Lampiran 1

ANGKET PENELITIAN (KUESIONER)

“Pengaruh Store Atmosphere, Lokasi Terhadap Keputusan Pemelian Konsumen pada
Aditya Coffee & Eatery Pengajaran Bandar Lampung”

Asalammualikum, Wr, Wb
Saya Mulyadi, NPM 1312110223 mahasiswa IBI Darmajaya Bandar Lampung Program
Studi Manajemen Pemasaran bermaksud mengadakan penelitian dalam rangka penyelesaian
matakuliah skripsi dengan judul “Pengaruh Store Atmosphere, Lokasi Terhadap Keputusan
Pembelian Konsumen pada Aditya Coffee & Eatry Pengajaran Bandar Lampung”.
Anda adalah responden yang terpilih dalam penelitian ini karena pernah mengunjungi Aditya
Coffe & Eatry yang beralamatkan di Jl. Pangeran Emir M. Noer No.47, Pengajaran, Teluk
Betung Utara Bandar Lampung. Untuk itu saya meminta kesediaan saudara/i untuk
meluangkan waktu mengisi kuesioner ini. Sebelum dan sesudahnya saya ucapkan terimakasih
atas partisipasinya.

IDENTITAS RESPONDEN
Nama :
Umur : a. 20-25 c. 31-35
b. 26-30 d.36-40
Jenis Kelamin : a. Pria b. perempuan
Pekerjaan : a. PNS c. Wiraswasta
b. karyawan Swasta d. Pelajar/Mahasiswa
Petunjuk :
Isilah daftar pertanyaan dibawah dengan kondisi yang sebenarnya dengn memberikan tanda
(√) pada jawaban yang telah disediakan.
SS = Sangat Setuju
S = Setuju
N = Netral
TS = Tidak Setuju
STS = Sangat Tidak Setuju
1. Store Atmosphere (X1)

Jawaban
SS S N TS STS
No Pernyataan

5 4 3 2 1
1 Karyawan di Aditya Coffe & Eatry
mempunyai pengetahuan yang cukup
mengenai produk yang dijual
2 Kondisi lantai di Aditya Coffe & Eatry selalu
bersih

3 Kondisi bangunan Aditya Coffe & Eatry baik

dan kokoh

4 Papan nama Aditya Coffe & Eatry terlihat

menarik.

5 Ruangan yang ada di Aditya Coffee & Eatery

luas

6 Penyusunan foto-foto contoh makanan yang

ada di Aditya Coffe & Eatry tersusun rapih.

7 Gambar dan Poster di Aditya Coffee & Eatry

sesuai dengan tema

8 Hiasan di Aditya Coffe & Eatry Menyesuaika

Hari-hari besar
2. Lokasi (X2)

Jawaban
NO Pernyataan
SS S N TS STS
5 4 3 2 1
9 Jalan menuju Aditya Coffee & Eatry
sering terjadi macet

10 Aditya Coffee & Eatery berada di

keramaian

11 Area parkir Aditya Coffee & Eatry

memadai
12 Area farkir Aditya Coffee & Eatry aman

13 Aditya Coffee & Eatry sering di lewati

kendaraan umum

14 Lokasi Aditya Coffee & Eatry mudah di

capai dengan kendaraan umum atau
pribadi
15 Aditya Coffee & Eatry lebi baik dari
pesaing di sekitarnya

16 Aditya Coffee & Eatry lebi mudah di

capai darpada toko pesaing

17 Bangunan Aditya Coffee & Eatry mudah

terlihat oleh pengendara dan pejalan kaki

18 Aditya Coffee & Eatry bedara di sudut

jalan
3. Keputusan Pembelian (Y)

Jawaban
NO Pernyataan
SS S N TS STS
5 4 3 2 1
Makanan dan minuman di Aditiya
19 coffee & Eatery yang dibeli sesuai
dengan yang disediakan
Makanan dan minuman yang ada pada
20 Aditiya coffee & Eatery memiliki
tampilan yang menarik
Anda mengunjungi Aditiya coffee &
21 Eatery melalui perbandingan cafe lain

Anda memuuskan untuk melakukan

22 pembelian di Aditya Coffee & Eatery

Produk makanan dan minuman di

23 Aditiya coffee & Eatery selalu
disediakan dalam jumlah banyak
Produk makanan dan minuman di
24 Aditiya coffee & Eatery dapat dibeli
setiap waktu
Makanan yang disediakan selalu
25 disajikan dengan cepat.

