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Jennifer E. Bro!

Marketing & Advertising Professional


Phone: !248" 470#0014
E#Mail: jenniferelainebrown@gmail.com
Linked In: http://www.linkedin.com/in/jenniferebrown
Monday, October 18, 2010
Ab"t Jennifer
! 5+ years Marketing & Advertising experience
! BBA in Marketing from Howard University !Graduated cum Laude"
! Core Competencies
! Marketing Strategy
! Advertising Campaigns !Print/TV/Radio/Viral/Digital/Grassroots"
! Events & Promotions
! Team Leadership
! Competitive Intelligence/Analysis
! Client Relationship Management
! Mobile Marketing
! Consumer Tracking/Attitudes/Behaviors
Monday, October 18, 2010
Prof#sional Expe$ence
Monday, October 18, 2010
Brand Expe!ence
! Walmart
! A&E Television Networks
! Chrysler ! Dodge Brand
! Bermuda Department of Tourism
! Black Enterprise
! Corona/Modelo
! American Airlines
! US Navy
! Diageo North America
! Universal Pictures
Wednesday, May 11, 2011
Notable Campaigns
!
Walmart
! America I AM Moments !2009"
! Radio, Print, Digital, OOH, Social Media, In#
Store Activation & Events
! Holiday Make it Work & Christmas
Feelings !2008"
! TV, Radio, Print, Digital
! Essence Music Festival !2007"
! Print, Digital, Events, OOH
! Back to School !2007 "
! TV, Radio, Print, Digital
! Holiday !2007"
! TV, Radio, Print, Digital, Online Advertorials
!
Dodge
! 2009 Journey Shaft & Mariana !2009 Telly
Award Bronze Recipient"
! TV, Radio, Print, Digital
! 2008 Grand Caravan Step Right Up & Uncle
Tony
! TV, Radio, Print, Digital & Events
! 2008 Avenger Superhero & Pasion
! TV, Radio, Print, Digital & Events
! 2008 Ram
! TV
Monday, October 18, 2010
Walma% Ame$ca I AM
STUDIO IMPRINT Walmart Summer AD #
JOB NUMBER Wal - ART DIRECTOR K. Stone
CLIENT Walmart WRITER
COLORS 4 PRODUCTION P. Burr
BLEED STUDIO S. Suda
TRIM DATE 5/28/09
LIVE 10.88 x 21 FILED Studio Imprint
DESCRIPTION: PAGE (NEWSWEEKLY) 4/C NON-BLEED
Yes, those are the
shackles they wore
Proudly Sponsored by
walmart.com/AIA
Come experience nearly 500 years of trial and triumph that changed America.
See and feel what it means to know our historyAmericas history.
Exhibition open June 12th-September 6th | Atlanta Civic Center
Digital Banners
Advertising Creative
Print & Bus Shelters
Lauded as the best print and
radio creative in the companys
history by Walmart Executives
Monday, October 18, 2010
Walma% Ame$ca I AM
Experience nearly 500 years
of trial and triumph.
Proudly Sponsored by
Exhibit is open through September 6, 2009
Atlanta Civic Center
Tickets are available at
Customer Service at a great price.
$
4
Children
Tickets
$
10
Adult
Tickets
walmart.com/AIA
In#Store Creative
Experience nearly
500years of trial
andtriumph
Over 20,000 square feet showcasing the
African-American legacy awaits your eyes,
ears, mind and heart.
t The Door of No Return, through which
African captives walked before being
brought to America.
t The iron shackles Africans were forced
to wear fromthe moment of capture until
sold in America.
t Muhammad Alis boxing robe fromthe
Thrilla In Manila.

