INTRODUCTION

In every organization there are different department like finance department, production department, marketing department, personnel department. Marketing department is one of the important department in the organization. The prime objective of the marketing is the satisfaction of the needs. Marketing is the place where goods are brought & Sold with exchange of money. The main objective of each & every business organization is to be satisfied the need & Wants of the customer & marketing department fulfills this objective. The marketing is selling goods. If company sales something dials company will get money. So for profit making of die company is important to sale the goods. The marketing department does this; the way-making department plays an important role in tile organization. In a marketing process marketing mix is the important factors. Marketing mix should be as pa" customer needs. By analysis the market we get the information about the product future, company attitude towards competitors product, services, advertisement & Price, which they are used the products. With these & other data marketing managers should be attitude to develop a product, price, distribution, Promotion system that satisfy the customers.

OBJECTIVES OF THE STUDY

There are some objectives for each & every study. These objectives of the study are important for fulfillment of the study. The main objectives of my project study are as follows. 1. The fast objective of my project study is to stuffy the dealer's & customers option & attitude towards the Warana milk & milk products. Dealers are die middlemen between manufacturer i.e. dudh sangh & the customer. They know the need & want of the customers. So it is important to study their opinion and their attitudes towards Warana milk & Milk products. 2. The next objectives of my project study is to study satisfaction of dealers & customers of Warana milk & milk products form this study it is class that the dealers & the customers are satisfied or not From this demand of Warana milk & milk products known. 3. The next objective of my project is to study customer opining & there attitudes towards the Warana milk &, milk products. I study the customer opining A there attitudes towards the Warana milk St milk products. It is important to see that whether the customer are satisfied with the product or not. 4. In marketing mix that is product, price place &, promotion plays an important role. So this becomes one of the important objectives of my project. 5. The next objective of my project study is to identify the performance of Warana milk ft milk products. After knowing the dealers & customers opinion the performance of Warana milk & milk products comes in to light.

RESEARCH METHODOLOGY
INTRODUCTION:
Research methodology is the base of every research report The concept "Methodology" refers systematic study of investigation. Collection of data: The data, which is collected, is primary and secondary data. The primary data arc those which collected a fresh & for the first time where as secondary data are those, which have already been collected by someone else. It which have been already been passed through the statistical process. 1) Collection of primary data: I collected the primary data by using the observation on & interview method. For collecting this data I use the particulars questionnaire. In this way I collect the primary data. For the collection of this primary data I use sample survey method. 2) Collection of secondary data: Secondary data that is already available and analyzed by someone else. I collect the secondary data by various sources. In collect secondary data from company records & from management staff. I study the various marketing management textbooks & collect the information.

SCOPE OF THE STUDY: There has been a steadily marketing research department and these have been steadily expanding the activities techniques. It is the exclusive term, which embraces. All research activities carried out in connection with the management of marketing work. It includes various subsidiary types of research such as marketing analysis, sales analysis, & study of long range forecasting & pricing studies. Limitation of the study 1. Some dealers are refused to give information. 2. Some of dealers were not available at their shop.
3.

Period of 50 days are very short, during this short period it is not possible to study dealers & other aspects of the study.

COMPANY PROFILE
INTRODUCTION: Warana dairy project is a classic example and excellent manifestation of rural creativity in a real sense of the term. Late Shree. Tatya&aheb Kore a legendary name in a co operative movement in India and a vision of unmatched qualities founded the sugar factory m Warananagar in 1959 and stone started rolling he set die pace and never looked back since the percentage of irrigated framer benefited by the sugar factory was hardly 15" 20% it accentuate the gap between 'have A have not' in the rural area the lines drawn between the levies of people in cities and villages were also dear. Therefore there was necessity of an economic development programmer to cover marginal farmers, landless labors and other weaker sectors so as to improve their socio economic condition. The idea of implementing a project of dairy thus conceived to provide year round guaranteed market for the milk produced from distant remote villages of the area procure it transport in to the central dairy process and market milk product in the metropolitan cities.

LOCATION: The present site of Warana Dudh Sangh is in Amrutnagar & happens to the ideal location. It needs all its requirements as it is surrounded by villages milk is easily available.

HISTORY AND DEVELOPMENT

Shri Warana Sahakari Dudh Utpadak Prakriya sangh Ltd., Tatyasaheb is a popular dudh sangh in Kolhapur District. Tie dudh sangh was established in 1968. The main intention of the Warana dudh utpadak sangh is to give maximum rate of die milk. Warana dairy project enriches an intensive & integrated approach for dairy development in its area of operation and accordingly has undertaken scheme of milk production improvement such as cross - breeding of cows upgrading buffalo veterinary services updated method of fooder production and its own dairy plant. For processing and manufacturing of milk products comprehensive, sales organization is also as established to arrange sale of milk products that is dammed milk powder, whole milk powder, ghee, butter, shrikhand etc. The agricultural finance corporation departments in 1972 approved die technical and economic feasibility part of warana dairy project. The central Government issued factory liceansein 1973-74. Warana has in corporate the latest technology in its state of the art chilling and processing facility, compact automatic plan that not only pasteurizes milk but also produces a large range of milk products which include skimmed milk powder. Whole milk powder. Whole milk ghee, Shrikhand, mailed food, cheese butter etc. The dairy plant has & capacity to handle 3,00,000 liters of milk which 1,00,000 liters can be converted in to milk products the commissioning of Warana dairy project has added and income of Rs. 185/- cores per annum to the farmer population of 78 surrounding villages. Coupled with modem technology is the commitment to quality. Most imperative for milk products, which requires sensitive handling. Only after each product is put through rigorous qualify tests, does it go for packing. Our dealer too have adhere to the set standers of quality to ensure the customer gets nothing short of the best.