Produk yang dijual di Aditiya coffee &

26 Eatery mempunyai ciri khas tertentu
 Lampiran 2 Jawaban Responden
Store Atmosphere
No X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 X1.8 total xI
1 3 5 4 2 3 3 4 2 26
2 4 5 4 4 4 5 5 4 35
3 3 4 4 3 5 4 5 3 31
4 4 4 5 4 4 4 4 4 33
5 2 3 2 3 2 2 2 2 18
6 3 3 2 3 1 3 2 1 18
7 4 5 4 4 4 5 5 5 36
8 5 5 5 4 4 5 5 5 38
9 5 4 5 4 4 4 4 5 35
10 4 4 4 4 4 5 5 5 35
11 4 5 5 5 4 5 5 5 38
12 2 3 2 3 2 2 2 2 18
13 3 3 2 3 1 3 2 1 18
14 3 3 2 3 1 3 2 1 18
15 4 2 2 2 3 4 3 2 22
16 4 1 1 3 1 4 2 1 17
17 4 5 4 4 4 5 5 4 35
18 4 5 3 3 3 3 3 3 27
19 2 3 2 3 2 2 2 2 18
20 3 4 3 2 2 3 3 2 22
21 3 3 2 3 1 3 2 1 18
22 5 4 4 4 4 4 4 4 33
23 4 2 2 2 3 4 3 2 22
24 2 3 2 3 2 2 2 2 18
25 4 5 4 4 4 4 5 5 35
26 4 5 4 4 4 5 5 5 36
27 4 2 2 2 3 4 3 3 23
28 5 5 4 3 2 5 3 4 31
29 3 4 3 2 2 3 3 2 22
30 4 2 2 2 3 4 3 2 22
31 2 4 3 2 3 3 2 1 20
32 5 4 4 5 5 5 5 4 37
33 2 4 3 2 3 2 2 3 21
34 2 3 3 2 3 2 4 1 20
35 1 2 3 3 3 3 4 2 21
36 5 4 3 3 2 4 3 1 25
37 4 4 3 2 2 3 1 2 21
38 3 5 4 3 4 3 4 3 29
39 4 5 4 4 4 3 5 4 33
40 4 4 4 3 5 5 5 4 34
41 4 4 4 2 4 3 2 2 25
42 2 4 5 2 2 3 2 2 22
43 5 5 5 5 2 3 5 5 35
44 4 3 3 3 5 3 4 5 30
45 4 2 4 4 4 3 5 4 30
46 5 2 4 4 4 3 4 5 31
47 3 3 4 3 5 3 4 5 30
48 3 3 4 4 5 3 4 5 31
49 2 2 2 2 2 3 2 2 17
50 5 3 4 4 4 5 2 4 31
51 5 5 4 4 4 5 2 4 33
52 5 4 5 5 4 5 4 4 36
53 5 5 4 5 4 5 3 4 35
54 3 3 2 3 5 3 2 1 22
55 5 5 5 5 4 5 4 4 37
56 5 2 5 5 4 5 3 4 33
57 4 2 2 1 2 4 1 3 19
58 5 4 2 1 3 5 2 3 25
59 4 2 2 2 3 4 3 3 23
60 5 5 4 3 2 5 3 4 31
61 4 3 4 3 3 4 5 2 28
62 5 3 5 3 5 5 2 4 32
63 4 4 2 1 4 3 2 3 23
64 5 5 1 2 3 3 2 3 24
65 4 4 2 2 4 3 3 5 27
66 4 5 5 5 4 2 3 3 31
67 4 5 5 2 3 2 2 3 26
68 4 4 2 5 4 3 3 5 30
69 4 4 2 2 3 3 3 3 24
70 4 5 2 5 3 3 3 3 28
71 5 1 3 3 3 2 1 2 20
72 3 1 5 3 3 4 5 3 27
73 3 2 1 1 1 1 3 3 15
74 3 2 3 1 2 2 3 2 18
75 2 2 2 2 2 2 3 4 19
76 3 2 2 4 4 2 1 2 20
77 3 2 2 4 4 2 2 5 24
78 4 4 4 4 4 4 5 5 34
79 4 3 3 4 4 3 1 1 23
80 2 2 2 1 2 2 4 1 16
81 4 3 4 4 4 4 4 3 30
82 4 5 4 4 4 5 4 5 35
83 3 5 5 3 2 5 5 5 33
84 4 4 5 3 2 2 3 5 28
85 4 5 4 3 5 4 3 4 32
86 3 5 5 5 2 3 5 5 33
87 3 2 2 3 3 3 4 3 23
88 4 1 4 2 4 4 4 3 26
89 3 4 2 2 4 4 4 2 25
90 3 5 4 2 3 4 5 5 31
91 5 4 4 5 4 4 5 2 33
 92 4 4 4 4 3 5 4 3 31
93 2 2 3 1 4 2 1 2 17
94 4 4 4 4 4 2 2 5 29
95 3 4 5 4 5 3 4 1 29
96 1 4 4 2 2 5 5 5 28
97 5 5 4 3 4 5 2 4 32
98 4 2 3 4 5 4 5 5 32
99 4 2 3 4 3 2 5 5 28
100 4 3 4 4 5 4 4 3 31