And much, much more.
Exhibit showing nowat the Atlanta Civic Center.
Proudly Sponsored by
BuyTickets
Today!
Shelf Danglers
Register Signs
Get exclusively priced
tickets at Walmart today!
Available at Customer Service at any GeorgiaWalmart store.
Exhibit showingnowthroughSeptember 6, 2009
Atlanta Civic Center 395 Pledmont Ave. NL - Atlanta, GA 30308
Chlldren under 3, free admlsslon. Llmlt l0 tlckets per customer.
Adult
Tickets
(l3 and up)
Children
Tickets
(3-l2)
$
10
$
4
In#Store Circular
Monday, October 18, 2010
Walma% Holiday
Print Blitz
TV Christmas Feelings
Christmas Feelings was rated
#3 in Neilsen IAGs Top Ten
Most Liked & Most Recalled
New TV Spots during the 2008
holiday season
*Our stores will match the price of any local competitors printed ad for an identical product. Not applicable to Walmart.com. SMRestrictions apply. See store for details. The Spark
Design ( ), Walmart and Save Money. Live Better. are marks and/or registered marks of Wal-Mart Stores, Inc. 2008 Wal-Mart Stores, Inc., Bentonville, AR. Printed in the USA.
The wait is almost over, so hurry into Walmart
for all your last-minute gifts
Stop running all around town and come to Walmart for the exact gifts youre looking for at unbeatable prices*.
walmart.com/ourvoice
Monday, October 18, 2010
Walma% Holiday
Digital Microsite
Monday, October 18, 2010
Dod& Aven&r
PERFECT FOR EVERYDAY SUPERHEROES.
INTRODUCINGTHE ALL-NEW2008 DODGE AVENGER.
With an available 3.5-liter V6 engine, its more powerful than anything youll nd in a comic book. Its available
20-gigabyte MyGIG Multimedia Infotainment System* computes, navigates, plays music from your MP3 player
and converts media les, giving you more gadgets than any utility belt, while the available Electronic Stability Program
gives you more control to help protect the ones you love. The 2008 Dodge Avenger. What real heroes drive. Starting
at $19,020. DODGE.COM/AVENGER
*Available MyGIG in-dash design DVD capability is not available in all states.
See your dealer for details. Always drive carefully, consistent with conditions.
Always wear your seat belt and obey trafc laws. As shown, $25,990.
MSRPs exclude tax.
Print Tiger
Print Superhero
Monday, October 18, 2010
W$ting Sampl#
Monday, October 18, 2010
Buick/BE Entrepreneurs 2010 Mobile Marketing Integration
Objective
For Buick to provide a unique and memorable experience for attendees of the 2010 Black Enterprise
Entrepreneurs Conference with mobile marketing. Conference participants will be able to use SMS messaging to
interact with presenters during program sessions and expo as well as participate in conference events such as
the Elevator Pitch competition, all courtesy of Buick.
Methodology
Victory Mobile uses a ve-digit number called a short code that is universal for all U.S. service providers. Using
our short code, you will have a direct connection with all the major wireless service providers (AT&T, Verizon
Wireless, Sprint, Nextel, T-Mobile, Alltel, Virgin Mobile, Cellular One, US Cellular and Boost) to ensure quick
content delivery. Victory Mobile can set up the following keywords for the audience to text to our short code
(41513) as a means of interaction during the conference:
BEVOTE For attendees to vote for their favorite presenter or presentation topic (ex: BEVOTE How to
market your small business)
BEASK To ask the current presenter a question (ex: BEASK What motivates you?)
BEWIN To enter & win Buick giveaways during the conference
Upon sending, conference attendees will receive a return SMS message, sponsored by Buick, thanking them for
their vote, question or entry. Some additional features that will enhance the attendees experience while
promoting your clients brand include:

Branded Text Alerts: Text alerts will allow you to reach conference attendees with relevant messaging
directly.

Live Q&A: As audience sizes continue to grow and event programming becomes more creative, many
organizations are nding ways to move away from the one-way communication approach and draw from
audience comments. Questions are moderated and can be displayed on Buick-branded side-screens.
Pricing
Setup Fee ! ! ! ! ! $2,000.00
Service Fee! ! ! ! ! 1,500.00
Messaging Fees! ! ! ! 1,500.00
Onsite Technician Fee ! ! ! 500.00
TOTAL !! ! ! ! $5,500.00
Benets
As a result of implementing this mobile marketing plan, these are the benets you and your client will receive as
well as the value they will be provided:

Powerful Database: Victory Mobile captures the incoming callers' cell numbers and in turn, creates a
database of users that Buick can send targeted SMS messages after the event, where highly targeted
campaigns can be continually optimized.

Demographics: The mobile phone is the most ubiquitous technology with the broadest demographic
reach. It is also a proven tool that can be used to reach Buicks target market.

