PGDM Syllabus

Samalkha Group of Institutions Hathwala, Samalkha Distt.
Panipat
COURSE STRUCTURE
Post Graduate Diploma in Textiles Management
(PGDM-T)
Post Graduate Diploma in Management (PGDM)

Samalkha Group of Institutions offers Two years, Full time PGDM program, which is approved by All India Council of Technical Education (AICTE), Ministry of HRD, Government of India. The course structure has been designed very carefully for providing enough scope to students for innovation and repeated experimentation depending upon the learning needs and demands for new understanding. PGDM program is designed on premise that a proper balance of theory and practice is required to help in the formation of managerial skills for effective decision making and problem solving in the ensuring global business environment. PGDM program is a broad program aimed at providing in-depth understanding to students in Technical Human and Conceptual skills necessary for a successful manager. Semester I and II introduces the student to the world of business processes and themes, where as Semester III and IV provides acute expertise in the functional areas of specialization selected by the students. SGI has evolved a comprehensive student centric approach consisting of several stages of instruction and evaluation, designed to add significant value to the learners understanding in an integrated manner. Program delivery involves: At least 30 Sessions of class room Instructions. At least 3 case studies, wherever necessary. At least two live projects in each course. At least one Reading seminar.
Students shall also participate in major management related conferences; undergo summer internship in India or abroad, Industrial visits, Group discussions, Role plays in addition to undertaking a Research Project in final trimester.
PGDM Semester- I
Management Process & Organization Behaviour Managerial Economics
Semester II
Human Resources in Organizations & their Management Innovative Marketing Management
Quantitative Techniques
Basic Corporate Finance
Basic Financial & Management Accounting Managerial Communication
Production & Operations Management Management Science & Research Methodology Management of Technology, Change & Innovation
Business Environment Computer Applications in Management
PGDM Semester III Semester IV Trimester- I International Management & International Business Strategic Management Business Law Summer Training Project Specialization I Specialization II Specialization III Entrepreneurship Development Specialization I Specialization - II Major Research Specialization - III Project Trimester - II
PGDM
Marketing: Scheme of Electives

Semester III
Consumer Behaviour
Semester IV
International Marketing
Advertising Management
Service Marketing
Sales Management
Rural Marketing
Marketing Research
International Marketing Logistics
Retailing
PGDM
Finance: Scheme of Electives

Semester - III
Foreign Exchange Management
Semester IV
Insurance & Banking
Working Capital Management
Management of Financial Services
Security Analysis & Investment Management Management Of Financial Institutions
Project Management
Portfolio Management
Management Control Systems
PGDM
HRM: Scheme of Electives

Semester - III
Management of Industrial Relations
Semester IV
Managing Human Resources in Global Environment Management Training & Development
Compensation Management
Managing Inter-Personal & Group Processes
HRD-Strategies & System
Legal Framework for Human Resources Counseling Skills For Managers
Human Resource Planning & Development
PGDM
International Business: Scheme of Electives

Semester III
Semester IV
Export Import Procedures & Documentation International Business Environment Indias Foreign Trade & Policy
International Strategic Management
Cross Cultural & Global Management
Supply Chain Management
PGDM
Retail Business: Scheme of Electives

Semester III
Retail Operations Management
Semester IV
Industrial Marketing
Virtual Marketing
Service Marketing
Brand Management
Relationship Marketing
Ist Semester
Management Process & Organizational Behaviour
Program Code : PGDM : PGDM-101 Semester : I
Objectives: The objective of this course is to expose the students to the theories of management, Organizational theory and the practice of management in contemporary organizations from a conceptual, analytical, and pragmatic perspective. The course will also allow the students to develop their own framework for analyzing and understanding management as well as exploring and developing their own personal philosophy of management. Contents: Management Overview & Evolution of Management System & Contingency Approach Organization, Global, Social and Ethical environment Management Roles, Functions & Skills Social Responsibility of Business Management by Objectives Planning, Decision Making Managing Individual Behaviour Personality, Perception, Attitude & Learning Departmentation, Span of Management Applications of Emotional Intelligence Delegation of Authority Centralization & Decentralization Importance of Staffing in organizations Leadership, Motivation & Relevance of Communication in Management Concept of Organization Structure Interpersonal & Group Dynamics Organizational Change & Development
Suggested Readings: 1. 2. 3. 4. 5. 6. Koontz, H & Wechrich , H :Management , New York, McGraw Hill Luthans , F : Organizational Behavior , New York , Mc Graw Hill Robbins, S.P: Management, Prentice Hall Inc. Robbins, S.P : Organizational Behavior , Prentice Hall of India Stoner, J: Management, New Delhi , Prentice Hall of India Singh, Dalip : Emotional Intelligence at Work, Response Books, Sage Publications, Delhi
Topics for GD: 1. Should Business undertake Social responsibility task? 2. Rational Decision making V/s Irrational Decision making. Seminars: 1. 2. 3. 4. Emotional Intelligence. Group Dynamics. Virtual Organizations. Relevance of Communication.
Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class. Live Projects: 1. A comparative study on the personality traits of employees in various departments in an organization. 2. A study of Emotional dissonance experienced by the employees in the organization. 3. A study on methods of motivation of an employee in organization. 4. A comparative study on Autocratic leadership style and conservative leadership style. PDP Module: At least 2 lectures on PDP shall be administered to the students.
Managerial Economics
Program Code : : PGDM PGDM-102 Semester : I
Objectives: To make the students familiar with those elements of Economics which are necessary to discharge their decision-making functions in order to maintain a judicious balance between cost and revenue Contents: Concept of Business Economics & Decision Making Objectives of a firm Marginalism & Equi- Marginalism Risk & Uncertainty Demand Function, Law of Demand & Elasticity of Demand Demand Forecasting Managerial Decision- Making Consumer Equilibrium Price, Income & Substitution effects Production Function- Law of Variable Proportions & Law of Returns to Scale Cost Classification. Cost-output relationship in Short and Long-runs. Market Structure & Business Decisions- Perfect, Monopolistic, Monopoly, Oligopoly Pricing Strategies Inflation Balance of payments National Income Monetary & Fiscal Policies Suggested Readings: 1) Mehta P.L Managerial Economics, Sultan Chand, New Delhi 2) Dwivedi , D.N Managerial Economics , Vikas Publishing House , New Delhi 3) Jain, T.R, Managerial Economics 4) Peterson , Lewis Managerial Economics , Prentice Hall of India , New Delhi 5) E.F Brigham and J.L Pappas, Managerial Economics, Dryden Press Illinois 6) Salvatore, Managerial Economics in Global Economy, Thomson Learning Bombay. Topics for GD: 1. Price discrimination.
2. Monoposony and Bilateral Monopoly. 3. The Sum of Income and Substitution effect. Seminars: 1. 2. 3. 4. National Economy. Perfect Competition. Elasticity of demand. Production function.
Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class. Live Projects: 1. 2. 3. 4. A study on demand schedule with an FMCG Product in a super market. A study on estimating demand for MBA course among the college students in your area. A study of oligopoly market situation in local cable T.V network. A study on the Break Even Analysis of a firm.
Quantitative Techniques
Program Code : PGDM : PGDM-103 Semester : I
Objectives: The objective of quantitative research is to develop and employ mathematical

models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.
Contents:
Introduction to Quantitative Techniques Measures of Central Tendency, Dispersion & Skewness Correlation & Regression Probability Theory Probability Distributions- Binomial, Poisson & Normal Distribution Time Series Analysis Index Numbers Statistical Quality Control Statistical Estimation Point & Interval estimation Statistical Testing- Large & Small Sample Tests- Z, T & F Test Non-parametric Tests- Chi-square Test, Sign Test, Wilcoxon Test Estimation Theory & Hypothesis testing
Suggested Readings:
1. 2. 3. 4. 5. 6. 7. 8. Beri- Statistics for Management (Tata McGraw-Hill) Chandran J S- Statistics for Business and Economics (Vikas), 1998. Render and Stair Jr- Quantitative Analysis for Management (Prentice- Hall) Sharma J K - Business Statistics (Pearson Education) Gupta C B- An Introduction to Statistical Methods (Vikas), 1995, 9th ed. Earshot L- Essential Quantitative Methods for Business Management and Finance, 2001 Levin Rubin- Statistics for Management (Pearson) 2000, New Delhi. T. R Jain Business Statistics (V K India Enterprises)
Topics for GD:

1. Complete Enumeration method/Sample method. Seminars: 1. Role of SQC in Quality Control. 2. Hypothesis are Tentative Assumptions 3. Role of Probability in Demand Forecasting. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class. Live Projects: 1. Collect the details of hepatitis-B vaccination drive from a sample of about 100 households in certain locality & test the effectiveness of the vaccine in restricting the occurrence of the disease chi-square test. 2. Collect the details of percentage of marks & attendance of your seniors at your center & find the relation between the two variables Correlation Analysis
Basic Financial & Management Accounting

Objectives: The main objective of this course is to develop an insight of postulates,

principles, & techniques of accounting & applications of financial & accounting information for planning, decision making & control.
Contents:
Financial Accounting Meaning, Scope & Importance Accounting Concepts, Conventions & Principles Double Entry System of Accounting Journalizing of Transactions Depreciation Accounting & Policy Preparation of Final Accounts Management accounting- Nature, Scope & Tools of Management accounting Cost accounting- nature & Scope Analysis of Financial Statement Ratio Analysis Fund Flow Analysis Cash Flow Analysis Budgeting- Types of Budgets & their Preparation, Performance Budgeting & Zero Base Budgeting Marginal Costing- Break Even Analysis, Decision involving alternate choices Standard Costing- Analysis
Suggested Readings: 1. S K Bhattacharya & John Dearden- Accounting for management (Vikas), 1987, 8th Ed.
2. Jain S P & Narang K L Advanced Accounting (Kalyani) 3. S N & S K Maheshwari- Corporate Accounting (Vikas), 1995. 4. Robert Anthony & Hawkins- Accounting Test and Cases, 1995, Richard D. Irwin London
Topics for GD:

1. Traditional Budgeting Vs Zero base budgeting. 2. Is India ready for implementing IFRS?
Seminars:
1. 2. 3. 4. 5. Cost Accounting-Relevance Break Even Analysis-as a technique for managerial control. Ethics in the profession of Accountancy. Accounting Standards. Current Development in Accounting.
Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class.
Managerial Communication
Objectives: The main objective is to develop written communication skills essential for
completing critical office tasks. Collect, evaluate and organize information to plan, develop and prepare oral electronic presentations. Develop students' ability to work effectively in a group setting. Develop personal skills essential for success in a business environment.
Contents:
Nature & Types of Communication, Barriers to Communication, Communication Systems Writing Techniques Recruitment & Employment Correspondence Internal & External Communication Public Speaking Listening Negotiations Conducting & attending interviews & meetings Effective Communication & Impact of I.T
Suggested readings: 1) Tayler Shinley - Communication for Business (Pearson Education, 2002)
2) Bovee C L et al- Business Communication Today (Pearson Education, 2002) 3) Hargie et al- Communication Skills for Effective Management (Palgrave, 2004)
4) T N Chhabra, Bhanu Ranjan Business Communication (Sun India, 2004) 5) P.D. Chaturvedi Business Communication (Pearson Education)
Topics for GD: 1. Upward communication Vs downward communication. 2. Public speaking is another name of death. Seminar: 1. A model Interview. 2. Listening Techniques. 3. Conducting meeting and recording of minutes. Role Play: Students to exact a meeting of Board of Directors. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class.
Textiles Business Environment

