The Speaker
Salman S. A. Butt
(aka Dr. Dragon, presidantx, Manny)
MSc -ISM, UoL, UK MCP, MCSE, MCDBA, CCNA, CSS-1, GIS, CSM ..
Fields of expertise.. Networks, Database, OS, Software Engineering, Solution Arch. Business Strategy / Development, Projects Management ..
TOC
Websites Search Engines Introduction to SEO Tips & Techniques Summary Discussion
Websites
What are they?
Your online presence..
Search Engines
What are they?
Not humans.. What is the difference between them n humans?
They cant: see, hear, understand.. They can only read.. Demo: SalmanXG.com> seo-browser.com
Search Engines
What are they? How does they work?
Crawling: Crawler, Spider, Googlebot..
Search Engines
What are they? How does they work?
Crawling.. Indexing:
Page content > Store in DB Identify Keywords Classify Web Pages
Search Engines
What are they? How does they work?
Crawling.. Indexing.. Processing: Querying..
Comparing search string with indexed pages!
Search Engines
What are they? How does they work?
Crawling.. Indexing.. Processing.. Relevancy: Algorithmic Act..
Algorithm changes .. periodically!
Search Engines
What are they? How does they work?
Crawling.. Indexing.. Processing.. Relevancy.. Retrieving:
Results Ordered By Best > 1st , 2nd, .. Last!
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easy!
14 12-Aug-2011 | 1st Makkah-GTUG SEO | Salman Butt
- How many other websites have your URL? - What do you have as content? - How often you update your site? - How many links you have for other sites?
SEO | Salman Butt
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Goals: Why you building it? What services/knowledge you want to share/provide?
Search Engines: Which one is a primary one for your customers? Have you taken care of Keywords, Title, Meta, Internal Links, Alt, Navigation, and general content? Medium: Use * bullets and - lists, Keep lots of white space, Write in short paragraphs, Use <h1>eaders and sub<h2>headers, Use bold and italic, Write like you sPeAk!
17 12-Aug-2011 | 1st Makkah-GTUG SEO | Salman Butt
SE Tools
Google Webmaster Tools: Demo > http://www.google.com/webmasters/ Yahoo! Site Explorer: Demo > http://siteexplorer.search.yahoo.com/ Bing Webmaster Center: Demo > http://www.bing.com/webmaster/
19 12-Aug-2011 | 1st Makkah-GTUG SEO | Salman Butt
Tips n Techniques
Title
Branding: Salman > Makkah Length =< 70 characters Use separators: IT Strategy | Salman Butt > UQU , Makkah Attract visitors / Think what they need / Be consistent
Keywords
Think / Ask friends / Specify websites purpose Use tools: Demo Google AdWords Keyword Tool, SEO Book Keyword Search, WebConfs.com SEO Tools
Summary
Websites {our online personal or business presence + known to others by personal contacts and/or search engines, adds.} SEs { they dont see websites like human, they only reads text n codes + they crawl, index, process, run relevancy algorithms, retrieve search results.} SEO { about enhancing ur sites architecture, links and content + to make it readable by other human n robots + which makes u got several personal n } business benefits + u also understood some know how of SEO. } Tips n Techniques { title + keywords + Social Media}
21 12-Aug-2011 | 1st Makkah-GTUG SEO | Salman Butt
Thank you!
Questions?