DUK 4022 ENTREPRENEURSHIP

TITLE: MALAYSIAN AND JAPANESE ENTREPRENEURS

NAME: AHMAD FIRDAUS BIN AZMI

CLASS: 4 HORENSO
ID. NO.: K29-208-0007 ENTREPRENEURS: LECTURER: PUAN RAUDAH BINTI MOHD ADNAN

Business Planning

TABLE OF CONTENT
NO
1 2 3 4 1.0 Executive Summary 2.0 Purpose of Business Plan 3.0 Companys Background 4.0 Companys Vision and Mission 4.1 Vision 4.2 Mission 5.0 Product or Services 5.1 Product Identification 5.2 Features / Benefits 6.0 Organization Management 6.1 Organization Structure 6.2 Function and Responsibility 6.3 Salary & Reward (Salary, Allowance, EPF, SOCSO) 6.4 Management Budget (Salary, Rental, Water & Electricity, Stationaries & Furniture) 7.0 Marketing Planning 7.1 Customer (Target Market) 7.2 Competitors (SWOT Analysis) 7.3 Price 7.4 Promotion 8.0 Operational Planning 8.1 Premises Location (Address, Map, Facilities) 8.2 Premises Layout 8.3 Machine, Equipment or Raw Material Budget 8.4 Workflow Process 9.0 Financial Planning 9.1 3 Years Forecast of Cash Flow 9.2 3 Years Forecast of Income Statement 9.3 3 Years Forecast of Balance Sheet 10.0 Summary 11.0 Appendix

TOPIC

PAGE

9 10 11

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Executive Summary

Business plans were prepared for financing from the agency financiers / banks under [name of Financing Scheme] for my projects Laundry is the name of the business at [location]. Armed with knowledge through courses organized by the laundry business of [the agency / company] and the practical work experience for 3 months at a laundromat in the [location], I decided to open my Laundry at an estimated cost of the project [250, 000]. The cost of the project includes the purchase of equipment and shop premises, renovation of premises, purchase of stock, pre-operating expenses and working capital. Of this amount, I decided to get help financing [name of financing scheme] of [RM200, 000], while my contribution was of [RM50, 000]. [Location of the proposal] I found was a strategic location for the Laundry business because it is easily seen and easily accessible from major roads. Surroundings are also ideal because it is located at the premises of the business center [towns ABC] surrounded by [5] and there are housing units [2] units of condominiums and [2] apartment nearby. With a moderate level of competition [3] fruit Laundry available, I believe we can compete with them in control of about [25%] of the size of the market with strength in service quality and reasonable price. My laundry products, among others, will include normal cleaning, laundry comforter / toto, washing bedding, curtains, blanket, cushion pads, rubbing laundry service, dry cleaning, such as baju kurung sets, coats, blazers, jackets, suits (coat and pants) shirts, T shirts, jeans, pants and others. Based on current market trends, the observations I found that the increasing demand for laundry services, especially to young people who are busy cleaning and also the demand for 'dry cleaning' which has given its standard of living of the growing population. My observation is that the future scenario is a bright laundry business based on population trends and lifestyles who want comfort and quality services quickly, efficiently and efficiently. I hope with the help of [financing scheme] will be able to realize my business plan and further to develop its potential for economic development and enhance Bumiputera entrepreneurs in retail and laundry business in particular.

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Purpose of Business Plan

When we decided to open up this laundry we already think seriously about our prestigious business plan. We already listed up our purpose for our business plan. The business plan is prepared by Kedai Dobi Suci Murni for the purpose of obtaining working capital loan from MAYBANK Bank for the amount RM 50,000. So, below is our other purpose of setting up our business plan: i) We want to know detail how we will run our business from now on. It is very important as we must have future business plan as guidance for us in running our business. It is hard to know what is wrong or weakness in our business if we didnt have the business plan ourselves. ii) iii) iv) v) We want to know well our management team who will run our business smoothly. We want to know the marketing strategy in doing our business. We want to identify the methods in which you will interact with our customers. We want to let the investors or bankers to know what our business is about. So, they can future decide about the investments or loans.

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Companys background
Name of company Business Address : : DOBI SUCI MURNI SDN.BHD DOBI SUCI MURNI SDN.BHD SA 15-B, Lorong Pandan Perdana, Pandamaran, 42050 Klang, Selangor Darul Ehsan

Correspondence Address

DOBI SUCI MURNI SDN.BHD SA 15-B, Lorong Pandan Perdana, Pandamaran, 42050 Shah Alam, Selangor Darul Ehsan

Email Address

dobisucimurni@gmail.com

Telephone Number Fax Number Form of Business Main of Activity Date of commencement Date of Registration Business Registration Number Name of Bank Bank Account Number

: : : : : : : : :

03 - 45678904 03 - 45678906 Sendirian Berhad Provide all laundry services. 10 OCTOBER 2010 10 OCTOBER 2010 H568930-A CIMB Bank 06748399287574

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Our Visions and Missions

Visions
1) Our restaurant is a place where people come to relax, have a good time, and enjoy a great meal. From the moment our customers walk in the door, they are greeted by a warm atmosphere, subtle music, and friendly and courteous staff. 2) Our boutique is a place where our customers can come to buy a large collection of dresses and accessories that can be wearing by all.

