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IS PLAN

Fo r

Deepak Printing Press


SUBMITTED TO DR. DHRUV NATH
BY: Sachin Agrawal (10PT1-081) Prachi Deepak Vinay Pratap Singh

DATE OF SUBMISSION: 05 Sept 2011

Management Development Institute Gurgaon122001

Executive Summary
The Business Analysis Report (BAR) documents the goals for Deepak Printing Press based on discussion with management, identifies strategies for the defined goals, and goes on to determine information requirements, drawing in part from a process study. The report concludes by listing key application functionalities required to fulfill critical success factors. The relevance of IT-driven business processes is well-established for organisations that have the characteristics of high volume of transactions, frequent product launches and high growth rates. The printing in question has goals and visions which it seeks to answer through the application of IT led strategies. Deepak Printing Press is a two year old company and through the years they have gathered precious knowledge and expertise in the field of printing technology, that has brought the recognition and client-loyalty that they are truly proud of today. Following set of Long Term and Short Term Goals were determined after a set of detailed interview based discussions with Mr. Deepak, Manager Deepak Printing Press.

Long Term Goals 1. Establish the brand " Deepak Printing Press " 2. Quality of products we create and deliver to our clients 3. Emphasis laid on customer satisfaction. Short Term Goals 1. Bring down wastage and pilferage to a tenth of what was being produced currently 2. Incorporate proper inventory management systems to expedite the procurement process 3. Introduce a comprehensive accounting system which integrates all the revenue generating units of the enterprise 4. Increase visibility of the enterprise vis--vis the competition The stated goals are identified and IT applications are developed for their accomplishment. The following applications are proposed for implementation: Deepak Printing IMS) Deepak Printing (TCT CRM) Deepak Printing FMS) Deepak Printing AMS) Press Inventory Management System (TCT Press Customer Relationship Management Press Forecast Management System (TCT Press Accounts Management System (TCT

Deepak Printing Press Personnel Management System (TCT PMS)

Thus, the report analyses the stated goals and the feasibility of the proposed IT applications.

Table of Contents

1.
INTRODUCTION 05 1.1 Press - The story so far.. ..05 1.2 Business Model and Organizational Structure..05 1.3 The Vision .07 CURRENT BUSINESS ENVIRONMENT.08

2.

3.
CHALLENGES ..11 ORGANIZATIONAL GOALS .12 1.1 Methodology ..12 1.2 Long Term Goals ..12 1.3 Short Term Goals .12 STRATEGIES AND CRITICAL SUCCESS FACTORS..13 1.1 Methodology 13 1.2 Identified Strategy and related CSFs..13

4.

5.

6.

ANALYSIS OF CURRENT INFORMATION SYSTEMS AND INFORMATION GAPS..16 1.1 Current Information Systems Assessment.16 1.2 Key Information Requirement...... ..16 1.3 Information Gaps and Automation

Options.......16 POSSIBLE IT INTERVENTIONS ..18

7.

8.
PRIORITIZATION ..21 1.1 Value Analysis .21 1.2 Readiness Analysis ..22 1.3 Readiness Value Matrix 23 IMPLEMENTATION PLAN 24

9.

10.

CONCLUSION. .25

1.

Introduct

ion
1.1 Deepak Printing Press The story so far

The beginnings of most successes are usually quite humble. This is how our organization, first set its wheels in motion. Although initiated at a very small degree, we placed complete focus on high-quality, low-cost and fast-paced printing. We attribute this to be the primary reasons behind our accomplishments.

Our business as the Deepak Printing Press was first established in 2008. At a time in the year 2008, when there were only four printers, we acquired our first machine. Within a short period, our quality-focused work began to gain recognition. The company has invested in technologies like Computer-to-Polyester Plate and another 4-color offset machine. This again, is a successful venture through the productivity and sales it improved. We have invested in Computer-to-Plate (thermal) technology. This was a dramatic change and worked wonders in terms of the time taken to print, while producing superior international quality results. We have also installed an Automatic WiroBinding Equipment from Italy, in order to be able to improve quality, reduce waste and speed up work that was done manually earlier. Given below are the details of the kind of machinery we utilize for our printing: Press Type Offset Speed Master 52 M Offset GTO M Offset GTO Flexo Mark Andy Aqua Flex

