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Pure T Usability Research

Our CredentiaIs
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Presentation FIow
The business case
Usability
Services
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Team
Facilities
Clients
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Methodologies
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About Pure IT
T Research and Resourcing Services
n US, UK & ndia
Since June 2005
Part of the ndia based USD 10 million
Vishwakarma Group (estd.1970)
About Pure IT
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The business case
Usability
Services
Domains
Team
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Methodologies
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Three services
User & Usability Research
Compliance
Human Resources
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Usability
Services
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Team
Facilities
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The business case
About Pure IT
Methodologies
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Simplifies digital interfaces
Makes them more effective
Leveraging user research
Using nformation Architecture
principles
&sabiIity Research
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&sabiIity
Services
Domains
Team
Facilities
Clients
The business case
About Pure T
Methodologies
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Usability Research
Contextual enquiry
User profiling & Persona creation
Guidelines base lining
Competitive benchmarking
Cognitive walkthroughs
Usability lab
Usability surveys
User Centred Design using nformation
Architecture principles
Accessibility
Services
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Usability
Services
Domains
Team
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The business case
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Methodologies
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E-tail
Mobile
E-learning
Gaming
Net Banking
B2B
Software
ntranet
Domains
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About Usability
Services
Domains
Team
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Clients
The business case
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Methodologies
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MethodoIogies
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The business case
About Usability
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Clients
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MethodoIogies
ContextuaI Enquiry
Structured fieId observation &
interviewing method using
&ser Iists
Logs
Demographic profiIing
&ser satisfaction
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MethodoIogies
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Services
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The business case
About Pure T
MethodoIogies
&ser ProfiIing
& Persona Creation
Segmentation method based on
Demographics & psychographics
Behaviour mapping
CIuster anaIysis
QuaIitative research
Site traffic anaIysis
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MethodoIogies
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MethodoIogies
GuideIines BaseIining
Benchmarking method based on
ISO standards
FederaI requirements - &S & &
Domain specific guideIines
Dichotomous scaIing
Monadic & paired comparison
assessment
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MethodoIogies
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MethodoIogies
Competitive
Benchmarking
Benchmarking method based on
Competitive arrays
SWOT anaIysis
Strength - character anaIysis
On aII guideIines
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MethodoIogies
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Services
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MethodoIogies
Cognitive
WaIkthroughs
&sabiIity inspection method based on
Task scenarios
GoaI achievement
Routes to success
RoIe pIay by usabiIity anaIysts
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MethodoIogies
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Services
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MethodoIogies
&sabiIity Lab
CentraI Iocation test based on
End users & interface interaction
Qnr to obtain usabiIity score
Observation to identify issues
Depth interview for diagnostics
Entire process video shot
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MethodoIogies
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About Usability
Services
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About Pure T
MethodoIogies
&sabiIity Surveys
Quantitative survey based on
&sage & attitude
Satisfaction
LoyaIty
Segmentation
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MethodoIogies
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MethodoIogies
&ser Centred Design
Interfaces designed based on
Information Architecture principIes
Iceberg methodoIogy
L&CID
Aesthetic design principIes
Paper prototyping
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MethodoIogies
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Services
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MethodoIogies
AccessibiIity
Automated & ManuaI evaIuation &
redesign based on
Section 0 ADA
DDA &
Pas &
WC
&niversaI Design
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Team - Market Researchers
10 Market Researchers and 5 Management
Trainees
Quantitative & Qualitative Researchers
Experience ranging from 2 years to 10 years
Worked in ndia & Asia Pacific
Worked with best agencies as well as
Corporates
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Services
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Methodologies
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Team - Designers
5 graphic artists
Designed for ndian, US and UK markets
Over 100 digital designs
Web based as well as stand alone interfaces
across technologies
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Team - Jaya Deshmukh (Practice Head)
10 years of Market Research experience
Worked with AT&T Asia Pacific, Bajaj Auto, ORG-MARG
(ACNielsen)
Projects with EDS Asia Pacific, AWCC, Level Up Philippines,
Cohezia UK
Paper published in World Association of Public Opinion
Research (May 1997)
MCA Alumnus
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About Usability
Services
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The business case
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Methodologies
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Team - Meghana (Program Manager)
8 years of digital designing experience
Digital interfaces for web based and stand alone
applications
Projects with AT&T, UNCEF, Centrica UK, Heren
Energy UK, CLP
Diploma in Fine Arts from London College of Art
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About Usability
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FaciIities
7000 square feet state of the art delivery centre
Pune, MH, ndia
24 x 7 dedicated connectivity at 2 mbps
Full communication suite, skype, VoP, web
conferencing
Completely networked with latest HW/SW
Usability lab
Usability and tracking tools
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About Usability
Services
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Team
FaciIities
Clients
The business case
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Methodologies
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CIients
eBay ndia
Rediff
Yahoo ndia
Maharashtra Knowledge Corporation Limited
People Group ndia (Shaadi.com; Fropper.com)
MicroUsability Singapore (Nokia)
Quasar Media
UAnswers (USA)
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About Usability
Services
Domains
Team
Facilities
CIients
The business case
About Pure T
Methodologies
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Facilities
About Usability
Services
Domains
Team
CIients
The business case
CIient Quote
About Pure T
Really found the usability engineering done by Pure T highly
useful. We've incorporated all suggestions in our new
release. ,3ish Vij, Product He,d, Qu,s,r edi,
Very useful! s really helping us reach out to our diverse
student body. Vivek S,,3t, ,
Methodologies
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Thank You!
Harshit Desai
Chief Marketing Officer
Pure T
T: 020 25536816/7
M: 9850880303
E : info@pureitgroup.com
User Research
Services
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Techniques