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Eastern Europe B2C E-Commerce Report 2011 September 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We
Eastern Europe B2C E-Commerce Report 2011 September 2011 Provided by RESEARCH ON INTERNATIONAL MARKETS We

Eastern Europe B2C E-Commerce Report 2011

September 2011

Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
September 2011

Publication Date September 2011

Language

English

Format PDF & PowerPoint

Number of Pages/Charts

275

Covered Countries Top Countries:

Russia, Ukraine, Poland, Hungary, Czech Republic, Slovakia Additional Eastern European Countries:

Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Estonia, Greece, Latvia, Lithuania, Macedonia, Romania, Slovenia

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Eastern Europe B2C E-Commerce Report 2011 Key Findings Covering 17 Eastern European Countries • Russia
Eastern Europe B2C E-Commerce Report 2011 Key Findings Covering 17 Eastern European Countries • Russia

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Key Findings Covering 17 Eastern European Countries • Russia :

Key Findings

Covering 17 Eastern European Countries

Russia: In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce, accounting for approximately 60% of total online sales.

Ukraine: Online shopping is increasingly popular, however, there are still obstacles such as price sensitivity and long delivery times.

Poland: “Clothes, Sports Goods” was the leading product category in B2C E-Commerce in 2010, followed by “Household Goods”.

Hungary: The number of Internet users reached more than 6 million in 2010, accounting for 62% of the population.

Czech Republic: Market places Zbozi.cz, Aukro.cz and Heureka.cz were the leading E-Commerce sites in terms of unique monthly visitors in August 2010.

Slovakia: Long product delivery time and dissatisfaction with the received products are some of the encountered problems in B2C E-Commerce.

Company and Product Information

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (1 of 8) - Russia (Top
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (1 of 8) - Russia (Top

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (1 of 8) - Russia (Top Country)

Table of Contents (1 of 8) - Russia (Top Country)

1. Management Summary

2. Trends

• B2C E-Commerce Trends, 2011

• Impact of E-Commerce on Retailing, 2010

• Share of Moscow and St. Petersburg on B2C E- Commerce Sales and Online Shoppers, in %, 2010

• Payment Methods among leading E-Commerce Sites, in %, 2008-2010.

• Research Methods of Online Shoppers in Moscow and St. Petersburg, in %, April 2011

• Internet and Broadband Trends, 2010

• Most popular Internet Activities of Internet Users, by Age Group, in %, December 2010

• Mobile Internet Trends, 2010

• Social Networking Usage, August 2010; incl. Top 10 Countries for Social Networking ranked by Time spent per Visitor, August 2010

• Trends about Social Networks and Private Shopping,

2011

• Delivery Methods used in B2C E-Commerce in Moscow and St. Petersburg in %, April 2011

• Future Growth Trends for the B2C E-Commerce Market, 2011-2015

3.

Sales

• B2C E-Commerce Sales and Mail-Order Sales, in EUR billion, 2006-2010

• Breakdown of the B2C E-Commerce Sales by Region, in %, April 2011

• Level of average Consumption (in 6 Months) for B2C E-Commerce, by Region, in RUB, 2011

4.

Shares

• B2C E-Commerce Share of Total Retail and Mail-Order Sales, in %, 2009-2010

• B2C E-Commerce Share of Total Retail and Mail-Order Sales, in %, 2009-2010

5.

Products

• Breakdown of B2C E-Commerce Sales, by Type of Products, in %, 2010

• Products purchased online, in % of Online Shoppers,

 

2010

• Products purchased online, by Gender, in % of Online Shoppers, 2010

• Product/Services purchased online, in % of Internet Sales, 2010

• Monthly Online Revenue per Product Category, in RUB million, 2010

• Number of daily Orders per Product Category, 2010

• Breakdown of B2C E-Commerce Sales in Moscow and

St. Petersburg by Product Categories, in %, April

 

2011

• Breakdown of “expensive Sales” within B2C E-Commerce in Moscow and St. Petersburg by Product Category, in %, April 2011

6.

Users / Shoppers

• Development of Internet Users 18+ (millions) and Share of Country Population (in %), 2006-2014f

• Development of Internet Users (millions) and Share of Country Population (in %), 2011 & 2015f

• Internet Penetration by Age Groups, in %, 2010

• Penetration of Internet Users in CEE countries, as % of the adult Population, July 2010

• Population in CEE Countries who have ever shopped on the Internet, in %, 2009

• Share of Online Shoppers on Internet Users by Region, in %, May 2011

• Share of Online Shoppers on the adult Population by Region, in %, May 2011

7.

