INDUSTRY INTERNSHIP REPORT ON

Submitted By Pallavi Khandelwal

Department of Fashion Management Studies National Institute of Fashion Technology,

Ministry of Textiles, Government of India,
CIT Campus, No 136/ 137, Ramchandrapur, Jatni, Khurda, Bhubaneswar 752050 Ph: 0674-2492997, Fax: 0674-2490992 Website: www.nift.ac.in 2011

INDUSTRY INTERNSHIP REPORT ON

Submitted By Pallavi Khandelwal

Under the supervision Of Binaya Bhusan Jena

Department of Fashion Management Studies National Institute of Fashion Technology,

Ministry of Textiles, Government of India,
CIT Campus, No 136/ 137, Ramchandrapur, Jatni, Khurda, Bhubaneswar 752050 Ph: 0674-2492997, Fax: 0674-2490992 Website: www.nift.ac.in 2011

CERTIFICATE

This

is

to

certify

that

this

report

titled

_______________________________________ is a bonafied work of MS. PALLAVI KHANDELWAL, a 2nd Year student of Master of Fashion Management Program (MFM), batch 2010-12, of NIFT, Bhubaneswar, submitted as a part of her mandatory 8 weeks Industry Internship, towards the partial fulfillment of the requirements of the M.F.M Program at NIFT.

Dated: by:

Certified

Dr. Binaya Bhusan Jena Assoc. Prof. & CC NIFT, Bhubaneswar

DECLARATION
It is hereby declared that I have completed eight weeks Industry Internship with Tommy Hilfiger Store, Bangalore. I picked up a Project titled Impact of Visual Merchandising and timely replenishments on Sales. The Project was offered to me by the organization and title of the Project was also decided by me after discussing with my mentor, I did this Industry Internship Project under the mentorship of Ms/Mr._____________________, of Tommy Hilfiger. I declare that this document is original piece of work done by me. All the information, data and factual used in this project are taken from various authentic sources both primary and secondary are collated without the violation of intellectual property rights with due acknowledgement. I also declare that utmost care has been taken while executing this project and simultaneously documenting each piece of information and data relevant for this project under supervision. However, all the errors that appear in this document are solely mine.

DATE-

- PALLAVI KHANDELWAL

ACKNOWLEDGEMENT
It was a great opportunity to do my Industry Internship with Tommy Hilfiger (Arvind Murjani Pvt Ltd, Bangalore). First and foremost I would like to thank Mr. Rohiet Singh (Retail head- Tommy Hilfiger India) for giving me an opportunity to work with such a reputed brand and assigning me this project to enhance my knowledge and learning experience. Secondly I would like to thank my Mentor Ms. Nitya Vaidya who co-operated with me during this project and allowed me to work as per my convenience and fashion and for giving me their proper guidance, direction and constant support during my internship that gave me enough exposure to learn the functioning of the Retail Operations and enabled me to learn the intricacies involved at all its levels. I would also like to extend my gratitude towards Mr Shyam Darera for appreciating me and motivating me for my work and Mr. Kartikey Pande, Mr. Dhanesh and Ms. Jitha for providing me with the required information and giving me ideas that were really helpful for my task. I would also like to thank my faculty mentors Dr. Binaya Bhusan Jena(CourseCoordinator, NIFT, Bhubaneswar) and Mr. Santosh Tarai, (Asst. Professor, FMS) for always being there for me whenever needed and guiding me during all my ups and downs during the internship.

-PALLAVI KHANDELWAL

CONTENTS
S. NO 1 2 3 TOPIC NAME MY INTERNSHIP JOURNEY IN A NUT-SHELL CHAPTERISATION CHAPTER 1- ABOUT TOMMY HILFIGER About the founder Company profile Tommy Hilfiger in India 4 CHAPTER 2- TOMMY HILFIGER STORES AND THE PRODUCT LINES AVAILABLE Tommy Hilfiger store formats and vendors in India The product line Size chart followed at TH. Style code identification of the merchandise Customer relationship management 5 CHAPTER 4-TOMMY HILFIGER RETAIL OPERATIONS IN INDIA 5-8 9-14 15-19 PAGE NO. 1-3 4-35

20

21 22-23 24 25-26 27-28 29-35

PROJECT UNDERTAKEN DURING THE INTERNSHIP PROGRAM

6 7

EXECUTIVE SUMMARY THE WINDOW DISPLAY THE NICHES OUT OF WHICH THE MERCHANDISE WERE PUT TO WINDOW DISPLAY (NICHE 1-NICHE 5)

37-38 39

40-49

9 10 11 12

FINAL SUMMARY MY LEARNING EXPERIENCE WITH TOMMY HILFIGER MY ACHIEVEMENTS DURING THE INTERNSHIP OBSERVATIONS AND RECOMMENDATIONS FOR A MORE EFFICEINT RETAIL OPERATIONS IN THE END REFERENCES

50 51-53 54

55 56 57

13 14