Color 4 2 2 1 1

Size 14 x 20 19 x 25 (With Perfection and Numbering) 14 x 20 (With Perfection and Numbering) 19 x 25 13 x 19 (With Numbering)

4 6

10" 10"

Quaity Control Machine Slitting and Inspection Machine from Roto Flex

During the discussions with Mr. Deepak, the manager of the press, the vision of the press were made clear. Deepak Printing Press wants to establish itself as a brand all over Gurgaon and also in the NCR region in the near future, apart from increase in the annual sales. 1.2 Business Model and Products

Mission Statement: Focus on mediocre personal gains with expansion through improved returns from the lowest level. These are the principles that our company is guided by... We will be committed to present ourselves as a company that is fair, honest and trust-worthy in all our endeavors. Our customers are our key concern. Hence, we will always ensure that we strive to produce extremely high levels of customer satisfaction. Further, we will constantly move towards guarantying that our work goes beyond the clients expectations. Plant & Infrastructure The facilities of our printing plant are part of quite an extensive infrastructure. It can be broadly classified into that of the Pre-press, Press and Post-press facilities. Each of these facilities contains state-of-the-art equipment, which has been enhanced with the application of digital technology. Software programs and similar applications are also used to improve the precision, quality and speed of the printing process. The infrastructure and processes that are utilized in this plant have been procured internationally, from several renowned locations. Pre-Press Facility A Tour of Our Pre-Press Facility

Here is a virtual tour of our state-of-the-art pre-press facilities. This will also brief you about the quality-check procedures that your projects undergo at our company. Quality-Check Procedures To ensure that the products we deliver are absolutely error-free, we put the client inputs through a rigorous check. Once the quality of inputs are checked and errors fixed, we move on to making any necessary improvements that may be required. Software Technologies Applied In order to improve the quality of inputs, procedures like image manipulation and re-touching are performed. Systems like the Apple G3 and G4 Power Macs and Pentium 4s are utilized for such purposes. The Desktop Prepress applications that are used include software programs like Adobe PageMaker, Adobe InDesign, Quark Xpress, Adobe Illustrator, Adobe Photoshop, Macromedia FreeHand, and Corel Draw. Processing of the clients files is performed using PostScript (.ps & .pm) and high resolution PDFs. Ensuring Client Approval and Satisfaction before Printing To ensure that the delivery of products are absolutely free of any possible fault, we at Patel Printing lay a huge emphasis on sending proofs to the client for approval. This is done after the processing stage and is generally sent in the form of calibrated inkjets. In order to maintain close matches of the colors between those that the client approves and the printed press sheet, we regularly perform a certain process called calibration on our inkjet proffers. We also leave a lot of room for the possibility of receiving urgent job orders, where the turnaround time may be very short. In such cases, we also provide proofs to the client for checking, in the form of PDF soft-proofs. Keeping Pace Easily in the Digital Age It is obvious that printing technology has greatly evolved since the time of Gutenberg. And at Patel Printing, we are in tune with and apply the latest that digital technology has brought into this field. Such digital techniques are visible in procedures that involve using fullytrapped and imposed flats with color-bars and registration marks. Other routines like creating cut and fold marks are performed and directly imaged onto calibrated Computer. It is then transferred onto Plate Systems that have been procured from Agfa in Belgium. Such technology guarantees perfect registration and sharp screens on press. This is made possible by the application of the advanced Agfa Apogee workflow solution.

