NexGen Market Research Services Pvt. Ltd.

Company Profile

Company Regd. Number Company PAN Card Number Service Tax Regd. Number TAN Number

U74999DL2007PTC165783 (under Companies Act No.1 of 1956) AACCN5748H AACCN5748HST001 DELN08850C

Company Name Address Mobile Phone E-mail Website -

NexGen Market Research Services Pvt. Ltd.

14/4, Basement, Near Deshbandhu College, Kalkaji, New Delhi, Pin-110019, India 0091-98731-77449 0091-11-64540098, 0091-11-64544258, 0091-11-26463353 info@nexgenint.com, mahesh@nexgenint.com www.nexgenint.com

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About NexGen
NexGen Market Research Services Pvt. Ltd. is established in 2005 with a vision to give the cost effective, quality services on time. NexGen offers high quality marketing research, analysis and consulting services across India and abroad. In a very short time span today NexGen has evolved as a leading market research services provider catering to needs of clients from different sections. As a company, we work very closely with our clients in providing a very 'hands-on' approach to the management of all campaigns. NexGen works exclusively with companies looking for a personal guide through the varied cultures in India and the Asia Pacific. The professional team of the company help such clients to connect with the local populace, delivering a unique perspective on the market situation. The company believes in building a lasting relationship with clients, instead of sighting opportunity as just another business deal. Since its inception, NexGen has established many friends among international companies by acting as their personal chauffer through the Indian and Asia Pacific Markets. With ever-expanding exclusive research network, currently spanning 100 cities within India along with affiliated partners across the region, NexGen is poised to always help you reach your target market. Vision We're a company that never stops trying to do it better. Clients are the essence of our business with whom we deal. We work to satisfy our clients' requirements and anticipate their expectations. To succeed, we must work with our clients to help make them winners by exceeding our best services. Mission NexGen Research will never rest until its clients are satisfied. The firm will 'go extra mile' to fulfill its promises. It endeavors to provide timely services and client care with the mission of establishing a long-lasting relationships and earning the trust of the clients for future projects.

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NexGen Services
NexGen is having 3 major division to cater every sector:

1 2 3

NexGen Market Research Services NexGen Healthcare Research NexGen Social Research

NexGen provides a comprehensive range of market research and consulting services reflecting our experience & strong capabilities. Our market research services are as followsMarket entry & feasibility studies Ad test Pre & after launch Customer satisfaction studies Employees satisfaction studies Mystery shopping Market potential & trends studies Market segmentation Retail/Channel audits Opinion polls/surveys Product tracking studies Product placement studies Media Research GIS mapping Onsite purchase observations Third Party Auditing (Neutral Auditing)
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Market Research Methodologies

All market research work at NexGen starts on "DECIDE" framework: D E C I D E Define the marketing problem Enumerate the controllable and uncontrollable decision factors Collect relevant information Identify the best alternative Develop and implement a marketing plan Evaluate the decision and the decision process

From this DECIDE model we do data collection by using the following methodologies as per the project requirements
Secondary (Desk Research) NexGen has a its own library of different market research projects for secondary research. We also find it fast by using the Govt. & other websites and other useful resources.

Qualitative NexGen has very strong capabilities in qualitative research for all business verticals @ Central Location Tests (CLT) 25 Professional recruiters & 5 in hall executives @ Focus Group Discussions (FGD) 2 Professional moderators & 12 recruiters @ In-depth Interviews (IDI) 4 Professional moderators & 10 interviewers
Quantitative @ Face to Face Interviewing (PAPI) Nationwide more than 200 trained interviewers coordinated by local supervisors @ CAWI & CAPI Complete in house setup
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Industries Expertise
NexGen is having a proven track record of serving the following industries by giving the best suit solutions Automobile FMCG Healthcare Bank and Finance Hospitality Education Information Technology Telecommunication Fashion & Beauty Industrial Research Four multinational client Many national and multi national clients Many Pharmaceutical & Healthcare companies One of Indias largest private bank Many national and multi national clients One famous national client Three national clients Two leading service provider in telecom One leading chain One multinational client

B2B
B2C Secondary Research

Many leading corporate

Many national & multinational clients Many national & international client

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Infrastructure & Coverage

Based at New Delhi, India NexGen covers almost every part of the country with its own network & channel partners at South, West, North & East India. Apart from that we cover almost all English speaking nations worldwide. NexGen have a very good office infrastructure at each centre. We have separate facilities for field, research & data entry. We have hired best available service providers for broadband, telephone & power backup. For all the employees we have set parameters for the security checks. NexGen office network Branch Office New Delhi Lucknow Ludhiana Jaipur Office Address 14/4, Basement, Kalkaji, New Delhi, Pin -110019 G-28, Liberty Colony, Sarvodaya Nagar, Lucknow Kidwai Nagar, Near Kapoor Dental Clinic, Ludhiana-141008 D-45, Shanti Nagar, Hasanpura, Jaipur