Quantiable: Mobile marketing campaign results can be tracked through downloads, page visits,
customer opt-ins, and a variety of other methods.
CLIENT CONFERENCE REPORT #WAL013JB
ACCOUNT: Walmart
MEETING DATE: 4/16/09 4/17/09
REPORTED BY: J. Brown

IN ATTENDANCE:
Walmart: W. Austin-Wingood, S. Lastrapes
GlobalHue: T. Jennings, S. Lydia, J. Brown, J. Gaines, F. Gage, G. Colon, O. Maye, C. Tutt Holloway, M. Price
CC:
Walmart K. Strickland, G. Kelly
GlobalHue D. Samuels

SUBJECT/JOB #: America I AM Marketing Strategy Meeting
Purpose
GlobalHue presented its Marketing recommendation strategy for Walmarts sponsorship of America I AM.
America I AM Overview
Agency opened up the meeting with an overview of the America I AM exhibition, SuperTruck tour,
Philadelphia exhibit and SuperTruck execution learnings.
Depending on the tour stop, the SuperTruck arrives at the designated location the day prior to event. (In the
case of a Walmart store stop, the SuperTruck will arrive the day of and is set up by 6:00 AM that day).
The truck is open approximately 6-7 hours at each tour stop
At the Philadelphia exhibit, America I AM-related products that generated the most interest were also top
selling products during the exhibition.
2009 Planning
W. Austin-Wingood had the following revisions to the 2009 Planning section:
In the program objective, find an alternate adjective for improve when mentioning improving Walmarts
brand reputation because it denotes Walmarts is negative among African Americans. Client also
suggested replacing increase.
Include stronger insights within the Program Strategy section and suggested integrating verbiage from
the introduction to the Yankelovich Multicultural Marketing Study 2009 into the Consumer Insight.
Call out Atlanta in local portion of America I AM Marketing Platform.
Communication Objective needs to be revised to Increase awareness of Walmarts sponsorship of
America I AM.
Client commented that dedicated creative could potentially run throughout the General Market buy.
National Marketing
Agency to provide Client with estimated costs for Digital tactics. W. Austin-Wingood liked how all the proposed
tactics tied back to Walmart.
Regarding potential partnerships, Client liked the Scholastic School Curriculum opportunity because it brought
Walmart back home to Mom. She did, however, express concern over how the opportunity would live and
work outside of the month of February.
A program such as this could potentially serve as a platform for launching Black History Year.
Local Marketing (Atlanta)
Client requested calling out the Office of the Mayor (Shirley Franklin) within the Atlanta Ambassador team.
Agency had the following changes to the Atlanta Launch Schedule:
4/30: Press Announcement cancelled
6/11 (Afternoon): Press Preview
6/11 (Evening): Walmart Exclusive Reception
6/12: Gala Night
W. Austin-Wingood advised Agency to incorporate a strong youth component in the opening day activities,
similar to what was done at the Philadelphia exhibit. Client suggested Agency contact local Walmart stores to
find out which youth organizations they support and/or engage with for participation at the Atlanta opening.
Client went on to suggest contacting the Walmart Regional Public Affairs office for participation in the launch
activities.
Agency should provide Rosalind Brewer, her obligations and role in the Atlanta exhibit launch. Per W. Austin-
Wingood, she will play an integral role in the launch.
Client informed team that they were currently pending the availability of Eduardo Castro-Wright, Vice
Chairman of Walmart Stores, Inc. for the launch.
Local Pre-Promotion & Launch
Client stated Agency would not be able to execute a circular promoting the discounted exhibit tickets sold at
Walmart. There would, however, be integration in a special 4
th
of July tab.
Regarding the Smart Network, W. Austin-Wingood tasked the Agency with identifying stores (metropolitan
Atlanta and drive markets) with Smart Network and those without. Client instructed Agency to recommend a
marketing/promotional plan for both.
Client advised Agency against utilizing the Smart Network solely for promotional purposes.
W. Austin-Wingood suggested GH team give thought to what would give the gift bags a higher value
perception at the Walmart Exclusive Preview Reception.
Out-of-Home Pre-Promotion: America I AM Live!
Client liked the idea but was cautious about executing it in a mall for fear of other retailers getting
credit for the idea. She went on to task the Agency in executing in-store or on neutral ground.
Pre-Promotions Local Organizations
Agency to provide comprehensive list of partners to W. Austin-Wingood. Organizations should provide
communication messaging to Walmart before America I AM-related elements are distributed
Local Post-Launch
Walmart Associates
Agency to confirm date for Walmart Friends & Family day and provide an alternative option for associates
working on the designated Friends & Family day.
America I AM In-Store
Client is concerned about getting internal approvals regarding floor space to provide an African-American and
America I AM in-store section for relevant products.
Client advised of the additional costs that would be associated with the shipping and printing of the America I
AM branded sustainability bags
Client to contact local stores to identify any printers they might have a relationships with for this.
How Does this Build Brand Reputation
Client advised removing the Education Curriculum because that tactic will not be based on, nor ready for, the
Atlanta launch.