Provision for the Archiving of Client Jobs To be able to keep a record of the history of work that was done for individual clients, we at Patel Printing have made provisions for a full-fledged archiving system. Such a provision saves a lot of time and effort as reprints of existing jobs can easily be made. Changes to existing jobs too can easily be performed before printing, by referring to the records in the clients archives. Although it is a stage that precedes actual printing, we at Patel Printing take the Pre-press stage very seriously, and ensure that it is beyond any inconsistency before moving to the next vital stage. Press Facility Allow us to run you through a tour of our press facility at Patel Printing. Our equipment is of state-of-the-art quality and has been imported from Heidelberg (Germany). It has been equipped with Computerized Control of Registration, Inking and Dampening. Computer Controlled Registration, Ink-key Preset and Dampening Precision is of topmost importance in the field of printing. Therefore, in order to perfect the precision of our printed work, we use a computerized console. This allows the minutest of adjustments to be made, so that the register is perfect before printing with proper sharpness and detail. The computerized console does this by pre-calculating the amount of ink required on each part of the sheet, while making the plates. The information generated by the computer is then used to automatically set up the ink-keys before printing. The main advantages of this technology are that it allows for faster and more accurate color matching. Further, wastage is also dramatically reduced. However, it is possible to alter and manually tweak the data generated by the computer in order to customize the colors for a particular print requirement. The console also controls the ink-water balance to ensure proper emulsification and ink-water balance. Automatic Plate Loading The Automatic Plate Loader is another valuable piece of equipment that we utilize for our printing. It works by locking the plates of each unit into position. Further, another advantage is that it will correct any manual error that may have been made by slightly misaligning the plates. Further, computerized imposition and plate-to-plate register is made possible by perfecting the registration of the matter on the plates. This helps the first sheets be in good register with each other. This is turn saves a lot of time, because re-adjustments dont have to be made frequently.

The benefits of implementing various technological advancements into our field are quite obvious. Hence, we at Patel Printing employ such expertise so as to able to profit our clients through the work that we deliver to them. Post-Press Facility In the case of printing jobs, the post-press process is of utmost importance. This is because this final process determines what our print job is going to look like. The post-press process usually involves the Cutting, Folding, Diecutting, Wiro-binding, Wiro-Punching, Indexing, Wire stitching, Plain stitching and Ultra-violet exposure. These are some of the processes that the printed jobs undergo: A leaflet may be printed and then undergo the processes of cutting and folding. A Visual aid, another of our products, is usually used as a presentation tool. In order to make it more appealing, it could be cut perfectly and laminated. Then, in order to bind it and make it easier to turn each page, it usually undergoes the wiro-punching and the wiro-binding process. In the same manner, if we receive orders of books, it can be bound using the stitching or other methods. The Post Press facility makes use of a Programmable Cutting machine to ensure that the paper is cut with precision and as accurately as possible. Products At Patel Printing, we have an exciting range of products that we can print and deliver, customized to the clients requirements. Our offset and flexo-print equipped machines make it possible to be able to provide a variety of print possibilities to our clients. Here is a detailed picture of the Print Products and Collaterals that we offer. Books Our presses are capable of producing books, which are described by their size, number of pages and the binding method use. We employ a lot of different binding methods like saddle-stitching, perfect binding, etc. The books ordered for printing are usually magazines, catalogs, annual reports, etc. We recognize the importance of ensuring that such printed business tools, provide the right kind of impression. Hence, we guarantee processes and results that create a sort of quality that is comparable only by international standards. Folders We can provide you with different kinds of folders. These are usually of the kinds that are single sheets of paper that have been folded one or more times, like brochures. Leaflets

These are described as single sheets of paper that are printed on one or both sides. They are usually used as sell sheets, flyers, product leaflets, hand-outs, etc. Although a very small sort of job, you can rest assured that we treat them with as much importance as our bigger orders. Posters We create posters depending on its usage. This changes the kind of paper used, laminations, size etc. They are usually quite large, (i.e. 11" x 17" or larger). Posters are usually made to create quite an impression and hence, we ensure we have done justice to the job. Calendars Calendars, especially those printed as promotional tools for companies, have to provide a great impression. These can be printed as single sheet poster styles, multi-sheets, or table calendars. No matter how it is used, we can ensure that it paints a really pretty picture. Pocket Folders (a.k.a. Pouch Folders / Presentation Folders) These folders are made for the purpose of holding multiple documents of the European A4 (8.25" x 11.75") or the US Letter (8.5" x 11") size. They can also be made with pockets, and customized in other ways according to your requirements. They are usually used to carry and then hand out informational data or proposals. The prove to be quite useful and are usually of the standard 9" x 12" with 4" high pockets. These sizes can all differ depending on each clients individual requirements and creative suggestions. Visual Aids Generally used as presentation tools, they are multiple sheets that are bound together. They are held together by binding processes like spiral / wire-o / comb processes. The sheets are generally laminated in order to increase the durability of the aid. These visual aids are used as presentation tools, sales tools, flip charts, etc.

