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Introduction on SAMSUNG
In 1938, Lee Byung-chull (19101987) of a large landowning family in the Uiryeong country came to the nearby Daegu city and founded Samsung Sanghoe, a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced noodles itself. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, however, he was forced to leave Seoul and started a sugar refinery in Busan as a name of Cheil Jedang. After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woolen mill ever in the country and the company took on an aspect of a major company. Samsung diversified into many areas and Lee sought to establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. He later banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition. In the late 1960s, Samsung Group entered into the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung ElectroMechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and made the facility in Suwon. Its first product was a black-and-white television set. In 1980, the company acquired Hanguk Jeonja Tongsin in Gumi, and started to build telecommunication devices. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s.

In the late 1980s and early 1990s, Samsung Electronics invested heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; In 1984, a plant in New York; In 1985, a plant in Tokyo; In 1987, a facility in England; and another facility in Austin in 1996. In total, Samsung has invested about $5.6 billion in the Austin location by far the largest foreign investment in Texas and one of the largest single foreign investments in the United States. The new investment will bring the total Samsung investment in Austin to more than $9 billion. Samsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines. Samsung Techwin has been the sole supplier of a combustor module of the Trent 900 engine of the Rolls-Royce Airbus A380-The largest passenger airliner in the worldsince 2001. Samsung Techwin of Korea are revenue-sharing participants in the Boeing's 787 Dreamliner GEnx engine program.

Samsung became the largest producer of memory chips in the world in 1992, and is the world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year). In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, SLCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD is owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share) and operates its factories and facilities in Tangjung, South Korea . Samsung Electronics overtook Sony as one of the world's most popular consumer electronics brands in 2004 and 2005, and is now ranked 19 in the world overall. Behind Nokia, Samsung is the world's second largest by volume producer of cell phones with a leading market share in the North America and Western Europe. SCTV and Indosiar are subsidiary of Surya Citra Media that owned by Samsung. In 2011, SCTV and Indosiar will merger and given stake by Samsung. In 1948, Cho Hong-jai (the Hyosung groups founder) jointly invested in a new company called Samsung Mulsan Gongsa, or the Samsung Trading Corporation, with the Samsung Group founder Lee Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation. But after some years Cho and Lee parted ways due to some differences in management between the two men. He wanted to get up to a 30% group share. After settlement, Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire ...etc.

Home Appliances Industries to be adorned with the modern appliances that are available in the Every home has
market. Modern appliances are very important to make the home modern. Mainly if a person is living in the urban areas then he or she should have the modern appliances in home otherwise the home will seem to be an incomplete one. With every day that passes by technology is getting evolved and so are the home appliances. Hence in the present age of technology it is extremely crucial that a home has most of the necessary appliances of the modern day. The people of modern age has become so much used to advanced home appliances that one could hardly be able to live a day without them. The fact is that these appliances have made our life a lot easier and comfortable. More importantly the lives of the people at the present are very much fast paced. Thus at times like this the advanced home appliances help us to save time as well as energy. Most of the people face difficulty in balancing their daily chores and their professional work side by side. Hence the appliances help us to do our daily work easily and also cuts down the time spent. The common appliances that we use in our everyday lives are juicer, mixer, micro wave ovens, grinders, washing machines fully automatic as well as semi automatic, refrigerators that are frost free etc. These appliances make our lives a lot easier. Especially the work of the housewives has reduced tremendously because of machines like these. With the help of these machines an individual can be done with the household work in no time. For the housewives the appliances that are of most help to them are the kitchen appliances of the modern day. The kitchen appliances that are used mostly are toasters, gas ovens, micro wave ovens, juicers, grinders, mixers, chapati makers, rice cookers, water purifiers, refrigerators etc. One can find these kitchen appliances in almost every modern home. Apart from these appliances there are also some products that have become very much common in homes. With men earning more money they tend to enjoy some luxury. So there are some luxurious appliances that have become pretty common like air coolers, air conditioners, room heaters, electrical irons and geysers.

Home Appliances in India

There are indeed several companies that sell home appliances in India. It is quite a profitable business because with every day the demand of such appliances is on the rise. Some of the notable companies that sell home appliances in the country are Voltas, Videocon, Bluestar, Godrej and Kenstar. There are also many international companies that sell such products in the country. The most recognized ones in the country that deal with any kind of home appliance are LG, Samsung, Whirlpool, Kenmore and IFB. The entrance of the international companies in the market of home appliances has made it more difficult for the domestic companies. Thus it can be said that the competition in this market among the companies both domestic and international are quite stiff. This also has a positive effect that is because of such cut throat competition there has been a great improvement in the qualities of the products. Most of the appliances that are manufactured by the companies are operated by electricity. Hence it is the objective of all the companies to provide the customers such appliances that consume less electricity. This is a method of capturing the market because the people prefer products that help them in power consumption. The companies that sell home appliance in the country have set up various outlets and stores at all the important parts of the country. These include the metropolitan as well as the other major cities. Other than the major companies there are also several local suppliers that sell home appliances throughout the country. To be more accurate one can even say that there are stores and outlets in several localities. So the interested people wont have to travel too much if they desire to get a new product. Also there are so many stores nowadays that an individual who is interested on buying a product has got several options to choose from. There are also a few manufacturers who offer special services like after sales in order to attract customers. The companies also provide services like repairing the appliances that get damaged. All a person has to do select the brand which he or she wants to purchase. Mentioned below are some popular brands in the country.