2. Lokasi (X2)

No X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7 X2.8 X2.9 X2.10 Total x2
1 2 1 2 1 3 3 2 2 3 3 22
2 2 1 4 4 4 5 4 5 2 4 35
3 4 1 4 3 5 5 4 4 3 4 37
4 5 4 4 4 3 5 4 5 4 4 42
5 2 2 2 2 3 3 2 2 2 3 23
6 2 2 2 3 3 1 2 2 3 3 23
7 4 3 4 3 3 5 4 5 4 5 40
8 4 2 4 4 4 4 5 4 5 5 41
9 5 2 4 4 3 5 4 5 5 4 41
10 3 3 4 3 5 4 4 5 5 5 41
11 3 3 4 4 5 5 4 4 5 5 42
12 2 2 2 3 2 2 3 2 2 3 23
13 2 2 2 2 3 1 2 3 3 3 23
14 2 2 3 2 2 1 3 2 3 3 23
15 2 1 4 2 3 3 2 3 4 2 26
16 2 2 4 2 1 1 4 2 4 1 23
17 2 1 4 3 4 5 4 5 2 4 34
18 3 2 2 2 3 4 2 4 2 3 27
19 2 2 2 3 3 2 2 2 2 3 23
20 2 1 2 3 2 3 2 3 4 4 26
21 2 2 2 2 2 3 2 2 3 3 23
22 5 4 4 4 4 3 5 5 5 5 44
23 2 1 4 3 2 3 2 3 4 2 26
24 2 3 2 2 2 3 2 2 2 3 23
25 4 3 4 4 4 4 4 5 5 5 42
26 4 4 4 4 5 3 5 5 5 4 43
27 2 2 4 3 1 3 5 3 4 2 29
28 5 2 2 2 2 3 5 3 5 5 34
29 2 1 2 2 2 3 2 4 4 4 26
30 2 1 4 2 3 3 2 3 4 2 26
31 3 3 2 3 2 3 4 4 3 5 32
32 2 1 3 2 3 3 3 4 3 5 29
33 2 3 2 2 3 3 2 5 3 4 29
34 2 2 3 3 3 3 1 4 4 3 28
35 2 4 2 2 4 3 3 5 3 4 32
36 3 1 3 3 2 3 1 4 2 3 25
37 3 2 2 1 3 3 2 4 3 3 26
38 3 5 2 5 3 3 4 2 3 3 33
39 5 5 4 4 4 3 4 5 4 4 42
40 4 5 4 3 5 5 4 5 3 5 43
41 5 4 5 5 4 3 4 5 5 4 44
42 2 2 4 4 2 3 5 4 2 3 31
43 2 2 2 2 3 3 2 5 3 3 27
44 4 2 2 3 5 3 4 2 4 4 33
45 4 2 4 4 3 1 2 4 3 5 32
46 5 2 4 2 3 3 4 5 3 4 35
47 3 3 4 3 5 3 4 5 5 5 40
48 5 5 4 4 5 4 4 5 5 5 46
49 2 2 2 2 2 3 2 2 2 3 22
50 4 4 3 5 2 4 4 3 5 3 37
51 4 5 3 2 4 4 4 3 5 5 39
52 5 3 4 5 5 4 4 4 5 4 43
53 4 5 4 4 3 4 4 3 5 5 41
54 2 4 3 3 2 1 3 2 3 3 26
55 4 3 4 5 5 5 4 4 5 5 44
56 4 3 4 3 4 4 4 5 5 4 40
57 3 3 3 2 2 3 2 1 4 2 25
58 2 1 4 2 2 3 2 3 5 4 28
59 2 3 4 3 1 3 2 3 4 2 27
60 5 5 5 2 2 5 4 3 5 5 41
61 3 2 3 4 4 2 2 5 4 3 32
62 4 5 5 5 4 3 4 3 5 3 41
63 5 5 5 2 2 3 1 2 4 4 33
64 2 3 4 1 2 3 2 2 5 5 29
65 2 4 3 5 2 3 4 3 3 4 33
66 5 2 3 4 3 3 5 4 4 5 38
67 1 4 3 5 2 3 3 2 4 5 32
68 4 2 4 5 3 3 4 3 4 4 36
69 4 2 4 3 2 3 4 3 2 3 30
70 2 1 4 5 2 3 4 3 4 3 31
71 3 2 2 4 4 3 1 2 4 3 28
72 3 2 2 4 4 3 2 5 3 4 32
73 4 4 4 4 4 3 5 5 2 3 38
74 4 3 3 4 4 3 1 1 3 3 29
75 2 2 2 1 2 3 4 1 2 3 22
76 4 3 4 4 4 3 4 4 5 3 38
77 4 3 4 4 4 3 4 3 5 5 39
78 3 2 2 3 2 3 5 5 5 4 34
79 4 1 2 3 2 3 3 5 5 1 29
 80 4 2 1 3 5 3 3 4 3 3 31
81 3 2 3 4 4 4 5 5 5 5 40
82 3 4 4 3 5 4 4 3 5 2 37
83 2 1 3 2 4 3 4 3 4 2 28
84 2 1 2 2 4 3 2 3 5 4 28
85 3 5 4 5 3 4 4 4 4 2 38
86 5 5 4 5 3 4 5 2 5 5 43
87 3 2 3 4 2 3 3 3 4 3 30
88 4 3 1 5 4 3 1 4 5 3 33
89 4 2 2 4 4 3 2 4 4 2 31
90 5 5 3 4 5 3 4 1 5 4 39
91 4 4 4 2 4 3 5 5 5 4 40
92 3 5 4 3 4 3 4 4 5 5 40
93 2 2 3 2 3 3 1 1 3 1 21
94 4 2 3 4 3 3 5 5 4 3 36
95 4 3 4 4 4 3 4 3 2 4 35
96 2 4 1 4 4 3 2 5 4 3 32
97 4 2 2 3 4 3 2 2 5 3 30
98 2 2 3 2 3 3 5 4 4 3 31
99 5 4 4 2 3 5 4 2 5 2 36
100 4 3 4 3 4 3 4 4 5 3 37