Players

• Top 30 Online-Shops, ranked by B2C E-Commerce Sales, in RUB billion, 2010

• Facts about Utkonos.ru

• Facts about Ozon.ru

• Facts about Kupivip.ru

• Facts about Holodilnik.ru

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (2 of 8) – Ukraine (Top
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (2 of 8) – Ukraine (Top

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (2 of 8) – Ukraine (Top Country)

Table of Contents (2 of 8) – Ukraine (Top Country)

1. Management Summary

2. Trends

• B2C E-Commerce Trends, 2011

• The most popular Reasons to use Online Shopping for Internet Users, in %, Sep. 2009 & April 2011

• Attitude of Internet Users about Online Shopping, in %, September 2009 & April 2011

• Payment Methods used in B2C E-Commerce, in %, 2010 (by Cash on Delivery, Bank Transfer, Credit or Discount Card)

• Structure of Online Payments, in %, Q1 2010

• Mobile Internet Users, in % of Internet Users, 2007-first Half 2010

• Mobile and Broadband Market Trends

• Mobile Internet Trends, 2010

3.

Sales

• B2C E-Commerce Sales of Goods, in UAH million,

• B2C E-Commerce Sales of Goods, in UAH million,

2008-2010

2008-2010

• Breakdown of Distance Sales, by Ordering Channel, in %, 2010

• Breakdown of Distance Sales, by Ordering Channel, in %, 2010

4.

Shares

• B2C E-Commerce (Goods only) Share on total Retail and Home-Shopping Sales, in %, 2009

• B2C E-Commerce (Goods only) Share on total Retail and Home-Shopping Sales, in %, 2009 & 2010

5.

Products

• Most popular Products, purchased in Distance Selling, including Online, in %, 2010

• 10 most important Product Categories in B2C E-Commerce, in %, September 2010 & April 2011

6. Users / Shoppers

• Number of Internet Users in millions, June 2010-June

2011

• Internet Users, by Gender and Age Groups, in %, June 2011

• Internet Users, by Frequency and Region, in %, June 2011

• Penetration of Internet Users in CEE countries, as % of the adult Population, July 2010

• Population in CEE Countries who have ever shopped on the Internet, in %, 2009

• Share of Online Shoppers on Internet Users, in %, September 2009 & April 2011

7.

Players

• Most popular Online Shops, in % of Internet Users, April 2011

• Most popular Online Auctions, in % of Internet Users, April 2011

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• Facts about Bonprix.ua

• Facts about Sokol.ua

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (3 of 8) – Poland (Top
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (3 of 8) – Poland (Top

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (3 of 8) – Poland (Top Country)

Table of Contents (3 of 8) – Poland (Top Country)

1. Management Summary

2. Trends

• B2C E-Commerce Sales Trends

• Principles of good E-Commerce, 2011

• Expansion of E-Commerce, 2011

• Tablets and Smartphones Trends, 2011

• B2C E-Commerce Delivery Trends, 2011

• Logistic Companies used by Internet Shops, in %, 2009

• Top Online Payment Companies by Internet Shop Use, in %, 2009

• Availability and Popularity of Payment Methods in Internet Shops, in %, 2009

• Customer Spending on B2C E-Commerce, in %, 2009

• Online Activities of Internet Users, in %, April 2010

• Penetration of Mobile Phone Owners, and Penetration for Mobile Media Usage among Mobile Phone Owners; Poland compared to the UK, Spain and France, in %, 2010

• Mobile Internet Users, in % of the Population,

2007-2010

• Internet Usage via mobile Phones, by Age Groups, in %, 2010

3.

Sales

• B2C E-Commerce Sales, in PLN billion, 2001-2010

• B2C E-Commerce Sales, in EUR billion, 2010 & 2015f

• B2C E-Commerce Sales, in PLN billion, 2010 & 2011f

• B2C E-Commerce Sales per Household, compared to Italy and Spain, in EUR, 2010

4.

Shares

B2C E-Commerce Share on total Retail Sales, in %,

2006-2010

5.

Products

• Most popular Product Categories in B2C E-Commerce, in %, 2010

• Types of Goods and Services bought online, by Age Groups, in %, 2010

6.

