Group:2 A S Mishra-11 Gulshan Kumar-38 Manajit Kumar-52 Manpreet S.

Sumra-55 Vinod Soni-110 Sachin Singhal-83

Organization Inside Detail study

Organization process flow

Organization Process flow

Michael Porter s five force theory at work.

Threat of New Entrants

The dabbawallas use minimum The Dabbawalla's do infrastructure and face competition from practically no technology, fast food joints as well hencedelivery rates of they are not The as office canteens. dependent on suppliers. the dabbawallas However, since neither Since ofnominal (about they are a serviceThreat are so these serve home of orientedperthe Dabbawalla's' organisation, they Rs 300 food, month) substitutes are not dependent on that one simply Products core offering remains sellers to buy their any wouldn't bargain unchallenged. and product. Hence, sellers doup further. have also tied They not assumemany catering Also,with any their currentservices prominencenegateshotels to monopoly asand services would be the case in a productany scope of the vast cater to oriented company. bargaining on the number of office goers. part of their customers.

Existing Competitors

Bargaining Power of Buyers

Started in 1880, the experience curve of the 125-year-old dabbawalla service serves as a huge entry Started in 1880, the barrier for potential experience curve of the competitors. 125-year-old dabbawalla it would Besides, service Bargaining to entry servesdifficult replicate be as a huge Powerfor potential barriersupply chain this of competitors.that uses network Suppliers Mumbai's jam-packed Besides, trains as its local it would be difficult to replicate backbone. this supply chain network that uses Mumbai's jam-packed local trains as its backbone.

Method Adopted for shorting Dabbawalla's

12 9 3
VP 9 VS 12 9 VS 12 E 3

VP VS E
Coding system started in 1966 for managing the growing customer base and reduce shorting time

Code for the residential location (Vile Parle. A suburb of Mumbai) Innovation & Unique Strategy Code for Dabbawalla's to use at the destination location where Code for Dabbawalla's at the destination station Code for building name Code for the floor number Code for Dabbawalla's at the residential railway station Code for destination railway station (e.g Nariman Point)

Supply Chain Daily Schedule

0700-0900 0900-1100 1100-1200

Tiffin's collected from homes

Board trains, sort boxes at intermediary stations according to delivery area (single tiffin can change hands three to four times)

Arrive Bombay, fan out to loading points, more sorting and loading on to handcarts, bicycles and persons

Empty tiffin returned to homes

Process moves into reverse

Deliveries

1800 hrs.

1400 hrs. onwards

1230-1300

Supply Chain

Supply Chain- Forward

Supply Chain Backward

Distribution Network

Back i s cc ss f M m ai a a alla's

Li ar g grap ical ar a r a L -c st s trai s rvic t at tir c v r t m tr T cl s -k it family f Dabbawalla's fr m t sam s ct.

isa va tag s i a y t r l cati xc pt M m ai

Ra mly circ lar G grap ical ar a Will tak m r l a tim i t tal Supply C ai

Collect at Source StationVille Parle

Sorting a/c Destin ation

Borivilli Kurla Churchgate

Church gate Distribution Network Fountain Fort Nariman Point

Learning s Fro

the case

Dabbawallas Supply chain management is indispensable to solve any complex problems

FMCGs and other industries can learn a lot from the simple supply chain logistics and efficient reverse logistics (transfer of empty lunch boxes to the source location),"

Multi Level Coding

The concept of multi-level coding (colour coding on the lunch boxes for identification) and reverse logistics can be implemented in industries as diverse as soft drinks (where logistics becomes an important aspect, transporting the filled bottles to retailers and collecting empty bottles back to the plants), pharmaceuticals and other FMCG areas. For example, can the bar coding mechanism (a computerized format) which is prevalent and expensive, be simplified with just color / number coding? In small and medium scale organizations where bar coding systems would require a lot of resources, these systems can prove to be very efficient and cost effective.

People and Time Management

Managers and executives alike spend a lot of their valuable time learning various concepts in people and time management. Newer mechanisms like Customer Relationship Management, etc, have been developed to assist executives in the same.

Thank you