3. Keputusan Pembelian (Y)

NO Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Total y
1 3 4 2 2 2 1 3 4 21
2 4 5 2 1 4 3 1 2 22
3 2 4 2 1 4 5 2 5 25
4 4 5 4 2 5 4 5 5 34
5 4 2 2 3 2 2 1 1 17
6 2 2 2 1 2 2 4 1 16
7 4 5 3 2 3 4 4 4 29
8 5 5 3 4 4 4 4 3 32
9 5 5 4 2 4 4 5 5 34
10 4 5 3 2 3 4 3 5 29
11 4 4 3 2 3 3 3 4 26
12 2 3 4 2 2 3 1 1 18
13 2 2 2 1 2 2 4 3 18
14 2 2 2 1 2 2 4 3 18
15 4 2 2 3 2 3 2 2 20
16 2 3 1 2 4 2 2 1 17
17 4 5 2 1 4 3 1 2 22
18 4 5 3 2 3 2 3 3 25
19 2 2 3 4 2 2 3 1 19
20 2 4 2 1 2 2 2 4 19
21 2 2 2 1 2 2 4 1 16
22 4 5 5 5 4 5 5 5 38
23 4 2 2 3 2 3 2 2 20
24 2 2 3 2 2 2 1 3 17
25 5 5 5 3 4 4 5 5 36
26 5 5 3 4 4 4 4 3 32
27 4 2 1 3 5 3 2 3 23
28 2 2 2 5 2 3 2 3 21
29 2 4 2 1 2 2 2 4 19
30 4 2 2 3 2 3 2 2 20
31 4 5 4 1 3 3 3 5 28
32 3 4 2 2 3 4 4 2 24
33 5 5 2 1 4 3 2 3 25
34 3 4 1 1 3 2 1 4 19
35 3 4 3 1 3 3 1 3 21
36 2 3 3 1 1 2 3 3 18
37 3 2 3 1 2 2 3 2 18
38 4 4 2 4 3 1 3 4 25
39 4 5 5 5 4 5 4 4 36
40 2 4 2 1 3 3 2 2 19
41 3 2 3 2 3 4 3 2 22
42 4 5 5 2 4 2 3 5 30
43 2 2 3 1 2 4 4 1 19
44 4 5 3 2 3 4 4 4 29
45 5 5 3 4 4 4 4 3 32
46 5 5 4 2 4 4 5 5 34
47 4 5 3 2 3 4 3 5 29
48 4 4 3 2 3 3 3 4 26
49 2 2 3 2 2 3 1 1 16
50 5 2 3 4 4 4 4 3 29
51 3 4 5 4 4 2 4 3 29
52 4 5 4 5 4 5 5 2 34
53 4 3 3 5 4 3 4 5 31
54 2 2 2 5 2 2 3 2 20
55 4 3 5 5 5 4 5 3 34
56 4 3 4 5 4 3 5 5 33
57 3 2 2 3 2 1 2 4 19
58 4 1 2 3 2 2 4 1 19
59 4 2 1 3 2 3 3 3 21
60 5 2 2 5 4 3 5 5 31
61 1 3 4 2 2 5 3 5 25
62 5 5 4 4 3 2 5 5 33
63 4 2 3 3 2 4 4 3 25
64 4 1 2 3 2 2 2 3 19
65 4 5 2 3 4 3 1 3 25
66 3 5 3 3 4 3 4 4 29
67 4 5 2 3 4 2 1 2 23
 68 2 5 3 3 4 3 3 5 28
69 4 3 2 2 2 3 4 2 22
70 4 5 2 3 5 3 2 3 27
71 3 4 1 2 3 2 1 4 20
72 3 4 3 5 3 3 3 3 27
73 2 3 2 1 1 2 2 2 15
74 3 2 3 1 2 2 3 2 18
75 2 2 2 2 2 2 3 4 19
76 3 2 2 4 4 2 1 2 20
77 3 2 2 4 4 2 2 5 24
78 4 4 4 4 4 4 5 5 34
79 4 3 3 4 4 3 1 1 23
80 2 2 2 1 2 2 4 1 16
81 4 3 4 4 4 4 4 3 30
82 4 5 4 4 5 5 4 4 35
83 3 5 5 3 2 5 5 5 33
84 5 1 2 3 4 5 3 5 28
85 4 4 5 3 5 4 3 4 32
86 5 4 3 5 2 4 5 5 33
87 3 2 2 3 3 3 4 3 23
88 4 3 3 3 4 2 4 3 26
89 2 5 2 2 4 5 2 3 25
90 3 5 4 2 3 4 5 5 31
91 4 4 4 5 3 4 5 2 31
92 4 4 3 4 4 4 3 4 30
93 2 2 1 2 4 2 2 1 16
94 4 4 4 5 4 2 2 4 29
95 3 3 4 4 5 3 4 1 27
96 1 1 4 2 2 5 5 5 25
97 2 5 4 3 2 2 2 2 22
98 4 2 3 4 5 4 1 1 24
99 4 2 3 4 4 2 5 5 29
100 4 3 4 4 4 4 4 3 30
Lampiran 3

Hasil Jawaban Responden Berdasarkan Jenis Kelamin

Jenis Kelamin

Frequency Percent Valid Percent Cumulative

Percent

Laki-laki 61 61.0 61.0 61.0

Valid Perempuan 39 39.0 39.0 100.0

Total 100 100.0 100.0

Lampiran 4

Hasil Jawaban Responden Berdasarkan Umur

Usia

Frequency Percent Valid Percent Cumulative

Percent

20-25 31 31.0 31.0 31.0

26-30 29 29.0 29.0 60.0

Valid 31-35 27 27.0 27.0 87.0

36-40 13 13.0 13.0 100.0

Total 100 100.0 100.0

Lampiran 5

Hasil Jawaban Responden Berdasarkan Pekerjaan

Pekerjaan

Frequency Percent Valid Percent Cumulative

Percent

PNS 30 30.0 30.0 30.0

Wiraswasta 29 29.0 29.0 59.0

Valid Karyawan Swasta 26 26.0 26.0 85.0

Palajar/Mahasiswa 15 15.0 15.0 100.0

Total 100 100.0 100.0

Lampiran 6

Deskripsi Jawaban Responden dari Store Atmosphere (X1)

Exterior1

Frequency Percent Valid Percent Cumulative

Percent

STS 2 2.0 2.0 2.0

TS 12 12.0 12.0 14.0

N 23 23.0 23.0 37.0

Valid
S 42 42.0 42.0 79.0

SS 21 21.0 21.0 100.0

Total 100 100.0 100.0

Exterior2

Frequency Percent Valid Percent Cumulative

Percent

STS 4 4.0 4.0 4.0

TS 21 21.0 21.0 25.0

N 19 19.0 19.0 44.0

Valid
S 29 29.0 29.0 73.0

SS 27 27.0 27.0 100.0

Total 100 100.0 100.0

interior1

Frequency Percent Valid Percent Cumulative

Percent

STS 3 3.0 3.0 3.0

TS 28 28.0 28.0 31.0

N 16 16.0 16.0 47.0

Valid
S 36 36.0 36.0 83.0

SS 17 17.0 17.0 100.0

Total 100 100.0 100.0

 intetrio2

Frequency Percent Valid Percent Cumulative

Percent

STS 7 7.0 7.0 7.0

TS 24 24.0 24.0 31.0

N 29 29.0 29.0 60.0

Valid
S 28 28.0 28.0 88.0

SS 12 12.0 12.0 100.0

Total 100 100.0 100.0

Store Layout1

Frequency Percent Valid Percent Cumulative

Percent

STS 6 6.0 6.0 6.0

TS 21 21.0 21.0 27.0

N 23 23.0 23.0 50.0

Valid
S 38 38.0 38.0 88.0

SS 12 12.0 12.0 100.0

Total 100 100.0 100.0

Store layout2

Frequency Percent Valid Percent Cumulative

Percent

STS 1 1.0 1.0 1.0

TS 18 18.0 18.0 19.0

N 33 33.0 33.0 52.0

Valid
S 24 24.0 24.0 76.0

SS 24 24.0 24.0 100.0

Total 100 100.0 100.0

 interior interior display1

Frequency Percent Valid Percent Cumulative

Percent

STS 6 6.0 6.0 6.0

TS 25 25.0 25.0 31.0

N 23 23.0 23.0 54.0

Valid
S 22 22.0 22.0 76.0

SS 24 24.0 24.0 100.0

Total 100 100.0 100.0

Deskripsi Jawaban Responden dari Lokasi (X2)

lokasi1

Frequency Percent Valid Percent Cumulative

Percent

STS 1 1.0 1.0 1.0

TS 37 37.0 37.0 38.0

N 18 18.0 18.0 56.0

Valid
S 29 29.0 29.0 85.0

SS 15 15.0 15.0 100.0

Total 100 100.0 100.0

lokasi2

Frequency Percent Valid Percent Cumulative

Percent

STS 16 16.0 16.0 16.0

TS 37 37.0 37.0 53.0

N 20 20.0 20.0 73.0

Valid
S 14 14.0 14.0 87.0

SS 13 13.0 13.0 100.0

Total 100 100.0 100.0

 lokasi3

Frequency Percent Valid Percent Cumulative

Percent

STS 3 3,0 3,0 3,0

TS 28 28,0 28,0 31,0

N 20 20,0 20,0 51,0

Valid
S 45 45,0 45,0 96,0

SS 4 4,0 4,0 100,0

Total 100 100,0 100,0

lokasi4

Frequency Percent Valid Percent Cumulative

Percent

STS 4 4,0 4,0 4,0

TS 28 28,0 28,0 32,0

N 27 27,0 27,0 59,0

Valid
S 28 28,0 28,0 87,0

SS 13 13,0 13,0 100,0

Total 100 100,0 100,0

lokasi5

Frequency Percent Valid Percent Cumulative

Percent

STS 3 3,0 3,0 3,0

TS 27 27,0 27,0 30,0

N 28 28,0 28,0 58,0

Valid
S 29 29,0 29,0 87,0

SS 13 13,0 13,0 100,0

Total 100 100,0 100,0

 lokasi6

Frequency Percent Valid Percent Cumulative

Percent

STS 6 6,0 6,0 6,0

TS 3 3,0 3,0 9,0

N 66 66,0 66,0 75,0

Valid
S 14 14,0 14,0 89,0

SS 11 11,0 11,0 100,0

Total 100 100,0 100,0

lokasi7

Frequency Percent Valid Percent Cumulative

Percent

STS 7 7,0 7,0 7,0

TS 28 28,0 28,0 35,0

N 9 9,0 9,0 44,0

Valid
S 42 42,0 42,0 86,0

SS 14 14,0 14,0 100,0

Total 100 100,0 100,0

lokasi8

Frequency Percent Valid Percent Cumulative

Percent

STS 5 5,0 5,0 5,0

TS 20 20,0 20,0 25,0

N 24 24,0 24,0 49,0

Valid
S 23 23,0 23,0 72,0

SS 28 28,0 28,0 100,0

Total 100 100,0 100,0

 lokasi9

Frequency Percent Valid Percent Cumulative

Percent

TS 14 14,0 14,0 14,0

N 22 22,0 22,0 36,0

Valid S 28 28,0 28,0 64,0

SS 36 36,0 36,0 100,0

Total 100 100,0 100,0

lokasi10

Frequency Percent Valid Percent Cumulative

Percent

STS 3 3,0 3,0 3,0

TS 11 11,0 11,0 14,0

N 36 36,0 36,0 50,0

Valid
S 26 26,0 26,0 76,0

SS 24 24,0 24,0 100,0

Total 100 100,0 100,0

Deskripsi Jawaban Responden Dari Keputusan Pembelian (Y)