1.3

The Vision

The vision of Deepak Printing Press is to become a brand name by 2020, primarily in Gurgaon and also in the rest of NCR. it has started expanding by making presence through parternering with customers. This step is helping in a two-fold manner first, it is providing the required market presence and second, it is bringing more revenue which is required by the enterprise to further its business. To ensure that we consistently innovate to improve the quality of our products, we follow a certain Quality Policy. This policy is embedded into each of our processes and into every individual of our company. The Quality Policy also allows us to be able to cater better to our clients needs. Partnering with Our Customers By partnering with our customers, we are able to provide cost-effective, timely and world-class printing. Employee Knowledge Investment We encourage our employees to participate and actively involve themselves at all levels of our processes. Technologically Updated At Patel Printing, we understand how vital it is to keep pace with the latest technological advancements. Therefore, we ensure that we actively investigate and invest in the latest technology to improve quality and productivity. This proportionately benefits our customers with better products, and speedier production rates. Vendors as Partners We treat our vendors, who are a vital part of our company processes, as partners who promote the progress of our company. Ensuring Lawful Transactions We, at Patel Printing, consider our company to be a responsible corporate. To be able to honor this position, we ensure that all our transactions are legal and comply with mandatory requirements. Contributing to Society As a company who is concerned with the welfare of society, we also make regular contributions towards to uplift and better it.

2. Current Environment

Business

The current business environment for Deepak Printing Press is very competitive but is steadily moving towards it. With the presence of established players it is important to capitulate on the existing image of the brand before it gets diluted. Although Deepak Printing Press is not a big organisation, still a SWOT and Porters Five Forces analysis might help in ascertaining the market in a more comprehensive manner.

SWOT Analysis Strengt hs 1. Strong Relationship with existing customers. 2. Presence in the area from a long time 3. Established customer base 4. Infrastructure 5. Ongoing need for printing services. 6. Direct Marketing expertise 7. Brand Recognition Opportunit ies 1. Increasing Marketing Budgets 2. Technology Like PURLs Keep print Relevant 3. Very few publishers provide such variety of products 4. Increasing interest in cross media marketing. 5. New Technology makes Direct Marketing more Cost-effective 6. New Production technology brings cost down. 7. Web-Ordering Opens up new sales opportunity Weaknes ses Inefficient information systems being used which hamper growth Outdated Selling Practices. Mediocre customer service diluting brand image Lack of Relationship with Marketing Executives. Legacy Cost Legacy Personnel.

1. 2. 3. 4. 5. 6.

1. 2.

3. 4. 5. 6. 7.

Threa ts Slow but steady emergence of competition Established publishing chains from NCR region trying to gain a foothold in the Gurgaon market Green Movement. More Marketing Moving online Shrinking Print industry Rising Material and Postage Cost Web-2-print services Increase competition.

Porters Five Forces Analysis

Potenti al Entrant s
Threat of new entrant (Medium)

(Low)

Supplie rs
Bargaining power of supplie rs

Industr y Competito rs
Rivalry among existing firms

Bargaining power of customers

Buyers
(High)

(Medium)

Threat of substitute product or service

Substitut es

Threat of intense segment rivalry The publishing market is expanding everyday in the city. With this continuous expansion the established players are increasing their hold in the market. This is increasing the competition and puts the firm under the threat of segment rivalry. Established players such as BM Printing or Dot Com Printo Graphics have

developed eating joint model which provides the customers more options. Introduction of newer products is also difficult. Threat of new entrants The threat of new entrants is fairly easy as the market is governed by prices making it easier for anybody to enter. In the same manner, exit barriers are also absent and anybody can leave without any resistance from the competition. Threat of bargaining power of suppliers As the competition is not severe, thus it also has an effect over the suppliers which are also large in number and thus possess little bargaining power.

Threat of bargaining power of customers As there is low brand value for the players, the customers possess high bargaining power. They dont have loyalty and base their choice over the prices offered. Absence of switching cost also helps them to have the specified behavior. Threat of substitutes The market has seen an influx of products such as cakes, muffins, puffs, etc. from big organizations such as Nestl, Britannia, Parle, ITC, etc. These substitute products have a better penetration in the market and pose a decent threat to the printing business.

