Automobile Industry in India

26/05/2010 By Sathyanarayanan Share inShare0

An Overview of the Indian Automobile Industry

Starting its journey from the day when the first car rolled on the streets of Mumbai in 1898, the Indian automobile industry has demonstrated a phenomenal growth to this day. Today, the Indian automobile industry presents a galaxy of varieties and models meeting all po ssible expectations and globally established industry standards. Some of the leading names echoing in the Indian automobile industry include Maruti Suzuki, Tata Motors, Mahindra and Mahindra, Hyundai Motors, Hero Honda and Hindustan Motors in addition to a number of others. During the early stages of its development, Indian automobile industry heavily depended on foreign technologies. However, over the years, the manufacturers in India have started using their own technology evolved in the native soil. The thriving market place in the country has attracted a number of automobile manufacturers including some of the reputed global leaders to set their foot in the soil looking forward to enhance their profile and prospects to new heights. Following a temporary setback on account of the global economic recession, the Indian automobile market has once again picked up a remarkable momentum witnessing a buoyant sale for the first time in its history in the month of September 2009. The automobile sector of India is the seventh largest in the world. In a year, the country manufactures about 2.6 million cars making up an identifiable chunk in the worlds annual production of about 73 million cars in a year. The country is the largestmanufacturer of motorcycles and the fifth largest producer of commercial vehicles. Industry experts have visualized an unbelievably huge increase in these figures over the immediate future. The figures published by the Asia Economic Institute indicate tha the Indian automobile sector is t set to emerge as the global leader by 2012. In the year 2009, India rose to be the fourth largest exporter of automobiles following Japan, South Korea and Thailand. Experts state that

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Event ll t e count saw t e ent of Japanese manufacturers establishing Maruti U og. During the period that followed, several foreign based companies started joint ventures with Indian companies. During 1980s, several Japanese manufacturers started joint-ventures for manufacturing motorcycles and light commercial-vehicles. During this time, that the Indian government selected Suzuki for a joint-venture to produce small cars. Following the economic liberalization in 1991 and the weakening of the license raj, several Indian and multi-national car companies launched their operations on the soil. After this, automotive component and automobile manufacturing growth remarkably speeded up to meet the demands of domestic and export needs. Experts have an opinion that during the early stages the policies and the treatment by the Indian government were not favorable to the development of the automobile industry. However, the liberalization policy and various tax reliefs announced by the Indian government over the recent past have pronounced a significantly encouraging impact on this industry segment. Estimates reveal that owing to several boosting factors, Indian automobile industry has been growing at a pace of about 18% per year. Therefore, global automobile giants like Volvo, General Motors and Ford have started looking at India as a prospective hot destination to establish and expand their operations. Like many other nations Indias highly developed transportation system has played a very important role in the development of the countrys economy over the past to this day. One can say that the automobile industry in the country has occupied a solid space in the platform of Indian economy. Empowered by its present growth, today the automobile industry in the country can produce a diverse range of vehicles under three broad categories namely cars, two-wheelers and heavy vehicles.

Audi, BMW, Chevrolet, Ford , Fiat, HM, Honda, Hyundai, Mahindra, Mahindra- Reva, Maruti, Benz, Mitsubishi, Skoda, tata, Toyota, VolksWagen Audi A4, A6, A7, A8L, Q5, Q7, R8, RS 5, TT BMW 3,5,6 &7 series, M3, M6, X1, X3, X5, X6, Z4 Chevrolet Aveo, Aveo U VA, Beat, Captiva, Cruze, Optra Magnum, Spark, Tavera Neo Ford - Endeavour, Fiesta (2011), Fiesta Classic, Figo Fiat 500, Grande Punto, Linea, Palio Stile HM Ambassador Honda Accord, Brio, City, Civic, C-RV, Jazz Hyundai Accent, Fluidic Verna, i10, i20, Santa Fe, Santro Xing, Sonata Transform Mahindra Bolero, Scorpio, Scorpio Getaway, Thar, Verito, Xylo

Mahindra Reva Reva-i Mercedez Benz C, CLS, E, G, GL, M, R, S class, SLK, SLS AMG Mitsubishi Cedia, Lancer, Lancer Evolution, Montero, Outlander, Pakero Skoda Fabia, Laura, Superb, Yeti Tata Aria, Indica e-Xeta, indica eV2, Indica V2, Indica Vista, indigo, Indigo CS, Indigo Manza, Indigo XL, Nano, Safari, Sumo Grande MK II, Xenon XT Toyota Camry, Corolla Altis (2011), Etios, Etios Liva, Fortuner, Innova, Land Cruiser, Priuse VolksWagen Beetle, Jetta, Jetta (2011), Passat, Phaeton, Polo, Touareg, Vento