keputusan pembelian1

Frequency Percent Valid Percent Cumulative

Percent

STS 2 2,0 2,0 2,0

TS 24 24,0 24,0 26,0

N 18 18,0 18,0 44,0

Valid
S 44 44,0 44,0 88,0

SS 12 12,0 12,0 100,0

Total 100 100,0 100,0

 keputusan pembelian2

Frequency Percent Valid Percent Cumulative

Percent

STS 4 4,0 4,0 4,0

TS 31 31,0 31,0 35,0

N 14 14,0 14,0 49,0

Valid
S 20 20,0 20,0 69,0

SS 31 31,0 31,0 100,0

Total 100 100,0 100,0

keputusan pembelian3

Frequency Percent Valid Percent Cumulative

Percent

STS 6 6,0 6,0 6,0

TS 36 36,0 36,0 42,0

N 31 31,0 31,0 73,0

Valid
S 19 19,0 19,0 92,0

SS 8 8,0 8,0 100,0

Total 100 100,0 100,0

keputusan pembelian4

Frequency Percent Valid Percent Cumulative

Percent

STS 20 20,0 20,0 20,0

TS 26 26,0 26,0 46,0

N 22 22,0 22,0 68,0

Valid
S 19 19,0 19,0 87,0

SS 13 13,0 13,0 100,0

Total 100 100,0 100,0

 keputusan pembelian5

Frequency Percent Valid Percent Cumulative

Percent

STS 2 2,0 2,0 2,0

TS 33 33,0 33,0 35,0

N 20 20,0 20,0 55,0

Valid
S 37 37,0 37,0 92,0

SS 8 8,0 8,0 100,0

Total 100 100,0 100,0

keputusan pembelian6

Frequency Percent Valid Percent Cumulative

Percent

STS 3 3,0 3,0 3,0

TS 33 33,0 33,0 36,0

N 28 28,0 28,0 64,0

Valid
S 26 26,0 26,0 90,0

SS 10 10,0 10,0 100,0

Total 100 100,0 100,0

keputusan pembelian7

Frequency Percent Valid Percent Cumulative

Percent

STS 14 14,0 14,0 14,0

TS 20 20,0 20,0 34,0

N 23 23,0 23,0 57,0

Valid
S 26 26,0 26,0 83,0

SS 17 17,0 17,0 100,0

Total 100 100,0 100,0

 keputusan pembelian8

Frequency Percent Valid Percent Cumulative

Percent

STS 14 14,0 14,0 14,0

TS 18 18,0 18,0 32,0

N 26 26,0 26,0 58,0

Valid
S 18 18,0 18,0 76,0

SS 24 24,0 24,0 100,0

Total 100 100,0 100,0

 Lampiran 7
Hasil Uji Validitas Store Atmosphere

Correlations

Butir_1 Butir_2 Butir_3 Butir_4 Butir_5 Butir_6 Butir_7 Butir_8 Total_X1

** * ** ** ** ** **
Pearson Correlation 1 .307 .567 .370 .529 .828 .574 .644 .698

Butir_1 Sig. (2-tailed) .098 .001 .044 .003 .000 .001 .000 .000

N 30 30 30 30 30 30 30 30 30
** ** ** * ** ** **
Pearson Correlation .307 1 .837 .579 .558 .421 .715 .709 .774
Butir_2 Sig. (2-tailed) .098 .000 .001 .001 .021 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** ** **
Pearson Correlation .567 .837 1 .669 .785 .627 .855 .864 .929
Butir_3 Sig. (2-tailed) .001 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
* ** ** ** ** ** ** **
Pearson Correlation .370 .579 .669 1 .507 .503 .603 .734 .726
Butir_4 Sig. (2-tailed) .044 .001 .000 .004 .005 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** ** **
Pearson Correlation .529 .558 .785 .507 1 .652 .913 .839 .872
Butir_5 Sig. (2-tailed) .003 .001 .000 .004 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
** * ** ** ** ** ** **
Pearson Correlation .828 .421 .627 .503 .652 1 .791 .732 .813
Butir_6 Sig. (2-tailed) .000 .021 .000 .005 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** ** **
Pearson Correlation .574 .715 .855 .603 .913 .791 1 .869 .947
Butir_7 Sig. (2-tailed) .001 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** ** **
Pearson Correlation .644 .709 .864 .734 .839 .732 .869 1 .955
Butir_8 Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** ** **
Pearson Correlation .698 .774 .929 .726 .872 .813 .947 .955 1
Total_X
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000
1
N 30 30 30 30 30 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Hasil Uji Validitas Lokasi

 Correlations

Butir_ Butir_1 Butir_1 Butir_1 Butir_1 Butir_1 Butir_1 Butir_1 Butir_1 Butir_1 Total_X2
9 0 1 2 3 4 5 6 7 8
** * ** * ** ** ** ** ** **
Pearson Correlation 1 .583 .391 .556 .404 .499 .684 .647 .610 .670 .822

Butir_9 Sig. (2-tailed) .001 .032 .001 .027 .005 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30 30 30
** ** ** * * **
Pearson Correlation .583 1 .210 .473 .289 .099 .475 .360 .380 .427 .564
Butir_10 Sig. (2-tailed) .001 .266 .008 .122 .604 .008 .051 .038 .019 .001
N 30 30 30 30 30 30 30 30 30 30 30
* ** * ** ** ** ** **
Pearson Correlation .391 .210 1 .594 .429 .508 .640 .648 .525 .169 .690
Butir_11 Sig. (2-tailed) .032 .266 .001 .018 .004 .000 .000 .003 .373 .000
N 30 30 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** ** * ** **
Pearson Correlation .556 .473 .594 1 .530 .501 .633 .687 .418 .559 .794
Butir_12 Sig. (2-tailed) .001 .008 .001 .003 .005 .000 .000 .022 .001 .000
N 30 30 30 30 30 30 30 30 30 30 30
* * ** ** ** ** **
Pearson Correlation .404 .289 .429 .530 1 .540 .352 .637 .227 .620 .685
Butir_13 Sig. (2-tailed) .027 .122 .018 .003 .002 .056 .000 .229 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30
** ** ** ** * ** ** **
Pearson Correlation .499 .099 .508 .501 .540 1 .408 .751 .194 .576 .707
Butir_14 Sig. (2-tailed) .005 .604 .004 .005 .002 .025 .000 .303 .001 .000
N 30 30 30 30 30 30 30 30 30 30 30
** ** ** ** * ** ** ** **
Pearson Correlation .684 .475 .640 .633 .352 .408 1 .607 .556 .529 .796
Butir_15 Sig. (2-tailed) .000 .008 .000 .000 .056 .025 .000 .001 .003 .000
N 30 30 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** * ** **
Pearson Correlation .647 .360 .648 .687 .637 .751 .607 1 .463 .676 .886
Butir_16 Sig. (2-tailed) .000 .051 .000 .000 .000 .000 .000 .010 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30
** * ** * ** * * **
Pearson Correlation .610 .380 .525 .418 .227 .194 .556 .463 1 .424 .647
Butir_17 Sig. (2-tailed) .000 .038 .003 .022 .229 .303 .001 .010 .020 .000
N 30 30 30 30 30 30 30 30 30 30 30
** * ** ** ** ** ** * **
Pearson Correlation .670 .427 .169 .559 .620 .576 .529 .676 .424 1 .774
Butir_18 Sig. (2-tailed) .000 .019 .373 .001 .000 .001 .003 .000 .020 .000
N 30 30 30 30 30 30 30 30 30 30 30
** ** ** ** ** ** ** ** ** **
Pearson Correlation .822 .564 .690 .794 .685 .707 .796 .886 .647 .774 1
Total_X
Sig. (2-tailed) .000 .001 .000 .000 .000 .000 .000 .000 .000 .000
2
N 30 30 30 30 30 30 30 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).
 Hasil Uji Validitas Keputusan Pembelian