Objectives: The primary objective of this course is to develop current Business Environment
Knowledge to students & to understand emerging Global trends & various business policies in Textiles Industry.
Contents:
Nature of Business Environment Components of Business Environment Social Responsibility & Business Environment Industrial Policy & Industrial Sickness Competition Policy & Law Monetary & Fiscal Policies Privatization, Globalization & Liberalization FEMA Act, SEBI Act EXIM Policy Foreign Direct Investment Nature & operations of multilateral economic institutions- World Bank, WTO, IMF
Suggested Readings: 1) Adhikari M- Economic Environment of Business (Excel Books), 2000, 8th Ed, Sultan
Chand. 2) Ghosh- Economic Environment of Business (Vikas), 2004.
3) Morrison J- The International Business Environment (Pal grave, 2003). 4) Agarwal R- Business Environment (Excel Books), 2002. 5) Bedi S K- Business Environment (Excel Books), 2004. 6) George A and Steiner G A- Business, Government and Society (Macmillan) 7) Francis Cherunilam Business Environment
Topics for GD: 1. Financial Regulators- How effective they are? 2. Nationalization Vs Privatization. Seminar: 1. 2. 3. 4. Competition Act Effect of Higher fiscal deficit. Globalization. Role of WTO.
Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
COMPUTER APPLICATIONS IN MANAGEMENT
Program Code
: :
PGDM PGDM-107
Semester
: I
Course Contents Computers : An Introduction; Computer in Business; Elements of Computer System Set-up; Indian Computing Environment; Components of a Computer system; Computer Languages; Number System; PC Software Packages- An Introduction- Disk Operating System and windows; Introduction to Word Processor. Introduction to a Spreadsheet Software; Creation of Spreadsheet application; Range, Formulas, Functions, Data Base Function in Spreadsheet; Graphics on Spreadsheet; Data Files- Types /Organization; Master & Transaction File; Relevance of Data Base Management; System and integration of Applications; Basics of Data Processing; Data Hierarchy and Data file Structures; Network Fundamentals, Analog and Digital Signals, Band Width, Network Topology, Network Application. Suggested Readings: Gill,N S : Computer Network, Krishna Publishing House, New Delhi Raja Raman: Fundamental of Computers, PHI, New Delhi White: Data Communication and Computer Network, Thomson Learning, Bombay. B.Ram : Computer Fundamentals, New Age International. Leon & Leon: Introduction to Computers, Vikas Pub. House, New Delhi. Douglas, E. Comer: Computer Network & Internet, Pearson Education, New Delhi.
IInd Semester
Human Resources in Organizations & their Management
Program Code
: :
PGDM PGDM-201
Semester
: II
Objectives: The objective of this course is to sensitize students to the various facts of
managing people in an organization. It creates understanding of the various policies & practices related to humans .It ensure effective utilization & maximum development of human resources.
Course Contents:
Concepts & perspectives of Human Resource Management. Strategic Role of Human Resource Management. Human Resource Management in a Dynamic Environment. Job Analysis & Human Resource Planning Recruitment, Selection, Placement, Induction, Training & Executive Development & HRD in India Career & Succession Planning Appraising & Managing Performance Wage & Salary Administration Trade Unions & Employee Associations Participation & Empowerment Industrial Relations & Industrial Disputes Personnel Records, Audit & Research Human Resource Accounting & Information System
Suggested Readings :
1. Biswajeet
Pattanayak Human Resource Management Prentice Hall India 2005 2. Bratton Human Resource Management Palgrave Macmillan
3. DavidA.Decenzo & Stephen P.Robbins Fundamentals of Human Resource Management Wiley Publications 4. Scott Snell & George Bohlander Human Resource Management Thomson Learning 5. T V Rao Human Resources Development Response Books (Sage Publications Ltd) 6. VSP Rao Human Resource Management Text and Cases Excel Books 7. Wayne F. Cascio Managing Human Resources TMH 2006 8. C. B Gupta : Human Resource Management Topics for GD: 1. Trade Unions- A curse or a boon 2. Employee referrals- Is it a good mode of recruiting Seminar: 1. Talent Retention 2. Comparison of various modes of Training HRD Instruments Live Projects: 1. A study of organizational structure of a company. 2. A study of job description and job specification at different levels in an organization 3. A study of the selection process adopted in an organization 4. A study of performance appraisal methodology in an organization
Innovative Marketing Management
Program Code
: :
PGDM PGDM-202
Semester
: II
Objective: The main purpose of this is to develop a concept of buying & selling Behaviour of consumers & to build an understanding of strategies & issues involved in the pricing , physical distribution & promotion of products & services
Contents:
Nature, Scope & Concept of Marketing Marketing in a Dynamic Environment & Scanning of Environment Marketing Research Consumer Buying Behaviour Market Segmentation Marketing Mi\
x Product Planning & Development Branding & Packaging Pricing Strategies Physical Distribution Promotion Decisions Ethics in Marketing Current Issues in Marketing Marketing Information System
Suggested Readings:
1. Kotler, Philip & Armstrong , G : Principles of marketing , New Delhi, Prentice Hall of India
2. Kotler, Philip : Marketing Management , New Delhi, Prentice Hall of India 3. Chabbra T.N: Marketing Management 4. RamaSwamy : Marketing Management
Topics for GD:

1. Advertising- An Expenditure or Investment
Seminar:
1. 2. 3. 4. 5. 11 Ps of Marketing Mix Role of Brand in Product Positioning MIS- An Innovative Marketing Tool Grey Marketing Green Marketing
Live Projects:
1. A comparative study on the distribution channel adopted by Coke and Pepsi in your area. 2. A study on the promotional tools used by book sellers at your market place.
Case Studies: A minimum of 3 relevant case studies shall be discussed and

analyzed in the class
Basic Corporate Finance

Program Code : : PGDM PGDM-203 Semester : II
Objectives: The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit.
Course Contents:
Financial Management Objectives of financial management Time value of money Sources of finance Investment decisions Risk analysis Cost of Capital Capital structure decisions Management of working capital cash, Receivables and Inventory Management Internal Financing and Dividend Policy
Suggested Readings:
1) Pandey, I.M: Financial management, Vikas Publication House. 2) Hampton, john ; Financial Decision-Making, Englewood cliffs, new jersey, Prentice Hall inc., 3) Khan, M.Y. and Jain, P.K. : Financial management, McGraw Hill. 4) Parsanna Chandra: Financial management, McGraw hill.
Topics for GD: 1. Inventory Management Techniques 2. Importance of the cash management 3. Changing Role of Finance Manager in Modern Era Seminar:
1. NPV a better technique for investment decision 2. Dividend Payout Ratio help in wealth maximization
Live Projects:
1. Visit a firm & study the impact of debt & equity using Capital Structure theories. 2. Critically analyze the impact of dividend policy on firm value by using dividend theorem.

Production & Operations Management
Program Code
: :
PGDM PGDM-204
Semester
: II
Objective: The main objective is to acquaint the students with decision making in Planning , Scheduling & control of production & operation function sin both manufacturing & services . Contents: Nature & Scope of Production & Operation Management Facility Location Layout Planning Manufacturing System Material Handling Product , Process, Production Planning & Selection Capacity Planning Aggregate Planning Materials, Purchase, Stores, Inventory Management JIT Quality Assurance TQM & ISO 9000
Suggested Readings: 1. Chary, S.N. :Production & Operation Management , Tata Mac Graw Hill 2. Chunawalla & Patel : Production & Operation Management , HPH. 3. Nair :Production & Operation Management ,TMH 4. K.Ashwathappa: Production & Operation Management Topics for GD:
1. JIT- Is it a worthwhile concept. 2. Cost of Quality
Seminar:
1. Growth of Manufacturing sector 2. Facility Location Planning- Its importance in view of NANO episode. 3. Latest Trends in manufacturing systems
Live Projects:
1. 2. 3. 4. To visit a manufacturing company and study the Layout system. Study of Material Handling equipments in a Process Industry. Study of Inventory Management & Control System in at least 2 Firms. To conduct a Time Study exercise in manufacturing plant.

Management Science & Research Methodology
Program Code
: :
PGDM PGDM-205
Semester
: II
Objective: The objective of this course is to develop an understanding of basic management science techniques and their role in managerial decision making. Contents: Introduction to Management Science Linear programming Graphical Method Simplex Method Sensitivity Analysis Transportation Models Assignment problems Game Theory Decision Theory Simulation Theory Nature and Scope of Research Methodology Problem Formulation and Statement of Research Objectives Value and Cost of Information Bayesian Decision Theory Research Process; Research Design Methods of data collection Attitude Measurement Techniques Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field Work and Tabulation of Data; Analysis of data; Advanced Techniques for Data Analysis ANOVA Discriminant Analysis, Factor Analysis, Conjoint Analysis and Clustering Methods.
Suggested Readings: 1. Sharma J.K: Operations Research: Theory and Applications, Macmillan India Ltd. 2. Narang A.S : Linear Programming & Decision Making , Sultan Chand 3. N.D Vohra :Quantitative Techniques in Management , Tata McGrawHill 4. Mathur k, Solow D : Management Science ,Englewood , New Jersey , Prentice Hall Inc. 5. Cooper & Sindler: Business Research Methods, TMH 6. C.R. Kothari: Research Methodology, Wishawa Parkashan. 7. G C Beri, Marketing research, Tata McGraw Hill Topics for GD: 1. Does Operation Research help in maximizing Profit or Not. 2. Does Business Research help in adding something new in existing Pool of Knowledge.
Seminar:
1. Role of OR in optimization 2. Research Process 3. Methods of Data Collection
Live Projects:
1. Study of Material Transportation in a neighboring manufacturing company. 2. Optimization of material handling in a neighboring manufacturing company.

Management of Technology, Change & Innovation
Program Code
: :
PGDM PGDM-206
Semester
: II
Objectives: This course is designed to help students to understand the importance of managing technology, innovation and change at the firms level and also at the national level.
Course Contents:
Technology Management: Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports / Joint venture abroad. Technological Forecasting and Perspective Planning in Business Enterprises. Global Trends in Technology Management. Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing Organizational Capability to Change-strategy, Structure, Systems and People; Personal Imperatives for Change Building Culture for Change Change Imperatives of New Technologies Managing Transformations
Innovations Management: Invention vs. Innovation; Innovation Strategies, Models; Concurrent Engineering; Process Innovation. Economics of Innovation Innovation Management. Creative and Lateral Thinking Management: Creative Thinking, Problem Solving, Managing Lateral Thinking.
Suggested Reading:
1. Azad, R. R.(2000). Technology Transfer & Joint Ventures Abroad. Deep & Deep Publications, India. 2. Tushman, M.L. & Lawrence, P.R. (1997). Managing Strategic Innovation & Change. Oxford University Press, USA, New York. 3. Jones T. (2003). Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability. Butterwork Heinemann, U. K 4. Technology Information Forecasting & Assessment Council (TIFAC) Telecommunication: Technology Vision 2020, TIFAC, (1997), New Delhi, India. 5. Richard, C. D. (2001). Technology, Human and Society: Towards a Sustainable World. Academic Press, USA. 6. Carnall, C. (2003). Change Management Tool Kit. Thomson Learning Press, Singapore. 7. Amidon, D. M. (1997). Innovation Strategy for the Knowledge Economy: The Kan Awakening. Butterwork-Heinemann, New Delhi, India.
Topics for GD:

1. Strategic Alliances vs Joint Venture 2. Is Change the only phenomena which is constant?
Seminar:
1. Technology Life cycle in IT industry managing a change 2. Innovation & Entrepreneurship
Live Projects:
1. To visit at least one firm this has recently entered into a Technology Transfer agreement with a foreign company and study the process of Technology Transfer from Acquisition to Absorption.

