Certificate Training Program in Digital Marketing

Marketing spends are rapidly moving to Internet and Digital space. Social Media, Search Engine Marketing, Google Adwords and Search Engine Optimization are the new buzzwords. How equipped are you to exploit this? Digital Marketing Industry size is estimated to touch Rs. 2K crores by 2013, a yearly growth of 22%. This will open up big career opportunities in Digital Marketing. Internet and Mobile Association of India (IAMAI) in association with NIIT Imperia presents Certificate Training Program in Digital Marketing specially designed for B-school students. You will learn topical subjects such as social media, multi-channel strategies, real-time research, list valuation and productivity measurement. You will gain insights into developing successful interactive marketing and branding strategies that will make you fully equipped as digital marketing professional.

Pedagogy
A blend of instructor-led classes with case studies, assignments and an exam at the end of the course.

Program Design & Duration

Program Duration: Two days (12 hours) Delivered through classes at NIIT Imperia Centres for Advanced Learning in your own city*, using Synchronous Learning Technology.

Program Fee
Rs. 4000/- + 10.3% Service Tax = Rs. 4412/The fee is payable at the time of submission of the application form. The fee is inclusive of all academic charges and program contents. All fees are non-refundable. Payments are to be made to NIIT Imperia by cash, cheque or demand draft. Cheque/DD to be drawn in favour of NIIT Ltd. Imperia Collection Account A discount of 1000/- applies to registration of 30 members together from a single college or Early Bird individual registrations.

Program Objectives
This digital marketing course is designed to provide B-school students with the skills that will help them understand digital marketing tactics as per the integrated strategies.

Program Modules
Search Engine Marketing Pay Per Click (PPC) Advertising & Search Engine Optimization (SEO) Social Media Marketing Banner / Display Advertising eMail Marketing & Mobile Marketing Web Analytics

How will you benefit?

Understanding of digital media as a powerful marketing tool in global scenario Integrated approach to different mediums of marketing Earn a formal Certificate in Digital Marketing by IAMAI and NIIT Imperia

Who should attend?

All B-school students who wish Marketing or Strategy as a career. choose Integrated eMarketing Strategy

Certification
Certificates will be issued jointly by IAMAI and NIIT Imperia.

online and mobile value added services industry. To know more, please visit www.iamai.in

Faculty
Industry experts who have a hands on experience on various digital marketing tactics.

Important Dates
Last Date of Application Last Date of Registration Class Dates 2nd March 2011 2nd March 2011 6th March 2011 & 13th March 2011 (2:00 PM to 9:00 PM)

About IAMAI
Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body in India representing the interests of

*NIIT IMPERIA Centres: Ahmedabad: 303, 3rd Floor, 3rd Eye Building, Panchvati Circle, C G Road, Ahmedabad 380006; Bangaluru: 1st Floor, No.74-2, Sanjana Plaza, Elephant Rock Road, 3rd Block, Jayanagar, Bangaluru - 560011; Bhopal: 132, Mezennine Floor, Zone-II, M.P. Nagar, Bhopal - 462011; Bhubaneswar: 2nd Floor, 610, Shahid Nagar, Bhubaneswar - 751007; Chandigarh: SCO 156 -157, IInd Floor, Sector 34 A, Chandigarh; Chennai: 1st Floor, 27 & 28 Dowlani Towers, Dr. Radhrakrishnan Salai, Chennai - 600004; Hyderabad: 2nd Floor, 205 & 206, Babukhan Estates, Basheerbagh, Hyderabad - 500002; Jamshedpur: 122, Yashkamal Complex, Bistupur, Jamshedpur - 831001; Kolkata: 6B Pretoria Street, 1st Floor, Kolkata -700071; Lucknow: Upper Ground Floor, Raja Ram Kumar Plaza, 76 Hazrat Ganj, Lucknow - 228001; Mumbai: C3, Ground Floor, Balaram Building, Bandra Kurla Complex, Bandra East - 400051; Mysore: V V Mohalla PDR ATRIUM, #CH 19/1(1028), 2nd Floor (Above MY STORE), Jayalaxmi Vilasa Road, Chamaraja Mohalla, Mysore - 557004; Nagpur: 3rd Floor, Bajaj Wing, Mangalwari Complex, Sadar, Nagpur - 440001; Nasik: First Floor, Hotel Farmaish, Above Dominos Pizza, D'souza Colony, College Road, Nasik - 422005; NCR Admission Office and Delhi Centre: 3rd Floor, Chiranjeev Towers, Nehru Place - 110019; Gurgaon: SCO 26 Old Delhi Road, Sector-14, Gurgaon 122001; Patna: Below NIIT Ashok Rajpath Centre, Naveen Khoti, 1st Floor, Ashok Rajpath, Opp. Khuda Baksh Library, Patna - 800004; Pune: 601/602, Karan Selene, Above Yes Bank, Bhandarkar Road, Pune 411004

For more details: Visit www.niitimperia.com Call: 1800 180 6060 (MTNL/BSNL) or 011 60006448 (others) SMS <IMPERIA> to 56070, Email: imperia@niit.com