Missions
1) To provide our customers with courteous, affordable, quality branded of dresses and accessories in our boutique. 2) To provide our customers with various, delicious and affordable delicacies in our caf. 3) To provide continued customer satisfaction to my customers by giving them discounts, offers, and coupons that can be used in our boutique and caf. 4) To earn the trust of our customers by giving them the best services and customers center. 5) To be the first boutique caf that have branches in Malaysia and worldwide.

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ENCIK AFIQ AIMAN BIN MOHD SUKRI MARKETING MANAGER

Discounts and vouchers are the keys to success

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Service price list: Regular Cleaning Services

Type Clothing Comforter Toto Narita

Quantity 1 1 1 Iron Service

Price (RM) 2.50 10.00 15.00

Type Shirt Pants Baju Kurung T-shirt Blouse Dry Cleaning Service

Quantity 1 1 1 1 1

Price(RM) 1:20 1.20 2.00 1.00 1.20

Pair Type Baju Kurung Long Pants T-Shirt Carpets Size 5x7 feet 6x9 feet 7x10 feet

Quantity 1 1 1

Price(RM) 12.00 5.00 5.00

Slices 1 1 1

Price(RM) 30.00 45.00 58.00

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THE TARGET GROUP Local residents In our neighbourhood, there are so many housing areas and areas that are packed with local citizens. Most of them dont have enough time to manage their dirty clothes at home. So, they are our main target because most of them will look forward to a laundry to wash their clothes. Factory Workers Klang is a busy city with lot of factories and big companies that have a lot of workers. Some factories do heavy jobs like welding, painting and so on. So, their percentage of getting their clothes dirty is high. Most of them are too busy, so they can wash their clothes at laundry.

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MARKET

Includes housing: 1) Nusa Idaman 2) Taman Bukit Indah

Factories around Klang. The private hospital at around Klang "Walk in" customers who rent apartments hotels and chalets MARKET SIZE Nusa Idaman and Taman Bukit Indah is more than 4,000 units of housing. 70% of homes are medium-cost houses over. If calculated calculate the length of a house of 5 people so more people about 20,000. If 2000 (10%) who use the services laundry at the beginning of the market size can be expected like follows: Population 10% of the laundry service use a laundry service per month 20,000 person 2,000 person RM 50.00 RM100.00 RM 1,200.00 market size month market size a year

Competitors There are no competitors now and in the best competitors almost at the Taman Jaya and Klang Port is far more about 5 km.

Market Share From the size of RM 1,200,000 per year, market share is estimated as follows: Bills First four stores in the laundry Nida LAUNDRY Total Dealers % share 80% 20% 100% Number of share RM 960.000 RM 240,000 RM 1,200,000

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Marketing Strategy Promotion Among the promotional strategies undertaken by Laundry Nida to offer and introduce service are: 1. To provide a more effective, efficient and right. 2. Provides business profile to all customers. 3. Distributing pamphlets and browser. 4. Maintain good personal relations with customers Special promotion for special celebrate like Ramadhan, Syawal , Krismas, Chinese New Year And Deepavali. Special promotion to Merdeka Day for show something special to customer.

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. Location Location in a large roadside is a strategic location for customers to stop by and send and retrieve clothing. Among the main route for residents in park nearby to go to Klang.

Prices Pricing offered by the common market established competitors are other. Our company thing something new but not very different with other competitors because we all have connect with other competitor to expand our company. The special customer can get the special price with take our service 15 time and above every month. This promotion can get with low price until half price than real price.

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SWOT (Strengths and weaknesses, opportunities and threats)

STRENGTHS Brand strength Effective stride in new markets Results of operations Strong existing distribution channels

WEAKNESSES New shop Competition with other shop Type of product

OPPORTUNITIES an unfulfilled customer need New service

THREATS Equipment break down Use product not suitable with customer emergence of substitute products

Environmental Scan / Internal Analysis /\ \ External Analysis /\

Strengths Weaknesses Opportunities Threats | SWOT Matrix

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The SWOT Matrix A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity. To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below: SWOT / TOWS Matrix

Strengths

Weaknesses

Opportunities

S-O strategies

W-O strategies

Threats

S-T strategies

W-T strategies

S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats.

W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats.

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CIK SYAZANA BT MD RASHID OPERATION MANAGER We serve only the best for our customers

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7.0 OPERATION PLAN 7.1 Location of Proposed Premises

Address

DOBI SUCI MURNI SDN.BHD SA 15-B, Lorong Pandan Perdana, Pandamaran 42050 Klang Selangor Darul Ehsan

7.1.1

Map and Building Photograph or Visual

Klang Mapping

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7.1.2

Figure of Premises

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7.2 Information on Business

Address

DOBI SUCI MURNI SDN.BHD SA 15-B, Lorong Pandan Perdana, Pandamaran 42050 Klang Selangor Darul Ehsan.

