la vitae et, maecenas mauris eros, ac ac curabitur vitae Imperdiet enim lobortis. dolor ligula. Scelerisque amet vestibulum a, wisi eget maecenas pharetra, suspendisse ipsum facilisi fugit Urna rhoncus, cras eu mi est sed class fringilla. Luctus torquent eu tellus, proin vestibulum curae vestibulum enim, conubia pellentesque neque maecenas netus nunc gravida augue. Lacus in ut, libero dui at, interdum taciti. Neque pellentesque nisl ut, praesent ut integer ullamcorper mauris in lobortis per, inceptos sed ante non. Dui ornare aenean pellentesque dolores odio, inauctor et diam id, enim quis elementum aptent. ceptos faucibus sem. Eu eleifend mi, lorem et quis justo aliquet volutpat, congue turpis integer, libero nulla Cursus odio blandit, habitasse mauris morbi porttitor, lobortis. f erat in lacus. Sit posuere turpis, lobortis nulla sit amet diam ipsum vitae, nam at et ultrices hendrerit, daevgd BUSINESS PLAN | FIX 14

DATING GAME

GETTING BACK INTO THE

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Wedding Issue 32
45 11 19 22 28 35 16 26 38

TABLE OF CONTENTS
Female FIX: Canadas Hottest Woman of the Month Horoscope 5 Romantic Proposals 5 Romantic Songs Beating the Odds: Is he too old? The Perfect Anniversary Surprise What Not to Do

SAMPLE

Summer ISSUE
8 14 20 25 30 32 45 11 19 22 28 35
Male FIX: Canadas Hottest Man of the Month Couple of the Month FIX Your Wardrobe: Sexy Bikini Talk Sex with Sexpert Sue Johansson Date Night: Daiquiris at Sundown Female FIX: Canadas Hottest Woman of the Month Horoscope 5 Romantic GetawayS The Ex Factor Disaster Dates Hes Just Not That Into You Beating the Odds: He doesnt eat pork

SAMPLE

TABLE OF CONTENTS

Wedding Planning 101 Looking for Mr. Right Meet the Parents

8 14 20 25 30
15

Male FIX: Canadas Hottest Man of the Month Couple of the Month FIX Your Wardrobe: Cinderella Shoes Talk Sex with Sexpert Sue Johansson Date Night: Picnic in the Park
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16 26 38

More Than Friends Is He Gay? How to Reject Without Breaking Hearts

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READER
Demographics

POTENTIAL
c Singles or in a relationship 44% 9 Males 56% 9 Females 44% c Married 51% 9 Males 48% 9 Females 52%

CIRCULATION OBJECTIVE
FIX will publish 120,000 copies for each bi-monthly issue in the first year with increase to 150,000 copies in year two and 200,000 copies in year three. FIX will circulate based on paid and controlled distribution in major Canadian metropolitan cities including Vancouver, Calgary, and Toronto. The cover price for newsstand sales will be set at $2.99. The subscription price for FIX will be $10 for one year including 6 issues where subscribers pay $1.67 per issue saving 44% off the newsstand pricing. Controlled distributions will be made during special events complimentary to readers or at variable pricings to be determined.

According to MRI 2010 statistics, heavy magazine users are adults with college educations who hold professional or managerial jobs, earn an average salary income of $75,000 or above, and live in and around the downtown area with homes valued at nearly $250,000. Currently, Canada has a population of approximately 34,278,400, comprised of males and females who are either single/in a relationship or married.

From this research, we conclude that our readers are most likely young, well-educated and professional males and females who live in the metropolitan areas of major Canadian cities with an annual salary of roughly $35,000 - $60,000. Their disposable income enables them to be very active on the dating or social scene and to keep up with the latest trends in fashion, food, entertainment and culture. FIX is targeted towards males and females aged 25-35.

Psychographics

FIX readers are socially connected and heavily networked both professionally and personally. While they lead busy careers, they value their relationships (both friendships and romances) as a top priority in their everyday lives. FIX readers have outgoing and enthusiastic personalities who thrive on being around others in their urban communities. They enjoy mingling at social events, meeting new people and establishing what they hope to be long-lasting relationships. As sophisticated, fashionable and affluent people, they are keen on being the first to know about the hottest trends, participate in the hottest events and visit the hottest places in their cities.