Measuring Success
W. Austin-Wingood suggested adding public relations as a benchmark with appropriate metrics for
determining success
Deliverable Responsibility Due Date
Integrate Client revisions into Marketing Recommendation Deck GlobalHue 4/17 - COMPLETE
Engage MediaVest for Media Plan GlobalHue w/o 4/20
Pre-Event Testing Completed GlobalHue 4/21
Creative brief to Client for Approval GlobalHue 4/23
Client Approval of Creative Brief Client 4/24
Walmart INSURES You
0000 0000 0000
A Big Idea Presentation
Prepared by Jennifer Brown
Account Executi ve
11 March 2009
Monday, October 18, 2010
The High Cost of Heal th Care
By several measures, heal th care spending continues to rise
at a rapid rate and forcing businesses and families to cut
back on operations and household expenses respecti vely
In 2008, employer heal th insurance premiums increased by
5.0 percent t wo times the rate of ination. The annual
premium for an employer heal th plan covering a family of
four averaged nearly $12,700.
National surveys show the primary reason people are
uninsured is the high cost of heal th insurance.
Source: National Coali tion on Heal th Care - www.NCHC.com
Monday, October 18, 2010
A new survey shows that more than 25 percent said that housing problems resul ted from
medical debt, including the inabili ty to make rent or mortgage payments and the development
of bad credi t ratings
Every 30 seconds in the Uni ted States someone les for bankruptcy in the aftermath of a
serious heal th problem.
About 1.5 million families lose their homes to foreclosure every year due to unaffordable
medical costs.
A survey of Iowa consumers found that in order to cope wi th rising heal th insurance costs,
86 percent said they had cut back on how much they could save, and 44 percent said that
they have cut back on food and heating expenses.
Due to high heal th insurance premiums, millions of workers have no heal th insurance
coverage because many employers cannot afford to provide heal th benets.
Even if employers provide heal th insurance, the employees share of insurance premiums is
unaffordable for many working families.
The Negati ve Effects
Source: National Coali tion on Heal th Care - www.NCHC.com
Monday, October 18, 2010
Heal th Care Costs, The Economy &
Your Family
The extraordinary escalation in heal th care costs and insurance premiums has affected
several segments of our economy:
Surging heal th care costs slow the rate of job growth by making i t more expensi ve for companies to
add new workers. They also suppress wage increases for current workers by dri ving up total
compensation costs.
Rising Heal th Care costs are hi tting American families pretty hard:
High and escalating out-of-pocket costs are forcing families to delay mortgage payments or sell their
homes, cut back on normal household expenses such as for food and utili ties, and take on onerous
medical debt.
High medical costs can require retired families to spend hundreds of thousands of dollars out of their
savings for out-of-pocket heal th care expenses.
Paying for heal thcare ranks among Americans top personal economic problems (some
even marry for heal th insurance) - up there wi th lling the gas tank and nding a
well-paying job or recei ving a salary increase
Source: National Coali tion on Heal th Care - www.NCHC.com
Monday, October 18, 2010
Clearly this is a problem...
But what can
WALMART
do to help?
Monday, October 18, 2010
Save Money Li ve Better
Problem
Americans are having a harder time than ever affording
heal th care and insurance wi th i ts rising costs
Solution
Walmart INSURES You - An affordable insurance
al ternati ve for the Walmart customer
Monday, October 18, 2010
What is i t? Walmart INSURES You
A Walmart ini tiati ve which provides affordable heal thcare insurance to their consumers.
$10 fee per month (per household) and includes the following basic services:
Medical
Dental (Including Orthodontics)
Vision (Addi tional discounts to be offered at Walmart Optical Centers)
Customizable - Mom can customize her insurance to best t her familys needs.
Addi tional options can include:
Newborn Baby Care
College Student Care
Diabetes Care
Obesi ty & Medical Weight Loss Care
Monday, October 18, 2010
Product Posi tioning
The Walmart INSURE Card is an
affordable al ternati ve to tradi tional
insurance plans among all other
insurance providers for Mom and her
family, because i t provides customizable
insurance coverage, all at unbeatable
Walmart prices.
Monday, October 18, 2010
Walmart & The INSURE Card
Effecti vely leverages Walmarts price leadership for a
