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Sports Revolution launches Qustodian Sport, a pioneering app providing Football Rewards & More.

31 August 2011: Sports Revolution has signed an exclusive partnership with Qustodian, the mobile rewards and promotions company, to bring a ground-breaking new service and revenue stream to football clubs and their fans. Qustodian Sport takes mobile content and rewards to a new level, delivering tailored material to fans phones, and paying them in cash (not points) for interacting with advertisers. Qustodian has teamed up with Sports Revolutions content and digital media subsidiary, Snack Media, to provide some of the most popular football content on the web. Tailored club news, transfer gossip, and attractive offers will come from Snack Medias leading fansite, www.FootballFanCast.com. Fans who opt-in to receive relevant messages and content from advertisers receive real cash for their time and attention. A third of the money invested by advertisers to connect with each member of this valuable audience goes directly into a Qustodian account that can be transferred to their bank or PayPal accounts. The launch follows Sports Revolution identifying a need for socially supercharged stadia, bringing enhanced mobile data capacity and tailored media services to fans on matchdays. As John Roberts, Co-Founder & Director, Qustodian says, this is changing the game in mobile marketing: Members can create and manage a digital profile of their preferences, and in return they receive the financial and commercial benefits of the use of their data. This is in contrast to many large corporations who collect profile data for their own benefit. This benefits the user and the advertiser, as they know that the user has agreed and wants to receive their messages, which means pinpoint targeting, and zero wastage. Qustodian Sport is coming to the UK with NPower as a launch partner. The company will be using it to promote its Football 45 voucher offer. Gill Grozier, Social Media Marketing Manager, says: Football fans are an important audience for us, and Qustodian Sport is a new mobile channel to connect with them directly. The launch will be supported by a high-profile advertising campaign, reaching football fans in-stadia and online. Success in Spain The service is a proven success in Spain, where it has over 100,000 registered members. Introduced last year with partners including Atletico Madrid FC and Euroleague Basketball, Qustodian has carried over 300 advertising campaigns in its first nine months, from brands including Adidas, Pepsi, Audi, LOreal and Disney. Results show that 70 percent of advertiser messages sent through Qustodian are opened far higher than other digital
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communications, including email, SMS and banner advertising. The permission of the user is key to this high level of engagement. Martin Copus, Executive Director, Sports Revolution Digital, says: "We're excited about bringing Spain's hottest new mobile offering to the UK. It's the first of a number of exclusive mobile innovations we'll be introducing to the sports market and our football club partners, giving advertisers and their agencies 24/7 access to fans via this most personal of media." Sarah Groarke, Managing Director of Snack Media, adds: Qustodian Sport is a mouldbreaking mobile fan channel. It offers great value for the user, and unlocks the potential of this valuable audience for brands, providing a direct line into their inbox. It is a proven success in Spain and were confident it can blaze the trail for more mobile media innovation here in the UK.

For more information: James Curtis / James@stampacommunication.com / 020 7242 7814 / 0779 964 1325

Notes to Editors: About Sports Revolution and Snack Media (www.sportsrevolution.co.uk) Sports Revolution is the largest media rights owner in UK football stadia advertising. The company has contractual relationships with 72 clubs across all the leagues, including 16 in the Premier League. From concourse TV and jumbo screens to digital pitch-side advertising, Sports Revolution offers advertisers fully integrated and expertly planned media solutions, helping them build their brands through sport. Its senior management has a wealth of experience in media and sport, including Chairman Chris Ingram, regarded as the inventor of the modern media agency. Sports Revolution has a fast-growing sports media and marketing consultancy practice and is also active in social media through its subsidiary Snack Media. This sport-focused digital media company manages over 23 websites reaching over three million unique sports enthusiasts every month. About Qustodian (www.qustodian.com) Qustodian is a new, independent digital media company focused on providing next generation mobile advertising and marketing solutions using the mobile internet to communicate with mobile phone users. Its goal is to provide a mobile marketing and advertising service that puts the user in control of what they receive. Qustodian was founded in 2009 by Spanish and British professionals from the telecoms and media industries, including experts in mobile marketing, social intelligence and technical innovation. The company is located in London, Madrid and Barcelona.

Sports Revolution Limited 2


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Floor Asta House 65 Whitfield Street London W1T 4HE Reg.Address.65 New Cavendish St London W1G 7LS Registered No. 3967680 VAT. 761 100 673

T . 0 2 0 7 5 8 0 2 8 5 0 F . 0 2 0 7 5 8 0 2 8 3 5 W . www. sp o rtsr e vo l u tio n. co . u k