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Organized by


& Department of Management Studies


Chennai, Tamil Nadu, India.

In Association with


Business Line
& Economic Times (ET) Club
September 22nd to 23rd, 2011 / Thursday & Friday
SFP Sons (India) P. Ltd.

SRI SAI RAM INSTITUTE OF MANAGEMENT STUDIES (SIMS) Sri Sai Ram Institute of Management Studies (Sri Sai Ram Engineering College) established in the year 1998, with motto of 'Prosperity through Innovative Management' offers the Post Graduate Management Programme leading to award of Master of Business Administration degree by the Anna University of Technology, approved by the AICTE and the Government of Tamil Nadu. Dalal Street Journal Mumbai has rated SIMS as one among the top 100 Management Institutes in India for three consecutive years. SIMS is rated as A2 category institute for the year 2011 by All India Management Association. Besides our institute was also categorised as one of the A + Management institutes in the country survey conducted by Business India for the year 2010. Our institute has also been awarded Best B-School in Tamil Nadu by Big Brands Research Academy for its excellence in Management Education. SIMS is well equipped with modern facilities such as syndicate room, conference hall, computer centre, audio and video facilities and a library with latest books, National and International refereed journals. Our institute is publishing Sankhya International Journal of Management and Technology and M-Infiniti National Journal of Management, which facilitates the research scholars and academicians to extend their contribution for publication of research articles with social relevance and to expand the horizons of our endeavours to promote the vital significance of research. CONFERENCE THEME The competence of corporation, which is essential in corporate's sustainable development and competitive advantage, has been becoming a new view and issue since 1990s. The concept of 'competence' is a powerful one for businesses' strategic development and competitive advantages. It drives restructurings, divestitures, mergers and strategic partnerships to enhance new levels of profitability and shareholder value. Dynamic competencies are sources of innovation and sustainable development. Sustainable development is the key factor for the realistic growth of all businesses. It is a way of achieving present growth without compromising the future availability of existing resources. So the goal for any business is to focus attention on competencies that really affect and offer competitive advantage for sustainable development.The various methods and competency strategies to be made in all spheres in order to achieve equitable and sustainable development in organizations are to be explored in detail in the conference.


Papers are invited on the conference theme. The sub-themes of the conference are as follows. Other relevant papers can also be sent.


Equity Brand CSR Tourism marketing of Pyramid Strategy Bottom of Rural Marketing Future Marketing Green Strategies CRM Medical Tourism Marketing strategy to overcome global crisis Chain Management Supply Retaining customers for life time Innovative strategy for survival Advertisement to boost economic activity Advertising a turn-around strategy Branding strategy key to increase customer

HRM Global Relationship Management Human Transformational Leadership Counselling and Behaviour Modification Culture Management Cross Dimensions of HR and its impact Global Recruitment is a Night Mare Retention Strategy Knowledge Management E-HRM Strategic HRM Management Stress Management Time Management Talent Learning Organization Organization Virtual Mapping of HR-Managerial Competency Mapping of Work Life, Work life Balance Quality Compensation Management of Multiple Competences in Recession Need Emotional Intelligence The Role of Change Agents in Recession

loyalty quality models Service Creativity and innovation in marketing Retail Industry FDI in Integrated marketing communication Multilevel marketing Merchandising Visual Branding India towards 2020 Women in Media Consumer perception towards global products Management Event Economical and Ethical Issues in Social, Advertising of IT in Retailing Sector Role


Finance Housing Finance Vehicle Estate Finance Real Cards Credit Factoring Forfeiting Rating Credit and Options Futures Bancassurance Financial strategies towards economic development Changing role of Insurance sector in economic development Corporate crisis in the present scenario


Organisation Development Strategies Competency Mapping Capital Management Human Performance Management Spirituality in HRM Employee Training for TQM

Finance in economic development Micro Fortune at the Bottom of Pyramid linkage models SHG Venture Capital Funds Mutual International Capital & Debt Market Instruments Market Instruments Money Derivatives FII FDI & Currency and Bond Market Euro Portfolio Management International Accounting Standards Enterprise Risk Management