International Management & International Business
Program Code
: :
PGDM PGDM-301
Semester
: III
Objectives: The objective of this course is to enable the students to manage business when the Organizations are exposed to international business environment.
Course Contents: Nature and Scope of International Management: Introduction to International Business; Concept and Definition of International Management; Reasons for Going International, International Entry Modes, Their Advantages and Disadvantages, Strategy in the Internationalization of Business, Global Challenges; Entry Barriers, Indias Attractiveness for International Business. Environment Facing Business: Cultural Environment facing Business, Managing Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training, Political, Legal, Economic, Ecological and Technological Facing Business and their Management. Formulating Strategy for International Management: Strategy as a Concept, Implementing Global Strategy, Emerging Models of Strategic Management in International Context,
Achieving and Sustaining International Competitive Advantage; International Strategic Alliances, Global Mergers and Acquisition. Organizing and Controlling for International Competitiveness: International Human Resource Management-concept and Dimensions, Human Resource Issues in Developing and Maintaining an Effective Work Force, Leadership Issues; Motivation; Basic Models for Organization Design in Context of Global Dimensions; Future of International Management in the East, Global Operations Management Suggested Readings:
1. Thakur,
M., Burton & Gene, E (2002). International Management. Tata McGraw Hill. 2. Hodgetts, R. and Luthens, F. (2003). International Management. McGraw Hill Inc. 3. Deresky (2003). International Management: Managing across boarders and culture. Pearson Education. 4. Daniels, John D. and Radebaugh, Lee H. (2005). International Business. Wiley India. 5. Lasserre, Philippe (2005). Global Strategic Management. Palgrave McMillan.
Topics for GD: 1. Is India the most attractive nation for FDI now? 2. Which component of IB environment is more relevant? Seminar: 1. Management of Work force Diversity 2. Mergers & Acquisition- A mega growth strategy. Live Projects:
1. To visit an MNC having executives from various nations and understand the methods of cross-culture management. 2. To visit an MNC and study the difficulties being faced by ex-patriates.
Case Studies: A minimum of 3 relevant case studies shall be
discussed and analyzed in the class
Strategic Management
Program Code
: :
PGDM PGDM-302
Semester
: III
Objective: This course explores the various Business policies & Strategies used in business. Contents:
Introduction to Strategic Management & Business Policies Establishment of Strategic Intent Strategic Decision Making Strategy Formulation Corporate Level Strategies Strategic Analysis & Choice Strategy Implementation Strategic Evaluation
Suggested Readings:
1. Azhar Kazmi : Business Policy & Strategy Management 2. Kenneth , A Andrews: Concepts of Corporate Strategy 3. R.B Robinson : Strategic Management- Strategy Formulation & Implementation
Topics for GD:
1. Techniques of Strategic Analysis & Choice- Advantages & Disadvantages 2. Vision and Strategy Formulation Seminar: 1. Strategy as a concept 2. Growth Strategies 3. Strategy Implementation Mechanism Live Projects: 1. Study of vision and mission of at least two organizations and then study their strategic plan. 2. Success of Strategy- Study of gaps and analysis of factors which has hindered the success of strategic plan. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Business Law
Program Code : : PGDM PGDM-303 Semester : III
Objective: The course is designed to provide an understanding of legal processes involved in management of an organization. The main focus is on understanding basic laws affecting the operation of a Business Enterprise. Contents: Law of Contract Law of Sale of Goods Law of Negotiable Instruments Law of Consumer Protection Company Law Law of Information Technology Suggested Readings: 1. Kuchhal, M.C. and Deepa Parkash, Business Legislation Management, Vikas Publishing House Pvt. Ltd. 2. Khergamwala, J.S., The Negotiable Instrument Acts, N.M. Tripathi, Bombay, 1980 3. Ramaiyam, A., Guide to the Companies Act, Wadhwa, Nagpur, 1992 4. Shah, S.M., Business Law for Managers, Sultan Chand, New Delhi, 1998 5. Tulisian P.C., Busienss Law, TMH, New Delhi
Topics for GD: 1. Is an Arbitration Clause Enough to Arbitrate? 2. Caveat Emptor and Caveat Vendor- Is the concept useful in the current business scenario.
Seminar: 1. Cyber Law 2. Honour and Honour in due course 3. Three tier redressal machinery for consumer dispute
Live Projects: 1. Consumer survey on unfair trade practices
Entrepreneurship Development
Program Code : : PGDM PGDM-401 Semester : III
Objective: This course aims to acquaint the students with challenges of starting new ventures and enable them to investigate, understand and internalize the process of setting up a business. Contents: Concept of Entrepreneur & Entrepreneurship Role of Entrepreneur Theories of Entrepreneurship Innovation & Creativity Entrepreneurship Development Programme Starting up of with a New Venture Sources of Finance Suggested Readings 1. Hisrich, Robert D., Michael Peters and Dean Shephered, Entrepreneurship, Tata McGraw Hill, New Delhi 2. Barringer, Brace R., and R. Duane Ireland, Entrepreneurship, Pearson Prentice Hall, New Jersy (USA) 3. Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Books, New Delhi 4. Charantimath, Poornima, Entrepreneurship Development and Small Business Entreprises, Pearson Education, New Delhi
Topics for GD:
1. Is the entrepreneurship must for creating Innovation?

Seminar: 1. Creativity and its relation with innovation. 2. Latest trends in granting Finance to Entrepreneurs. 3. Role of Entrepreneurs in the emerging business scenario. Live Projects:
1. Preparation of business plan as an Entrepreneur.

Financial Management -III Semester

Program Code : : PGDM PGDM/FM-301 Semester : III
Objective: To acquaint students with the mechanism of the foreign exchange markets, measurement of the foreign exchange exposure and hedging against exposure risk. Contents: Types of Foreign Exchange Markets & Transactions Foreign Exchange Rates Official & Free Market Rates Cross Currency Rates, Forward Rates, Quoting Forward Rates Organization of the foreign exchange market Currency Future, Currency Options, Currency Swaps Corporate Exposure Management Foreign Exchange Risk Alternative Strategies for Exposure Management Exposure Management Techniques Parameters and Constraints on Exposure Management Forecasting Exchange Rates Suggested Readings: 1. 2. 3. 4. 5. 6. Sharan : International Financial Management, prentice Hall of India. Shapiro: Multinational Financial Management, prentice Hall of India Paul Einzip: A textbook on Foreign Exchange Maurice D. Levi International Finance, McGraw Hill A. Buckley: Multinational Financial , Prentice Hall of India, New Delhi Paul Roth: Mastering Foreign Exchange & Money Markets, Pitman , London
Topics for GD:
1. Spot Market Vs Forward Market 2. Currency Futures Vs. Currency Options
Seminar: 1. Indian Foreign Exchange Market 2. Currency Futures market in India 3. Managing Translation exposure 4. Tax Havens
Working Capital Management

Objectives: The main Objective of this course is to know about Cash Management & Inventory Management.
Contents:
Concept of Working Capital Management Working Capital Policies Cash Management System Forecasting Cash Flows Managing Corporate Liquidity Inventory Management Integrating Working Capital & Capital Investment Process
Suggested Readings:
1) V.K Bhalla: Working Capital Management Anmol Publications Pvt. Ltd 2) P Gopalakrishnana: Inventory & Working Capital Management, Macmillan India Ltd. 3) N.P. Aggarwal; B.K. Mishra: Working Capital Management, RBSA Publishers 4) Jonathan HardCastle: Working Capital Management
Topics for GD: 1. Union Budget- A short term development plan or merely a balance sheet. 2. Is China a Threat to India in the emerging Global Business Scenario?
Seminar:
1. Effects of Financial Constraints on Corporate Investment decisions and demand for Liquidity. 2. Global Financial Crisis 3. Satyam Issue- Is the phase of uncertainty over? 4. Zero Base Budgeting
Security Analysis & Investment Management

Objective: The objective of this paper is to acquaint the students about the investment decisions, Risks involved in them, theories of security valuation, fundamental and technical analysis and theories and concepts involved in portfolio management.
Contents:
Introduction to Investment & Securities New Issue Market Listing of Securities Investment Alternatives OTCEI, NSE Stock Market Indices The securities & Exchange Board of India Recent Developments in the Indian Stock Market
Suggested Readings:
1. Reiley & Brown, Investment Analysis & Portfolio Management, Thoms on Learning, Bombay. 2. Pandian, Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi 3. Sharpe, Alexander & Wiley, Investment.Prentice Hall of India, New Delhi. 4. Alexander, Gorden J. and Bailey, Jeffery V., Investment analysis and Portfolio Management, Dryden Press, Thomson Learning, Bombay. 5. Bodie ZVI, Kane Alex, Marcus, Alan J and Mohanty, Pitabas, Investments, TMH, New Delhi, 2006. 6. Elton, Edwin J. & Gruber, Martin J., Modern Portfolio Theory & Investment Analysis, John Wiley & Sons.
Topics for GD: 1. 2. 3. 4. Sensex-Sunrise or Sunset The stock market has a life of its own and study of it rewards the investors. OTCEI- Is in doldrums? Stocks are considered to be risky but bonds are not.
Seminar:
1. Online Stock Trading- On the road of progress. 2. Role of FII in the Indian Economy. 3. Primary and secondary markets are complementary to each other but their organizations setup are different.
Live Projects: 1. Study of trend of BSE sensex and NSE nifty for the last one year. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Management of Financial Institutions

Objective: The objective of this paper is to acquaint the students about major financial institutions.
Contents: Nature & Role of Financial Systems The Indian Financial System Financial Sector Reforms Regulatory & Promotional Institutions Banking Institutions Suggested Readings: 1. Bhole, L. M., Financial Institutions and Markets, Tata McGraw Hills, New Delhi 2. Khan, M. Y., Financial Services, Tata McGraw Hill, New Delhi 3. Pathak, Indian Financial System, Pearson Education 4. Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi 5. Machiraju, H.R., Indian Financial System, Vikas Publishing House 6. Machiraju, H.R., Working of Stock Exchange in India, New Age Publication 7. Shrivastava, R.M., and Nigam, Divya, Management of Indian Financial Institutions, Himalaya Publishing House
Topics for GD: 1. Profit is the only motive of business.
Seminar:
1. Impact of recession of financial strategies. 2. Impact of political, economic and financial risk of emerging stock. 3. Mutual Fund Industry
Live Projects: 1. To Study customer satisfaction level towards private banks (ICICI,HDFC)
Management Control System

