THE COMPANY AND ITS OPERATIONS Haleeb Foods was established in 1986 and its first product was

Haleeb milk. Since then, it has continued to provide quality products to its consumers with product and packaging innovations. We welcome you at Haleeb foods, our philosophy is to treat every consumer as a part of our family therefore we are committed to offer you nothing but the best food solutions for your health and wellness. Being a responsible company we were the first one in the category to acquire ISO 9002, HACCP and ISO 14000 certifications. We are proud to be a part of millions of consumers worldwide, who cherish our premium quality, safe and affordable products everyday and give us the reason to strive for the best of the best

Haleeb Milk Haleeb is homogenized and standardized pure UHT milk with 3.5 fats and 8.9 solid non-fats packd in six layered safe Tetra packaging with a shelf life of 03 months at ambient temperature. This legendary brand is recognized for its expertise of preserving the 100% natural goodness of milk that does not only offer a delightful tea experience and tempting desserts but also preferred for drinking since 1984.

Shipping Units:

1000 ML: 12 packs/carton 500 ML: 12 packs/shrink-wrapped tray 250 ML: 27 packs/shrink-wrapped tray

New Haleeb MilkPacking 2009-12-04 Haleeb Milk Packing according to Customer Needs As Haleeb is customers oriented company and its main focus on customers. So haleeb going to launch new packing of its product according to customers taste. As haleeb brand is unique, and most mature than any other dairy in pakistan, so its products must be visible distinct and attractive from others in the dairy world.

How is Haleeb milk made? Haleeb milk is not actually made but it is processed milk. We collect raw milk from approved dairy farms and process it ensuring the highest standards. Some people think that perhaps Haleeb milk is made from chemicals or synthetically but this is not true. How is milk collected for Haleeb Foods Limited? The method of collection is to only collect milk from the approved suppliers who are maintaining their cattle in accordance to the prescribed standards. The animals have to be healthy and free from meningitis. Before collections from these farms it is tested, by conducting 8 different tests, to ensure that it is of the prescribed standards. Once it passes these tests it is placed in chiller containers which protect milk from air, light and heat. This milk is then transported to the plant. The chiller containers are aseptically cleaned before milk is stored in them. What is UHT? UHT means Ultra Heat Treatment. In this process the milk passes through 140 degree centigrade in 3 seconds and then immediately cooled to 20 degree centigrade in the next 5 seconds, which in turn kills all the bacteria. This is

the most sophisticated and advanced process in the world. At Haleeb Foods Limited we use the indirect method of UHT meaning that milk is heated by steam passing through stainless steel pipes outside milk. All other brands in Pakistan use the direct method of heating that is by injecting steam in the milk, this adds water content in the milk, where as indirect heating in fact evaporates water from the milk. This is what makes Haleeb the "Thickest Milk". What processes does the milk go through before it is packed? The milk is pasteurized at 78oC killing 98% germs/bacteria. The milk after pasteurization is then standardized as prescribed by the Pakistan Pure Food Laws at 35% Fats and 8.9% SNF (solid non fats). Only for Haleeb these standards are superseded to make it a premium quality product. The milk is the Homogenized. Homogenized milk is then passed through the UHT (Ultra Heat Treatment) process before it is packed using advance Tetra Brick technology.

http://www.haleebfoods.com/haleeb/haleeb-milk.html

WEAKNESSES: Relatively a small and local company in comparison to its rivals. Dependence on 3rd party for supply of milk. No credit sales. Low sales margins due to highly value added products. They cannot launch many of its expensive international brands due to the lower income groups. Selective investment due to uncertain economic and political conditions.

Feasibility of new products needs to be analyzed, e.g. Candia Drinking Yogurt was launched some years back but it failed because no customer demand exist it. Inadequate marketing. Low promotional activities. Comparatively weak distribution system.

Internship Organization: Haleeb Foods Ltd. Internship Duration: June 25, 2007 to August 13, 2007

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Haleeb Foods Limited is a fastest growing packaged food company with an annual turn over of Rs. 4 Billion (U.S $: 70 Million app). Haleeb is producing number of products, both for consumers and industrial users. Haleeb Branded Products are sold to the consumers through a nation wide distribution network under several strong international as well as popular national brands. Haleeb consistent double-digit sales growth has helped it to achieve dominant market leader ship in major food services. Net Sales Revenue (Rs. In Million) Haleeb Foods Limited is a fastest growing packaged food company with an annual turn over of Rs. 4 Billion (U.S $: 70 Million app).

SWOT ANALYSIS STRENGTHS Highly sophisticated plant and equipment Qualified work force Focus on research and development First and the only dairy company in Pakistan to get ISO 9002 Certification

WEAKNESSES Low promotional activities Comparatively weak distribution system

OPPORTUNITIES Haleeb Foods Limited can export food items especially Juices to Middle East CDL Foods limited has been changed to Haleeb Foods Limited, so this change in name can help them to attract foreign customers Haleeb Foods Limited can go for related diversification by producing pure juices and flavored yoghurt Haleeb Foods Limited can go for joint venture with other companies to attract the market share.

THREATS Strong competitors i.e. Milk Pak etc. Price sensitive people Milk men (Gawalas) providing non branded milk in homes

LIFE CYCLE (Haleeb Foods Ltd.) Management of Haleeb Foods claims that its products are still in the Growth stage. Even though the products have been in the market for more than

decade and it is considerably a long time period for any FMCG to complete its growth stage.

INTRODUCTION DECLINE

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CONCLUSION This internship proved to be very helpful for me. I got a lot of knowledge and also the practical aspect of life. It was my first experience, which was obviously very tough, but it will be very beneficial for me in the future. As a whole Haleeb Foods Limited is a good organization to work in but there are certain departments that need improvements. It is surviving in the FMCG sector with some strengths and weaknesses. I am of the view that if Haleeb Foods Limited management wants to show the same results in the future than it should have to take some decisions before time, because in 21st century only those organizations can survive which are using there human resources and material resources with popper planning and wisdom

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