NexGen is having a network of trusted associates across India. In any of the field data collection project, we send the team leaders from Delhi offices to recruit the right set of interviewers, briefing to the interviewers, quality checks and to ensure the timely despatch of the filled in questionnaires to the Delhi office. As a plan of expansion we are going to open our new offices in following cities in current fiscal year: 1. Mumbai 6. Lucknow
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2. Banglore 7. Ludhiana

3. Hyderabad 8. Chandigarh

4. Kolkata 9. Agra

5. Ahmedabad 10. Chennai

Major Clients & Studies

Major Clients
Renault Nissan India

Sector
Automobile

Major studies
Research vendor for Indian operations.

Leyhausen, Germany

Automobile Research & Consulting

Field operations partner for India. Mystery shopping's at dealers and service centres in India. Customers satisfaction studies in India.

Hyundai Motors, Korea

Automobile

Takata India

Automobile accessories
International research & consulting company Education

Feasibility study for Child Seats in Cars in India.

Bain & Company, USA Priceton University, USA ITC Ltd.

Field operations partner in India.

Study on automobile industry in India.

FMCG

Regular Census Studies in Delhi and NCR.

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Major Clients & Studies

Major Clients Global Data Sector Healthcare research & consulting Healthcare research & consulting Real Estate, Healthcare Healthcare business (Pharmaceuticals) Healthcare research & consulting Healthcare business (Hospital equipments) Healthcare business Healthcare research & consulting Major studies Data collection for Healthcare studies across India

Datamonitor

Data collection for Healthcare studies across India

EWDPL (Treasure), Indore

Baxter, India

Feasibility studies to open new hospitals in Indore, Raipur, Nanded and Ujjain
New products launches studies in India

Frost, India Esaote, Italy Hindustan Latex Ltd. (HLL Lifecare Ltd.) First Opinion (I&D), India
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Data collection for Healthcare studies across India Study on Ultrasound machines in India

Study among the CGHS dispensaries in Delhi

I&D Research

Data collection for Healthcare studies across India

Major Clients & Studies

Major Clients
Zanders Skill Development Centres Synovate, India

Sector
Trainings &Education Healthcare research & consulting Healthcare research & consulting Retail & Consumer products Print media Print media

Major studies
Feasibility study to open the Skill Development Centres (ITI/ITC/Vocational Centres) in 26 cities in Punjab, Haryana and Himachal. Data collection for Healthcare studies across India

IMS Health, India

Doctors profiling study across India Feasibility studies to open the Diamonds retails chain in 11 cities in Punjab, Haryana and Himachal. Private MBA Institutions ranking 2010 Study on Delhi schools & colleges

Zanders Engineering Ltd. EFY Enterprises Pvt Ltd. (Electronics For You) Hindustan Times Indus Learning Solutions Pvt. Ltd. Management Development Institute ICICI Bank Ltd.
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Educational consultant

MBA institutes ranking 2009 study for Mail Today

Education

e Governance award study Ad impact study on Education series in Delhi & Mumbai

Banking

Major Clients & Studies

Major Clients
R P Milkmade Food P. Ltd. Puri Oil Mills Ltd. (P Mark) Bharti Retail Dixy Chicken India Pvt. Ltd. Yes India Hospitality Services Pvt. Ltd. Knight Frank India Pvt. Ltd. Service Solutions Go Ape, UK (Zip Adventures) Samsung Medison
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Sector
FMCG

Major studies
Studies among the consumers & retailers in UP & Uttarakhand Study among the consumers & retailers in Jammu & Kashmir Consumers profiling's at retail outlets Feasibility study to open the new restaurants in Delhi, Trivandrum Feasibility studies to open a new restaurants in Trivandrum Consulting studies for real estate industry across India Mystery audits for Vodafone in Haryana New concept test for adventure sports in India Study on Digital X-Rays, Dental CTs and Blood Analyzers in India

P Mark

FMCG Retails business Hospitality (Restaurants)

Hospitality (Restaurants)

Real estate consulting Telecom consulting Adventure sports Healthcare Equipments

Major Clients & Studies

Major Clients
Infolona

Sector
Information portal

Major studies
Managing secondary research and desk research for portal

DTDC Couriers & Cargo Ltd.