Objective: The main objective of the course is to appraise the students about the concept of Management control system as well as its role in efficient management of public system organizations.
Contents:
Management Control Concept, Nature & Scope Organizational Goals Strategic Planning & Implementations Organizational Structure Contingency Theory Organizational Climate Position of Controller in the Organizational Structure Management Control Process, Programming Budgetary Planning & Procedures Budgetary Control Flexible Budgeting, Zero Base Budgeting, Performance Budgets Accounting Aspects of Control including internal Audit & Control Analysis & reporting Variance Reporting, Management Control Structure Responsibility Centre, Responsibility Accounting, Cost Centre, Profit centre Measurement of Divisional Performance including performance evaluation Investment Centre Behavioral Aspects of Management Control Motivation & Morale Goal Congruence Management control in Specialized Organizations
Suggested Readings: 1. Suggested R.N & Govindrajan V : Management Control Systems, Taraporevala, Chicago Irwin 2. Emmanuel C & Otley , D : Accounting for Management Control, London Nostrand Rienhold 3. Ghosh P.K & Gupta G.S: Cost analysis & Control New Delhi, Vision 4. Glynn , JJ; Value for Money: Auditing in Public Sector , London , Prentice Hall of India 5. Horsey, P & Blanchard H.B : Management of Organisation Behaviour: Utilising Human Resources, New Delhi, Prentice Hall of India Topics for GD:
1. Organizational Culture Vs Organizational Climate 2. Traditional Budgeting Vs Zero Base Budgeting Seminar: 1. Importance of Organizational structure 2. Analysis of Variance 3. Responsibility Accounting 4. Matching of Personal goals with Organizational goals. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Insurance & Banking
Program Code
: :
PGDM PGDM/FM-401
Semester
: IV
Objective: The attempt of this paper is to impart knowledge of various functional areas and risk management in banking and insurance sectors Contents: Overview of banking Sector Indian Banking Foreign Banks Components of ALM & their Management Origin & Development of insurance sector Risk appraisal & Selection Classification of insurance Insurance management Suggested Readings: 1. Black, Kenneth jr. & Skipper, Harold D. jr., Life and Health Insurance, Pearson Education, Delhi 2. Rejda, George E, Principles of Risk Management and Insurance, Pearson ducation, Delhi 3. Shekhar, K.C. and Shekhar, Lekshmy , Banking Theories and practices, Vikas Publication 4. Besis Joel Risk Management in Banking, John Mily & Sons 5. Risk Management, Indian Institute of Banking and Finance, McMillan Publisher 6. The New Basel Record, ICFAI Publication 7. Financial Intermediation, Indian Institute of Banking and Finance 8. Trieschmann, Risk Management & Insurance, Thomson Learning
Topics for GD: 1. Are the new ULIPs better than the old ones? Or do they push you from the frying pan into the fire. 2. Is internet banking helpful to the customers?
Seminar:
1. Role of IT sector in banking 2. Mobile banking 3. Impact of IT on performance of banking sector
Live Projects: 1. Investor behavior towards the latest life and non-life insurance products. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Management of Financial Services
Program Code
: :
PGDM PGDM/FM-402
Semester
: III
Objective: The objective of this paper is to acquaint the students about major Financial Services. Contents: Financial Services An Economic Overview The Financial System at Edge Financial Services Commercial Banking Security Credit Ratings Foreign Exchange market Insurance Services Leasing Services Globalization of Financial Services Suggested Readings: 1. Bhole, L. M., Financial Institutions and Markets, Tata McGraw Hills, New Delhi 2. Khan, M. Y., Financial Services, Tata McGraw Hill, New Delhi 3. Pathak, Indian Financial System, Pearson Education 4. Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi 5. Machiraju, H.R., Indian Financial System, Vikas Publishing House 6. Machiraju, H.R., Working of Stock Exchange in India, New Age Publication 7. Shrivastava, R.M., and Nigam, Divya, Management of Indian Financial Institutions, Himalaya Publishing House
Topics for GD:
1. Leasing- True sale or secured finance. 2. Role of auditor (PWC) in Satyam episode-where are the business ethics. 3. Credit Cards-Pros and Cons Seminar: 1. Impact of Financial sector reforms on Non Banking Financial Companies (NBFCs). 2. Analysis of India Bulls and India Infoline. Live Projects: 1. To study the Role of Dematerialization in todays scenario. 2. A study of Gold Loans schemes adopted by various Banks and Non Banking Financial Companies. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Project Management
Program Code : : PGDM PGDM/FM-403 Semester : IV
Objective: The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals, their planning and management in the review of the projects undertaken. Contents: Generation and Screening of Project Idea Capital Expenditure Importance and Difficulties Market Demand and Situational Analysis Technical Analysis Financial Analysis Analysis of Project Risk Firm Risk Market Risk Social Cost and Benefit Analysis Multiple Projects and Constraints Project Financing in India Assessment of Tax Burden Environment Appraisal of Projects
Suggested Readings: 1. Ahuja, G.K. & Gupta, Ravi: Systematic Approach to Income Tax, Allahabad, Bharat Law House, 1997 2. Bhalla, V.k.: Financial Management and Policy, 2nd ed., New Delhi, Anmol, 1998 3. Chandra, Prasanna: Projects: Preparation, Appraisal, Budgeting and Implementation, 3rd ed., New Delhi, Tata McGraw Hill, 1987. 4. Dhankar, Raj S.: Financial Management of Public Sector Undertakings. New Delhi, Westville, 1995. Topics for GD: 1. Corporate Social Responsibility- Contradicting Views. 2. Sub Prime Crisis-Ninja Loans- Cause of acute recession in USA.
Seminar:
1. Project Crashing 2. Role of Euro Markets in financing of project. 3. Financing and Investment decisions in Power Generation Project of Karnatka.
Live Projects: 1. Study of Metro project in Delhi. 2. Analysis of reasons for time over run and cost over run in a project.
Portfolio Management
Program Code : : PGDM PGDM/FM-404 Semester : IV
Objective: The main objective of this course is to develop skills regarding Portfolio Strategies and management. Contents: Introduction to Portfolio Management Theories of Portfolio Optimal Portfolio Portfolio Revision Bond Portfolio Management Strategies Suggested Readings: 1. Reiley & Brown, Investment Analysis & Portfolio Management, Thoms on Learning, Bombay. 2. Pandian, Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi 3. Sharpe, Alexander & Wiley, Investment.Prentice Hall of India, New Delhi. 4. Alexander, Gorden J. and Bailey, Jeffery V., Investment analysis and Portfolio Management, Dryden Press, Thomson Learning, Bombay. 5. Bodie ZVI, Kane Alex, Marcus, Alan J and Mohanty, Pitabas, Investments, TMH, New Delhi, 2006. 6. Elton, Edwin J. & Gruber, Martin J., Modern Portfolio Theory & Investment Analysis, John Wiley & Sons. 7. Haugen, Robert A., Modern Investment Theory, Pearson Education, New Delhi.
Topics for GD: 1. Investment and Speculation are somewhat different and yet similar in certain respect. 2. Is Sweat Equity the best form of reward for those who contribute to the growth of the company?
Seminar:
1. 2. 3. 4. Current IPOs offerings in Indian Stock Market. Impact of derivatives on Spot market vitality in India. Chinese IPOs market in Global Financial Crisis. Dynamic Linkages between emerging and developed stock market.
Live Projects: 1. Investors Portfolio study. 2. Optimal Management of your investment Portfolio.
Marketing -III Semester Consumer Behaviour
Program Code
: :
PGDM PGDM/MM-301
Semester
: III
Objective: The subject explores the mysterious world of the consumers psyche and guidelines to the students to understand what makes consumers to purchase a particular product or avail a particular service. Contents: Consumer Behaviour & Consumer Research Understanding Consumers & Market Segments Environmental influences on Consumer Importance of Consumer knowledge Different Types of Purchase Situations Group & Personal Influences on Individual Advertising Role in Shaping Consumers Behaviour Suggested Readings: 1. Blackwell, Roger, Miniard, Paul & Engel, James; Consumer Behaviour; Thomson Learning; New Delhi 2. Loudon, David J. & Dellabitta, Albert; Consumer Behaviour; Tata McGraw Hill; New Delhi 3. Schiffman, Leon G. & Kanuk, Leslie Lazar; Consumer Beaviour; Pearson Education; New Delhi 4. Soloman, Michael R.; Consumer Behaviour Buying, Having and Being; Pearson Education; New Delhi
5. Nair, Suja R.; Consumer Behaviour in Indian Perspective; Himalaya Publishing House; New Delhi Topics for GD: 1. Building Online Consumer Relationship- Advantage and Disadvantages
Seminar:
1. 2. 3. 4. Consumer Decision Process Understanding the Global Consumer Catching and keeping customers Varying customer taste- A Challenge
Live Projects: 1. An observation on influence of kids-behavioral aspects in the purchase of consumer durable items. 2. A study on the influence of opinion leaders in the purchase of cosmetic products and the reason for success of few brands in your local market. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Advertising Management
Program Code
: :
PGDM PGDM/MM-302
Semester
: III
Objective: The purpose of this is to know about the advertising & Advertising Strategies. Contents: Concept of Advertising Management Advertising Planning & Decision Making Determination of Target Audience Building of Advertising Programme Evaluation of Advertising Programme Advertising Organization Advertising & Society Global Marketing & Advertising Suggested Readings 1. Advertising Management : Kavita Krishnamurti ,Global Vision Publishing House 2. Advertising Management: Concepts and Cases, Manendra Mohan: Mc Graw Hill Professional 3. Advertising Management: C.L Tyagi & Arun Kumar, Atlantic 4. Advertising Management : Rajeev Batra, John G. Myers , David A. Aaker, PHI Publications
Topics for GD: 1. Advertisements cheat people- Hence should be banned. 2. How ethical is media? Media is a mixed blessing. 3. Does advertisements on Foreign TV Channels destroying Indian values among the youth?
Seminar: 1. Advertising is a waste of resources 2. Ethics in Advertising Live Projects: 1. A study on impact of television advertising on purchasing decision of kids with reference to Cadbury Chocolates. 2. Analysis of impact of outdoor channel of advertising on purchasing decision with reference to wall painting. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Marketing Research
Program Code
: :
PGDM PGDM/MM-304
Semester
: III
Objective: The purpose of this course is to enable students learn the process, tools &
techniques of marketing research.

Contents:
Introduction to Marketing Research Importance, Nature & Scope Marketing Information System & Marketing Research Marketing Research Process Organization of MR Department Ethical Issues in MR MR in India, Role of MR Agencies Problem Identification & Research Design Data Resources Aptitude Measurement & Scaling Techniques Sampling Plan Data Collection & Data Analysis Market Research Applications Suggested Readings: 1. Boyd. H.W Ralph Westfall and S.F Starsh; Marketing Research : Text & Cases, Richard D Irwin Boston 2. Chisnall, Peter M : The Essence of Marketing Research, Prentice Hall , New Delhi 3. Churchill , Gilbert A: Basic Marketing Research, Dryden Press, Boston 4. Green Paul E Donald S Tull & Gerauld Album: Research for Marketing Decision, Prentice Hall, New Delhi 5. Luck D.J : Marketing Research , Prentice Hall New Delhi
6. Tull, Donald & Hawkin, Del : Marketing Research Measurement & Method, prentice Hall, New Delhi 7. Beri G.C : Marketing Research , Tata McGraw Hill, New Delhi Topics for GD: 1. Qualitative Methods Vs Quantitative Methods of Marketing Research
Seminar:
1. Brand Equity research 2. Prime situations where marketing research can be of value to success of your business
`Live Projects: 1. A study on Marketing Information System used by any private banker (ICICI/HDFC) for Housing Finance. 2. Analysis of different tools used by retailers for estimating future demand.
Retailing
Program Code
: :
PGDM PGDM/MM-305
Semester
: III
Objectives: The course will focus on manufactures, perspective on retailers and

