Quiz #1

1.

Question: (TCOs 1, 4 & 5) Two of the key inputs to developing forecasts discussed in
the text are:

Your Answer:

Environmental scanning and stakeholder identification Environmental scanning and competitor intelligence Assessing internal strengths and environmental scanning Environmental scanning and a SWOT analysis

CORRECT

Instructor page 41 Explanation: Points 3 of 3 Received: 2. Question: (TCOs 1, 4 & 5) _____________ tracks the evolution of environmental
trends, sequences of events, or streams of activities. Environmental scanning Environmental monitoring Environmental surveying Competitive intelligence

Your Answer:

CORRECT

Instructor page 42 Explanation: Points 3 of 3 Received: 3. Question: (TCOs 1, 4 & 5) Scanning the general environment would identify
information on _______________. substitute goods the aging population and ethnic shifts customer and firm bargaining power competitive rivalry

Your Answer:

CORRECT ANSWER

INCORRECT

Instructor page 41-42 Explanation: Points 0 of 3 Received:

Quiz #1
4.

Question: (TCOs 1, 4 & 5) When we look at "competitive intelligence" gathering, we

can say that it _______________. is considered unethical. minimizes the need to obtain information in the public domain. is good business practice. is illegal.

Your Answer:

INCORRECT CORRECT ANSWER

Instructor page 42-43 Explanation: Points 0 of 3 Received: 5. Question: (TCOs 1, 4 & 5) When conducting environmental forecasting, we can say
that it involves developing plausible projections about which of the following concerning environmental change? A. Speed B. Direction C. Both A and B are correct. D. None of above is correct.

Your Answer:

CORRECT

Instructor page 45 Explanation: Points 3 of 3 Received: 6. Question: (TCOs 1, 4 & 5) Which one of the four answers below is not a limitation of
SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis?

Your Answer:

Organizational strengths may not lead to competitive advantage. SWOT overemphasizes a single dimension of strategy. SWOT's focus on the external environment is too broad and integrative. SWOT gives a one-shot view of a moving target.

CORRECT

Instructor page 81 Explanation: Points 3 of 3

Quiz #1
7.

Received: Question: (TCOs 1, 4 & 5) When the activities of an organization are divided into two
major categories of value activities: primary and support, in a value chain analysis, which of the following is a primary activity? Repairing the product for the consumer. Monitoring the cost of producing the product through a cost accounting system. Purchasing key inputs. Recruiting and training employees.

Your Answer:

CORRECT ANSWER

INCORRECT

Instructor page 82 Explanation: Points 0 of 3 Received: 8. Question: (TCOs 1, 4 & 5) Inbound logistics include: Your Answer:
Machining and packaging Warehousing and inventory control Repair and parts supply Promotion and packaging

CORRECT

Instructor page 83 Explanation: Points 3 of 3 Received: 9. Question: (TCOs 1, 4 & 5) When assessing its primary activities, an airline company
would most likely examine:

Your Answer:

Employee training programs The effectiveness of its lobbying activities Baggage handling Criteria for lease versus purchase decisions

CORRECT ANSWER INCORRECT

Instructor page 83 Explanation: Points 0 of 3

Quiz #1
10 .

Received: Question: (TCOs 1, 4 & 5) Supply of replacement parts is a __________ activity.

Advertising is a __________ activity. support; primary support; secondary primary; primary primary; support

Your Answer:

CORREC T

1.

Instructor page 83 Explanation: Points 3 of 3 Received: Question: (TCOs 1, 4 & 5) Please provide examples and explain how it is that competitor intelligence can be improved by gathering information about competitors in the public domain. Your Many corporations have people specializing in areas such as competitor Answer: intelligence researching. Corporations use what they call librarians who are involved in gathering of competitive intelligence in the public domain. Many times it is their role to predict future changes within the company and industry they are in. Instructor Page 42-44. Answers will vary. Students should include a definition of this Explanation: concept as defined on pages 42 through 44, as well as the various examples that are also located on these pages, such as: banks continually track home loan and certificate of deposit interest rates charged by rivals, major airline change hundreds of fares daily in response to competitors' tactics, etc. Points 10 of 10 Received: