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Use of PR Firms (GAP II Study) '02 Ranking Strategic insight Offset limitations of internal staff Objective point of view 2002 2003 What Clients Say '03 Ranking 4 2 6 7 5 8 9 1 3 Cheaper than adding staff Limits on "head count" count" Ability to quantify results Senior mgmt expects it Additional "arms and legs" legs"
Use of PR Firms (GAP II Study) '02 Ranking Strategic insight Offset limitations of internal staff Objective point of view 2002 2003 What Clients Say '03 Ranking 4 2 6 7 5 8 9 1 3 Cheaper than adding staff Limits on "head count" count" Ability to quantify results Senior mgmt expects it Additional "arms and legs" legs"
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Use of PR Firms (GAP II Study) '02 Ranking Strategic insight Offset limitations of internal staff Objective point of view 2002 2003 What Clients Say '03 Ranking 4 2 6 7 5 8 9 1 3 Cheaper than adding staff Limits on "head count" count" Ability to quantify results Senior mgmt expects it Additional "arms and legs" legs"
Hak Cipta:
Attribution Non-Commercial (BY-NC)
Format Tersedia
Unduh sebagai PDF, TXT atau baca online dari Scribd