understanding of the retail business.
Course Contents:
An Introduction to Retailing System Retailing Mix- Social Forces, Economic Forces, Technological Forces, Competitive Forces Concepts in Retailing- Consumer purchase Behaviour, Cultural & Social Influence on Consumer Purchase Behaviour Retailing Store Location Merchandise Planning Retail Promotions Supply Chain Management Role of IT in Supply Chain Management Franchising, Direct Marketing/Direct Selling, Exclusive Shops Destination Stores, Chain Stores, Discount Stores Retail Equity Technology in Retailing Retailing through Internet Suggested readings: 1. Berman, Berry & Evans, Joel R: Retail Management: A Strategic Approach, PHI/Pearson Education , New Delhi 2. Levy Michael & Weitz Warten W: Retailing Management, Tata McGraw Hill , New Delhi
3. Newman , Andrew J & Cullen , Peter; Retailing Environment & Operations , Vikas Publishing House, New Delhi 4. Duane, Retailing, Thomson Learning, Mumbai 5. Gilber David: Retail Marketing Management , Pearson Education , New Delhi 6. Diamond Jay & Gerald Pintel : Retailing Prentice Hall of India
Topics for GD: 1. Retailing is killing the neighborhood kirana shops. 2. Foreign investments in retail sector
Seminar: 1. Tricks of the trade for Retail. 2. Pricing Strategies in Airline Industry with special reference to Jet Airways & Kingfisher Airlines Live Projects: 1. A study on the role of retailers with special reference to Amul Ltd. 2. Comparative study of Tele Shopping vis--vis Shopping through retailers with reference to skin care products. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Sales Management
Program Code
: :
PGDM PGDM/MM-303
Semester
: III
Objective: The objective of the course is to familiarize students with theories, techniques and practices related to sales and distribution management
Contents:
Sales Management & Business Enterprise Sales Management, Personal Selling & Salesmanship Sales Related marketing policies Sales Organization Selecting & Motivating Sales Personnel Sales Meetings & Sales contests Controlling Sales Personnel Sales Budget & Sales Quota Sales Territories International sales Management
Suggested Readings:
1. Havaldar, Krishna K.& Cavale, Vasant M.; Sales and Distribution Management; Tata McGraw Hill, New Delhi 2. Khan, Mateen; Sales and Distribution Management; Excel Books; New Delhi 3. Still, Richard R., Cundiff, Edward W. & Govoni, Norman; Sales Management Decision, Strategies and Cases; Pearson Education/Prentice Hall of India; New Delhi
4. Dalrymple, Douglas J.; Cron, William L. & Decarlo, Thomas; Sales Management; John Wiley & Sons (Asia) Pvt. Ltd; New Delhi 5. Futrell, Charles M.; Sales Management Team work, Leadership and Technology; Thomson Learning.; New Delhi
Topics for GD: 1. Dot.com companies-Is there room for everyone? 2. Profit is the only business of business.
Seminar:
1. Sales and Ethics: Do they go hand-in-hand
Live Projects: 1. A Comparative study on roles of sales persons in financing companies with reference to HDFC and ICICI 2. A study on effectiveness of advertising and Personal selling on industrial goods of your choice in your town. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Program Code
: :
PGDM PGDM/MM-401
Semester
: IV
Objective: The course seeks to develop international marketing skills on a sound theoretical and conceptual foundation. It provides an insight into global marketing environment and the managerial decision making in the context of contemporary dynamics of the global markets. Course Content: International Marketing Entry Strategies Challenges in International Marketing Global Marketing Strategies Branding Internationally Pricing Internationally International promotions International Distributions Organization & Control Managing Risks in International Marketing Suggested Readings: 1. Onkvisit Sak and John J. Shaw, International Marketing Analysis and Strategy, PHI, New Delhi 2. Doole Isobel and Robin Lawe, International Marketing Strategy, Thomson Learning, 3. Keegan Warren J., Global Marketing Management, Pearson Education, Delhi
4. Joshi, Rakesh Mohan, International Marketing, Oxford University Press, New Delhi 5. Rajgopal, International Marketing, Vikas, New Delhi Topics for GD:
1. Is Chine a threat to Indian Industry? 2. Is Globalization really necessary? 3. Multinational corporations: Are they devils in disguise? 4. Globalization versus nationalism Seminar:
1. Brand consciousness amongst customers towards Indian brands vs. Foreign brands in terms of mens wear 2. Affect on Inflation on International Business of a firm 3. Export Promotion Measures- Then & Now 4. Doing business overseas- Importing and Exporting
Service Marketing
Program Code
: :
PGDM PGDM/MM-402
Semester
: IV
Objective: To understand the service product and key elements of services marketing mix. Another objective deals with managing the service delivery process and the implementation of services marketing.
Contents:
Introduction to Service Marketing Consumer Behaviour in Service Marketing Creating the Service Product Marketing Mix in Services Service Quality Service Strategy Designing & Managing Service Processes Managing Relationship & Building loyalty Suggested Readings: 1. Lovelock, Christopher, Wirtz, Jocken and Chatterjee, Jayanta; services Marketing People, Technology, Strategy; Pearson Education; New Delhi 2. Zeithaml, Valarie A. & Bitner, Mary Jo; Services Marketing Integrating Customer Focus Across the Firm; Tata McGraw Hill; New Delhi 3. Rao, K. Rama Mohana; Services Marketing; Pearson Education; New Delhi 4. Hoffman & Bateson; Essentials of Service Marketing; Thomson Asia Ptc. Ltd., New Delhi 5. Rampal, M.K. & Gupta, S.L.; Services Marketing; Galgotia Publications; New Delhi
6. Shanker, Ravi; Services Marketing The Indian Perspective ; Excel Books; New Delhi Topics for GD: 1. Should public sector be privatized in terms of services?
Seminar:
1. Effectiveness of employees role in service delivery 2. Service Standards 3. Service Process Mapping Back stage, on-stage
Live Projects: 1. A comparative study on personal banking services of SBI and a private bank available in your place. 2. A study on tangible goods that are provided along with the basic service of lodging in a hotel.
Rural Marketing
Program Code
: :
PGDM PGDM/MM-403
Semester
: IV
Objective: The objective of this course is to explore the students to the rural market environment and the emerging challenges in the globalization of the economies. Course Contents: Nature & Potential of Rural markets in India Socio-Cultural, economic, & other environmental factors Attitudes & Behaviour of rural Consumers & Farmers Marketing of Consumer durables and non-durable goods & Services in the rural markets with special reference to product planning Media Planning, planning of distribution channels & Organizing Personal Selling in rural market in India Marketing of Agricultural inputs with special reference to fertilizers, seeds, Farm Input & Pesticides Organization & Functions of Agricultural Marketing in India Classification of agricultural products with particular reference to seasonability & perishability Marketing Structure and performance Processing facilities for different agricultural products. Role of Central & State Governments Institutions and organizations in agricultural marketing Unique Features of commodity markets in India Problems of Agricultural Marketing Nature, Scope and Role of Co-operative Marketing in India
Suggested Readings: 1. 2. 3. 4. 5. 6. 7. Arora, R.C : Integrated Rural Development , S. Chand , New delhi Desai, Vasant : Rural Development , Himalaya, Bombay Mishra, S.N : Politics & Society in rural India, Inter India Delhi Porter, Michael, E: Competitive Strategy, Free Press New York Rudra Ashok, Indian Agricultural Economics : Myths & Realities Stalk, George: Competing against Time, Free Press, New Delhi Gopalaswamy, T.P; Rural Marketing, Wheeler Pub. New Delhi
Topics for GD: 1. Indian Village- Our strengths or our weaknesses. 2. Is MBA qualification must for marketing executive or not.
Seminar: 1. Brand piracy in rural markets 2. Importance of Rural Marketing & Rural Business is increasing in the corporate sector 3. Rural marketing offers challenges to MBAs, says MART founder 4. The future lies with those companies who see the poor as their customers." Live Projects: 1. Strategies adopted by HLL for capturing rural markets. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class

Program Code : : PGDM PGDM/MM-404 Semester : IV
Objective: This course exposes students to the fundamental of logistics as

applied to international business.
Course Contents:
Marketing Logistics: Concept, objectives & scope System Elements Relevance of logistics in international marketing International Supply Chain Management & Logistics Transportation Activity- Internal transportation, inner state goods movement Concept of Customer service General Structure of Shipping- Characteristics Liner & Tramp Operations Code of conduct for liner conferences Freight Structure & Practices Chartering Principles & Practices UN Convention on Shipping Developments in Ocean Transportation Containerization: CFS and inland container depots, Dry Ports, multimodal Transportation & CONCOR, Role of Intermediaries, shipping agents, C & F Agents, Ship Owner & Shipper Consultation Arrangements Air Transport- air Transportation total cost concept, advantages, freight structure & operations, career consignee liabilities Port System & Sub-Systems: Port organization & Management, responsibilities of Port trust, Growth & Status of ports in India, Carriage of Goods legal aspect Inventory Control & warehousing- Inventory Management, concepts & applications of International Marketing, Significance & types of Warehousing facilities, Total cost approach to logistics
Suggested Readings: 1. 2. 3. 4. 5. 6. Annual Reports, INSA Annual Reports, CONCOR Asopa, V.N Shipping Management : Cases & Concepts, Macmilan India Desai, H.P Indian Shipping Perspectives, Anupam Pub. Khanna K.K : Physical Distribution , Himalaya Pub. New Delhi Shipping Documents & Reports, UNCTAD
Seminar: 1. Logistics- Life Line of International Business. 2. International Transportation- Various Modes. 3. Chartering- A detailed look on chartering practices. 4. Legal aspects of Carriage of goods. Live Projects:
1. To visit one Wet Port and one Dry Port and study its operations.
Human Resource Management-III Semester Compensation Management
Program Code
: :
PGDM PGDM/HR-302
Semester
: III
Objectives: This course is designed to promote understanding issues related to

compensation in corporate sector and impart skills in designing, analysis and restructure compensation management system, policies and strategies.
Contents:
Overview of Compensation Role of compensation in organization Theories related to compensation Compensation as motivational tool Internal and external equities in compensation system Understanding inter and intra-industry compensation differentials Different components of compensation package Compensation of special group Statutory provisions governing different components of reward systems Working of different institutions related to reward system
Suggested Readings:
1. Milkovich, George T and Newman J.M., Compensation, Tata McGraw Hill 2. Henderson, R.O., Compensation Management, Pearson Education 3. Martocchio, J.J., Strategic Compensation, Pearson Education 4. Armstrong, M and Murlis H, Reward Management, Kogan Page, UK
5. Singh, B.D., Compensation Reward Management, Excel Books, New Delhi
Topics for GD:
1. Linking Pay with Productivity/Linking Pay with seniority. 2. During the recent years there has been rapid increase in the compensation packages offered to managerial employees of private sector especially the MNCs. Discuss the current phenomenon and their implications. Seminar: 1. Why designing and implementing Employee Reward Systems is one of the most complex HRM activities? 2. Time wages vs. Price wages. Live Projects:
1. Study of the Compensation systems for various categories of employees in at least two organizations. 2. A study of performance based Compensation System. 3. Study of various types of Incentive Plans prevailing in at least two organizations.
Management of Industrial Relations
Program Code
: :
PGDM PGDM/HR-301
Semester
: III
Objective: The objective of this course is to sensitize and expose students to critical tasks, functions and issues of industrial relations and to gain insight into the dynamics of employee management relations on the different job situations. Contents: Industrial Relations: Concept Impact of technological change on industrial relations; Emerging Socio-Economic Scenario ILO and Industrial Relations Industrial Relations & State Legal Framework of Industrial Relations Discipline & Grievance Management Employee Empowerment & Quality Management
Suggested Readings:
1. Ramaswamy, E. Managing Human Resources, Oxford University Press, New Delhi 2. Venkataratnam, C.S. and Sinha, Pravin, Trade Union Challenges at the Designing of 21st Centry, IIRA-Excel Books, New Delhi 3. Monappa, A. Industrial Relations, Tata McGraw Hill, New Delhi 4. Monappa, A. Managing Human Resources, Tata McGraw Hill, New Delhi
5. Sinha, Sinha, Sakher, Industrial Relations, Trade Unions and Labour Legislations, Pearson Education, New delhi Topics for GD:
1. Trade Unions in India have failed to serve the objectives for which they were formed. 2. Multiplicity of Trade Unions has inhibited development of healthy Industrial Relations in India. Seminar: 1. Impact of globalization on Trade Unions 2. Industrial Unrest- Consequences 3. Cross Cultural Management 4. Inter Union rivalry 5. Constructive role of Trade Unions in the Management of IR Live Projects:
1. Study of effect of Protectionists Trade Union Policies in India of FDI.

