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PREFACE

Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole business organization and its ultimate objective concern for marketing must penetrate all areas of the enterprise. Market survey in todays competitive world is amust for every organization.This project is a study of marketing strategy of Hero Honda. The rational behind thisparticular study is to find out the present market scenario of various brands & to find outthe corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has been arrived at by proper and justifiedinterpretation of the result derived from the above said analytical tools and techniques.

DECLARATION
I Deepak Kamboj, Class MBA IV Semester of B.S.A.I.T.M Faridabad hereby declaret h a t t h e p r o j e c t entitled MARKETING STRATEGY HERO HONDA PVT. 2

LTD . is an original work and the same has not been submitted to a n y o t h e r institutions for the award of any other degree. The feasible suggestion has been dulyincorporated in consultation with the supervisor.

ACKNOWLEDGEMENT
I would like to thank Mr. Narender Tanwar assigning me a project to work on and for thehelp and guidance offered by them during my project work. Working with them was 3

really a very good & learning experience. I would like to thank all other staff membersof HRD Dept, without their help it would have very difficult for me to carry out any of my work successfully.My thanks to all the financial advisors of Hero Honda especially Mr. Ashish Kapoor(Regional Mkt. Manager) who helped me get over my hard times during my sales job, Ican never forget his support and encouragement.I also thank to BSAITM, Faridabad who give me opportunity to work with Hero Honda.It increases my knowledge about markets in which future will be struggle. A companysimplant welfare facilities have been kept in the course curriculum of the managementprogram, so that the candidates can get to know about the corporate world, industries.Also one gets a chance to vi sualize practically what has been taught theoretically. Thewelfare facilities in a reputed concern like Crew were itself a great learning experience

Rahul Gandhi

1 I N T R O D U C T I O N 2 A B O U T T H E C O M P A N Y 3 COMPANY PROFILE 4OBJECTIVES OF THE STUDY 5 INTRODUCATION OF THE TOPIC 6 S W O T A N A L Y S I S 7 P O R T O R A N A L Y S I S 8 F A C T S N F I N D I N G 9 R E C O M A N D A T I O N 1 0 Q U E S T I O N N A I R E 11 BIBLIOGRAPHY