Production & Operations Information Systems Computer Integrated Manufacturing Product Design and Development New & Operations Management Supply Logistics Management E Operation Strategies Chain Management Supply Customer Relationship Management Material Requirement Planning Enterprise Resource Planning Business Process Reengineering Production Planning & Control Computer Integrated Manufacturing Engineering Value Manufacturing Lean Manufacturing Agile Six Sigma Management Systems Quality Time / Kanban Just in Quality Service Circles Quality QFD Kaizen FMEA Benchmarking BPR

an Investment Option Silver as of inflation approaches to control Impact retailing FDI in Regulations of Micro finance Appreciation Rupee of Fiscal & Monetary policy Role Unemployment & its Veils of Apex bank Role Business Cycle & its Impact Spiralling cost of gold of Oil Promotion Exporting Countries Future and its Implications VAT Monetary and Fiscal Issues Management Forex Balance of Payments and Trade Industrial Policy Alleviation Poverty Strategy for bringing back unaccounted funds to India of Self Help Groups in Poverty Alleviation Role of Real Estate Future

Information Analysis Strategies Computing Greed Computing Cloud Applications SAP & crime prevention strategies Cyber security Cyber Information System Global KMS Technology Nano Pervasive Computing E-Business E-CRM DSS MIS, Logic Fuzzy based relationships Case


and Operations Management Robotics Materials Management Information System WHMIS

Networking Neural Artificial Intelligence Outsourcing IT and Technological challenges & Opportunities Knowledge Management IT in Networking Mobile Wireless Network Network Adhoc & Mining Web Mining Data Networking Communication Mobile Communication Tele Medicine Tele Bio Medical Bio Informatics

Infrastructure Management Soil and Waste Management Pollution


Skill Development Strategies to enhance

Strategies to enhance Industry Institute Cooperation Challenges to implement Right to Education and


Risk Management in Construction
Simulation Innovation in Infrastructure Construction Engineering Equipment Management Contract Administration in Construction Computer Application in Construction and Health management in Construction Safety Construction Laws and Management Temporary construction structure management Compliance responsibilities of large construction Construction surveying Construction accounting Construction documentation of construction management Culture Disaster Recovery Plan Construction methods to sustain natural

Solutions. Competency based Curriculum Development of Foreign universities in India Impact to Information Act (RTI) Right Transformation of Management Education Anti-corruption Law Learning Virtual Changing Role of Primary & Secondary Education Behaviour Modification of Teachers Consumer Protection Laws & Criminal Laws Cyber Copyright & Intellectual Property Rights

Successful Business Strategy IPL Gambling & its role Strategies for Anti-corruption free Society Hunger Warming Global Corporate Governance Management War Enterprise Risk Management Corporate Social Responsibility Electronic Governance Business Ethics Crisis Management and Management Ethics Dilemma Ethical Oil Resource Management Disaster Management Laws for Cross Border Terrorism Global Police Administration Indian Relevant Papers Other

Structural Engineering Environmental Engineering Soil Management Irrigation Management Resource Management Water Construction Management

FOR WHOM? It is a platform for research scholars, academicians, corporate executives and entrepreneurs from tiny, small, medium and large scale and MNCs to share their ideas and expertise. It is also an excellent opportunity to share the research findings of academia and industry, so that all will benefit from such a conference. DURATION, VENUE AND ACCOMMODATION The conference starts at 9.30am on 22nd and ends at 5.30 on 23rd September, 2011. Venue of the conference will be at Sri Sai Ram Institute of Management Studies. Accommodation on twin sharing on a first-comefirst-serve basis is available in the college hostel premises. There are adequate numbers of hotels of various categories available in Chennai and the same can be arranged on prior request. IMPORTANT DATES Last Date for submission of extended Abstracts : 25 August, 2011 Last date for submission of full paper : 5th September, 2011 (Note: Best research papers in each session will be presented with Merit / Award certificates. All the selected papers for presentation will be published in a Book Volume with ISBN number and the Best Research Papers will be published in refereed National and International Journals. SUBMISSION PROCEDURE (Electronic Submission) All papers and abstracts must be submitted in MS Word with single space in A- 4 size in Times New Roman font with 12 point size. The papers for the conference should be sent in the prescribed format by electronic mail only. Titles, Authors' Name, Affiliated Institution and Address for Communication should be clearly mentioned in the paper. Hard copies can also be submitted preferably by courier along with CD. REGISTRATION FEES:
? Delegates from industry ? Delegates from academia ? Research scholars ? Foreign Delegates

: : : :

` 2000 ` 1500 ` 1200 $ 100

Author and co-author of accepted papers should register and pay the registration fee for the conference separately. The DD should be drawn in favour of Saiman Association, payable at Chennai. The fee includes conference proceedings, kit and refreshment, no T.A. / D.A. will be given to the delegates. CHENNAI AT A GLANCE Chennai (formerly known as Madras) is the gateway to southern India and the largest city in southern India located on the Coromandel Coast of the Bay of Bengal, developed after 1639 when the British East India Company established a fort and trading post at the small fishing village at Chennai. It is the capital city of Tamil Nadu state. This coastal centre of trade has drawn traffic from all over the world for centuries and maintains a cosmopolitan quality as well as Tamil air.

