June 2011
A B O U T C H O M P S A P P S E A R C H A N A LY T I C S
A N A LY T I C S H I G H L I G H T S U M M A R Y
App Monetization
Paid app downloads increased by 1% on Android and 4% on iOS. On Android, the increase was concentrated at a premium price point between $4.01 - $5.00, increasing share from 0.1% to 0.6%. For iOS, the increase was primarily in the $.99 and $1.99 price points, and there was a hint of weakness at premium price points.
Best in Category
The social networking category sees a major downtick in app share across platforms, decreasing from 6.6% to 4.6% on iOS and 7.8% to 6.9% on Android. Productivity and reference apps increased their share on iOS, while entertainment and music apps increased their share on Android.
App Search Analytics | June 2011 3
A N A LY T I C S H I G H L I G H T S U M M A R Y
June Spotlight
Current Event Related Queries
The query for movie made a strong showing in the month of June and is strongly correlated with movie release dates for summer blockbusters.
The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during June. Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS). Androids top 10 gets diverse, featuring apps from ve different categories.
ANDROID QUERIES
The Top Queries list shows the top 25 entries typed into the Chomp search box on Android devices during June. Angry Birds was the top app queried by name.
21%
79%
Top Queries free games entertainment utilities puzzle games adventure games music productivity books photography rpg games social networking action games 3d games ringtones movies lifestyle chat business fun games board games racing games shooting games texting navigation
The Top Queries list shows the top 25 entries typed into the Chomp search box on iOS devices in June. Twitter was the top app queried by name, followed closely by Facebook.
24%
76%
Top Queries games adventure games entertainment puzzle games utilities books productivity lifestyle photography business social networking music education shooting games kids games board games chat addictive games reference system utilities action games calendar travel movies navigation
A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 6% of all Android Downloads were paid, a 1% increase over May. The % of paid apps has increased for the second consecutive month. The extra percentage point was distributed across multiple price points, with a particularly large increase in the price range $4.01 - $5.00, from 0.1% to 0.6%.
6% Paid
94% Free
2.2% 1.9% 0.8% 0.4% 0.6% 0.2% 0.1% 0.0% 0.0% 0.1% 0.1%
0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01- 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 Other
i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers offering paid iOS apps saw downloads increase by 4%, compared to May. This growth was primarily at the $0.99 and $1.99 price point. The $4.99 price point saw an increase from 0.8% in May to 1.0% in June, while the $9.99 price point decreased from 0.3% in May to 0.1% in June.
20% Paid
80% Free
11.5% 3.6% 2.1% 0.4% 1.0% 0.2% 0.2% 0.1% 0.0% 0.1% 0.1% 0.3%
0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 14.99 Other
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M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Entertainment and music increased their app download shares. Games, photography, and social networking saw slight downticks. Entertainment increased from 16.3% to 18.8% and music increased from 5.4% to 6.9%. Games decreased from 27.0% to 26.0%, photography apps decreased from 3.2% to 2.2%, and social networking apps decreased from 7.8% to 6.9%.
26.0% 15.7% 18.8% 6.9% 6.9% 4.4% 4.0% 2.2% 3.6% 2.5% 2.4% 1.5% 1.2% 0.8% 1.0% 0.8% 0.9% 0.4% games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & tness news business nance sports weather education medical
games 26%
utilities 16%
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M O S T P O P U L A R i T U N E S C AT E G O R I E S
Social networking apps took a big hit at the expense of productivity and reference apps, which are thriving. Social networking apps decreased form 6.6% to 4.6%, while productivity apps increased from 7.8% to 8.8% and reference apps increased from 4.9% to 5.7%.
entertainment 21%
games 19%
21.0% 18.6% 8.3% 7.6% 8.8% 4.6% 5.7% 3.6% 3.6% 3.5% 2.5% 2.2% 2.1% 1.6% 1.5% 1.4% 1.2% 0.8% 1.0% 0.5%
lifestyle 8%
utilities 8%
entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & tness navigation books news sports medical nance weather
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12
Super 8
Cars 2
Transformers 3
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
June
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I N T E R N AT I O N A L S E A R C H T R E N D S
Free was the #1 search term across all countries sampled on Android. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Google+ was the top app in Canada despite launching at the end of the month.
Canada
free games utilities entertainment shooting games rpg games music
Germany
free games utilities entertainment action games productivity navigation
India
free entertainment games utilities photography books productivity
Australia
free games utilities entertainment books productivity adventure games
I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Games dominate the top apps internationally.
Canada
games puzzle games adventure games entertainment role playing games lifestyle books
Germany
ios utilities games business entertainment movies puzzle games audio books
India
games art books business productivity utilities entertainment
Australia
games puzzle games adventure games utilities business magazines action games
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1 2 3 4 5 6 7 8 9 10
Lookout Mobile Security Angry Birds Rio SoundHound eBay GasBuddy GO Launcher EX Google Docs ASTRO File Manager redbox Angry Birds Seasons
Free Free Free Free Free Free Free Free Free Free
Utilities Games Music Shopping Travel & Local Productivity Productivity Productivity Entertainment Games
#11 May
17
34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55
Bible Google Earth TiKL - Touch To Talk SoundHound - Pro LivingSocial Fastr HD Wallpapers Scanner Radio doubleTwist Player TuneIn Radio Live Holdem Poker Pro Free Music Download WOrdSearch Unlimited Free TuneIn Radio - Pro Shazam Encore Compass Go!Chat for Facebook Wells Fargo Mobile FatBooth ES File Explorer Glow Hockey Flikie Wallpapers HD Urban Dictionary
19
1 2 3 4 5 6 7 8 9 10
Angry Birds VEVO Cut the Rope IMDb Movies & TV WhatsApp Messenger Facebook MyTown Burn the Rope Cut the Rope Lite Tumblr
$0.99 Free $0.99 Free $0.99 Free Free $0.99 Free Free
Games Music Games Entertainment Social Networking Social Networking Entertainment Games Games Social Networking
#50 May
#26 May
34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55
Pocket Frogs Apple Store Waze GPS & trafc Funny Pics Hoggy BarAlarm Word Scramble Challenge Edition picplz Doodle Devil Backgrounds FML Ofcial Tiny Zoo Yahoo! Messenger Topple Period Plus AccuWeather Eliminate Pro Zombie Farm Flight Control Foodspotting MazeFinger Plus Groupon
THANK YOU!
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