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What is APEDA ? Goals & Vision APEDA-Mandate APEDAs Network Products Monitored Ex ports related some facts APEDAs Efforts Issues and Areas of concern Conclusion Re ferences 2

What is APEDA ? 3

Goals & Vision Goals: To maximize foreign exchange earnings through increased agro exports To p rovide better income to the farmers through higher unit value realization To cre ate employment opportunities in rural areas by encouraging value added exports o f farm produce. Vision: To establish India as a consistent supplier of quality a nd price competitive agro products. 4

APEDA - Mandate Development of industries relating to the scheduled products for export by way o f providing financial assistance Infrastructure for collection centers ,Transpor tation and Storage and centre for perishable cargo at Airports. Promotion of Exp ort Oriented Production Market Development and Promotion Market Intelligence Und ertaking Surveys & Feasibility Studies6 5

Fixing of Quality Standards and Specifications for the Scheduled Products. Inspe ction & Certification of Processing Plants, Storage & Transportation Points to e nsure quality of the Products Improving Packaging of Products. Training in Vario us Aspects of the Scheduled Products Industries Support for R&D and Quality Assu rance 6

APEDAs Network Head Office : New Delhi Regional Offices (5) : Mumbai Bangalore Kolkata Bihar Chhattisgarh Gujarat Jammu & Kashmir Kerala Madhy a Pradesh Manipur Hyderabad Guwahati Virtual Offices (13) Nagaland Orissa Punjab Tamil Nadu Tripura Uttar Pradesh 7

Products Monitored Scheduled Products 1. Fruits, Vegetables and their products 2. Meat and Meat Pro ducts 3. Poultry and Poultry Products 4. Dairy Products 5. Confectionery, Biscui ts & Bakery Products 6. Honey, Jaggery and Sugar Products 7. Cocoa &its Products , all kind of chocolates 8. Alcoholic & Non Alcoholic Beverages 9. Cereal and Ce real products 10. Groundnuts, Peanuts and Walnuts 11. Pickles, Papads and Chutne ys 12. Guar Gum 13. Floriculture and Floriculture Products 14. Herbal and Medici nal Plants 15. Rice (Non-Basmati) Non Scheduled Products 1. 2. 3. 4. Basmati Rice Wheat Coarse Grains Sugar (impor t) 8

Total Merchandise Exports (US $ Billion) Export of Export of all agri. products Products monitored By APEDA (US $ Billion) (US $ Billion) Share in total merchandise Exports (%) Share in all agri. Exports (%) 2005-06 2006-07 2007-08 2008-09 99.44 127.35 159.25 169 9.15 11.6 16.83 --4.09 4.86 7.93 8.7 4.12 3.81 4.98 5.15 44.74 41.86 47.11 --Source: DGCIS 9

Export of APEDA Products 0 9 8 7 6 5 4 3 2 0 Export of APEDA Products Source: DGCIS 0

Floriculture&S eeds 1% 2007-08 Fruits & Vegs 8% Processed F/Vs 8% Animal Products 16% Other Processed Foods 20% Cereals 47% Source: DGCIS Annual Data 11

APEDAs EFFORTS APEDAs strategy for development of horticulture through Provision of infrastructure facilities., viz pack houses, cold storages, refriger ated transport units Educating the farmers through 1. Pre and post harvest traini ng programmes 2. Quality awareness programmes 3. Preparation of pre and post har vest manuals in local languages and distribution among the farmers. Building exte rnal market linkage for food processing units with major players in food sectors like Hindustan Liver, Dabur, ITC and other companies. 12

Established model organic farms Sanctioned a integrated pack house facility for ha ndling perishable products . Training to Progressive Beekeepers Cold stores at Air ports. 13

Lack of awareness and infrastructure in all the States resulting in a very poor r esponse from the exporters/farmers to take up new ventures. State Govts not respo nding to communications sent. Perceived lack of clear strategies in promotion of organic products by the States. Multiple Departments / agencies in the States on the subject (No Single window option for coordination with APEDA). Need for an ef fective coordination channel in all the States, A Nodal Officer may be identifie d for timely response and action on all matters. 14

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www.apeda.com 16

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