PATRONS MJF. Ln. LEO MUTHU Founder & Chairman Shri. M. VASU, Secretary Mrs. SHARMILA RAJAA, Trustee Shri. SAI PRAKASH LEO MUTHU CEO & Trustee EXECUTIVE COMMITTEE Prof. V. R. Rajamanickam Director Sai Ram Group Institutions Dr. S Seetharaman Chief Strategy Officer, Sai Ram Group Institutions Dr. C V Jayakumar Principal Sri Sai Ram Engineering College Dr. K. Palanikumar, Principal, Sri Sai Ram Institute of Technology Dr. Ikuya Kano University of Hyogo, Japan Dr. Saratid Sakulkoo Burapha University, Thailand Dr. T. Velnamby University of Jafna, Sri Lanka

Mr. Adrian Stancu Petroleum Gas University of Ploiesti, Romania Dr. Jayavelu, IIM (K), Kozhikode Dr. P T Srinivasan Head Management Studies, University of Madras Dr. N. Panchanathan, Head - Business Administration Annamalai University, India Dr. L.S. Ganesh Professor, IIT - Madras Dr. R. Venkatapathy, Director-Management Studies, Bharathiyar University, India. Dr. R. Nandagopal, Director, PSG Institute of Management, India Dr. C. Madhavi, Professor School of Business Administration, Annamalai University, India. Dr. S. Mohan Head - International Business, Pondicherry University, India Dr. S. N. Geetha, Head Management Studies, Anna University of Technology, Chennai.
Address For Correspondence Dr. K. MARAN Convener International Conference Sri Sai Ram Institute of Management Studies Sri Sai Ram Engineering College, Chennai-44, Tamil Nadu, India. Phone: +91 - 44 - 2251 2222 Mobile: 9444189471 / 9940049663 e-mail : Coordinators

Dr. Sasirekha Ramani Assistant Professor Mobile : 099400 19336

S. Sankar Assistant Professor Mobile : 09710077565

A. Krishna Sudheer Assistant Professor Mobile : 08056216306

Sai Ram Group of Institutions

Engineering B.E. | B.Tech. | M.E. | M.B.A. | M.C.A.
Sri Sai Ram Engineering College
West Tambaram, Chennai - 44.

Maritime Diploma in Nautical Science (DNS)

Sai Ram Shipping Science College
West Tambaram, Chennai - 44

Sri Sai Ram Institute of Technology

West Tambaram, Chennai - 44.

Sai Ram Shipping Science Institute

Puducherry, Pondicherry U.T.

Shirdi Sai Engineering College

Anekal, Bangalore, Karnataka.

Shirdi Sai Nautical Science Academy

Anekal, Bengaluru

Medicine BSMS | BAMS | BHMS

Sri Sai Ram Medical Colleges
for Siddha, Ayurveda, Homoeopathy West Tambaram, Chennai - 44.

School Pre K.G. to +2

Sai Matriculation Hr. Sec. School
Madipakkam, Chennai - 91

Polytechnic / ITI Diploma in Mech. / EEE / ECE / CE / IT

Sri Sai Ram Polytechnic College
West Tambaram, Chennai - 44.

Sai Ram Vidyalaya (CBSE)

Madipakkam, Chennai - 91

Sai Ram Matriculation School

West Tambaram, Chennai - 44.

Sai Ram Matriculation Hr. Sec.School

Goripalayam, Madurai - 2

Sai Jothi Polytechnic College

Eliyarpathy, Madurai - 22

Sai Ram Matriculation Hr. Sec. School

Thiruthuraipoondi, Thiruvarur Dist.

Sri Sai Ram I.T.I.

Vedachandur, Dindigul Dist.

Teacher Training D.T.Ed., | B.Ed.

Sai Jothi Teacher Training Institute
Goripalayam, Madurai - 2

Sai Ram Matriculation School

Thiruvarur, Thiruvarur Dist.

Shirdi Sai Pre-University College

Anekal, Bengaluru

Research Centre
Sai Ram Salt Research Institute
West Tambaram, Chennai - 44.

Sri Sai Ram College of Education

Puducherry, Pondicherry U.T.

Admn. Office : SAI BHAVAN, 31, Madley Road, T. Nagar, Chennai-17. Tel : 044-4226 7777