Human Resource Planning & Development
Program Code
: :
PGDM PGDM/HRM-305
Semester
: III
Objectives: The main aim of this course is to maintain proper planning process for
humans in the organization & to develop humans. Contents: Concept of Manpower Planning Organizational Human Resource Planning Workforce Flow mapping Models & Techniques of Manpower Demand & Supply forecasting Behavioral factors in human resource planning Wastage Analysis Retention Strategies Career Planning & Development HRD Strategies Human Resource Information System Suggested Readings: 1. Thomson , R & Mabey, C : Developing Human Resource , Oxford , Butterworth- Heinemenn 2. Green Haus , J.H : Career Management , New York , DryDen 3. Mabey, C & Salama, G : Strategic Human Resource Management & Applications , Boston
Topics for GD:
1. Challenges to HR professionals in the emerging business scenario.

2. Quality of Life at work place- Is it must for better individual performance. Seminar:
1. As Organizations become more global, HRP become more important and complex- Explain. 2. Conflict Resolution 3. Preparing for promotion and managerial succession. 4. Managing Careers and talent retention.
Live Projects:
1. A study of HR Planning process in an organization.
Human Resource Training & Development
Program Code
: :
PGDM PGDM/HR-402
Semester
: IV
Objective: This course is designed to provide in depth understanding and enable

the students to manage training processes and system for developing human resource of the organization.
Contents:
Training-Concept & Rationale Role of stakeholders in training programme Organization and Management of training function Training needs assessment Designing the training programme Process of learning in training programme Training methods and techniques Evaluation of training Return on investment in training Emerging trends in training and development New perspectives on training
Suggested Readings:
1. Agochia, Devendra, Every Trainers Handbook, New Delhi; Sage Publications 2. De Simone, R.L. and Harris, D.M., Human Resource Development, Thomson Learning 3. Sahu, R.K., Training for Development, Excel Books, New Delhi 4. Blanchard, P Nick, and James W. Thacker, Effective Training Systems, Strategies, and Practices, Pearson Education, New Delhi
Topics for GD: 1. Training and Executive Development- Their utility to the organization. 2. Does Training infrastructure help in achieving the objectives of the training?
Seminar: 1. Post Training performance monitoring of the employees deputed for training. 2. Techniques of Training Need Analysis. 3. Framing of Budget for Training.
Live Projects: 1. Assume that you have been appointed as the training manager in nondurable consumer market organization. Given the recent changes in the national and international markets, what kind of training programmes would you organize for the employees of the organization?
Managing Interpersonal & Group Decisions
Program Code
: :
PGDM PGDM/HR-303
Semester
: III
Objective: The purpose of this course is to advance understanding regarding interpersonal &
group processes & help the students to examine & develop process facilitation skills mainly through laboratory & other experience based methods of learning.
Course:
Group as a medium of Learning- Developing & Change Group Cohesiveness Influence Processes Interpersonal Communication Interpersonal Awareness & Feedback Process Interpersonal Trust Group Decision-Making Group Synergy Team Building Fundamental Interpersonal Relations Orientation (FIRO- B) Career Roles & Identity Competition & Cooperation
Suggested Readings:
1. Bennis , W.G: Essay in Interpersonal Dynamics, USA, Dorsey press 2. Kolb D: Organizational Behaviour: An Experiential Approach, Englewood cliffs, New Jersey, Prentice Hall of India 3. Kolb D: Organizational Behaviour: practical readings for Management, Englewood cliffs, New Jersey, Prentice Hall of India 4. Mainiero, L.A & Tromley CL , Developing Managerial Skills in OB, New Delhi, prentice Hall of India
5. Moore M.D ; Inside Organizations, Understanding the human dimensions, London Sage
Topics for GD: 1. Is an Informal organization really necessary? 2. Why the groups gets created in the organization.
Seminar:
1. Informal organizations 2. Factors influencing Group Cohesiveness. 3. Relationship between Group Cohesiveness and Group Productivity.
Live Projects: 1. A comparative study on formal and informal groups in an organization.
Legal Framework for Human Resources
Program Code
: :
PGDM PGDM/HR-304
Semester
: III
Objective: Understanding of the legal framework is important for the efficient decisionmaking relating to human resource management & industrial relations. The course aims to provide an understanding, application & interpretation of the various labour laws & their applications for industrial relations & labour issues.
Course Contents: Emergence & Objectives of Labour Laws & their Socio-Economic Environment Laws relating to industrial disputes, trade unions Social Security Laws- laws relating to Workmens Compensation, Employee State Insurance Wages & Bonus Laws- the law of Minimum Wages, payment of Wages Laws relating to Working Conditions- the laws relating to factories, interpretation of labour laws, their working, their implications for management, union workmen The Economy & the Industry Suggested Readings: 1. Ghaiye B.R : Law & Procedure of Department Enquiry in Private & Public Sector, Eastern law Company, lucknow 2. Malhotra OP; The law of Industrial Disputes, N.M Tripathi, Bombay 3. Malik P.L , Handbook of Industrial law, Eastern Book, Lucknow 4. Saini, Debi S, Labour Judiciary, Adjudication & Industrial Justice, Oxford University Press, New Delhi
5. Saini, Debi S Redressal of Labour Grievances, Claims & Disputes, Oxford & IBM, New Delhi 6. Seth D.D Industrial Disputes , M Tripathi, Bombay 7. Kapoor N.D: Mercantile Law, Sultan Chand & Sons, new Delhi 8. Srivastava, S.C : Industrial Relations & Labour laws, Vikas , New Delhi
Topics for GD:
1. Is the legal framework of India compatible with the changing global business scenario. Seminar: 1. Is Wages and salary refers to both extrinsic rewards and intrinsic rewards- Comment. Live Projects:
1. Legal framework for HR- A study of the disciplinary procedure and practices followed in an organization.
Counseling Skills for Managers

Program Code : : PGDM PGDM/HR-404 Semester : IV
Objective: To develop basic skills among students to independently handle a wide range of employee counseling and performance counseling.
Course Contents:
Emergence & Growth of Counseling Services Approaches to Counseling Counseling Process Counselors Attitude & Skills of Counseling Copping with occupational stress in the organizations Assessing Clients problems Selection of Counseling Strategies & Interventions Special problems in Counseling Applications of Counseling to Organizational situations with a focus on performance counseling
Suggested Readings: 1. Cormer L.S and Hackney, H : The Professional Counselors Process Guide Helping , Englewood Cliffs, New Jersey, Prentice Hall of India 2. Maclennam, Nigel : Counseling for Managers, Aldershot Grover 3. Moursund, J : The Process of Counseling & Therapy , Englewood Cliffs, Prentice Hall India. 4. Munro C.A etc. : Counseling : A Skills Approach , Methuen 5. Reddy Michael: Counseling at Work , British Psychological Society & Methuen, London & New York
Topics for GD:
1. Participative counseling vs. directive counseling 2. BOSS vs. ROSS in organizations. Seminar:
1. Assessment of clients problems. 2. Importance of counseling services in educational institutions.

Live Projects:
3. To ascertain the level of organizational stress among employees of two types of organizations.
HRD-Strategies & Systems

Objective: The purpose of this course is to facilitate an understanding of the concepts, methods & strategies for HRD. Course Contents: Field of HRD- concepts, goals, challenges HRD Climate & Practices in India Staffing HRD Function Developing HR Strategies HRD System design principles Design & administration of select HRD systems HRD for workers HRD Intervention HRD Approaches for coping with organizational Changes Suggested Readings: 1. Dayal, Ishwar: Successful Applications of HRD, New Concepts, New Delhi 2. Dayal, Ishwar, Designing HRD Systems, concept, New Delhi 3. Kohli, Uddesh & Sinha, Dharani P : HRD- Global Challenges & Strategies , New Delhi 4. Maheshwari, B.L & Sinha, Dharani P: Management of Change through HRD, Tata McGraw Hill, New Delhi 5. Pareek U, Managing Transitions: The HRD Response, Tata McGraw Hill, New Delhi. 6. Rao, T.V : Alternative Approaches & Strategies of Human Resource Development , Rawat, Jaipur
Topics for GD: 1. Is performance appraisal an excellent instrument for HRD? 2. HRD Strategies- A tool to achieve competitive advantage? 3. Is HRD useful in providing long term job satisfaction to employees?
Seminar:
1. The HRM functions have acquired strategic importance in the organizations due to economic liberalization and globalization. 2. HRD Instruments 3. HR Strategies to cope with Financial Meltdown.
Live Projects: 1. A study of the effectiveness of performance appraisal as an HRD Instrument in an organization. 2. Study of HRD Strategies in two organizations: 1. FMCG 2. Manufacturing Industry. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Human Resource Management-IV Semester Managing Human Resource in Global Environment

Objective: The objective of this course is to develop a diagnostic and conceptual

undertaking of the cultural and related behavioral variables in the Human Resource Management of global organizations.
Course Contents:
Human & Cultural variables in Global Organizations Cross Cultural Differences & Managerial Applications Cultural in Organizations & Hofsteds study Structural Evolution of Global Organizations Cross Cultural Leadership Motivation & Decision-Making Cross Cultural Communication & Negotiation Human Resource Management in Global Organizations Selection Source Criteria for International Assignment Compensation & Appraisal System
Suggested Readings:
1. Alder, N.J: International Dimensions of Organizational Behaviour , Kent pub. Boston 2. Bartlett, C & Ghoshal, S; Transnational Management : Text, Cases & Readings in Cross Border Management, Irwin, Chicago 3. Dowling P.J : International Dimensions of Human Resource Management , Wadsworth, California 4. Ronen , S: Comparative & Multinational Management , John Wiley, New York
Topics for GD:
1. What is the role of HR Managers in this Global Financial Crisis and has it changed from past years to now. 2. Is Globalization influence HR functions. Seminar: 1. Repatriation of expatriates involves unique problems which need to be tackled by HR Professional. 2. International perspective of HRM in 21st centuary. 3. As a result of Globalization & Liberalization, HRM has acquired strategic importance in the organizations. Live Projects:
1. A study of workforce diversity management in a Multi National Corporations.


