Anda di halaman 1dari 18

A New Way of Looking at Information Sharing in Supply/Demand Chains

Steve Holcombe, CEO Pardalis Inc.


5 August 2011

Two-way Information more Interoperable

Broadly Perceived Benefits of the Internet


Consumers lives have become better on the net as a result of the great service that Google provides. Because of Google, consumers and supply chain participants are now conditioned to believe that they can search and find information about anything, anytime! Web pages
This is great! I can find anything, any time on the Web! Wait a minute . What do you mean you cant tell me where this great food originated from?!

Facebook has turned the concept of user-centric information sharing into a product that ordinary computer users can understand. Because of Facebook, consumers and supply chain participants are now conditioned to believe that they can directly find information about anything, anytime from their trusted Friends. Multi-tenancy of Friends

This is great! I can find anything, any time from my trusted Friends!

Comments from Tim Berners-Lee


*We need+ to provide Web users with better ways of determining whether material on a site can be trusted. How can we determine whether we can trust the material emanating from a site? The Web was originally conceived as a tool for researchers who trusted one another implicitly. We have been living with the consequences ever since. [S]ubstantial research should be devoted to engineering layers of trust and provenance into Web interactions.

__________________________ Web Science Emerges, SciAm (Oct 2008) Vol 299 Num 4, Pgs 76 - 81 by Nigel Shadbolt & Tim Berners-Lee (emphases added).

The Internet is achieved via layered protocols


The transmitted data, flowing through the different layers, is enriched with data about data (metadata) necessary for the correct interpretation of the data in a particular layer. Tim Berners-Lee invented HTTP - hypertext transfer protocol for Layer 7 and became the inventor of the World Wide Web.
Open Systems Interconnection (OSI) Model

Data Units
Data

Layer
7. Application

Function
User interaction, application layer protocols (DNS, HTTP. RDF, XML, etc.) Data representation, encryption, data conversion from machine dependent to machine independent Interhost communication Transmission Control Protocol (TCP) Internet Protocol (IP)

6. Presentation

5. Session Segments 4. Transport

Packet/ Datagram Frame Bit

3. Network

2. Data Link 1. Physical

Physical addressing Media, signal & binary transmission

Pardalis is introducing protocols, too .


One-way information creates a problem lack of interoperability. This is one of the underlying reasons why supply chains find difficulty in moving beyond one-up/one-down data sharing to real-time, whole chain data sharing. One-way Information Lack of interoperability To change this the Internet needs to provide two-way information sharing.

Two-way Information

0
Real-time, interoperability
Immutable Information [See next slide]

Pardalis protocols for immutable information lay the foundation for interoperability .

Pardalis Protocols for Immutable Objects


OSI Model Layers
7. Application Interface Object Syntax 6. Presentation User interaction Immutable objects Serialization (Ex., XML schema)

Data Model Layers

Function
200 201
IMMUTABLE INFORMATIONAL OBJECT

INFORMATIONAL OBJECT IDENTIFICATION

METADATA

202

211

DATA ELEMENT 1

DATA ELEMENT 1 IDENTIFIER

221

212

DATA ELEMENT 2

. .

DATA ELEMENT 2 IDENTIFIER

. .

222

A Pardalis immutable informational object (IIO) 200 is typically identified by a unique identifier 201, as well as a plurality of immutable data elements (IDEs) 211, 212, etc., each of which is identified by a corresponding unique identifier 221, 222, etc. Users have fine grained control over IDEs as their pointers are distributed throughout a network. Unique identifiers 221, 222, etc. may include sequence and time information, version number information and names other than DNS locations.

The IIO 200 may also contain metadata 202 such as data relative to security, integrity, trust, permissions & policies, formatting, control, etc. This is user-created metadata, not metadata provided by a media channel service provider. The IDEs 211, 212, etc. associated with a particular IIO 200 are typically registered in a separate file system from the IIO 200, and are linked via the use of pointers, which comprise the IDE unique identifiers 221, 222, etc. The IIOs and IDEs are media agnostic. Anything that moves bits can be used to communicate.

_________________________ NOTE: Immutable objects are ubiquitously used within and without OSI Model Layer 7. The above is intended to provide an example of one protocol application of Pardalis IIO based upon its patents.

Beyond the Facebook Effect


Notwithstanding the Facebook Effect there is nothing user-centric in Facebooks implementation of information sharing. It remains a one-way conversation that exploits the advantages of the Internet as it exists. Facebook dictates the quality of service and makes billions of dollars doing so.