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MARKETING
Marketing Plan

& PROMOTION PLAN

Promotion Strategies
Focusing on one major Canadian city, (using Vancouver as an example) we will partner with the Vancouver chapter of Events and Adventures, a social club for singles, where FIX will be attending a Valentines Day gala at The Keg in Downtown Vancouver during the first week of February. Our presence at the gala is intended to introduce the magazine to potential readers, advertisers and the media. Attendees will receive a complimentary copy of the first issue of FIX magazine, which also includes a free years subscription. Members of the media will be invited to this event to cover the launch and provide further exposure of FIX to the public.

FIXer Mixer Tri-Annual Events

In conjunction with our three biggest themed issues (February/Valentines, June/Wedding and December/Holidays), we will host three FIXer Mixers for FIX readers and loyal advertisers. These minglers for singles and couples will consist of an upscale dinner/dance at a popular upscale Vancouver restaurant. Supporting mingler sponsors (most likely to be Events and Adventures and the Vancouver Singles Socials and Events Club on a rotating basis) will receive discounted advertising rates in our magazine and a portion of the proceeds will benefit a local charity of choice.

As FIX is a publication dedicated to relationships and dating, our promotional plan relies heavily on experiential marketing, or moving the magazine from the static page into tangible experiences through the social events that FIX either hosts or participates in with our top sponsors. Our ultimate objective is to create awareness for FIX magazine and anticipation for our initial launch and subsequent issues. We are dedicated to sustaining our visibility in the market and distinguishing our identity as a unique, socially driven media venture.

Launch

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MARKETING PROMOTION PLAN

&
Web Strategy

A large portion of our audience falls between the ages of 25-35, a demographic deeply immersed in the digital innovations that command our interactions today. We will take full advantage of social networking platforms such as Facebook, Twitter and Tumblr to connect with FIX readers and to promote our issues and events. We will also establish an interactive online community through www.fixmagazine.com. Our website will be a supplement to our print publication to satisfy our audiences interest between issues. It will offer a more efficient way of keeping track of readers subscription information along with additional exclusives in the forms of regular e-newsletters and blogs, user generated content and forums to connect with other readers (and maybe even make a love connection). Only online will readers be able to see our FIX Pix of the Week feature, where our editors pick the hottest places to dine, shop and hang out in your local city. Readers will have the chance to enter monthly contests to win prizes sponsored by our advertisers (but sometimes entries will require a special code word only found in our magazine issues!). Potential advertisers will also have access to a digital version of the FIX media kit online.

CONTINUED

PLAN

DISTRIBUTION

The soft launch will distribute 1,000 copies out of the each citys 6,600 copies (3,000 out of the annual 120,000 will be used). The remaining 5,600 copies will be distributed amongst retailers such as Chapters, Shoppers Drug Mart, and Whole Foods. FIX will also distribute through sponsored events such as FIXer Mixer and other events attended by FIX. FIX will publish 120,000 copies annually, allowing 20,000 copies per issue. Each city (Vancouver, Calgary and Toronto in the first year) will receive 6,600 magazines to circulate. In FIXs second year of circulation there will be 141,600 copies annually, followed by 158,592 in the third year. By the fifth year of publication, FIXs annual circulation will be 179,843. FIX subscribers will be able to get their fix on the go using their mobile devices and the downloadable FIX application available through the FIX bundle.

FIX Bundle

Expanding on FIXs web strategy, subscribers to FIX will be awarded with an added bonus of complimentary access to web applications via their smart phone and wireless devices. Subscribers will be able to enjoy all the benefits of FIX in both print and in high quality digital editions of our issues, with added online features. The complimentary web application will be a later addition to FIXs marketing and promotion strategies and will include various interactive features, such as a location check-in similar to UrbanSpoon or FourSquare where users can keep track of what places theyve visited, rate their experiences and see others reviews and recommendations, among others.