Program Code : : PGDM PGDM/IB-301 Semester : III
Objective: To acquaint students with the mechanism of the foreign exchange markets, measurement of the foreign exchange exposure and hedging against exposure risk. Contents: Types of Foreign Exchange Markets & Transactions Foreign Exchange Rates Official & Free Market Rates Cross Currency Rates, Forward Rates, Quoting Forward Rates Organization of the foreign exchange market Currency Future, Currency Options, Currency Swaps Corporate Exposure Management Foreign Exchange Risk Alternative Strategies for Exposure Management Exposure Management Techniques Parameters and Constraints on Exposure Management Forecasting Exchange Rates Suggested Readings: 1. 2. 3. 4. 5. Sharan : International Financial Management, prentice Hall of India. Shapiro: Multinational Financial Management, prentice Hall of India Paul Einzip: A textbook on Foreign Exchange Maurice D. Levi International Finance, McGraw Hill Paul Roth: Mastering Foreign Exchange & Money Markets, Pitman , London
Topics for GD:
Seminar:
1. Indian Foreign Exchange Market 2. Currency Futures market in India 3. Managing Translation exposure 4. Tax Havens
International Business Environment

Objective: The primary objective of this course is to acquaint the students to

emerging global trends.
Course Contents:
Types of International Business The External Environment The Economic & Political environment The Human Cultural Environment Recent World Trade and Foreign Investment Country Risk Balance of Payment Structure Basic Trade theories- Absolute advantage Theory, Comparative Cost Theory, Gains from Trade Theory, Hecksher-Ohlin theory Gains from Trade Free Trade Zones Export Promotion strategies Trade Fairs & Exhibitions Tariff & non-tariff barriers Forex market mechanism Exchange rate determination Euro currency market Multilateral economic institutions- IMF, World Bank, WTO, UNCTAD Regional Economic Integration and trading agreements Global Competitiveness world economic growth & physical environment Basic nature and determinations of Foreign Direct Investment MNCs & international production B.O.P. effects of MNCs on home and host countries
Suggested Readings:
1. Charles W. Hill: International Business, 4th edition, Tata McGraw Hill, New Delhi 2. Black & Sundram, International Business Environment 3. John D. Daniel & Redebaugh, Lee H. : International Business Environment & Operations, 5th edition 4. Adhikary, Manab: Global Business Management, Macmllan, New Delhi 5. Bhalla, V.K. & S. Shivaramu: International Business Environment & Business, New Delhi 6. Salvatore D. International Economics 7. John, D. Daniels Lee H. :Race Baught & Deniel P. Sulivan: Globalisation & Business, PHI, New Delhi, 2002 Topics for GD: 1. A.A Theory Vs CC Theory
Seminar:
1. 2. 3. 4. Euro Currency Market Legal Environment of International Business Tariffs- An obstacle in International Business Export Promotion Strategies
Live Projects: 1. Study of two export houses and ascertaining various types of problems faced by them. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Cross Cultural & Global Management

Program Code : : PGDM PGDM/IB-404 Semester : IV
Objectives: The objective of this course is to develop a diagnostic and conceptual

understanding of the cultural and related behavioural variables in the management of global organisations Course Contents: Human and Cultural Variables in Global Organisation Cross Cultural differences and Managerial Implications Cross Cultural Research Methodologies and Hofstedes study Structural Evolution of Global Organisations Cross Cultural Leadership and Decision Making Cross Cultural Communication and Negotiation Human Resource Management in Global Organisations Ethics in International Business Western and Eastern Management Thoughts in the Indian Context
Suggested readings:
1. Adler, N.J. : International Dimensions of Organisational Behaviour, Boston, Kent Publishing, 1991 2. Bartlett, C and Ghoshal, S. : Transnational Management: Text, Cases and readings in Cross Border Management, Chicago, Irwin, 1995 3. Dowling, P.J. etc. : international Dimensions of Human Resource Management, 2nd edition, California, Wardsworth, 1994 4. Hofstede, G. : Cultural Consequence: International differences in work related values, 2nd edition, London, Sage, 2001
5. Mareic, D & Puffer, S.M. : Management International Cases, Exercise and Readings, St. Paul, West Publishing, 1994 6. Mead, R. : International Management: Cross Cultural dimensions, Blackwell, Camb, Mass, 1994 7. Mendenhall, M. etc. : Global Management, Cambridge Massachusetts, Blackwell, 1995
Topics for GD: 1. Western Management thoughts Vs Eastern Management thoughts.
Seminar:
1. Managerial implication of Cross Culture differences. 2. Evolution of Global Organization. 3. Difficulties in observing National Ethics while doing International Business.
Live Projects: 1. Interviewing at least two foreign expatriates to ascertain their views on Indian Managerial Ethos. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
International Strategic Management

Objective: The course aims at imparting knowledge of formulation, implementation and evaluation of Business Strategies.
Contents:
Introduction to Strategic management process Opportunity & Threat Analysis Strength & Weakness Analysis Business Strategy Corporate & Functional Strategy Strategy Implementation Evaluation & Control
Suggested Readings:
1) Azhar Kazmi: Business Policy & Strategy Management 2) Kenneth, A Andrews: Concepts of Corporate Strategy 3) R.B Robinson: Strategic Management- Strategy Formulation & Implementation
Topics for GD:
1. SWOT Analysis 2. Strategic Management Vs International Strategic Management.
Seminar: 1. SM & ISM- What is the main difference? 2. Portfolio Management Matrices. 3. Control- An important function to monitre the effectiveness of strategic plan.
International Business IV Semester International Marketing

Objective: The course seeks to develop international marketing skills on a sound

theoretical and conceptual foundation. It provides an insight into global marketing environment and the managerial decision making in the context of contemporary dynamics of the global markets.
Contents:
Objectives of International Marketing Challenges Global Marketing Environment Global Marketing Research and Information System Foreign Market Entry Strategies MNE and lifecycle of its product International Pricing & Decisions
Suggested Readings:
1. Onkvisit Sak and John J. Shaw, International Marketing Analysis and Strategy, PHI, New Delhi 2. Doole Isobel and Robin Lawe, International Marketing Strategy, Thomson Learning, 3. Keegan Warren J., Global Marketing Management, Pearson Education, Delhi 4. Joshi, Rakesh Mohan, International Marketing, Oxford University Press, New Delhi 5. Rajgopal, International Marketing, Vikas, New Delhi
Topics for GD:
5. Is Chine a threat to Indian Industry? 6. Is Globalization really necessary? 7. Multinational corporations: Are they devils in disguise? 8. Globalization versus nationalism Seminar:
5. Brand consciousness amongst customers towards Indian brands vs. Foreign brands in terms of mens wear 6. Affect on Inflation on International Business of a firm 7. Export Promotion Measures- Then & Now 8. Doing business overseas- Importing and Exporting
International Business III Semester Foreign Exchange Management

Objective: To acquaint the students with the mechanism of the foreign exchange market, measurement of the foreign exchange exposure and hedging against exposure risk.
Contents:
Concept of Foreign Exchange Market Types of Foreign Exchange Market Currency Futures, Currency Options, Currency Swaps Foreign Exchange Rates Corporate Exposure Management Constraints of Exposure Management Forecasting Exchange Rates Tax Treatment of FE Gains & Losses Suggested Readings: 1. 2. 3. 4. Sharan : International Financial Management , Prentice Hall of India Shapiro : Multinational Financial Management , Prentice Hall of India Paul Einzip : A Textbook on Foreign Exchange Paul Roth : Mastering Foreign Exchange & Money Markets ,Pitman London
Topics for GD:
Seminar: 5. Indian Foreign Exchange Market 6. Currency Futures market in India 7. Managing Translation exposure 8. Tax Havens
Export Import Procedure & Documentation

Objective: The aim of the course is to acquaint the students with the export import procedures, documentation & procedures. Course Contents: Significance of procedures & Documentation in International Trade Procedures & Documentation as Trade Barriers WTO Provisions Aligned Documentation System (ADS) Official Machinery for trade procedures & documentation ITC (HS) Classification System Role of ICC INCOTERMS Nature of Export/trading houses Export order processing Export Contract Export price Quotations Shipping & Custom Clearance of export & import cargo, central excise clearance Main Export & Import Documents Role of forwarding Agents Cargo Insurance & Claim Procedure Methods of payment in International Trade UCPDC Guidelines Realization of Export proceeds Major Export promotion Schemes in India- EPCG, Duty exemption scheme, DPEB Scheme, SIL, facility for deemed exports Export promoting Institutions- role of export promotion councils, commodity boards & ITPO
Suggested Readings: 1. M.D Jitendra: Export procedures & Documentation, Rajat Publications 2. Pervin Wadia, Export Market & Foreign Trade Management, Manishka Publications, New Delhi 3. Paras Ram : Export: What, Where & How, Delhi, Anupam Pub. 4. Government of India Handbook of Export Import Procedures 5. Nabhis Exporters Manual Documentation 6. Nabhis New Import-Export Policy Procedures
Seminar:
1. INCOTERMS-2010-Comparison with earlier versions. 2. Latest EXIM Policy. 3. Role of DGFT inn Foreign Trade
Live Projects: 1. To visit an export house and study the procedure regarding preparation of consignment for export. 2. To visit International Trade department of a leading bank and study the process for issuing various types of Letter of Credits. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Indias Foreign Trade Policy

Objective: To acquaint the students with recent trends in Indias Foreign trade, and
Management and policy related issues in foreign trade in the global context.
Course Contents:
Indias Foreign Trade in the global Context Structure & Equilibrium of Indias Balance of Payments Recent Trends in Indias Foreign Trade Directional Pattern: Major Export Commodities- Thrust area Commodities- their trend , problems & prospectus Major Import Commodity Groups Trade regulation in India, Foreign Trade (Development & Regulation) Act Foreign Exchange Management Present Export Import Policy Export Promotion policies EPCG, ECGC, DEPB, Duty Drawback Scheme, Export Incentives Role of EXIM Bank in India Infrastructure Support for Export promotion Export Promotion Councils Commodity Boards/Product Export Development Authorities Specific Service Institutions Role of State Trading Organizations Export processing Jones Special Economic Zones, Agriculture Export Zones Clusters, Export Oriented Units & Export Trading House Schemes, Impact of WTO on Indias Trade Policy
Suggested Readings: 1. Bhalla, V.K : international Business Environment and Manangement 2. Jain S.K; Export Performance & Export Marketing Strategies, Commonwealth Pub. 3. Export Import Policy Naleh Publications 4. Paras Ram Export : What, Where & How, Delhi, Anupam Pub. 5. Bhattacharya B: International Marketing Management, Subhash Chand & Sons Seminar: 1. Latest Policy initiatives in Foreign Trade Policy. 2. Special Economic Zones- Are the special perquisites granted sufficient or needs a relook? 3. Major Export Commodities
Live Projects:
1. To visit a nearby SEZ and study working of at least two units situated in SEZ.