Users / Shoppers

• Development of Internet Users (millions) and its Percentage of Country Population, 2006-2010

• Individuals in Europe using the Internet, by Country, in %, 2008-2010

• Percentage of Households in the EU with Internet Access / Broadband Connections in %, 2008-2010

• Total Broadband Subscribers, compared to Germany, USA and the OECD, 2006-2010

• Total Broadband Subscribers per 100 Inhabitants, compared to Germany, USA and the OECD Average,

2006-2010

• Broadband Subscribers, by Access Technology compared to the OECD Average in %, 2010

• Online Shoppers by Age Groups, compared to EU27 Average, in %, 2010

• Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

• Penetration of Online Shoppers, compared to EU27 Average, in %, 2006-2010

• EU Comparison of Online Shopper Penetration, in % of Population, 2010

• Frequency of Shopping on the Internet, in %, 2009

• Online Shoppers by Age Groups, in millions, 2009

• Online Shoppers by Gender, in %, 2008 & 2010

7.

Players

• Leading B2C E-Commerce Sites, ranked by B2C E-Commerce Sales, in PLN billion, 2010

• Facts about Allegro.pl

• Facts about Neo24.pl

• Facts about Electro.pl

• News about Integer.pl, 2011

• News about Merlin.pl, 2011

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (4 of 8) – Hungary (Top
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (4 of 8) – Hungary (Top

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (4 of 8) – Hungary (Top Country)

Table of Contents (4 of 8) – Hungary (Top Country)

1. Management Summary

2. Trends

• B2C E-Commerce Trends

• B2C E-Commerce Gender Trends, 2010

• Preferred Online Payment Method, in %, 2010

• Online Payment Trends, 2011

• Internet and Telecommunication Trends, 2010

• Group Shopping Trends, 2011

• Most popular Offer Categories at leading Group Shopping Sites, May 2011

• Mobile Internet Access Penetration in Europe, by Country, in %, 2010

• Mobile Payment Trends, 2010

3.

Sales

B2C E-Commerce Sales, in HUF billion, 2005-2011f

4.

Shares

B2C E-Commerce Share on total Retail Sales, in %,

2005-2011f

5.

Products

• Most popular Product Categories in B2C E-Commerce, in %, 2010

• Most popular Product Categories in B2C E-Commerce, in %, 2010

6.

Users / Shoppers

• Internet Users (millions) and Percentage of Country Population, 2004-2010

• Penetration of Internet Users in CEE Countries, as % of the adult Population, July 2010

• Individuals in Europe using the Internet, by Country, in %, 2008-2010

• Internet and Broadband Household Penetration, by Households, in %, 2008-2010

• Total Broadband Subscribers, compared to Germany, USA and the OECD, 2006-2010

• Broadband Subscribers per 100 Inhabitants, compared to Germany, USA and the OECD Average,

2006-2010

• Broadband Subscribers, by Access Technology, compared to the OECD Average in %, 2010

• Penetration of Online Shoppers, compared to EU27 Average, in %, 2006-2010

• EU Comparison of Online Shopper Penetration, in % of Population, 2010

• Internet Shoppers by Age Groups, compared to EU27 Average, in %, 2010

7.

Players

• B2C E-Commerce Players, 2010

• Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, July 2011

• Facts about Bookline.hu

• Facts about Edigital.hu

• Facts about Libri.hu

• Monthly Turnover of leading Group Shopping Sites, in HUF million, May 2011

• Average Price of Offers at leading Group Shopping Sites, in HUF, May 2011

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (5 of 8) – Czech Republic
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (5 of 8) – Czech Republic

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (5 of 8) – Czech Republic (Top

Table of Contents (5 of 8) – Czech Republic (Top Country)

1. Management Summary

2. Trends

• B2C E-Commerce Trends, 2010

• Attitude of Consumers regarding Online Shopping, in %, 2010

• Online Stores compared with Online Auctions, in %, 2010: Reasons for purchasing Online, encountered Problems, the most popular Payment Method, the most popular Products

• Online Shopping Payment Methods Usage, by Gender and Age, in %, 2010

• Internet and Telecommunication Trends, 2010

• Mobile Internet Access Penetration in Europe, by Country, in %, 2010

• Mobile Payment Trends, 2011

3.