3. Challenges
The challenge for Deepak Printing Press is to maximize profits while maintaining quality and heightened customer satisfaction. After delving into the possible causes of concerns and bottlenecks which the enterprise was facing, the following challenges were figured which collectively formed a hindrance to the profits: 1. Absence of control measures for wastage and pilferage Deepak Printing Press doesnt have any means to control the wastage and pilferage happening during the production as well as the selling process. The minimization of the waste is done through approximate forecast of demand based upon the past sales figures. This method is crude and doesnt give the right picture. Thus, there is little or no reduction in the pilferage of the products. 2. Absence of comprehensive Inventory management systems As stated earlier, Deepak Printing Press deploys crude methods for forecasting future demands. This has an adverse effect on the inventory management of the enterprise. This also results in wrong procurement cycle and leads to storage problems as well. 3. Absence of proper systems for accounting and billing functions The system for cash accounting in Deepak Printing Press is manual and is maintained by the cashier. This system has its drawback in the manner that any anomaly in the accounts is difficult to identify. Moreover, analyzing the sales data is complicated with manual data input through this system. 4. Loss of market share because of increasing competition The increasing competition in the market is diluting the market share of the printing. The enterprise is facing competition both from the local players, who are also cashing on the increase in demand of the printing products, as well as organized players like Nestl, Britannia, Parle, ITC, etc.

4. Organizational Goals
1.1 Methodology For the purpose of determining the Organizational goals for Deepak Printing Press, interview based discussions were conducted, both with the employer as well as the employees. Based on their insights about the business and the issues they felt were affecting it, a list of both Long Term and Short Term goals were deduced. 1.2 Long Term Goals

Goals with a time horizon of more than 5 years were categorized as long term goals. These were identified after studying the strengths of Deepak Printing Press and the opportunity the market offered. 1. Establish brand Deepak Printing Press 2. Expand Deepak Printing Press successfully over the NCR region 1.3 Short Term Goals

Short term goals were those which were identified to have a period of 1-2 years for accomplishment. 1. Bring down wastage and pilferage to a tenth of what was being produced currently 2. Incorporate proper inventory management systems to expedite the procurement process 3. Introduce a comprehensive accounting system which integrates all the revenue generating units of the enterprise 4. Increase visibility of the enterprise vis--vis the competition

5. Strategies and Success Factors

Critical

1.1 Methodology Strategies for the goals identified were worked out based on their analysis both in isolation as well as collectively. In terms of isolated viewing, goals were assessed on the requirements which were necessary for their individual accomplishment. On the contrary, a collective approach was followed so as to ascertain the strategies that the goals would require with respect to the market and existing competition. The Critical Success Factors (CSFs) are the differentiating factors which increase the probability of the success of a strategy. In the given case, the CSFs were identified in accordance with the strategies that were to be adopted for the accomplishment of the goals. 1.2 Identified Strategy

LTG1 Establish brand Deepak Printing Press # Strategy 1. Increased marketing and advertising efforts Critical Success Factors Point of Difference and Point of Parity Communication Mix Product Innovation 2. Improved Creativity and Quality Design Creativity Pricing 3. Increase in number of Ease of availability of space centers Collaboration with retailers and grocery stores Standardized design for eating joints to LTG2 Expand Deepak Printing Press throught the NCR Region # Strategy 1. Association with Retail Chains Critical Success Factors Low price and Better margin Wide range of products Efficient delivery

2. Establishing more eating joints

3. Introduction of Street Stalls and Kiosks

Mapping customer requirement in every region of establishment Customized ambience in-tune with the customer preference Focused marketing for every region of establishment visibility Heightened Increased market penetration

STG1 Bring down the wastage and pilferage to one-tenth of what was being produced currently # Strategy 1. Adoption of robust forecasting 2. methods Enhancing efficiency of production cycle Critical Success Factors Standardized forecast mechanism Inclusion of factors such as Seasonality Better forecast figures than previous ones Controlled production Enhanced supervision at the production level Deployment of methods such as Kanban,

STG2 Incorporate proper inventory management systems to expedite the procurement process # Strategy 1. Collation of daily raw material usage 2. Working out better deals with suppliers Critical Success Factors Daily material usage figure Expeditious assignment of raw material to production Assured supply Cost benefit as compared to the competitors Assurance of quality Supply in case of emergency i.e. sudden