Objective: This course exposes students to the fundamental of logistics as

applied to international business.
Course Contents:
Marketing Logistics: Concept, objectives & scope System Elements Relevance of logistics in international marketing International Supply Chain Management & Logistics Transportation Activity- Internal transportation, inner state goods movement Concept of Customer service General Structure of Shipping- Characteristics Liner & Tramp Operations Code of conduct for liner conferences Freight Structure & Practices Chartering Principles & Practices UN Convention on Shipping Developments in Ocean Transportation Containerization: CFS and inland container depots, Dry Ports, multimodal Transportation & CONCOR, Role of Intermediaries, shipping agents, C & F Agents, Ship Owner & Shipper Consultation Arrangements Air Transport- air Transportation total cost concept, advantages, freight structure & operations, career consignee liabilities Port System & Sub-Systems: Port organization & Management, responsibilities of Port trust, Growth & Status of ports in India, Carriage of Goods legal aspect Inventory Control & warehousing- Inventory Management, concepts & applications of International Marketing, Significance & types of Warehousing facilities, Total cost approach to logistics
Suggested Readings: 7. Annual Reports, INSA 8. Annual Reports, CONCOR 9. Asopa, V.N Shipping Management : Cases & Concepts, Macmilan India 10. Desai, H.P Indian Shipping Perspectives, Anupam Pub. 11. Khanna K.K : Physical Distribution , Himalaya Pub. New Delhi 12. Shipping Documents & Reports, UNCTAD
Seminar: 5. Logistics- Life Line of International Business. 6. International Transportation- Various Modes. 7. Chartering- A detailed look on chartering practices. 8. Legal aspects of Carriage of goods. Live Projects:
2. To visit one Wet Port and one Dry Port and study its operations.
Supply Chain Management

Objective: This course covers the major issues in supply chain management, including: definition of a supply chain; role of inventory; advanced productioninventory models; supply contracts; bullwhip effect and information sharing; vendor-managed inventories and other distribution strategies; third-party logistics providers; managing product variety; information technology and supplychain management; international issues.
Contents:
Introduction to Supply Chain Management (SCM) Distribution Network Design in a Supply Chain Aggregate Planning and Product Variety Management Inventory Management Strategic Alliances and Outsourcing Strategies Supply Chain Coordination and Contracts Customer Value and Supply Chain Management Information Technology and Decision-Support Systems for SCM Suggested Readings: 1. Sunil Chopra and Peter Meindl. Supply Chain Management: Strategy, Planning, and Operations, Second edition, Pearson Prentice Hall, 2004. 2. David Simchi-Levi et al., Designing and Managing the Supply Chain: Concepts, Strategies, and Test Studies, Second edition, McGraw-Hill, 2003. 3. Jeremy F. Shapiro, Modeling the Supply Chain, Duxbury, 2001. 4. Terry P. Harrison, et al. ed. The Practice of Supply Chain Management: Where Theory and Application Converge, Kluwer Academic Publishers, 2003.
5. Edward A. Silver et al., Inventory Management and Production Planning and Scheduling, Third edition, John Wiley & Sons, 1998. 6. A.G. de Kok and S. C. Graves, ed., Supply Chain management: Design, Coordination and Operation, Elsevier, 2003.
Articles Reviews: Students shall have to submit a minimum two article reviews from newspaper or business magazines on Supply Chain Management.
Seminar:
1. Elements of Supply Chain Management 2. Operational Optimization 3. Role of IT in managing SCM Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Retail Business -III Semester Retail Operations Management

Program Code : : PGDM PGDM/RM-301 Semester : III
Objectives: The main objective of this course is to know about the retail
management & role of retail supply management & integrated supply chain.
Contents:
Retail Supply Management Merchandising Category Management Store Administration CRM in Retailing Managing Retail Loss & Inventory Shrinkage
Suggested Readings: 1. Contemporary Cases in Retail Operations: Brenda Oldfield, Ian Clarke, Cathy Hart, Palgrave Macmillan Ltd. 2. Retail Operations : Angie Tang & Sarah Lim , Prentice Hall of India 3. Retail management : Levy Weitz , MacGraw Hill
Topics for GD: 1. Retailing is killing the neighborhood kirana shops. 2. Foreign investments in retail sector Seminar: 1. Tricks of the trade for Retail. 2. Pricing Strategies in Airline Industry with special reference to Jet Airways & Kingfisher Airlines Live Projects: 1. A study on the role of retailers with special reference to Amul Ltd. 2. Comparative study of Tele Shopping vis--vis Shopping through retailers with reference to skin care products. Case Studies: A minimum of 3 relevant case studies shall be discussed and analyzed in the class
Virtual Marketing
Objective: This course gives us detail about Role of Internet in Marketing &
Internet Marketing Research.
Contents: Role of Internet Internet Strategy Consumer Behaviour Internet Market Research Internet Retailing Internet Promotion Website Design
Suggested Readings: 1. Kulkarni Sameer A : Virtual Marketing ,Excel Books N.Delhi 2. Dave Chaffy : Internet Marketing , Prentice Hall 3. E-Marketing Excellence : P.R Smith , Butterworth-Heinemann
Topics for GD:
1. Online Marketing- Implications
Seminar:
1. Attitude measurement of consumers towards Internet Marketing. 2. Risks involved in On-line marketing and their presentation.
Live Projects:
1. Conceive a business organization for Internet marketing and design its Web-site.
Brand Management
Objective: To introduce the concept of branding and brand management with

special emphasis on developing brand equity
Contents: Product Management Brand Management Brand Leveraging & Brand Performance Brand Positioning & Brand Building Designing & Sustaining Branding Strategies Suggested Readings:
1. Keller, Kevin Lane; Strategic Brand Management; Pearson Education; New Delhi 2. Kapferer, Jean Noel; Strategic Brand Management; Kogan Page; New Delhi 3. Kumar, S. Ramesh; Marketing and Branding The Indian Scenario; Pearson Education; New Delhi 4. Kapoor, Jagdeep; 24 Brand Mantras; Sage Publications; New Delhi 5. Sengupta subroto; Brand Positioning: Strategies for competitive advantage; Tata McGraw Hill; New Delhi 6. Clifton, Rita & Simmons, John; Brands and Branding; The Economist; Delhi
Seminar:
1. Personal Branding Vs Company Branding 2. Internal Branding
Live Projects:
Retail Business -IV Semester Industrial Marketing

Program Code : : PGDM PGDM/RM-401 Semester : IV
Objectives: The main objective of this course is to know about the Industrial
buying Behaviour & Clauses & Concepts to be used in Industrial Marketing.
Contents:
Concept of Industrial Marketing Organizational/Industrial Buying Behaviour Gathering Marketing Intelligence Market Segmentation & Target Positioning Managing Product Mix Pricing for Industrial Products Marketing Channels Promotion & Control in Industrial Marketing Commercial Clauses in Industrial Marketing Commercial Documents in Industrial Marketing
Suggested Readings:
1. Industrial Marketing: Milind T. Phadtare , PHI Publications 2. Principles of Marketing : Philip Kotler, Pearson Publications
Topics for GD: 1. Increasing automation is the only key to industrial growth in India
Seminar: 1. Industrial Marketing- Recent Trends 2. Positioning Strategies for Industrial Products 3. Organizational Buying Complexity 4. Techniques for pricing Industrial products. 5. Characteristics of Industrial Buying behaviour
Live Projects:
1. To visit an organization dealing in Industrial marketing and study commercial clauses in the documents
Relationship Marketing
Program Code : : PGDM PGDM/RM-403 Semester : IV
Objective: The main objective of this course is to know about the relationship
between buyer and the seller in different market situations.
Contents: Conceptual Foundation of Relationship marketing Relationship marketing of Services Relationship marketing of Consumer goods Relationship Marketing in Mass Market Relationship Marketing & Channel Distribution Role of I.T Consumer Profitability Design
Suggested Readings: 1. Relationship Marketing : Ian Gordon , Wiley Publishing House 2. Relationship Marketing: Regis McKenna, Basic Books Ltd. 3. Essentials of CRM : Bryan Bergeron ,Wiley Publishing House
Seminar:
1. Relationship Marketing- A unique concept 2. Does the development in Information Technology effect Relationship Marketing? 3. How the relationship marketing of services does takes place?
Live Projects:
1. To visit an organization/set-up involved purely in Relationship Marketing and study its working.
Service Marketing
Program Code
: :
PGDM PGDM/RM-402
Semester
: IV
Objective: To understand the service product and key elements of services marketing mix. Another objective deals with managing the service delivery process and the implementation of services marketing.
Contents:
Introduction to Service Marketing Consumer Behaviour in Service Marketing Creating the Service Product Marketing Mix in Services Service Quality Service Strategy Designing & Managing Service Processes Managing Relationship & Building loyalty Suggested Readings: 1. Lovelock, Christopher, Wirtz, Jocken and Chatterjee, Jayanta; services Marketing People, Technology, Strategy; Pearson Education; New Delhi 2. Zeithaml, Valarie A. & Bitner, Mary Jo; Services Marketing Integrating Customer Focus Across the Firm; Tata McGraw Hill; New Delhi 3. Rao, K. Rama Mohana; Services Marketing; Pearson Education; New Delhi 4. Hoffman & Bateson; Essentials of Service Marketing; Thomson Asia Ptc. Ltd., New Delhi 5. Rampal, M.K. & Gupta, S.L.; Services Marketing; Galgotia Publications; New Delhi
6. Shanker, Ravi; Services Marketing The Indian Perspective ; Excel Books; New Delhi Topics for GD:
1. Should public sector be privatized in terms of services? Seminar: 1. Effectiveness of employees role in service delivery 2. Service Standards 3. Service Process Mapping Back stage, on-stage
Live Projects: 1. A comparative study on personal banking services of SBI and a private bank available in your place. 2. A study on tangible goods that are provided along with the basic service of lodging in a hotel.

PGDM Syllabus

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

PGDM Syllabus

Diunggah oleh

Hak Cipta:

Format Tersedia

Samalkha Group of Institutions Hathwala, Samalkha Distt.

Post Graduate Diploma in Management (PGDM)

Basic Corporate Finance

Basic Financial & Management Accounting Managerial Communication

Business Environment Computer Applications in Management

Marketing: Scheme of Electives

International Marketing Logistics

Finance: Scheme of Electives

Working Capital Management

Management of Financial Services

Security Analysis & Investment Management Management Of Financial Institutions

Management Control Systems

HRM: Scheme of Electives

Managing Inter-Personal & Group Processes

HRD-Strategies & System

Legal Framework for Human Resources Counseling Skills For Managers

Human Resource Planning & Development

International Business: Scheme of Electives

International Marketing Logistics

International Strategic Management

Cross Cultural & Global Management

Supply Chain Management

Retail Business: Scheme of Electives

Objectives: The objective of quantitative research is to develop and employ mathematical

Topics for GD:

Basic Financial & Management Accounting

Objectives: The main objective of this course is to develop an insight of postulates,

Topics for GD:

Textiles Business Environment

COMPUTER APPLICATIONS IN MANAGEMENT

Innovative Marketing Management

Topics for GD:

Case Studies: A minimum of 3 relevant case studies shall be discussed and

Basic Corporate Finance

Case Studies: A minimum of 3 relevant case studies shall be discussed and

Production & Operations Management

1. JIT- Is it a worthwhile concept. 2. Cost of Quality

Case Studies: A minimum of 3 relevant case studies shall be discussed and

Management Science & Research Methodology

Case Studies: A minimum of 3 relevant case studies shall be discussed and

Management of Technology, Change & Innovation

Topics for GD:

Case Studies: A minimum of 3 relevant case studies shall be discussed and

International Management & International Business

discussed and analyzed in the class

Topics for GD:

Live Projects: 1. Consumer survey on unfair trade practices

Topics for GD:

1. Is the entrepreneurship must for creating Innovation?

1. Preparation of business plan as an Entrepreneur.

Financial Management -III Semester

Topics for GD:

1. Spot Market Vs Forward Market 2. Currency Futures Vs. Currency Options

Working Capital Management

Security Analysis & Investment Management

Management of Financial Institutions

Topics for GD: 1. Profit is the only motive of business.

Management Control System

Insurance & Banking

Management of Financial Services

Topics for GD:

Marketing -III Semester Consumer Behaviour

techniques of marketing research.