The City of Chennai is the Citadel of South. This City is known for promotion of culture, tradition and industry. Industrial Development in Automobile Sector is well established in this city for decades. The House of Khivraj is well known in the Automobile and Real Estate Sectors in this Metro. Khivraj Group has spread its activities for Four decades in diversified fields like

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Automobile Sector Real Estates Renewable Energy Sector (Green Field Operations) Infrastructural activities IT Park

The flag ship company of the Group is KHIVRAJ MOTORS LTD . This Company was dealing in the vehicles manufactured by Hindustan Motors Ltd for 35 years. This company w also dealing in Two and Three Wheelers of Bajaj as Auto Ltd for Four decades. Now, the company has taken Dealership for Maruti Vehicles. The company has established two Car Show-rooms, one in the arterial road of Anna Salai and the other in the serenial Adyar. Three state-of-the-art workshops with all modern hi-tech, automated facilities are offered by the company for Cars. These workshops are ideally located in centre places. The Company is proud to have an independent Body shop with modern gadgets. The Company has diverted the Dealership for Bajaj Auto Ltds products to its sister concerns to have clear focus in its operations. These concerns have modern show rooms and operate speciality ideal workshops for Two and Three Wheelers. The automobile turn over of the group has crossed billion rupees. The Company has promoted many Real Estate projects in CHENNAI. The founder of the Company is considered as a doyen in Real Estate, finance and automobile business. Many land mark buildings bear the proud name of HIVRAJ K in CHENNAI. The Company also owns considerable commercial space in ANNA SALAI the arterial road and central hub of the city. The Company has diverted its Real Estate business to one of its subsidiaries viz. HIVRAJ ESTATES LTD . This K company has launched a residential township project in a plot of 2.5 acres. The Company is building around 100,000 sq.ft in this township. The Company has erected several Wind Electric Generators to fulfill its social obligations for environment and green power. The Companys investment in this sector has crossed Rs.100 millions. A separate infrastructure company is

promoted for promoting further Wind Electric Generators and other infrastructure activities. The management of the Company vests with Shri AJIT KUMAR CHORDIA who is a young dynamic technocrat and administrator with admirable skills in different spheres and Shri BHARAT KUMAR CHORDIA a young administrator who is known for his accumen in several fields and managerial capacity. They are guided by the CompanyChairman Shri NAVARATANMULL CHORDIA who is groomed by the Founder of the Company Late Shri KHIVRAJ CHORDIA. The group companies are well managed by dedicated professionals. The flag ship company has been granted ISO 9002 Certificate for its Sales, Services and Spares operations. The group is well known for its financial strength. The Company is proud to be associated with M/s Ashok Leyland Ltd., M.N.Dastur & Co. Ltd, Future Software Ltd, SIFY Ltd., Industrial Development Bank of India, Kotak Mahindra Ltd, ICICI, Citi Bank, Shelters, Citi Corp, and many Government Departments and undertakings besides many others in its multi faceted activities. -

Now, the Khivraj Group is venturing into Used Cars Trade by tying up with Maruti Udyog Ltd for True Value Outlet wherein we would be dealing in buying and selling of Used Maruti Cars. The True Value outlet is the First of its kind in Chennai situated at No.1, Whites Road, Whites India Building, Royapettah, CHENNAI 600 014. The Company is poised to grow in leaps and bounds under its dynamic and able management.

KHIVRAJ HIGH LIGHTS

1999 - ISO 9002 Certified.

2000 - Pioneered Omni call Taxi in Tamil Nadu

2001 - Exclusive Hi-Tech Bodyshop launched at Guindy.

2002 -Hi-Tech Mechanical workshop launched at Ekkaduthangal. 2003 - First Dealer of TRUE VALUE - Maruti pre-owned car division at Chennai. Pioneered the FIRST WAGON R CALL TAXI IN THE CITY.

CHANGE WITH TIME FOR SUCCESS

Entered the field of I.T by constructing of an I.T park , OLYMPIA TECH PARK in the heart of the City of Chennai at Guindy in 3 phases.

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