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com Mobile Application: Paradigm Shift

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Mobile e Market i in India

In ndia,countryof121crorepeople Mobilephoneisconsidered M dastopmost tnecessityam mongallSECw withmoretha an90%avera age preference 3croreofitspopulationfa allsintoageg groupof156 4yrs 73 37 7.7crorepop pulationinInd diaisurbanpopulation In nurbanIndia8%totalpopulationacces ssingmobilew web In ndia:84crore esubscribers(70percento ofpopulation )inMay2011 1,up22.3cro orefromMay y2010 (T TRAI,June2010) AccordingtoIM MRBInternat tionalandthe eInternetand dMobileAsso ociationofIndia,thetotal untryin2010 0was1.2cror reandin2011 1,thenumbe eris numberofmobileInternetusersthecou xpectedtore each3crore ex Arecentstudy ybytheBosto onConsulting gGrouppredi ctsthatby20 015,thetotal lnumberof mobileInterne m etusersinInd diawillgrowt to23.7crore Sm martphonetr rafficincrease ed193%over rthepastyea ar

Information compiled by: pragnendra@gmail.com

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information

iP Phoneplatformaccounted dfor50%and dAndroidhas ssurgedahea adandtakenthe2ndposit tion ac ccounting24% %ofallthem mobileinterne ettraffic

Information compiled by: pragnendra@gmail.com

Over300,000m O mobileappsh havebeende evelopedinth hreeyears.Ap ppshavebee endownloade ed 10 0.9billiontim mes.Butdema andfordown nloadmobile appsisexpec ctedtopeaki in2013

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Indian Potential in Apps Market

77%ofpeopleinIndiahaveupto30appsontheirsmartphone Indianspreferbusinessfocusedappslikeemailandexpensemanagers. 20%willdeletesimilarappsfromtheirhandsetiftheyhearaboutabetterone

Menaremorelikelytodownloadanapplication(93%)vs.women(87%)

MostPopularApplicationsDownloaded

Music(41%) SocialNetworking(41%) Business(27%) Photo/Personalization(22%) Games(22%)

MostPopularApplicationsUsed

SocialNetworking(40%) Music(36%) Business(28%) Utilities(21%)

Information compiled by: pragnendra@gmail.com Games(21%)

Women(43%)aremoreintosocialnetworkingthanmen(38%) Majorityof1824yearoldsdownloadandusesocialnetworkingapps 58%ofsmartphoneusersinIndiabelieveappstrulybenefittheirlives,relyingonthemwhileat home(31%),travelling(24%),oratwork(10%). 48%ofIndiansthinkitsimportanttohavethemostrecenttechnologyandapplications 34%feeltheyneedtobeabletodownloadthelatestmusicreleases MostSmartphoneusersfrequentlyrelyonappsthroughouttheday(48%)whileafurther22% logonandusethemtwoorthreetimesaweek 31%ofpeopleusetheirappsathomewhile29%usethemwhilecommutingtoandfromwork 17%ofIndiansonlydownloadthefreeappsavailablefortheirphone Indiansaretheheaviestusersusingmostorallapplicationsontheirphone.

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information

Top Popular Apps

TopTenMobileAppCategoriesin2012 1 2 3 4 5 6 7 8 9 10 Moneytransfer Locationbasedservices MobileSearch Mobilebrowsing Mobilehealthmonitoring Mobilepayment NearfieldCommunication Mobileadvertising Mobileinstantmessaging Mobilemusic

Smartphone Platform Sharing Information compiled

400,000 350,000
303,113 371,675

by: pragnendra@gmail.com

332,114

300,000 250,000 200,000

151,036

150,000 100,000 50,000 iphoneApps Android Jan2011 NokiaOvi June2011 Balckberry Windows7
25,782 36,787 19,439 40,671 26,211 6,856