Correlations

Butir_19 Butir_20 Butir_21 Butir_22 Butir_23 Butir_24 Butir_25 Butir_26 Totql_Y

** * * ** ** **
Pearson Correlation 1 .563 .407 .380 .561 .550 .297 .318 .728

Butir_19 Sig. (2-tailed) .001 .026 .038 .001 .002 .111 .087 .000

N 30 30 30 30 30 30 30 30 30
** ** ** ** ** **
Pearson Correlation .563 1 .531 -.032 .630 .550 .343 .628 .772
Butir_20 Sig. (2-tailed) .001 .003 .869 .000 .002 .063 .000 .000
N 30 30 30 30 30 30 30 30 30
* ** ** ** ** **
Pearson Correlation .407 .531 1 .330 .269 .549 .552 .486 .740
Butir_21 Sig. (2-tailed) .026 .003 .075 .151 .002 .002 .006 .000
N 30 30 30 30 30 30 30 30 30
* *
Pearson Correlation .380 -.032 .330 1 .125 .354 .154 .020 .405
Butir_22 Sig. (2-tailed) .038 .869 .075 .509 .055 .416 .916 .026
N 30 30 30 30 30 30 30 30 30
** ** ** * **
Pearson Correlation .561 .630 .269 .125 1 .644 .290 .419 .702
Butir_23 Sig. (2-tailed) .001 .000 .151 .509 .000 .120 .021 .000
N 30 30 30 30 30 30 30 30 30
** ** ** ** ** **
Pearson Correlation .550 .550 .549 .354 .644 1 .350 .553 .808
Butir_24 Sig. (2-tailed) .002 .002 .002 .055 .000 .058 .002 .000
N 30 30 30 30 30 30 30 30 30
** ** **
Pearson Correlation .297 .343 .552 .154 .290 .350 1 .476 .642
Butir_25 Sig. (2-tailed) .111 .063 .002 .416 .120 .058 .008 .000
N 30 30 30 30 30 30 30 30 30
** ** * ** ** **
Pearson Correlation .318 .628 .486 .020 .419 .553 .476 1 .729
Butir_26 Sig. (2-tailed) .087 .000 .006 .916 .021 .002 .008 .000
N 30 30 30 30 30 30 30 30 30
** ** ** * ** ** ** **
Pearson Correlation .728 .772 .740 .405 .702 .808 .642 .729 1

Totql_Y Sig. (2-tailed) .000 .000 .000 .026 .000 .000 .000 .000

N 30 30 30 30 30 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).
Lampiran 8
Hasil Uji Reliabilitas Store Atmosphere

Case Processing Summary

N %

Valid 30 100.0
a
Cases Excluded 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's N of Items
Alpha

.941 8

Hasil Uji Reliabilitas Lokasi

Case Processing Summary

N %
Valid 30 100.0
a
Cases Excluded 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's N of Items
Alpha

.906 10
Hasil Uji Reliabilitas Keputusan Pembelian

Case Processing Summary

N %

Valid 30 100.0
a
Cases Excluded 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's N of Items
Alpha

.836 8
Lampiran 9

Hasil Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

Store Lokasi Keputusan

Atmosphere Pembelian

N 100 100 100

a,b
Mean 27.11 32.81 24.99
Normal Parameters
Std. Deviation 6.310 6.625 5.957
Absolute .121 .091 .109
Most Extreme Differences Positive .093 .077 .109
Negative -.121 -.091 -.100
Kolmogorov-Smirnov Z 1.212 .911 1.089
Asymp. Sig. (2-tailed) .106 .378 .187

a. Test distribution is Normal.

b. Calculated from data.
 Lampiran 10

Hasil Uji Linieritas Store Atmosphere Terhadap Keputusan Pembelian

ANOVA Table

Sum of Squares df Mean Square F Sig.

(Combined) 2388.261 23 103.837 7.016 .000

Between Groups Linearity 2081.066 1 2081.066 140.621 .000

Y * X1 Deviation from Linearity 307.194 22 13.963 .944 .542

Within Groups 1124.729 76 14.799

Total 3512.990 99

Hasil Uji Linieritas Lokasi Terhadap Keputusan Pembelian

ANOVA Table

Sum of Squares df Mean Square F Sig.

(Combined) 2245.502 22 102.068 6.201 .000

Between Groups Linearity 2022.856 1 2022.856 122.889 .000

Y * X2 Deviation from Linearity 222.646 21 10.602 .644 .872

Within Groups 1267.488 77 16.461

Total 3512.990 99
 Lampiran 11
Hasil Uji Multikolinieritas
a
Coefficients

Model Unstandardized Standardized t Sig. Correlations Collinearity Statistics

Coefficients Coefficients

B Std. Error Beta Zero- Partial Part Toleranc VIF

order e

(Constant) .885 1.781 .497 .620

1 X1 .434 .082 .460 5.307 .000 .770 .474 .309 .451 2.217

X2 .376 .078 .418 4.824 .000 .759 .440 .281 .451 2.217

a. Dependent Variable: Y

Lampiran 12
Hasil Uji Homogenitas

Test of Homogeneity of Variances

Levene Statistic df1 df2 Sig.

Total_X1 3,328 21 76 0,000

Total_X2 4,462 21 77 0,000

ANOVA

Sum of Squares df Mean Square F Sig.

Between Groups 2388,261 23 103,837 7,016 ,000

Total_X1 Within Groups 1124,729 76 14,799

Total 3512,990 99
Between Groups 2245,502 22 102,068 6,201 ,000

Total_X2 Within Groups 1267,488 77 16,461

Total 3512,990 99
Lampiran 13
Hasil Uji Autokorelasi

b
Model Summary

Model R R Square Adjusted R Std. Error of the Durbin-Watson

Square Estimate
a
1 .819 .671 .664 3.450 2.012

a. Predictors: (Constant), X2, X1

b. Dependent Variable: Y

Lampiran 14
Hasil Uji Regresi Baerganda

a
Coefficients

Model Unstandardized Coefficients Standardized t Sig.

Coefficients

B Std. Error Beta

(Constant) .885 1.781 .497 .620

1 X1 .434 .082 .460 5.307 .000

X2 .376 .078 .418 4.824 .000

a. Dependent Variable: Total_Y

Model Summary

Model R R Square Adjusted R Std. Error of the

Square Estimate
a
1 .819 .671 .664 3.450

a. Predictors: (Constant), Total_X2, Total_X1

Lampiran 15
Hasil Uji T
Hasil Uji t Pengaruh Store Atmospehere Terhadap Keputusan Pembelian
Coefficientsa

Model Unstandardized Coefficients Standardized t Sig.

