ACC LIMITED A PROJECT REPORT ON

STUDY OF THE BEHAVIOUR OF CONSUMERS USING CEMENT OTHER THAT ACC (F2R) FOR THEIR CONSTRUCTION
FOR ACC LIMITED

SUBMITTED TO: ACC CEMENT LIMITED

SUBMITTED BY

MUKESH KUMAR
BBA (H) Reg. No. 091622010041 Session 2009-12 DURGAPUR SOCIETY OF MANAGEMENT SCIENCE

SINDRI CEMENT WORKERS

DECLARATION
This is to declare that the project entitled STUDY OF THE BEHAVIOUR OF CONSUMER

USING CEMENT OTHER THAN ACC (F2R) FOR THEIR CONSTRUCTION in Dhanbad
district with special reference to ACC Limited submitted to DURGAPUR SOCIETY OF

MANAGEMENT SCIENCE in partial fulfilment of BBA is a record of original work done by

me during the period of study at DURGAPUR SOCIETY OF MANAGEMENT SCIENCE.

During my project, I carried out a research for ACC cement on the topic Study of the behaviour of consumer using cement other than ACC (F2R) for their construction and tried to find the preferences of customers as well as their behaviour about cement brands in current market position, reasons behind any shortcomings and also found out some methods of increasing ACC cement sales and customer satisfaction. The report also gives a details idea about the Indian cement industry and the key players.

Mukesh Kumar

Place: Date:

SINDRI CEMENT WORKERS

OBJECTIVE OF THE PROJECT

This project was undertaken for two main objective: -

 To carry out market survey for knowing the behaviour of consumers using cement other than ACC (F2r) for their construction.  To study the factors influencing customer baying behaviour relating to cement in the areas located in Dhanbad district.

To attain these two objectives various other objectives needed to achieved. These are listed below: To analyse from where customers normally bay cement. To know the customers preference for the brand of cement ACC(F2R). To know the preference of customers for sorting F2R from different brands of cement. To knopw while purchasing cement and otherbuilding material whom do they consult. To know the impact of television advertisement on their baying behaviour. To analyse the factor of customer takes into consideration the most while selecting a particular cement brand for construction.  To know the brand of cement people recommend to their friend and relatives for construction.  To know the feedback and suggestion of customers to improve the sales of ACC cement.

     

SINDRI CEMENT WORKERS

WHAT IS FOUNDATION TO ROOM CEMENT

A product manufactured at a world class manufacturing facility, designed to with stand the attack to salt and toxins. The use of Blast furnace slag, which is a byproduct of the steel industry, as a supplementary cementitious material, enhances the durability of the structures and helps build long lasting homes. This product is highly recommended for all critical applications in house construction, from foundation to roof. Additionally this is an eco-friendly product as the use of blast furnace slag helps in considerable savings in energy. Conserving natural resources and also protects mother earth from green house gases.

SINDRI CEMENT WORKERS