Logistics

Feasibility study to check the new services by DTDC

CCF India

NGO

Mega event organized at Delhi

e Stats India Eko Financial Services Pvt. Ltd. Vianza Inc., New York

Consulting

B2B market place for Indiamart across India

Financial services

New concept test studies on micro finance in Delhi International trade promotions study among exporters & importers Beauty parlours profiling study in Delhi NCR

Trade consulting

Live Events Tata e nxt Financials Ltd.

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Events management Financial research & consulting

Study on micro financing in Delhi NCR

Major Clients & Studies

Major Clients
SMR Solutions P. Ltd.

Sector
IT Services IT research & consulting IT Consulting

Major studies
New IT products launches studies in Delhi NCR

IDC India Ltd. Annik Technologies India Pvt. Ltd. Info Search ORG Guild Pvt. Ltd.

Field Data collection in North India MBA institutes ranking 2008 study for MBA Universe Ad impact track study for Mail Today Data collection for all studies across India

InfoSearch

Consulting Market research consultant Market research consultant Market research company Market research consultant Market research consultant

Smart Mandate

Data collection for all studies across India

The Nielsen Company Algorithm Diffussion

Data collection for all studies across India Data collection for all studies across India Field Data collection across India

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Operations & Quality Management

NexGen Research use an operating manual that outlines strict research guidelines. Emphasis is placed on quality control to achieve only accurate results. Quality control procedures include: Qualitative research is 100% fully reviewed by management. Quantitative research includes validation of 30% of sample size. Adhere to established ESOMAR, CASRO and MSPA Standards. Compulsory formal training for all new interviewers. Compulsory attendance at all project briefings. Clients are invited and encouraged to attend all training sessions. Field pilots of all questionnaires and guidelines. 30% of all interviews back-checked within 48 hours. Field observations by clients welcome. Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected data is validated by the respective field manager in New Delhi for quality control purposes.

Research and analysis

Data collected from the field is entered by the in-house professional data entry operators in MS Excel or SPSS and cleaned. Analysis of data by using the SPSS & MS Excel. At NexGen we do all kinds of analysis like Factor Analysis, Conjoint, Multivariate Analysis and Regression Analysis as per client requirements.

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Organization Structure & Key Personnel's

Director Research Manager Research Sr. Executive & Executives Research Director Client Services AGM Clients Services Consultants Head Operations Manager Operations Sr. Operation Executives

Field Supervisors, Interviewers and Data Entry Operators

Mahesh Mahtolia (mahesh@nexgenint.com)

Founder Director of NexGen. Heading all the research and marketing operations within the company. Dealing with a number of national and international clients at NexGen. Has worked on several product and service categories. Mahesh has given a remarkable growth to the NexGen since its inception 2005. He has Capability to design and execute both quantitative and qualitative research works. He is a Science post graduate from Kumaun University & management graduate from IPM. Has more than 14 years of experience in market research with leading market research organizations. He has started his career with ORG-MARG, subsequently worked with A C Nielsen. Later worked with IDC- an IT and Telecom market research organization as an operations head.

Kuldeep Anthwal (kuldeep@nexgenint.com)

Director at NexGen. Heading the Business Developments and Operations at NexGen. Looking after the Indian markets. Very good exposures on liaisoning with clients and associates across India. He is main client interface at NexGen. Kuldeep has a vast experience on the retail markets of India which he fully utilizing in his research. He has given an excellent growth to the NexGen in its inception. Very good pharmaceutical industry experience. Graduated from Delhi University having more than 23 years of experience in market research with world leader Nielsen. He has started his career with ORG-MARG, subsequently worked with A C Nielsen and headed the Field Operations for North India for more than a decade.

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Key Personnel's
Manoj Mittal (manoj@nexgenint.com)

Manoj is the key coordinator at NexGen. He is heading the Administration, Accounts & Finance department. He has a very good contacts with the local field teams in different towns. He also heads the QC teams in field operations. Graduated from Delhi University, Manoj is having more than 8 years of experience in market research at operation level with the well known companies like Indica Research and IMRB.

Y S Sengar

Operations head at NexGen. All the field operations done under supervision of Y S Sengar. Sengar has started with his career with IMRB and later worked with some of the leading companies like TNS for last 16 years. He has also rich experience of entrepreneurship because before joining NexGen Sengar has his own field agency for market research field services.

Kshama Pandey (kshama@nexgenint.com)

Working as a Manager Research at NexGen from last one and half year. She is heading the Secondary Research Division at NexGen and handling some key clients. She has developed very good secondary research tools in last one year at NexGen. MBA in Marketing & HR from IAMR, Ghaziabad has started her professional career with NexGen.
For your market research requirements contact us: Phone: 91-11-64540098, 91-11-64544258, 91-11-26463353 Mobile: 91-9873177449 Mail: mail@nexgenint.com

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