Sales

B2C E-Commerce Sales, in CZK billion, 2006-2010

4.

Shares

B2C E-Commerce Share of Total Retail Sales, in %,

2006-2010

5.

Products

• Types of Goods ordered online, in % of Online Shoppers Age 16+, 12 Months to Q2 2010

• Types of Goods ordered online by Gender, in % of Online Shoppers Age 16+, 12 Months to Q2 2010

• Types of Goods and Services bought online, by Age Groups, in %, 12 Months to Q2 2010

6.

Users / Shoppers

• Number of Internet Users (millions) and Share (%) of Country Population, 2005-2010

• Individuals in Europe using the Internet, by Country, in %, 2008-2010

• Internet and Broadband Household Penetration, by Households, in %, 2008-2010

• Total Broadband Subscribers per 100 Inhabitants, compared to Germany, USA and the OECD Average,

2006-2010

• Broadband Subscribers, by Access Technology, compared to the OECD Average in %, 2010

• Number of Internet Shoppers (millions) and Share of Country Population (%), 2005-2010

• Share of Respondents who have ever shopped on the Internet, in %, 2010

• Share of Internet Shoppers, compared to the EU27 Average, in %, 2005-2010

• Online Shopper Penetration by Age Groups, in %, 2010

• Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

• EU Comparison of Online Shopper Penetration, in % of Population, 2010

7.

Players

• Revenues of selected Top Players in B2C E-Commerce, in EUR million, 2009

• Top E-Commerce Sites (incl. Auctions & Market Places), by monthly Visitors, August 2010

• Facts about Alza.cz

• Facts about Kasa.cz

• Facts about Mall.cz

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (6 of 8) – Slovakia (Top
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (6 of 8) – Slovakia (Top

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (6 of 8) – Slovakia (Top Country)

Table of Contents (6 of 8) – Slovakia (Top Country)

1. Management Summary

2. Trends

• B2C E-Commerce Trends, 2010

• Attitude of Internet Users about Online Shopping, in %, 2010

• Comparison of Online Shops and Online Auctions, in %, 2010: Reasons for purchasing Online, Encountered Problems, most popular Payment Methods, most popular Products

• Share of Consumers who use Cash on Delivery for B2C E-Commerce, in %, 2010

• Mobile Internet Access Penetration in Europe, by Country, in %, 2010

• Internet Usage via mobile Phones, by Age Groups, in %, 2010

3.

Sales

B2C E-Commerce Sales, in EUR million, 2009 & 2010

4.

Shares

• B2C E-Commerce Share on total Retail Sales, in %, 2009 & 2010

• B2C E-Commerce Share on total Retail Sales, in %, 2009 & 2010

5.

Products

Products purchased Online, in %, Q1 2010

6.

Users / Shoppers

• Internet Users (millions) and Share of Country Population, 2005, 2006 & 2010

• Penetration of Internet Users in CEE countries, as % of the adult Population, July 2010

• Individuals in Europe using the Internet, by Country, in %, 2008-2010

• Internet and Broadband Household Penetration, by Households, in %, 2008-2010

• Total Broadband Subscribers, compared to Germany, USA and the OECD Average, 2006-2010

• Total Broadband Subscribers per 100 Inhabitants, compared to Germany, USA and the OECD Average,

2006-2010

• Broadband Subscribers, by Access Technology compared to the OECD Average in %, 2010

• Share of Internet Users, who ever shopped online, in %, 2010

• Penetration of Internet Shoppers, comp. to EU27 Average, in %, 2006-2010

• EU Comparison of Online Shopper Penetration, in % of Population, 2010

• Online Shoppers by Age Groups, compared to EU27 Average, in %, 2010

• Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

7.

Players

• Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, July 2011

• Facts about Mall.sk

• Facts about Alza.sk

• Facts about Hej.sk

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (7 of 8) – Additional Eastern
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (7 of 8) – Additional Eastern

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (7 of 8) – Additional Eastern European

Table of Contents (7 of 8) – Additional Eastern European Countries

1.

Albania

Development of Internet Users and its Percentage of Country Population 2007, 2009 & 2010

• News about Vodafone

2.

Bosnia-Herzegovina

• Development of Internet Users (millions) and its Percentage of Country Population 2006, 2007 &

Development of Internet Users (millions) and its Percentage of Country Population 2006, 2007 & 2010

3.