Samsung is one of the most popular brands in the country. The Samsung Indias head office is situated in the capital of the country and overall it has more than nineteen branches in the country. The company manufactures several products like air coolers, air conditioners, room heaters, refrigerators, micro wave ovens, washing machines and televisions. The products all come in different sizes and vary in range pertaining to price as well as designs. A person can browse the official web site of the company in order to collect information about their products. LG is also another company that deals with home appliances and has quite big customer base. It is South Korean Company and was set up in India in the year of 1997. Over the years the products of LG have grown in popularity. The company manufactures several products like air coolers, air conditioners, room heaters, refrigerators, micro wave ovens, washing machines and televisions. The list of LG products can be found on their official web site. Videocon is another company that deals with appliances like refrigerators, micro wave ovens, washing machines and televisions. Another popular company in the market of home appliances is Godrej. It is quite a prominent name in the country.

HOME APPLIANCES
They are classified into two: Major appliances Small appliances A major appliance is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting. An appliance is differentiated from a plumbing fixture because it uses an energy input for its operation other than water, generally using electricity or natural gas/propane. An object run by a watermill would also be considered an appliance. The term white goods is also used for these items, primarily where British English is spoken, although definitions for the term "white goods" can differ. In the United States, the term white goods more commonly refers to linens rather than appliances. Major appliances are differentiated from small appliances because they are large, difficult to move, and generally fixed in place to some extent. They are often considered fixtures and part of real estate and as such they are often supplied to tenants as part of otherwise unfurnished rental properties. Another frequent characteristic of major appliances is that they may have substantial electricity requirements that necessitate special electrical wiring to supply higher current than standard electrical outlets can deliver. This limits where they can be placed in a home. Major appliances have become more technically complex from the control side recently with the introduction of the various Energy Labelling rules across the world. This has meant that the appliances have been forced to become more and more efficient leading to more accurate controllers in order to meet the regulations. Major appliances may be roughly divided into refrigeration equipment, stoves, washing equipment, and miscellaneous.

Types of Appliances
Appliances may be divided into categories called "white goods" and "brown goods" in British English.

Brown Goods
Brown goods are typically small household electrical entertainment appliances such as: CD and DVD players Televisions Camcorders Still cameras Video game consoles HiFi and home cinema Telephones Answering machines

White Goods
White goods comprise major household appliances and may include: Air conditioner Dishwasher Clothes dryer Freezer and refrigerator Stove, also known as range, cooker, oven, cooking plate, or cooktop Water heater Washing machine Some types of brown goods were traditionally finished with or looked like wood or bakelite. This is now rather rare, but the name has stuck, even for goods that are unlikely ever to have been provided in a wooden case (e.g. camcorders). White goods were typically painted or enamelled white, and many of them still are. The addition of new items to these categories shows that the categories still serve a purpose in marketing.

Small Appliance refers to a class of home appliances that are semi-portable or which are used on tabletops, countertops, or other platforms. Such items are contrasted with major appliances, which are typically fixtures that cannot be easily moved.

Major Players in MARKET and COMPETITORS of SAMSUNG Home Appliances

Aiwa/Sony Anchor Switches Blue Star Bose Audio Bru Coffee Vending Machines Daikin Air Conditioners Dish TV Faber Chimneys Godrej Grundfos Pumps LG Philips Sanyo Voltas World Space Satellite Radio

Marketing Strategies of SAMSUNG

What is MARKETING? Marketing deals with identifying and meeting human and social needs profitably.

STP OF SAMSUNG
Segmenting is the process of dividing the market into segment based on

customer characteristics & needs.

Targeting is the process of focusing on a particular market with a

particular product. LOCAL MARKET NICHE MARKET

Positioning Availability of skilled manufacturing and R&D engineers. The companies with availability of low cost labour are able to roll out new models in every 6-8 months.

Communicable the beating of the buyer, present acceptable designs & accepting emotions. Heavy asset in technology, artefact architecture and staff.

SWOT Analysis of Samsung

Strengths:
New bogus appurtenances abstraction to rollout in 5 months. Communicable the beating of the buyer, present acceptable designs & accepting emotions. Heavy asset in technology, artefact architecture and staff. Focus on new articles for the high-end marketplace.

Weaknesses:

Lack in artefact separation. Different models at assorted amount points. Centermost on accumulation bazaar instead of alcove markets. Not actual user affable design.

Opportunities:

differentiate its account from competitors. Offer artefact variation crave for corpuscle phones apprenticed by the account provider or carriers. Tie up with account providers. Lower the amount of a buzz by just $20 in abounding countries could increase Affordability by 43%.

Threats:
Motorola's babyminding in the U.S market, Nokia's acceptance in the Pakistani market, artful added than bisected of the apple market. Agitated competitor, including Sony Ericsson and Siemens bistro into its share. Not befitting clue of the new trend in the market. Not an appearance accent and appearance statement.

Findings:
The awareness is created in very low. Its not buying our product for the low level segment peoples. Then high prices fixed in our product. They mostly produce and Targeted in Enrich level people.

Conclusion
SAMSUNG is dedicated to developing innovative

technologies and efficient processes that create Middle and Low Level of Segment a Market and continue to make Samsung a digital leader.
Making the home appliances 5 star rated and Life

of the product will be satisfying the market segments.

Then Should be Follow the R&D Department Report. Create a awareness of our product in market. Finally Understand the customer needs and fulfill their wants & needs.