One-way Information Info may be: Missing Untrustworthy Untraceable (from lack of interoperability)

Pardalis IIO protocols provide ordinary users including supply chain participants along the whole chain with greater control over their information that incentivizes increases in the quality and availability of new information leading to new business models!
This is great! Why couldnt I learn this stuff from my Friends before?

Warning

What do you mean nobody knows where this stuff comes from? Somebody must know!

Two-way Information more Interoperable

Info now more: Available Trustworthy Traceable

SalesForce.com - CRM in the Cloud


Similar to the Facebook Effect in social media, SalesForce.com is having a galvanizing effect among large to mid-sized businesses. Salesforce.com provides customer relationship management (CRM) software as a cloud computing service in a multi-tenancy architecture. With CRM, businesses manager manage their supply chain vendors, customers and sales prospects. Yet the same essential issues remain Multi-tenancy of supply chain vendors, customers & sales prospects

One-way Information Info may be: Missing Untrustworthy Untraceable (from lack of interoperability)

Pardalis IIO protocols provide businesses of all sizes with new opportunities to improve.

Warning

You mean I have to call your companys phone tree and talk to somebody in India?

Two-way Information more Interoperable

Info now more: Available Trustworthy Traceable

This is great! I can give real-time feed back about this food and communicate way up the supply chain! Why couldnt I do this before?!

Multi-tenancy Systems Interoperably Connected With Pardalis IIO Protocols


Consumer Pre-retailer

Govt

Retailer

Multi-tenancy System

Registry of Immutable Data Elements (IDEs) Registry of tenant controlled IIOs

API

API

API

IIOs

IDEs

Data & metadata business rules engine

User tenancies individually controlled for data privacy coupled with two-way sharing. Application Programming Interfaces (APIs) provide these two-way sharing benefits to tenants of third party systems for overcoming silo effects of supply/demand chains.

Transactional Interoperability in Supply/Demand Chains

CTID03

CTID12 CTID11

CTID01

Farmer

Distributor Packer
CTID05

CTID04

Consumer

Retail
CTID09 CTID06

CTID02

Farmer

Processor
Critical Transactional Identifiers (CTIDs) CTID07

CTID10

Distribution Center

Consumer Consumer

CTID03 InvoiceID

METADATA CTID02_IDE1

Manufac -turer

CTID08

Retail

CTID14 CTID13

Consumer

CustomerID
GTINID BatchNo

CTID02_IDE2
CTID02_IDE3 CTID02_IDE4 CTID13 ReceiptID CustomerID Best food ever! Produce More! Feedback + GTINID Feedback Ive been poisoned! METADATA CTID13_IDE1 CTID13_IDE2 CTID13_IDE4 CTID13_IDE3 CTID13_IDE4

FoodSafeTest CTID02_IDE5 ReceiptINo CTID02_IDE6

ItemRecdDate CTID02_IDE7

Precision Agriculture: Data Ownership over Wireless Broadcasts

CTID01

001

002

....

Farmer Smith

CTID03

...

Packer
CTID02

Farmer Jones Farmer Smiths Field Farmer Smith, these crops are ready!
SENSR001 METADATA IDE1 IDE2 IDE3

001

OwnerID TimeStamp Crop001 Status

Automatically Authenticate/Sync

002

Farmer Smith, these crops not yet ready

SENSR001 OwnerID TimeStamp Crop002Status

METADATA IDE1 IDE2 IDE3

Cannot Access, Authenticate or Sync

Real-time Test Marketing in the Demand/Supply Chain


See Real-time, supply chain test marketing of new product lines posted at the Pardalis Data Ownership Blog.

Real-time polls

Real-time Auction House Effect

Beyond GS1s Architecture Framework


Whole chain Traceability GS1 Architecture Framework

Without Pardalis IIO protocols, industry initiatives will continue to focus on limited one-up/one-down information sharing. GS1s Discovery Services has been grayed out for years and, even when implemented, is not designed for use by consumers.

Beyond GS1s Rapid Recall Exchange


Whole chain Traceability Supply/Demand Chain Coverage of RRE

Distributor
CTID05

CTID04

Retail
CTID06

Processor
CTID07

CTID10

Distribution Center

CTID09

Manufac -turer

CTID08

Retail

GS1s Rapid Recall Exchange designed to connect retailers and distributors, but not to connect to consumers.

