Introduction 8
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issuaded, discouraged, frustrated, deterred, put familiar, round shape of the electronic flash tube that’s
off—these are but a few of the G-rated words common in most studio strobes. Round means even light
used to describe many photographers’ experi- distribution, just like the sun. Round means friendly. Round
ences with electronic flash. Failure with flash—at means versatile, as in “well-rounded,” which makes me feel
least in the beginning—is the norm rather than the excep- comfortable. As one who spent far more time outdoors
tion. Ask anyone who has used flash long enough about working with the actual sun and understanding a great
their early experiences, and they’ll be no different than deal about light and its direction, I had an easy transition
those you’re having today. There have been numerous to studio strobes, since they were nothing more than “min-
photographers who “get it” when taking pictures in avail- iature suns.” A rectangular electronic flash, on the other
able light as soon as the camera comes out of the box. hand, was a foreign tool.
Unfortunately, I know of no photographers who “get it” Speaking of the sun and its ever-constant stream of
when using electronic flash for the first time—or second light—light that I could always see—another problem with
or third or fourth. Flash can be frustrating, for certain, and portable flash was that I could never see a constant stream
your patience will be tested, especially in the early stages. of light coming out of the strobe. When you fire a portable
Most of us instinctively pop up the flash on our camera flash, the duration of that flash is so darn quick that you
or mount our portable electronic flash when we find our- never get the chance to actually see it light the subject,
selves shooting indoors. Not surprisingly, we expect that which means you’re always in a state of high anxiety until
flash to simply fill the area we’re shooting with perfect you see how your image turned out.
light, and we’re frustrated when that doesn’t always hap- Most electronic flashes now come equipped with a great
pen. Why do most flash pictures taken at birthday parties deal of sophistication—sophistication that is intended to
and holiday gatherings tend to look so darn harsh? Why make our lives easier. Ha! If you know me, I hold the same
do most of our flash pictures look overexposed, underex- disregard for flash automation as I do for the sophisticated
posed—even scary—with colors never seen when taking automation offered by just about every DSLR on the mar-
pictures outdoors? ket. The only thing all of this flash automation has done
And you know what? I’m not exempt from the frustra- is increase most people’s anxiety. The manual that comes
tions of flash photography. As readers of my other books with most electronic flashes is upward of ninety pages!
know, I was an antiflash fanatic for more than thirty years. Yet, there are usually just three pages written about us-
This isn’t to say that I’ve never used flash, because I have, in ing your flash in manual exposure mode, and these three
fact, lit up many a factory during commercial photo shoots pages may be the most useful in the entire manual! Sure,
in my time. However, that was all done with very powerful you want to learn how to tilt and rotate the flash head, put
studio strobes, sometimes lots of them. I was confident us- on colored gels, and attach a diffuser, but at the end of the
ing those studio lights, but they’re a different animal from day, the most important thing you want to learn is how to
the average portable electronic flash. use your flash in manual exposure mode.
So portable electronic flash remained a challenge. During If you’ve read my book Understanding Exposure, which
the first ten years of my photographic career, I had seen a deals almost exclusively with available light, you know the
few really wonderful images by other photographers who emphasis I place on what I call the photographic triangle:
were obviously very comfortable using portable flash. And ISO, aperture, and shutter speed—with a further empha-
I’d be lying if I said I never felt envious of these talented sis on the heart of the photographic triangle, light. In this
shooters. My envy got so bad that back in 1978 I broke book, you will discover that the photographic triangle is
down and bought a Vivitar 283 electronic flash. At the still alive and well when using flash. At the heart of the
time, the Vivitar 283 was the king of kings in the portable triangle you’ll still find light, but with the addition of a por-
strobe market. Truth be told, I used it one time! The stark table, incredibly powerful “miniature sun”: the electronic
and unflattering light was, to put it simply, a turnoff for flash. This book builds on the manual exposure foundation
me, and that one time served a single purpose: It strength- that I detail in Understanding Exposure. Electronic flash
ened even further my feelings of inferiority when it came does not require a new way of shooting. It does not re-
to flash. That tiny, portable flash that had brought smiles quire a new photographic mind-set. Flash is simply a sup-
to so many other shooters absolutely terrified me! There, plementary tool that we add to our other fundamentals to
I said it. Yes, I was terrified of the small, portable strobe. augment the light in certain situations. When you operate
Terrified of what? you might ask. A number of things, with that understanding, and once you’ve mastered the
but for starters, I was terrified by its shape. The rectan- manual exposure operation of your flash, you’ll be able to
gular shape of these electronic strobes is contrary to the get a perfect flash exposure every time.
8 INTRODUCTION
I N T R O D U C T I O N 11