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ADVERTISING POTENTIAL
Advertising Rates:
4/C Inside front cover spread Inside back cover spread Back cover Full page 1/2 page 1/3 page 1/4 page 1/C Full page 1/2 page 1/3 page 1/4 page B/W Full page 1/2 page 1/3 page 1/4 page 1X 3X $1,373 $1,373 $1,613 $1,090 $780 $640 $540 3X $1,090 $734 $605 $489 3X $918 $667 $550 $445 6X $1,220 $1,220 $1,450 $969 $693 $596 $481 6X $897 $652 $538 $435 6X $816 $593 $489 $396

Advertising potential

$1,526 $1,526 $1,813 $1,212 $867 $712 $602 1X $1,212 $816 $673 $544 1X $1,020 $742 $612 $495

Our advertisers: Ad size Events and Adventures 2 full-pages Plenty of Fish full-page Hallmark full-page Purdys Chocolates full-page Tiffany & Co. full-page Maybelline Cosmetics full-page The Keg 1/2- page Holt Renfrew full-page Flight Centre full-page Mercedes full-page e-Harmony full-page Clubzone full-page Dirty Apron Cooking School full-page Match.ca full-page Coach full-page Four Seasons Yew Restaurant full-page Nita Lake Lodge Whistler 1/2- page Vancouver Singles Socials & Events 2 full-pages Trojan Condoms Back Cover

Color 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C 4/C

Discounts

A 30% discount will be given to advertisers signing a two-year contract A 10% discount will be given to advertisers placing advertisements the third time A 20% discount will be given to advertisers placing advertisements the sixth time An additional 5% discount will be given to new advertisers with discount valid for first year An additional 5% discount will be given to advertisers sponsoring Fixer Mixer tri-annual events

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ADVERTISING
Issue Jan./Feb. Mar./Apr. May./Jun. July./Aug. Sept./Oct. Nov./Dec.

CONTINUED
Ad Close & Copy Close Nov. 20 Jan. 20 Mar. 20 May. 20 July. 20 Sept. 20 Home Delivery Date Jan. 15 Mar.15 May.15 July.15 Sept. 15 Nov. 15

POTENTIAL

ADVERTISING POLICY
1. FIX reserves the right to refuse or remove content that are considered incompatible or inappropriate for the magazines market demographics, including advertisements containing content prohibited by law to the public. 2. Advertising payments must be paid for by credit card, cheque or cash and processed within 14 days from the advertisements contract signing. If the advertiser wishes to make changes to their advertisement past the set deadline, a $300 penalty will be administered. Late payments will be penalized with a 15% interest charge every month after the deadline where deadlines for advertising entry are 21 days before publication. 3. Refunds to advertisers will not be issued once the magazine has been published with the publishers exception on errors on the magazines behalf. 4. In the event that the advertiser is unable to supply the advertisements specified in the contract with FIX, the advertiser will be penalized by paying 85% of the total fee for advertising. The advertiser will also be responsible for the cost of the expense. 5. FIX reserves the right to increase the advertising rates for any issue with 30 days written notice before the space order closing date of the issue. 6. All contracts and insertion orders are subject to this reservation. 7. Advertisers assume complete liability for all content (including text, representation and illustration) of advertisements and all responsibility for any claims arising there from. FIX shall not be subject to any liability whatsoever for failure to publish or circulate any advertisement, in whole or in part. 8. When in conflict, the conditions, terms and rates contained within this rate card take precedence over the conditions printed on contracts, insertion orders or previous rate cards, unless specifically allowed for by FIX.

*Unless otherwise instructed, ads received after the deadline will be placed in the next available issue

Advertising/Editorial Ratio

Numbers of pages of magazine: 48 Numbers of pages of advertising: 20 Number of pages of editorial: 28 Advertising/Editorial Ratio: 40% (40/60)

Potential Advertising Revenue

Average page rate: $ 1,220 Total advertising revenue for the first year: $ 24,395 Total advertising revenue for the second year: $ 28,859 Total advertising revenue for the third year: $ 33,323

CPM (Cost per Thousand)

Total advertising cost per year/(Total number of copies of magazines circulated per/ 1000)= 7,320/ (120,000 copies/1000) =