Coefficients

B Std. Error Beta

(Constant) .885 1.781 .497 .620

1 X1 .434 .082 .460 5.307 .000

X2 .376 .078 .418 4.824 .000

a. Dependent Variable: Total_Y

Lampiran 16
Hasil Uji F

Hasil Uji f Pengaruh Store Atmosphere dan Lokasi Terhadap Minat Beli

a
ANOVA

Model Sum of Squares Df Mean Square F Sig.

b
Regression 2358.117 2 1179.059 99.031 .000

1 Residual 1154.873 97 11.906

Total 3512.990 99

a. Dependent Variable: Total_Y

b. Predictors: (Constant), Total_X2, Total_X1
Lampiran 17

Tabel F

Derajat Bebas Pembilang

1 2 3 4 5 6 7 8 9 10 15 20 40
1 161 200 216 225 230 234 237 239 241 242 246 248 251
2 18,5 19,0 19,2 19,3 19,3 19,3 19,4 19,4 19,4 19,4 19,4 19,4 19,5
3 10,1 9,55 9,28 9,12 9,01 8,94 8,89 8,85 8,81 8,79 8,70 8,66 8,59
4 7,71 6,94 6,59 6,39 6,26 6,16 6,09 6,04 6,00 5,69 5,86 5,80 5,72
5 6,61 5,79 5,41 5,19 5,05 4,95 4,88 4,82 4,77 4,74 4,62 4,56 4,46
6 5,99 5,14 4,76 4,53 4,39 4,28 4,21 4,15 4,10 4,06 3,94 3,87 3,77
7 5,59 4,74 4,35 4,12 3,97 3,87 3,79 3,73 3,68 3,64 3,51 3,44 3,34
8 5,32 4,46 4,07 3,84 3,69 3,58 3,50 3,44 3,39 3,35 3,22 3,15 3,04
9 5,12 4,26 3,86 3,63 3,84 3,37 3,29 3,23 3,18 3,14 3,01 2,94 2,83
10 4,96 4,10 3,71 3,48 3,33 3,22 3,14 3,07 3,02 2,98 2,85 2,77 2,66
11 4,84 3,98 3,59 3,36 3,20 3,09 3,01 2,95 2,90 2,85 2,72 2,65 2,53
12 4,75 3,89 3,49 3,26 3,11 3,00 2,91 2,85 2,80 2,75 2,62 2,54 2,43
13 4,67 3,81 3,41 3,18 3,03 2,92 2,83 2,77 2,71 2,67 2,53 2,46 2,34
14 4,60 3,74 3,34 3,11 2,96 2,85 2,76 2,70 2,65 2,60 2,46 2,39 2,27
15 4,54 3,68 3,29 3,06 2,90 2,79 2,71 2,64 2,59 2,54 2,40 2,33 2,20
16 4,49 3,63 3,24 3,01 2,85 2,74 2,66 2,59 2,54 2,49 2,35 2,28 2,15
17 4,45 3,59 3,20 2,96 2,81 2,70 2,61 2,55 2,49 2,45 2,31 2,23 2,10
18 4,41 3,55 3,16 2,93 2,77 2,66 2,58 2,51 2,46 2,41 2,27 2,19 2,06
19 4,38 3,52 3,13 2,90 2,74 2,63 2,54 2,48 2,42 2,38 2,23 2,16 2,03
20 4,35 3,49 3,10 2,87 2,71 2,60 2,51 2,45 2,39 2,35 2,20 2,12 1,99
21 4,32 3,47 3,07 2,84 2,68 2,57 2,49 2,42 2,37 2,32 2,18 2,10 1,96
22 4,30 3,44 3,05 2,82 2,66 2,55 2,46 2,40 2,34 2,30 2,15 2,07 1,94
23 4,28 3,42 3,03 2,80 2,64 2,53 2,44 2,37 2,32 2,27 2,13 2,05 1,91
24 4,26 3,40 3,01 2,78 2,62 2,51 2,42 2,36 2,30 2,25 2,11 2,03 1.89
25 4,24 3,39 2,99 2,76 2,60 2,49 2,40 2,34 2,28 2,24 2,09 2,01 1,87
30 4,17 3,32 2,92 2,69 2,53 2,42 2,33 2,27 2,21 2,16 2,01 1,93 1,79
40 4,08 3,23 2,61 2,61 2,45 2,34 2,10 2,18 2,12 2,08 1,92 1,84 1,69
60 4,00 3,15 2,53 2,53 2,37 2,25 2,17 2,10 2,04 1,99 1,84 1,75 1,59
>> 3,84 3,00 2,60 2,37 2,21 2,10 2,01 1,94 1,88 1,83 1,67 1,57 1,39
Lampiran 18

Tabel t

Derajat Luas Ekor (Uji Satu Arah)

Bebas 0,10 0,05 0,025 0,01 0,005 0,0005
(df) Luas Ekor (Uji Dua Arah)
0,20 0,10 0,05 0,02 0,01 0,001
18 1.330 1.734 2.101 2.552 2.878 3.992
19 1.328 1.729 2.093 2.539 2.861 3.883
20 1.325 1.725 2.086 2.528 2.845 3.850
21 1.323 1.721 2.080 2.518 2.831 3.819
22 1.321 1.717 2.074 2.508 2.819 3.792
23 1.319 1.714 2.069 2.500 2.807 3.768
24 1.318 1.711 2.064 2.492 2.797 3.745
25 1.316 1.708 2.060 2.485 2.787 3.725
26 1.315 1.706 2.056 2.479 2.779 3.707
27 1.314 1.703 2.052 2.473 2.771 3.690
28 1.313 1.699 2.048 2.467 2.763 3.674
29 1.311 1.684 2.045 2.462 2.756 3.659
30 1.310 1.671 2.042 2.457 2.750 3.551
40 1.303 1.662 2.021 2.423 2.704 3.460
60 1.296 1.658 2.000 2.390 2.660 3.373
>> 1.282 1.645 1.960 2.358 2.617 3.291
Lampiran 19

R tabel
Lampiran 20

Tabel DW