A PROJECT REPORT ON ANALYSIS OF LIFE MAKER PREMIUM INVESTMENT PLAN OF MAX NEW YORK LIFE INSURANCE

Submitted in Partial Fulfilment for the Award of the Degree of Master of Business Administration

Guided By: Ms Urvashi Lecturer MBA Deptt

Submitted by: Vipin Kumar EnrollNo-05720803909

Bhagwan Parshuram Institute of Technology (Aff. to Guru Gobind Singh Indraprastha University)

DECLARATION
I, student of Guru Gobind Singh Inderprastha University, hereby declare that the project work entitled Analysing the competitive market of life maker premium investment plan of max new York life insurance has been carried out under the guidance of my supervisor Ms. Urvashi Sahitya at BPIT. It is an original bonafide work undertaken by me as a part of the course curriculum of M.B.A, (GGSIP University) The information provided in the study is authentic to the best of knowledge and the result embodied in this study has not been submitted to any other University or Institute for the ward of degree

Vipin Kumar Date: Place:

ACKNOWLEDGEMENT
I express my heartiest gratitude to my supervisor Ms. Urvashi Sahitya for giving me an opportunity to prepare a report on the project assigned to me. Under her guidance I undertook this project, for extending the advice and direction that is required to carry on a study of this nature, and for helping me with the intricate details of the project at every step. Without her support and able guidance, it would have been very difficult to finish this work in the way I have done it.

However, I accept the sole responsibility of any possible errors of omission.

Vipin Kumar

EXECUTIVE SUMMARY

In todays complex economic environment, financial advisors and their clients are drawn to the names in the industry, many of whom have acquired a celebrity status through television appearances and book-signing events. As always, there is an upside as well as a downside to this on the upside, it helps mobilize people into taking action for their financial future. The downside is that some of the advice is misleading or simply inaccurate, and particularly so with life insurance. Many well-known and respected financial advisors, such as Jonathan Pond, focus on stocks and bonds, marginalizing the importance of life insurance as a component in a financial design. The late Louis Rukeysers program, Wall Street Week, also focused the publics attention on the ups and downs of the days trading events, as does Bloomberg radio. Jane Bryant Quinn and Suze Orman have been negatively outspoken about whole life insurance; both support the concept of buy Term and invest the difference. Robert Kiyosaki, author of Rich Dad, Poor Dad, defines an asset as something that can be used, either now or in the future, to generate income. This statement leads us to the objective of this study to highlight the uncommon knowledge about life insurance as an asset class and to expand the discussion about it. Life Insurance as an Asset Class: A Value-Added Component of an Asset Allocation was written by Richard M. Weber, MSA,CLU and Christopher Hause, FSA, MAAA, both independent industry experts with more than 60 years of experience between them. The study provides a valuable forum for discussion among Guardian associates, accountants, attorneys, other trusted financial advisors, and clients. It focuses on life insurance as an important asset and foundation to an intelligent financial plan. As a company that has been in the business of insuring families and businesses for nearly a century and a half, we know of no other financial product that has the ability to build wealth, protect and conserve assets in your lifetime, and transfer those assets to future generations all with the simplicity, guarantees, and tax advantages inherent to this unique product.

TABLE OF CONTENT
S No. Topic Page No.

1.

Introduction 1.1 Industry profile 1.2 Business environment Objectives Research Methodology 3.1 Problem formulation 3.2 Research design 3.3 Tools for data analysis Review of Literature 4.1 Articles 4.2 Valuation of life insurance company Life Maker Premium Plan 5.1 Life maker investment plan 5.2 Key benefits 5.3 Investment Options 5.4 Funds Performance Graph 5.5 Performance Vs Benchmark 5.6 Growth Funds 5.7 Balance Funds 5.8 Conservative Funds 5.9 Secure Funds 5.10 Growth Super Funds Analysis 6.1 Insurance Broker Survey 6.2 Questionnaire Limitations Conclusion Recommendations Bibliography Annexure

2. 3.

4.

5.

6.

7. 8. 9. 10. 11.