$61

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PRINT

BASIC ASSUMPTIONS

Printing Specifications

PRODUCTION

Paper Dimensions: 8 1/2 x 11 Trim: 8 x 10 3/4 Type: Area: 8 x 10 Paper Type: FIX will be printed on higher quality paper as the magazine is geared towards a more affluent readership. The front and back covers will be 4-colour, double-sided 100 lb gloss coated. All interior pages will be of 4-colour, 70 lb gloss paper. We will maintain printing cost at no more than $0.61 per issue in the first year. The cost per issue is predicted to drop to approximately $0.55 in the third year under the steady increase in circulation. The cover price for newsstand sales will be $2.99 per issue. The subscription price for FIX will be $10 per year, which will save our readers 44% of the cover price ($1.67 per issue rather than $2.99).

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Julia Clissold/Publisher

Julia Clissold is a fourth-year Communication Major in her last semester at Simon Fraser University. Julia loves working with print, audio and visual media and is excited to specialize in arts and entertainment management at Capilano University in May 2012. Julia enjoys being able to reflect and share her ideas based on her own relationships with readers and colleagues. She is fairly certain shes found her one.

STAFF
William Meng/Advertising Manager
William Meng is in his fourth year majoring in Economics and minoring in Asian Studies. He has a strong advertising background including extensive product promotion at his alternate job as shift supervisor at Starbucks Coffee. William also enjoys an active lifestyle; he loves jogging, swimming, photography and travel. William currently lives in Vancouver, Canada with his wife and three children.

Emily Louie/Editor

Emily Louie is a third-year student in the Faculty of Communication, Art and Technology at Simon Fraser University. She has written and photographed for local online publications and public releases for her position on the Board of Directors with the Simon Fraser University Student Marketing Association. Now editor of Fix, Emily manages content and the creative production. Emily currently is searching for the meaning of love while living in Vancouver, Canada.

BIO

Anna Ma/Art Director

Anna Ma is a forth-year student studying Communication and Theatre Production and Management. She used to be the editor of her high school newspaper and has a background in visual art, graphic design, and photography. As the art director of FIX, Anna continues to share her artistic vision with the rest of her colleagues and our readers. Anna is currently searching for Mr. Right.

Elizabeth The/Marketing Manager

Elizabeth is a fourth-year student majoring in Communication and English Literature at Simon Fraser University. She contributes to multiple blogging projects on the topics of entertainment, fashion and literature. As marketing manager, Elizabeth spreads the word about the dynamic world of FIX through social networking, special events and other creative promotional tactics. Elizabeth often daydreams about her modern day James Dean.

Gary Wong/Controller

Gary Wong is a forth-year Marketing student at Simon Fraser University. He has had multiple work experience in dealing with media, including a prestigious internship at Hill & Knowlton. Having served as the External Vice President of SFU YOURS Student Association, Gary also founded a social buying website of which he focused coordinating external affairs. As the controller of FIX, Gary is responsible for supervising the quality of accounting and financial reporting of the magazine. Gary is currently in a long-distance relationship.

Sally Lo/Promotions Manager

Sally Lo is a fourth-year student in the Faculty of Arts in Economics. Through past retail work experience, she is trained in promotional tactics to attract loyal readers and reliable advertisers and promote sales growth in cost-efficient ways. Now promotions manager of FIX, Sally continues to apply her growing knowledge and passion to service our readers. Sally is currently single and looking.

Grace Chiu/Production Manager

Chris Tong/Circulation Manager

Grace Chiu is a fourth-year student in the Faculty of Communication, Art and Technology at Simon Fraser University. She has lived and breathed print production since she was young as her family has been in the printing business for three generations. Now production manager of FIX, Grace oversees all aspects required of producing the final print magazine. Grace is living happily in Vancouver, Canada with the two men in her life, husband Ryan and dog Riley.

Chris Tong is a fourth-year student at Simon Fraser University with a double major in Communication and Philosophy. As circulation manager he is responsible for important areas of market research and data analysis. Chris believes that dating has the strange power to either completely separate two people forever or bring them together closer than ever before - this depends on how people behave on their first date.

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FLAT PLAN

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