Bulgaria

Development of Internet Users (millions) and its Percentage of Country Population 2006 & 2010

Internet Activities of Internet Users, in %, 2010

Online Activities of Internet Users, in % of Individuals, 2010

Effects of the Economic Crisis on E-Commerce

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006-2010

4.

Croatia

Internet Users (millions) and Percentage of Country Population, 2004, 2006 & 2010

Online Activities of Internet Users, in % of Individuals, 2010

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

5. Estonia

Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010

Development of Fixed and Mobile Broadband Subscribers 2009 & 2012f

Online Activities of Internet Users, in % of Individuals, 2010

Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

Frequency of Online Shopping, in %, 2009

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006-2010

Top 3 Online Shops, by Percentage of Shoppers that use the Shop most often, in %, 2009

Top 3 Auction Sites, by Percentage of Shoppers that use the Site most often, in %, 2009

6. Greece

Development of Internet Users and its Percentage of Country Population 2000 & 2010

Internet Activities, in % of Online Shoppers, 2010

Online Activities of Internet Users, in % of Individu- als, 2010

Development of B2C E-Commerce Sales, in EUR billion, 2009 & 2010

B2C E-Commerce Product Categories, in % of Online Shoppers, 2010

Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006-2010

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Eastern Europe B2C E-Commerce Report 2011 Table of Contents (8 of 8) – Additional Eastern
Eastern Europe B2C E-Commerce Report 2011 Table of Contents (8 of 8) – Additional Eastern

Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Table of Contents (8 of 8) – Additional Eastern European

Table of Contents (8 of 8) – Additional Eastern European Countries

7.

Latvia

Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010

Online Activities of Internet Users, in % of Individuals, 2010

Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006-2009

8.

Lithuania

Internet Users (millions) and Percentage of Country Population, 2005, 2006 & 2010

Online Activities of Internet Users, in % of Individuals, 2010

Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006-2010

9. Macedonia

Online Activities of Internet Users, in % of Individuals, 2010

Share of Online Shoppers on the total Population, in %, 2008-2010

Share of Online Shoppers on the total Population, in %, 2006-2010

10.

Romania

Online Activities of Internet Users, in % of Individuals, 2010

Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006 & 2010

11.

Slovenia

Internet Users (millions) and Percentage of Country Population, 2006, 2007 & 2010

Online Activities of Internet Users, in % of Individuals, 2010

Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

Online Shoppers by Age Groups, in %, 2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006-2010

Penetration of Online Shoppers, by Age Group and Gender, in % of Population, 2010

Share of Online Shoppers on the total Population, in %, 2006-2010

of Online Shoppers on the total Population, in %, 2006-2010 yStats.com GmbH & Co. KG Telefon:

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Eastern Europe B2C E-Commerce Report 2011 Samples Products Users / Shoppers Players RESEARCH ON INTERNATIONAL
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Eastern Europe B2C E-Commerce Report 2011

Eastern Europe B2C E-Commerce Report 2011 Samples Products Users / Shoppers Players RESEARCH ON INTERNATIONAL

Samples

Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you
Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you
Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you
Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you
Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you

Products

Products Users / Shoppers Players RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make

Users / Shoppers

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RESEARCH ON INTERNATIONAL MARKETS

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Russia: Facts about Kupivip.ru

Trends

Sales

Shares

KupiVIP.ru was founded by Oskar

Hartmann in 2008. The company raised over $31 million in several rounds of venture capital funding from Accel Partners, Mangrove Capital, ABRT and Arlan as well as several European ‘angel’ investors Oliver Jung and Klaus Hommels.

In 2011, The company closed another

USD 55 million funding round with Balderton, Bessemer Venture Partners and Russian Partners.

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations; Forbes, April 2011

portals, industry and trade associations; Forbes, April 2011 Furthermore, KupiVIP is a Russian private shopping club
portals, industry and trade associations; Forbes, April 2011 Furthermore, KupiVIP is a Russian private shopping club
portals, industry and trade associations; Forbes, April 2011 Furthermore, KupiVIP is a Russian private shopping club

Furthermore, KupiVIP is a Russian private shopping club with online sales of RUB 2.4 billion in 2010.