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information

Revenue Models for Apps

3ways,makecanbemadefromapp

Inappadvertisements
o

Modelwouldonlyworkifyoutrulyhaveanappthatwillbedownloadedinhuge numbers

Freemiummodel
o

Developersoffertheircoreproductforfreeandthenofferinapppurchases

PaidApps

*Sponsorscanalsohelpyougetmoney

Flow of Starting Up with Apps

STARTINGUPWITHAPPS
o o o

Idea Enrollforthestore Getyourowndeviceandstudythem

Information compiled by: pragnendra@gmail.com o Fileapps

o

Marketapps

Parent Company Apple Google RIM Nokia Palm

Launched

No.ofApps (United States) 412,377 206,143 26,771 29,920 6,363

App Downloads PerDay 33Mn 16.66Mn 3Mn 5Mn Undisclosed

Platformsupport

Developer Revenue Share 70% 70% 70% 70% 70%

BillingMethods

Developer submission fee 99USD 25USD 0USD 1.4USDappx 99USD First5apps free:19.99 USDforevery additional app

10Jul08 22Oct08 1Apr09 26May09 6Jun09

iOS AndroidOS BlackBerry FlashLite,Java, Maemo,Symbian, WRTwidgets PalmWebOS

iTunes GoogleCheckoutOperatorBilling CreditcardOperatorbillingPaypal CreditcardOperatorbilling Creditcard

Microsoft

5Oct09

11,731

Undisclosed

WindowsPhoneOS

70%

CreditcardOperatorbillingPaypal

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information

Statistics about Mobile industry and Trends in India

iPhoneis5thpreferredluxuryforSECC MobilephoneisconsideredastopmostnecessityamongallSECwithmorethan90%average preference Peoplehaveveryhighpreferencefortechnologyforthereasonofperformance/efficiency enhancement PerformancequalityandbrandimagearemostpreferredattributesamongallSEC InternethashighestpenetrationamongSECAandSECB SizeofmobilegamingindustrywasRs.1.8bnin2008andexpectedtogrowtoRs.13.4bnin 2013 Mobilegamingindustrygrowingattherateof36.89%CAGRfor200913 TheIndiandigitalmusicmarketwasofRs.1.8bnin2008andexpectedtogrowto6.55bnin 2013 Internetadvertisingwassharingfor2.3%in2008andexpectedtogrowby5.5%in2013with annualCAGR19.8

Information compiled by: pragnendra@gmail.com Topactivitiesoncellphonesaretimecheck,calling,SMS,musicbymeansofradioandMP3s,

alarmclockandcalendar Younggenerationhashighertendencytospendonline,agingbetween1219andpreferredclass isSECAandSECB Onlinepurchaseishighestforbook,flower&gifts,airline/traintickets,movies(CD&DVD), musicandmovietickets

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information

Global Statistics about Mobile industry and Trends

Thereare5.3billionmobilesubscribers(that's77percentoftheworldpopulation).Growthis ledbyChinaandIndia. Mobiledevicessalesrosein2010,withsmartphonesshowingstrongestgrowth,Nokiaremains numberoneinbothsmartphonesandmobilephones,butAndroidisexpectedtobecomethe topOSfornewsmartphonesin2011. HalfabillionpeopleaccessedmobileInternetworldwidein2009.Usageisexpectedtodouble withinfiveyearsasmobileovertakesthePCasthemostpopularwaytogetontheWeb. JustinChinathereare277millionmobileWebusers. ManymobileWebusersaremobileonly,i.e.theydonot,orveryrarelyuseadesktop,laptopor tablettoaccesstheWeb.EvenintheUS25percentofmobileWebusersaremobileonly Scopeforthemobilesitemarket ThedriversofmobileWebandmobilemediaare: o Webenabledhandsetsby2011,over85percentofnewhandsetswillbeabletoaccess themobileWeb.InUSandW.Europe,itisalreadysurpassedthat.Lotsofnewhandsets support3G(fastInternet) o

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N.B.smartphonesareonlyafractionofWebenabledphones

Highspeedmobilenetworksalmostoneinfiveglobalmobilesubscribershaveaccess tofastmobileInternet(3Gorbetter)

UnlimiteddataplansWidespreadavailabilityofunlimiteddataplansdrovemobile mediainJapan,nowitsdrivingtheUS;butinW.Europe,lackofavailabilityisholding upprogress.

