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PHILIPS CASE STUDY

eMarketing

Webrepro London 31 Museum Street, London, WC1 A1LG T: +44(0) 207 631 3456 F: +44(0) 207 436 9955 E: richard@webrepro.com

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PHILIPS CASE STUDY Global leader, Royal Philips Electronics of the Netherlands is one of the world's largest electronics companies and Europe's largest, with sales of EUR 29 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 166,800 employees in more than 60 countries, we have market leadership positions in medical diagnostic imaging and patient monitoring, colour television sets, electric shavers, lighting and silicon system solutions.

Philips Speech Processing Developed strategic marketing in the UK to maintain existing, traditional, profitable analogue market while developing new digital market opportunities and new customer propositions. We have helped Philips grow its market share in this difficult arena by 7% per annum. Most recently implemented very successful B2B on-line strategy projects for the UK - outbound email programmes combined with micro-site promotions and follow up electronic material in key markets to generate high quality sales leads for use by key reseller customers.

SMART INTERNET SOLUTIONS


Copyright 2005. All Rights Reserved www.webrepro.com

eMarketing

Utilising both e-magazines and email lists, 47,000 SMEs were contacted in two bursts. The first group was offered a FREE CD with information on Digital Dictation and responded direct via email. The second group were given the opportunity to register on-line with their full details for a FREE CD and the chance to win a range of Philips digital products. The response from each group was roughly the same. Demand for the CD has been phenomenal and ongoing and has required the reprinting of 3,000 additional CDs to bring the total to 4,500. The fact a world leading corporate power like Philips placed their trust in Webrepro after going down the traditional tendering route is testimony to the high regard our solutions are held in. And the fact that Webrepro was able to deliver a solution back to Philips in time and in budget in such a competitive market that required an additional 200% of the original expected CDS to be re-printed is living proof that Philips made the right decision. Webrepro welcomes the chance to offer our E-Commerce solution for your E-Commerce requirements which is none committal and definitely worth exploring!

SMART INTERNET SOLUTIONS


Copyright 2005. All Rights Reserved www.webrepro.com

Webrepro London 31 Museum Street, London, WC1 A1LG T: +44(0) 207 631 3456 F: +44(0) 207 436 9955 E: richard@webrepro.com

Webrepro Cape Town Unit 3, Dunkley House 32 Barnet Street, Gardens 8001 T: + 27 21 465 9899 F: + 27 21 462 2304

SMART INTERNET SOLUTIONS


Copyright 2005. All Rights Reserved www.webrepro.com