April 2011 Furthermore, KupiVIP is a Russian private shopping club with online sales of RUB 2.4
April 2011 Furthermore, KupiVIP is a Russian private shopping club with online sales of RUB 2.4
April 2011 Furthermore, KupiVIP is a Russian private shopping club with online sales of RUB 2.4

60

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“Clothes, Sports Goods” (14%) were the leading product category in
B2C E-Commerce in Poland in 2010, followed by “Household Goods”.
Poland: Most popular Product Categories in B2C E-Commerce, in %, 2010
Clothes, Sports Goods
14%
Household Goods
13%
Books/Magazines/E-Learning Material
10%
Food/Groceries
6%
Films/Music
6%
Electronic Equipment
6%
Computer Software
5%
Tickets for Events
5%
Computer Hardware
3%
Films/Music, delivered or upgraded online
3%
Books/Magazines, delivered or upgraded online
3%
Computer Software, delivered or upgraded online
3%
Shares/Financial Services/Insurance
1%
Other Types of Goods or Services
2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Note: Percentage of Individuals
Source: Eurostat, May 2011
106
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61% of Czech online shoppers paid by cash on delivery, and 34%
preferred online banking transfers in 2010.
Czech Republic: Online Shopping Payment Methods Usage, by Gender and Age, in %, 2010
Provided
credit or debit
card details
over the
Internet
Provided pre-
Electronic
paid account
Other
bank transfer
Cash on
details over
Cash payment
payment
via Internet
delivery
the Internet
method
banking
(e.g. PayPal)
Total 16+
2,9
3,6
33,5
60,8
22,0
1,2
Sex
Males
3,7
4,7
37,5
57,1
24,3
1,3
Females
2,1
2,5
28,8
64,9
19,3
1,2
Age group
16–24
3,4
3,7
25,8
62,4
22,1
1,5
25–34
2,4
3,8
37,5
60,7
19,9
1,3
35–44
2,1
2,9
34,0
65,1
20,9
1,3
45–54
4,6
5,3
35,0
57,7
22,5
n/a
55–64
n/a
n/a
37,2
51,4
28,1
n/a
65–74
n/a
n/a
n/a
57,9
34,7
n/a
75+
n/a
n/a
n/a
n/a
69,9
n/a
Source: Czech Statistical Office, 2010
164
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In 2010, the Internet accounted for 33% of incoming distance selling
orders in Ukraine.
Ukraine: Breakdown of Distance Sales, by Ordering Channel, in %, 2010
11%
1%
Telephone
(incl. Mobile)
Internet
Mail
Other
33%
55%
Source: UDMA, 2011
72
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In 2010, 13% of the population in Hungary aged 25-34 ordered
“Books/Magazines/E-learning Material” online.
Hungary: Types of Goods and Services bought online, by Age Groups, in %, 2010
Total
16-24
25-34
35-44
45-54
55-64
65-74
Books/Magazines/E-learning Material
8
10
13
11
8
3
1
Clothes, Sports Goods
5
9
11
7
4
1
0
Tickets for Events
5
5
9
6
5
2
0
Films/Music, Books online delivered
4
5
6
6
4
2
1
Household Goods
4
2
8
5
4
2
0
Computer Software (incl. Video Games)
3
4
4
4
3
1
0
Electronic Equipment
3
3
5
3
2
1
0
Films/Music
3
6
6
4
3
1
0
Computer Hardware
2
3
3
3
2
1
0
Computer Software online delivered
2
2
2
2
2
1
0
Food/Groceries
1
1
2
1
2
0
0
Shares/Financial Services/Insurance
1
0
2
1
1
0
0
Other Types of Goods or Services
5
5
7
6
6
2
1
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals.
Source: Eurostat, January 2011
141
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Mall.sk was the leading B2C E-Commerce player in Slovakia in terms
of unique visitors, reaching 520 thousand in July 2011.
Slovakia: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, July 2011
Leading B2C E-Commerce Players
by Unique Visitors (Users)
Leading B2C E-Commerce Players
by Audience Reach
mall.sk
mall.sk
12,3
520
alza.sk
320
alza.sk
7,3
hej.sk
260
hej.sk
6,3
martinus.sk
240
martinus.sk
5,9
nay.sk
160
nay.sk
3,9
0
100
200
300
400
500
600
0
2
4
6
8
10
12
14
in thousand
in %
Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Selected online players with high traffic may not be included.
Source: DoubleClick Ad Planner, August 2011
211
included. Source: DoubleClick Ad Planner, August 2011 211 yStats.com GmbH & Co. KG Telefon: +49 (0)

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