product not typically offered by retailers.
Enables the Walmart consumer to li ve better now, thus li ving
better tomorrow.
Maintains Walmart posi tion as a Servant Leader devoted
to saving people money.
Improves Moms quali ty of life enabling her and her family to
li ve better.
Monday, October 18, 2010
Insuring Mom
How does the Walmart INSURE card improve Moms quali ty of
life?
Saves her and her family money so she can take care of the necessi ties such as food and gas.
Promotes heal thy li ving for her family through i ts Weight Loss & Diabetes Care options
Offers Mom the convenience of managing her insurance account online or in-store at Financial Services desk.
Gi ves her peace of mind knowing that her family is well-taken care of.
Quali ty of Life = li ving better and saving money can
empower Mom to help her and her family li ve better.
Monday, October 18, 2010
Potential Tactics
PR/Communi ty
Mass gi veaway of Walmart INSURE cards to customers unemployed wi thin the past year.
Cross Category Ini tiati ves
Distribute $10 Walmart Heal th & Wellness or Baby MoneyCards for new Walmart
INSURE customers.
Media
360-degree advertising campaign to draw awareness to the Walmart INSURE card
Co-Equi ty Partnerships
Wi th Fi tness Centers such as Curves and provide addi tional discounts to INSURE card
holders.
Monday, October 18, 2010
What makes this a Big Idea ??
A game changer . . . .
Walmart has lead the charge in lower costs of prescription drugs through their $4
generics and 90 Day for $10 ini tiati ves. Now they are doing the same in the insurance
arena, offering their customers an affordable option to tradi tional insurance coverage.
Something that has not been done before . . . .
Never has a retailer of Walmarts magni tude, offered discounted heal th insurance to
their consumers.
Causes disruption . . . .
It is only natural that an ini tiati ve such as Walmart INSURES You will cause a
disruption wi thin the insurance industry. Just as Walmart offers i ts consumers
unbeatable prices on their products, Walmart will continue that commi tment through
i ts insurance services.
Monday, October 18, 2010
Recommendations
Monday, October 18, 2010
Hear what o'ers are saying ab"t Jennifer........
Jennifer Brown is an intelligent, hard#working professional with a lot of
enthusiasm in the workplace. She is ambitious and on track to being a great
Advertising Executive. I am proud to have managed someone with so much
potential.
! Lori Porcher, Account Director at GlobalHu"
Colleagues
Jennifer is extremely passionate about marketing. She perseveres and excels at all projects, tasks, and challenges
presented. Jennifer exemplies the true denition of awless execution in a professional and expeditious manner!
!Leslie Sims, Former Account Executive at GlobalHu"
Clients
Jennifer Brown has excelled in a couple of di$erent roles during our work together. Early on, she inherited a much larger workload
and additional responsibilities when her manager was out of commission for several months. Jennifer never appeared ustered, but
always willing to do more to keep projects on track. I was pretty new to the business and relied on her to get answers and/or
resolutions needed very quickly. She would often answer her line on the rst ring or the telephone wouldnt ring at all. I can recall
thinking this was impeccable customer service. As you can see, Ms. Brown has left quite an impression on me. Since then, Jennifer
has received a well#deserved promotion. Her experience has a$orded her the skills of being a strategic thinker with a strong
background. Jennifer is well#rounded, very personable and a pleasure to work with.
! Shavon Lastrapes, Multicultural Marketing Manager, Walmart Stores Inc.
Managers
I worked with Jennifer indirectly for about a year and then directly later on during my tenure at GlobalHue. If
you're looking to add someone to your team that can be counted on to bring excitement and enthusiasm to the
"every day," then you should consider Jennifer. She was known to work some of the longest hours on the team
but never complained and was always looking for ways to learn and do more. I now interact with Jennifer as the
client and it's refreshing to see how easily she adapted after our working relationship changed AGAIN. It
continues to be an absolute pleasure to work with her. Jennifer gets the concept of getting the job done and
exceeding expectations on the little things.
! Kandie Strickland, National Account Director, GlobalHu"
Monday, October 18, 2010

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