A first discussion
Canarias (E)
Guadeloupe Martinique
Runion
(F)
(F)
Aores (P)
Madeira
(P)
Kypros
SIG16
Source: GEOPOLIS, F.Moriconi-Ebrard, 1993 @GIP R.E.C.L.U.S. Equipe P.A.R.I.S., C. Rozenblat, 1995
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Example 1: Branding
A brand is more than a label or umbrella of products Brands bring to mind distinct images, associations, and experiences. Brands are not only a source of differentiation, but also of identification, recognition, continuity and collectivity. Schmitt (1999) a brand is a rich source of sensory, affective and cognitive associations that result in memorable brand experiences
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Branding Amsterdam
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B for Barcelona
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Example 2: websites
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Example 3: Events
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Events
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Events
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Events
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Bullring in Birmingham
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Urban Stakeholders
Black Box?
Perception
Possible GAP
City identity
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3. Associations
With: people, buildings, sports teams, important events, museums, companies, parks, public space, but also: crime, violence, pollution, congestion etc. Imagineability of the urban environment,
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Urban Stakeholders
Black Box?
Perception
Possible GAP
City identity
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To conclude:
Build the on the identity and image framework as the scientific backbone of the project Position the TWT themes in the framework
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