Buildings Floor Area Make Business Status Title Name of Owner Rental Period Rental cost Hours of operation

: : : : : : : : :

2 storey shophouse 22 X 75 Concrete Business Freehold Mr. Raju a/l Ramasamy 6 Years RM2,000.00 10.00 am to 9.30 pm (Monday to Saturday) 9.00 am to 3.00 pm (Monday and Public Holidays)

Time does not operate :

Will be notice if needed.

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7.6 Layout of Premises

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7.3 Factors in Selecting the Business Location

In doing a services business, location is a one of main important things that we should take it. The factors of the selection business location are: Located in a strategic places where surrounding with the area of people house and industry area also the place that slowly want to build up as a famous town. Nearly with the Port Klang which one there are gives advantages when we want to get a supplier materials from other place take a little time, so from that the costing become more minimize. The business location provides the higher of services demand for laundry which one there are a lot of private clinic and also general hospital that using a lot of clothes/blanket that need to wash every day. Location of people house where there are sending their clothes to wash. The good facilities contain in this location that provide a security from police department, the daily user shop and also the bank to make the financial work more faster. Nearly with highway or main road that easier for us go to other places that far from here that need our services and the time arrived on that place is shortest.

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7.3.1 Area Facilities

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7.4

Machinery and Equipment Needed

NO 1 2 4 5 6 7 8 9 10 11 12 13 14

TYPE / MODEL Wash machine PANASONIC 20 kg Washer Dryers PANASONIC 20 kg Dry Cleaning Machine PANASONIC 8 kg Wall Fan FUJI AIR 26 Vacum Cleaner Automatic Booster Pump High Preasure cleaner Iron Steam PANASONIC Large Iron Board Steam Renovation Exhaust Fan Air Condition Fire Extinguisher

PRICE (RM) / UNIT 3,850.00 3,200.00 900.00 250.00 850.00 1,200.00 2,000.00 2,500.00 1,000.00 4,000.00 250.00 1,200.00 1,000.00 TOTAL

QUANTITY 3 3 1 2 1 1 1 1 1 1 1 1 1 1

TOTAL (RM) 11,550.00 9,600.00 900.00 500.00 850.00 1,200.00 2,000.00 2,500.00 1,000.00 4,000.00 250.00 1,200.00 1,000.00 34,550.00

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7.5

Necessary Equipment

NO 1 2 3 4 5

ITEM Tagging Machine Scales Basket / plastic / rope / hanger Water tank Wiring

UNIT 2 1 1 1

PRICE (RM) / UNIT 50.00 300.00 500.00 600.00

TOTAL (RM) 100.00 300.00 500.00 600.00 400.00

TOTAL

1,900.00

7.6 Flow Charts 7.6.1 Walk-In Customer Sales

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7.6.2 Customer sale contact

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7.7 Cleaning Materials supplier Supply of cleaning materials purchased from suppliers as follows:NO SUPPLIER ADDRESS ITEM TERM (CREDIT / CASH) Cash

BOON ELECTRICAL SERVICE

Lot 1320 Jalan Kampung Melayu Subang 40150 Shah Alam Selangor Darul Ehsan 0087 A Jalan Kemajuan Subang 47500 Subang Jaya Selangor Darul Ehsan PT 1989 Lorong Haji Karim Km 16 22 43100 Hulu Langat Selangor Darul Ehsan 1090 Jalan Sepang Jaya 28/36 40400 Shah Alam Selangor Darul Ehsan

Machinery and equipment

DONE JOB MACHINERY

Machinery and equipment

Cash

SYARIKAT AMINAH HASSAN

Scales, basket, rope, plastic, hanger Soap, softener, And other materials

Cash

RANGE CHEMICAL SDN BHD

1 month credit

7.6 Maximum Production Capacity and Sales ( Monthly)

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Product Machine Machine Unit Consumption per wash Capacity of Each Washing Maximum Cleaning Capacity Daily Monthly (10 (276 hours) hours) 600 16,560 Kg Kg 600 Kg 40 1,104 slices slices Estimated Monthly sales ( Per Kg or Slices) Maximum Sales Estimates (RM)

Wet Washer Cleaning Dryers

3 3

60 minutes 60 minutes

20 Kg 20 Kg

RM3.50

57,960.00

Dry Dry Cleaning Cleaning Machine

15 minutes

1 slice

RM8.00

8,832.00

66,792.00 Note: The third unit Washing Machine, Dryer and a third unit Machine Dry Cleaning, the business has the capacity to produce Estimated Monthly Maximum Sales worth about RM66, 792.00

7.7 Business Strategy Among the strategies that the service was arranged by the following:

To produce a high quality service and deal with all problems and customer complaints as a guide for pushing further the knowledge in this field. Accept employment in accordance with the capability and capacity that can be completed only to maintain quality and ensure that customers receive the shipment clothes according to schedule and at a reasonable price.

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