STG3 Introduce a comprehensive accounting system which integrates all the revenue generating units of the enterprise # Strategy 1. Uniform pricing structure for all products 2. Automated centralized accounting system Critical Success Factors Ease of management of price Better management in case of price wars Ease in analyzing sales from any sales point Easier calculation of turnover for any period Enhanced control over sales3. Minimization in sale of loose Easier to track shop-lifting and units of bar codes for sale of 4. Usage theft Exact sales figures products to monitor exact sales Ease in forecasting sales figure Faster execution of sales leading to enhanced customer satisfaction

STG4 Increase visibility of the enterprise vis--vis competition # Strategy 1. Expediting processes at the shop 2. Employing promotional strategies 3. Collaborating with corporate and other enterprises Critical Success Factors Heightened customer satisfaction Reduction in waiting line Better process management Increased customer preference Better after-image of the brand Better assessment of customer requirement advantage First mover Avenue of steady demand Enhanced credibility Better exposure to customer preferences

6. Analysis of Current Information Systems and Information Gaps


1.1 Current Information Systems Assessment The current information systems used at Deepak Printing Press are all manual in nature. These information systems are updated every day, and the inventory is maintained based on these entries. There are four categories of information which is maintained under these information systems, namely: 1. 2. 3. 4. Daily sales figures Raw material stock Finished goods stock Cash balance

1.2 Key Information Required The current information system of the printing is complex to maintain and does not have a standard manner of being collected. Thus, a proper information system becomes the need of the hour for the enterprise. After analysis of all the CSFs and the current information systems, following information set would be required. 1. 2. Comprehensive sales data for each day, collated over a month Stock of finished goods every morning with the exact number of units for each product 3. Stock of raw material consumed over the day/ one manufacturing cycle 4. Average amount of material required for a unit/lot of a particular product 5. Number of personnel at work on a day 6. Number of competitors 1.3 Information Gaps and Automation Required From the list of current information systems at Deepak Printing Press and the required information set, the existing information gaps can be ascertained.

Key Information Required

Informati on provided by current

Comprehensive sales data for each day, collated over a month

Ye s

Existing Information Gap Does not give separate sales figures for the eating joint and the retail outlets

Automati on Requir ed

Yes

Stock of finished goods every morning with the exact number of units for raw material consumed Stock of each product over the day/ one manufacturing cycle

Ye s Ye s

Exact number of units not mentioned Data tells overall consumption

Yes Yes

Average amount of material required for a unit/lot of a particular product Number of personnel at work on a day Number of competitors

No Ye s No

No method to put the data; estimated amounts based on experience are No standard protocol No intention to find

Yes Yes Yes

Moreover, automation would also be required for streamlining the accounting methods of the enterprise.

7. Possible Interventions

IT

From the analysis of the information collected from Deepak Printing Press, it can be concluded that the information systems are complex and old, lack in a number of areas and hamper the vision of the enterprise as a whole. Thus, it becomes the need of the hour to replace them with efficient IT systems which can answer the requirements of the enterprise comprehensively, and aid it to achieve its goals. Following are the possible IT applications which Deepak Printing Press should employ, based on the CSFs and Information Gaps identified: Deepak Printing Press Inventory Management System (TCT IMS) The TCT IMS would be having the following sub applications: Raw Material Management System (RMMS) Finished Goods Record System (FGRS) Sales Record System (SRS) Scope This system will, as the name suggests, provide the support for inventory management. The application will work in three areas Raw Material Stock, Finished Goods Stock and Sales Figures. The application will combine the above stated figures to generate a daily log of the same in a collective manner. Daily sales forecast (Initially manual, then automated). Inventory Information regarding Raw material stock, finished goods stock and sales figure (amount) Daily Inventory report, Wastage report and Cost Analysis

Business Logic

Inputs

Outputs Databases

[CRU-]Raw material database, [CRU-]Finished Goods Database, [-R--]Sales Database Performance Expected Users Accounts Manager at all outlets and the central location Deepak Printing Press Customer Relationship Management (TCT CRM)

Scope

CRM system will be used to maintain customer database and generate analysis on customer behavior and preferences.

