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ANNUAL CONFERENCE 2011

T H U R S D AY, O C T O B E R 1 3 8 : 3 0 A . M . - 3 : 4 5 P. M . H I LT O N G A R D E N I N N F I V E PA R K S T R E E T, F R E E P O RT

S P O N S O R E D B Y:

M A I N E P U B L I C R E L A T I O N S C O U N C I L meprcouncil.o r g

2011
GUEST SPEAKERS:
D A R RY L S A L E R N O
President, Second Quadrant Solutions

JAMIE DeLOMA
A s s i s t a n t D i r e c t o r o f Public R e l a t i o n s a n d S o c i a l Media, Q u i n n i p i a c U n i v e r s i ty

Darryl Salerno has spent more than 30 years in the management of Public Relations agencies. Currently he is President of Second Quadrant Solutions, an organization that specializes in working with professional service firms to improve their business performance, profitability, systems and management training programs. Previously he was Chairman and CEO at Magnet Communications, where his management approach transformed a struggling entity with 36 employees to the 22nd largest in the U.S. The Holmes Report noted, The turnaround at Magnet Communications (formerly CDB) has been nothing short of remarkable. The firm, once regarded as a sweatshop, has developed into one of the most progressive workplaces in the industry. Before Magnet, Darryl was Chief Financial Officer at Edelman and Ruder-Finn and was a member of the board of directors at BursonMarsteller. In addition to handling public relations activities for Merrill Lynch, Burger King and Johnson Wax, during his 18 years at Burson-Marsteller he served a variety of functions including Worldwide Director of Finance, Chief Administrative Officer/New York, Worldwide Director of Information Technology, President of BM Enterprises and Director of Creative Services. Darryl has significant experience in several communications disciplines. As President of BM Enterprises and Director of Creative Services he managed operations in sports, entertainment and event marketing, design, audio-visual, communications training and video and slide production. As Worldwide Director of Finance and Chief Administrative Officer, Salerno was responsible for all financial processes and provided strategic business planning and direction for the agency. He was instrumental in developing all financial management tools and the conversion to a state-of-the-art financial system. Darryl is a member of American Mensa, The Public Relations Society of America, The Counselors Academy and The Mathematical Association of America. His current passion is doing stand-up comedy.

Jamie DeLoma is an experienced journalist, social media administrator, public relations specialist and computer nerd. He joined the Connecticut Post in August, 1998 and has been involved in every facet of editorial content including news, sports, features, opinion and business. He also serves as the pagination advisor of the Posts CTTeens section, and was a founding member of the monthly section written, edited and designed by area high school students. He is the vice president and web editor of the Connecticut Professional Chapter of the Society of Professional Journalists. He is also the assistant director of public relations and social media at Quinnipiac University, where he also teaches media writing; he has also taught media technology at Southern Connecticut State University, and is a regular contributor to the Radio Television Digital News Association. Jamie is also a copy editor and A1 page designer for Hearst Connecticut newspapers where he works with content from the Connecticut Post, Danbury News-Times, Stamford Advocate and Greenwich Time. He is an avid tweeter, Facebook user and general news junkie. He is also a graduate student in Quinnipiac Universitys interactive communications program. He plans to start a second masters within the year. Previously, Jamie served as a news editor at NBCNewYork.com where he covered the historic 2008 papal visit to America, organized and secured bloggers, coordinated Web coverage of the 2008 presidential election and managed site content on a day-to-day basis. He later served as a news editor and producer at FOXNews.com where he filed national stories and managed the news leaders homepage and primary sections.

M A I N E P U B L I C R E L A T I O N S C O U N C I L meprcouncil.o r g

2011
GUEST SPEAKERS:
SETH RIGOLETTI
C E O , Va l i c o G r o u p

DAN McGOVERN
C E O a n d F o u n d e r of Tr i t o n N e w s C o r p

As a communication coach, Seth has worked with politicians, engineers, scientists, executives and authors to teach them how to have greater presence, communicate in a clear fashion and deliver a more impactful message. He also works for a company called PharmApprove that helps pharmaceutical companies prepare for FDA hearings. The focus of his work is on authenticity and resonance, helping clients to be more persuasive in their communication, feel more genuine while doing it and reach more people with their message.

