2. VISION
To dominate the food and beverage market in India with a distinctive range of Tasty Yet Healthy Britannia brands. MISSION To dominate the food and beverage market in India through a profitable range of Tasty yet Healthy products by making every Indian a Britannia consumer. We want to be part of our consumer- at home, out of home, a natural part of his life.
7. FINANCIAL OBJECTIVE
We aspire to achieve a market share of 20% in ready to eat food category in next 2 years after launch.
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