Business Logic

Analysis of customer data can provide rich insight into customers purchasing power, buying preferences, likes and dislikes etc. It would help to provide customised products and services at premium to the selected customers. Special occasions like birthdays, anniversary etc. constitute major portion of annuals sales. Customer data could be used to pitch products to the customers and also to forecast sales for a particular day. Customer data can be used to maintain customer relations by contacting through phone calls or SMSs. This would help in generating repeat business. Analysis of customer data will help in identifying customer segment and targeting new customers. Customer phone nos., address, personal details, preference etc. Customeranalysis report (Geography, Income, Age, Frequency segmentation), Daily notifications for contacting customers [CRUD] Customer Information Database (Address, Phone no, Preference, Complains etc.)

Inputs Outputs

Databases

Deepak Printing Press Forecast Management System (TCT FMS) Scope This system would generate steady forecasts based on past sales figures employing a robust forecasting mechanism. The TCT FMS will not only generate figures as target sales but will also aid in determining the budget of the enterprise. Business Logic TCT is in the business of perishable food items. To achieve the target of cost control it is imperative to have forecasting capability. Historical sales data, data from point of sales and CRM system will be used in generating daily and weekly forecasts. The forecasting mechanism can be different for different sales points, thus giving an allHistorical sales data, Data from CRM system regarding encompassing forecast. special occasions

Inputs

like birthdays, anniversary etc. Outputs Databases Daily sales forecasts for each outlet [-R-] Transaction History Database, [CRUD]Forecast Database

Deepak Printing Press Accounts Management System (TCT AMS) Scope This system will provide Deepak Printing Press a panoptic view of all the financial transactions taking place at the retail outlets as well as the eating joints. Business Logic All the transactions will be recorded and sales figures compiled on daily basis. It will connect to TCT IMS and TCT PMS to compile inventory costs and employee costs. This reports generated from the data will be used for financial planning and cost control. Employee information, payroll information, leaves and advances etc. Profit and loss statements, costs and works accounting reports, variance analysis reports. [CRU-] Sales, [CRU-] Purchases, [CRU-] Expenses, [--R-] Payroll Database

Inputs Outputs

Databases

Deepak Printing Press Personnel Management System (TCT PMS) Scope This application is suggested keeping in mind the vision of Deepak Printing Press to expand and create a brand name in the future. Thus, as the size of the organization grows, the size of the workforce would also grow with it. Hence, it is very important to have a system which helps in better management of the workforce. Business The TCT PMS will contain the data such as attendance, Logic leave, salary and wages, incentives, etc. It will also be connected to TCT AMS for accounting purposes. Inputs Outputs Databases Employee information, payroll information, leaves and advances etc. Payroll generation, reports on employee productivity, manpower planning [CRU-] Employee Database, [CRU-] Payroll Database

8. Prioritization
1.1 Value Analysis Information Sales Cost Reduction Planning System Improvement Facilitation Inventory Manageme NA nt System (TCTIMS) Customer Relationshi NA p Manageme nt Forecast Manageme nt System (TCTFMS) Account Manageme NA nt System (TCTAMS) Personnel Manageme nt System (TCTPMS) Overall Impact

Size of segment shows relative contribution for a given attribute.

1.2 Readiness Analysis Information System Inventory Manageme nt System (TCTIMS) People Issues No dedicate d person to account for inventory No issue Data Issues Automati ng Inventory data collection tough and No previous data. Database needs to be built up from scratch. Historical data difficult to obtain intially, to test the forecast models. No issue Technolog Other Readiness y Issues Issues No issue No previous process to log inventory transaction No issue s. issue No

Customer Relationshi p Manageme nt (TCTCRM)

Forecast No issue Manageme nt System (TCTFMS)

Forecast models need to be develope d. No issue

No issue

Account Manageme nt System (TCTAMS) Personnel Manageme nt System (TCTPMS)

Could lead to worker overload Performan ce tracking could be an issue

Performan No issue ce Metrics not defined

No existing process for cost and work accounti No issue

1.3 Readiness Value Matrix

Forecast Management System

Valu e

Account Management System

Inventory Management System Customer Relations hip Managem

Personne l Managem ent

Readin ess

9. Implementation Plan

10. Conclusion
The report suggests that the goals suggested by the enterprise can be achieved on comprehensive implementation of proposed IT led strategies. Moreover, on analysis of the existing information systems at Deepak Printing Press, it was found that they were manual and inefficient which was becoming a bottleneck in the smooth functioning of the enterprise. Thus, proposed strategies would be beneficial as they were not only efficient and robust, but also had the flexibility of incorporating future expansion plans of the printing.