RESEARCH METHODOLOGY:

1 RESEARCH BACKGROUND

Research Research design Data collection Sample area Sample size Sampling design Sampling Technique Research approach Research instrument Sampling tool Statistical package Analytical tool

Quantitative Descriptive study Primary Data Erode 300 customers Non-probability technique Convenience sampling Survey method Questionnaire Structured Questionnaire method SPSS Percentage

2.RESEARCH METHODOLOGY

Research method is an academic activity and as such as the term should be used in a technical sense. This research comprises of defining and redefining problem, formulating hypothesis or suggested solution; collecting; organizing and evaluating data; making deduction and reaching conclusion; and at last carefully testing the conclusion to determine they fit the formulating hypothesis. By this way proper methodology is an essential step in conducting research study.

3. RESEARCH DESIGN
A research design is the arrangement of condition for collection and analysis of data in a manner that aim to combine relevance to research purpose with procedure. The research design adopted for this study is descriptive type. The objective of such a study is to answer who, what, where and how of the subject under investigation. It is used because of its extensive flexibility, scope and convenience. A descriptive research study is basically concerned with narration of particular individual or group with specific predictions.

3.1 IMPORTANCE OF THE DESCRIPTIVE RESEARCH To describe the demographic characteristics of certain group. To estimate the proportion of people in a specified population who behave in a certain way. To make specific predictions. To determine whether certain variables are associated.

RESEARCHKNOWN DATA

UNKNOWN DATA

3.2 RESEARCH APPROACH

The survey method was adopted for collecting the primary data. Survey research is the systematic gathering of data from respondents through questionnaire.

3.3RESEARCH INSTRUMENT

The data for this research was collected by survey techniques using interview method, guided by questionnaire.

4. SAMPLING
Sample denotes only a part of the universe / population. The sample represents the population and is having the same characterizing as the population.

5. SAMPLING METHOD Non probability sampling This type of sampling technique gives no assurance that every element has some specifiable change of being included. It is clear that for the non probability samples, there is no way of calculating the margin of error and the confidence level.

5.1 CONVENIENCE SAMPLING Sampling refers the method of selecting items to be observed for the study. The samples have been selected for the study based on the convenience of the researcher. The method used here is convenient sampling, where the samples are selected based on the convenience of researcher.

5.2 SAMPLING SIZE Sampling size is the number of items to be selected from the universe to constitute the sample. In this study, a sample study of 300 has been chosen.

5.3 SAMPLING AREA This study was undertaken at Planet Fashion Erode.

5.4 PERIOD OF STUDY The study was undertaken between May 2011 and July 2011

5.5 DATA COLLECTION DESIGN

A marketing researcher has to make a plan for collecting data which may be primary data, secondary data or both. 5.5.1PRIMARY DATA The primary data was obtained by administering survey method, guided by questionnaire to collect information from customers. The questionnaire are both open and Closed ended questions These methods were adopted since the data which is required is highly focused on customer satisfaction

5.5.2 SECONDARY DATA The secondary data are collected through various sources like 1. Secondary data are collected through internet related to industry, company, competitors, etc 2. Review of articles being published on the topic in various magazines and newspapers 3. Data are also collected from the company brochures etc

5.5.3 QUESTIONNAIRES: The best way to collect the data is to personally administer the questionnaires. The advantage of this method is, the data can be collected from the respondents within a short period of time. Any doubts that the respondents might have on any question could be clarified on the spot.

5.6 ANALYSIS DESIGN

The study has used various statistical tools for the analysis of data. They are 1.Percentage analysis