SMSisthekingofmobilemessaging.8trilliontextmessageswillbesentin2011. Butconsumersarealsoembracingmobileemail,IMandMMSrapidly. A2PapplicationtopersonSMSe.g.automatedalertsfrombanks,offersfromretailers,m ticketsisexpectedtoovertakepersontopersonSMSin2016

MobileadspendworldwideispredictedtobeUS$3.3billionin2011skyrocketingto$20.6 billionin2015,drivenbysearchadsandlocalads.IntheUSoverhalfofU.S.mobileadspending islocal.AsiaJapanparticularlycontinuestodominateglobalmobileadspend

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information

WithUS$1billioninannualmobileadrevenuesGoogleisthemainrecipientofmobile adspend

Towhattypesofmobilemarketingdopeoplerespondbest?IntheUKandFranceoptinSMS getsthebestresults,inGermanymobileWebadsgetthebestresults

Whatdoconsumersusetheirmobilesfor?Japaneseconsumersarestillmoreadvancedin mobilebehavior,usingmobileWeb,appsandemailmore,butUSorEuropeanstextandplay moregames.Mostpopularmobiledestinationsarenewsandinformation,weatherreports, socialnetworking,searchandmaps.

USconsumersprefermobilebrowsersforbanking,travel,shopping,localinfo,news,video, sportsandblogsandpreferappsforgames,socialmedia,mapsandmusic Mobilesearcheshavequadrupledinthelastyear,formanyitemsoneinsevensearchesare nowmobile Over300,000mobileappshavebeendevelopedinthreeyears.Appshavebeendownloaded 10.9billiontimes.Butdemandfordownloadmobileappsisexpectedtopeakin2013 ThemostusedmobileappsintheUSaregames;news;maps;socialnetworkingandmusic. Facebook,GoogleMapsandTheWeatherChannel(TWC)rule

Information compiled by: pragnendra@gmail.com Butdoesrealitymatchthehypearoundapps?Theaveragedownloadpriceofamobileappis

fallingrapidlyonallvendorappstores,exceptAndroid.And1in4mobileappsonce downloadedareneverusedagain Payingbymobilei.e.mpaymentswillbeworthUS$240billionin2011andcouldbeoverUS$1 trillionby2015.Purchasingdigitalgoodsisthelargestsegmentaheadofphysicalgoods,near fieldcommunications(NFC),mbankingandmoneytransfer.BiggestmarkettodayisJapan,but inthefuturecouldbeChina o Japansetstheprecedentformpayment47millionJapanesehaveadoptedtapandgo phones,butisexpectedtotakeoffelsewhereastheworldadoptsNFC.InChinaalone, therewillbe169millionusersoftapandgopaymentsin2013 McommerceispredictedtoreachUS$119billionin2015,Japanremainsking.Topmcommerce retailersgloballyinclude:Taobao,AmazonandeBay.OneBayaloneconsumersboughtandsold overUS$2billionworthofmerchandiseviamobilein2010.TheUSmcommercemarketwillbe US$31billionby2016 Between500millionand1billionpeoplewillaccessfinancialservicesbymobileby2015, dependingonestimates.TheMFSmarketwillbedominatedAsia,drivenbymobileoperatorled

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information

in nitiativesinde evelopingnat tionstobanktheunbanke ed.Remittanc ce/transfersb bymobileis gr rowingthreetimesfasterthanmbanking

In ndiahasgarne closeto ered o6%(moret than800mi llion)ofallr requests

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Appspreferenceasperuse erprofile

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Mobileconten M ntgrowth

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PreferredsitewithMobileWeb W

Information compiled by: pragnendra@gmail.com

Disclaimer: All the data given in the document are collected from different sources. Author just made a compilation of useful information