CTID14 CTID13

CTID12 CTID11

Recap
OSI Model Layers
7. Application Interface Object Syntax 6. Presentation User interaction Immutable objects Serialization (Ex., XML schema)

Data Model Layers

Function
200 201
IMMUTABLE INFORMATIONAL OBJECT

INFORMATIONAL OBJECT IDENTIFICATION

METADATA

202

211

DATA ELEMENT 1

DATA ELEMENT 1 IDENTIFIER

221

212

DATA ELEMENT 2

. .

DATA ELEMENT 2 IDENTIFIER

. .

222

Pardalis IIO protocols make possible a value chain of two-way sharing that makes information more available, trustworthy, and traceable.
Two-way Information more Interoperable

Patent Prosecution
Highly successful prosecution of patents issued or pending in Australia, Brazil, Canada, China, Europe, Hong Kong, India, Japan, Mexico, New Zealand and the United States. See next slide .. Continuation patent process continues in the United States. U.S. 696 parent patent filed in August, 2001. Pardalis patents distinguished worldwide from objectoriented, runtime efficiency patents held by these leaders in back-end, enterprise application: IBM, Microsoft, SAP and Siemens. Further Distinguished from a seminal Xerox patent. Patent prosecution is handled by the internationally renowned Washington D.C. law firm of Patton Boggs.

Pardalis Published Patents & Applications


Country App/Patent Number
2002323103 PI0212087-9 2457936 ZL 02820809.9 02757063.9 04108499.5 590/CHENP/04 2003-521884 251,221 531849 6671696 2004282842 PI0415224-7 2541329 0480037094.4 04784834.6 07103059.5 1573/CHENP/06 2006/004007 546907 7136869 11/595569

Status

Expiry Date

Australia Brazil Canada China (PR) Europe (EU) Hong Kong India Japan Mexico New Zealand United States Australia Brazil Canada China (PR) Europe (EU) Hong Kong India Mexico New Zealand United States United States *presumed

Granted Pending Pending Granted Pending Pending Granted Pending Granted Granted Granted Pending Pending Pending Granted Pending Granted Pending Pending Granted Granted Pending

12-Aug-2022 12-Aug-2022 12-Aug-2022 13-Aug-2022 12-Aug-2022 12-Aug-2022 12-Aug-2022 12-Aug-2022 12-Aug-2022 12-Aug-2022 24-Mar-2022 23-Sep-2024 23-Sep-2024 23-Sep-2024 23-Sep-2024 23-Sep-2024 23-Sep-2024 23-Sep-2024 23-Sep-2024* 23-Sep-2024* 10-Oct-2023 TBD

Bibliography
(unless earlier cited)
A Graphical Representation of the Internet - http://www.lspd.com/internet.htm A Layered Approach to Information Modeling and Interoperability on the Web - Sergey Melnik, Stefan Decker, Database Group, Stanford University - Revision: Sep 4, 2000 - http://infolab.stanford.edu/~melnik/pub/sw00/ A New Way to look at Networking - Van Jacobson - August 30, 2006 - http://www.stumbleupon.com/su/1DJmHr (The biggest thing is you want all of your *named+ content to be immutable.) IFT/FDA Traceability (Product Tracing) in Food Systems by Institute of Food Technologists on October 28, 2009 (See in particular the text and graphics of Appendix I. Critical Tracking Identifier, pp. 155 - 159) OSI Model - http://en.wikipedia.org/wiki/OSI_model Personal Data: The Emergence of a New Asset Class - An Initiative of the World Economic Forum - January, 2011. ("Personal data digital data created by and about people represents a new economic asset class, touching all aspects of society. The abundance of personal data represents untapped opportunities for economic growth and social benefit; however, the barriers restricting personal datas movement and protection need to be resolved. Granting individuals greater control over their data is necessary to create a balanced personal data ecosystem.") Tim Christin, Senior Vice President, Acxiom Identity Solutions, speaking at the Kynetx Impact Conference, November, 2009 (*G+iving individuals control over the data that is shared ... increases the quality of the data and opens up new business models"). Why Not One Big Database? Ownership Principles for Database Design by Marshall Van Alstyne, Erik Brynjolfsson and Stuart Madnick) Copyright 1993, 1994 Van Alstyne, Brynjolfsson, and Madnick, All Rights Reserved (The fundamental point of this research is that ownership matters. Any group that provides data to other parts of an organization requires compensation for being the source of that data. When it is impossible to provide an explicit contract that rewards those who create and maintain data, "ownership" will be the best way to provide incentives. Otherwise, and despite the best available technology, an organization has not chosen its best incentives and the subtle intangible costs of low effort will appear as distorted, missing, or unusable data . *emphasis added+)

Anda mungkin juga menyukai