Advertisement selected-airtel 3G Targeted audience- the purpose of this ad is to promote the video calling service of airtel.

The mainly targeted audience is the people who live away from their family. These people often desire to talk with their family members face to face, but they cant go home because of the responsibility of work or study. This service is giving them opportunity to talk their friends and family face to face. Advertisement brief- one solider calls his wife from check post. The service he uses is video calling from airtel 3G, now his wife appears physically (illusion of solider eye) from a big body of phone, and they start communication. Solider asks his wife about a mole on her neck. He says there used to be a mole here?, and he looks downward to find the mole. Then she adjusts her hair, shows him the mole and says that one solider should never looks downward, and he responds let me come ones, then I will see you. Analysis- airtel launched the advertisement of its 3G service in 2011 in various regions of India. One of the beautiful advertisements has been described above.

This one minute two second convey too many emotions to the viewers. This ad is not only having essence of love, but also a touch of patriotism. The main motive of airtel behind this ad is to promote its video calling service, and they did it perfectly. When a solider suffers from the solitude while his duty, he often wish to talk his love ones face to face. With the 3G service telecom companies made it possible. With this ad airtel wants to convey that video calling gives similar experience like physical chat. The ad shows the desperate urge of the solider to see his lover, when he see her via video calling his eyes fills with the satisfaction, and he keep silence for a while. This displays the sense of satisfaction. When his wife complains him by saying that if you dont want to talk, why you called me? When he asked about a mole in her neck, and look downwards, this movement of solider annoys his wife, and she says, a solider should never look downward. This scene displays the care of responsibility of soldiers wife for the solider. This scene is beautifully mixed with the emotions of love, distance, and patriotism. After it the love starts floating in the faces of both of them, and solider says tujhe to aake dekhta hu. This ad shows the hard work of the creative people of the ad agency, that how much amount of hard word was required to make each frame of this ad.