Dan McGovern is the CEO and Founder of Triton News Corp., a Maine-based independent media and consulting company developing online news and market information products for businesses related to industries involved in the sustainable extraction, use, production and sale of the earths natural resources. Triton operates two divisions: Sustainable Food News, the leading online news and market information service to the organic, sustainable and natural food industries since July 2006; and Sustainable Tourism Today, providing news and market information to the global tourism industry. McGovern is a regular speaker at conferences around the country, and advises businesses, organizations, and local, regional, and state governments, as well members of U.S. Congress, on sustainable agriculture. McGovern has also been quoted in the Wall Street Journal, Los Angeles Times, Montreal Gazette, as well as Public Radio Internationals The World program, which interviewed him to help explain to listeners nationwide the issues surrounding the trend food miles. As a business journalist, McGovern has covered the food industry for nearly 20 years, writing thousands of food-related news stories, including an in-depth investigation on fraud in the seafood industry that won Best Article in the annual Jesse H. Neal Awards, known as the Pulitzer Prize of the business media.

BRIAN NEVINS
S V P a n d M a n a g i n g D i r e c t o r, C C S

Brian joined CCS in 1990 and has provided professional counsel to educational, health related, environmental, religious, and professional organizations throughout the eastern United States. Brian is one of ten principals of the firm and has extensive experience in raising funds for our many different client institutions and organizations and is manager of CCS New England programs. Brian has directed or managed capital and endowment campaigns for numerous clients and has extensive experience in the areas of campaign strategic planning, major gift solicitation, volunteer engagement as well as expertise in planning studies, development assessments, campaign management, public relations, foundation, and corporate giving. Client campaigns that Brian has managed have raised in excess of $800 million. Brian earned a B.A. in Communications and Journalism from Fordham University. He is a regular speaker and presenter at conferences in the Northeast and New England for industry groups like Association of Healthcare Philanthropy (AHP), Association for Fundraising Professionals (AFP), Maine Association of Non-Profits (MANP), Council for Advancement and Support of Education (CASE) and others.

M A I N E P U B L I C R E L A T I O N S C O U N C I L meprcouncil.o r g

2011
PROGRAM SCHEDULE:
T H U R S D AY, O C T O B E R 1 3 8 : 3 0 A . M . - 3 : 4 5 P. M . H I LT O N G A R D E N I N N F I V E PA R K S T R E E T, F R E E P O RT M E

AM:
8:30 9:00 9:00 9:15 9:15 10:45 Registration and Continental Breakfast Welcome and Annual Meeting Morning Keynote Address
Darryl Solerno: Networking Your Way to Success

10:45 11:00 11:00 12:15

Morning Break Morning Workshops


Brian Nevins: Best Practices in Fund-Raising Development Darryl Salerno: English as a First Language

PM:
12:15 1:00 1:00 2:15 Luncheon and Awards Afternoon Keynote Address
Jamie DeLoma: News and Views on the Latest Social Media Trends

2:15 2:30 2:30 3:45

Afternoon Break Afternoon Workshops


Seth Rigoletti: How to Authentically Communicate to Any Audience Dan McGovern: Sustainability Uncovered. Avoiding the pitfalls of green marketing and what PR pros can do to help clients promote their sustainable business practices.

4:00 6:00

Golden Arrow Awards Ceremony

M A I N E P U B L I C R E L A T I O N S C O U N C I L meprcouncil. o r g

2011
M P R C A N N U A L C O N F E R E N C E R E G I S T R AT I O N & P R I C I N G :
We kept the price of the conference at the 2010 rate and created an affordable package for those who want to attend both the conference and the Golden Arrow reception and ceremony. The price for both the conference and reception is $95 for members and $135 for non-members, which includes valet parking, continental breakfast, luncheon, and reception hors dourves as well as the special $10 price of the reception. If you can not make it to the conference, the price of the Award reception is $20 for MPRC members and $25 for non-members. The conference only fee is $85 for MPRC members and $125 for non-members.

Dont delay, reserve now!


Register by September 16, 2011 to receive 2010 conference rate: Conference package price includes valet parking, continental breakfast, luncheon and reception hors dourves. To make your reservation today, please contact us at (207) 761-4477 or email us: info@meprcouncil.org. To mail your registration, send to: Maine Public Relations Council PO Box 1657 Portland, ME 04104

Annual Conference and Golden Arrow Award Reception Package:


Members: Before Sept. 16th: $95, After Sept.16th: $110 Non-members: Before Sept. 16th: $135, After Sept.16th: $150 Students: $45

Annual Conference Only:


Members: Before Sept. 16th: $85, After Sept.16th: $95 Non-members: Before Sept. 16th: $125, After Sept.16th: $135 Students: $45

Golden Arrow Award Reception Only:


Members: Before Sept. 16th: $15, After Sept.16th: $20 Non-members: Before Sept. 16th: $20, After Sept.16th: $25 Students: Free

PROGRAM DESIGN & C O V E R P H O T O G R A P H Y B Y:

M A I N E P U B L I C R E L A T I O N S C O U N C I L m e p r c o u n c i l .org