PRODUCTS OF WARANA DUDH SANGH

Warana Milk: Fresh dairy milk of high nutritional Value is our mainstay product, it is available as buffalo and cow milk. Daily about 2,00,000 liters of buffalo Bulk is supplied to Mumbai and 40,000 liters to other markets in half liters and! liter packs. Warana Table Butter: Traditionally known, as '"Makhan" butter has been an age-old everyday product throughout the country. Hence the ever-increasing demand for this product called for it to be manufactured at Warana also available in packs of 100 Gm as well as 500 Gm. Warna Shrikhand: A Traditional product popular in western India this fermented product useful lactic acid bacteria and is made by mixing concentrated curd with sugar, condiments fruits, nuts etc. Shrikhand thus has the nutritional advantages of a fermented milk product and is rich m milk Warana is Axe first organized dairy m Maharashtra to manufacturer Shirikhand on an industrial scale. Shrikhand is marketed in 9adam, Pista, Kesar, Elachi, and Varieties. Warana Amrakhand: It is made from concentrated curd. Sugar and Alphanso mango pulp and has nutritional advantage. Available in 200 Gm & 500 Gm plastic cups.

Warana Strawberry Shrikhand: A flavor appreciated worldwide. Strawberry is now a high demand shrikhand. The specialty through is that Warana itself grows these strawberries twice a year. Available in 100 Gms & 2010 Gms plastic cups. Skimmed Milk Powder: Manufactured by drying skimmed milk with spray-drying technology after pre-concentration. Rich in protein and carbohydrates Constitutes 3% moisture 35% protein, 52% milk sugar and less than 1% fat. Total solids 97% solubility of 99.5%. Shelf life of 12 months of room temperature. ISI marked (Govt of India standard mark). Available in 25 Kg polythene linear also in 100 gm, 500 gm, & 1 kg. Polypacks. Warana Ghee: True to the tradition of the ancient Vedic times, Warana Ghee keeps up the age-old values. Complete milk fat (99.7%). Granular and whites in color. Agmarks special grade (Govt of India Certification) Products. Shelf life of 6 months at room temperature. Manufactured and packed and automatic its machine. Waraba Lassi: This is popular Indian fermented drink similar to liquid youthful. It is made from fresh cow milk by using lactic acid bacteria and mixing sugar. It is then pasteurized, homogenized and packed in pouches using form fill seal machine. Available in polypacks of 200 ml.

Warana Processed Cheese Processed Cheese in manufactured using perfect blend of ripened cheese and fresh cheddar and other chasse varieties. Processed Cheese contains 40 % on dry basis and is rich in protein by 35% on dry basis. Nutritionally chesses is a very good source of protein. Mazzardla Cheeses: Manufactured using fresh pasteurized buffalo milk- Mazzardla is used making. The stretching and melting properties are use in pizza preparations.

Quality Truly International: Warana has been recently awarded the ISO 9002 Certification ad thats not all, Warana will be HACCP certified in the nearest future. Thus increasing the export of its quality products world over. VARIOUS SCHEMES OF DEVELOPMENT: 1) Butter Milk: Our main aim is to encourage dairy farmers to produce more milk of better quality economically. 2) Insemination Services: The scattered cattle population is given insemination services sat village level by providing frozen seamen containers through the veterinarians and trained lay main inseminators, free of cost.

3) Aid: Veterinary aid is provided round the clock by a team of mobile veterinarians at nominal cost. This to keep the animals in healthy condition faculty is provided.

4) Subsidy: The local breeds are gradually upgraded for more yields. Bringing in the high yielding buffaloes breed animals from track its original track augments this process. We encourage farmers to opt for this scheme by providing 30% subsidy on purchase cost. The habit of green fodder feeding round the years is encouraged by providing the green fodder seeds at 50% subsidized rates

5) Security: The dairy cattle, the farmer and his family is ensured to give stability and security to his Ventura as a whole, through our own funds. 6) Daily Needs: To procure, collect test, store and supply goods dean milk and to cater to various needs of daily farmers like cattle feed, medicine, concentrated seeds etc. Societies are provided subsidy to construct buildings as per approved plans. 7) Training: Constant up gradation of employees skills and knowledge is achieved by imparting training in their respective fields like veterinary services, accountancy, milk testing etc.

8) Power Plant: To keep pace with the time Warana Dudh Sangh has imported powder plant from Australia. With its excellent capacity of 35 M.T. per day, we can run with better speed and technique.

9) Clean Milk Production: Cost of electricity and continuous electricity supply is the key factor in the cost of production. Keeping this in mind we have installed 2.2 Megawatt capacity Co-generation paint, which will ensure some other operations and give self sufficiency. 10) Clean Milk Production: Under the technical expertise of National Dairy Development board I we have commenced dean milk production programme. The revolutionary concept is changing the scenario in the milk-world-around.

Profit sharing: Sr.No. 1. 2. 3. 4. Particulars Reserve Fund Dharmadai Fund Change in rate fund Balance for next year Percentage 25% 20% 35% 20% 100% Amount Rupees 1,10,240.00 88,192.00 1,54,336.00 88,192.57 4,40,960.57

OBJECTIVES OF ORGANIZATION:-

Warana Sahakari Dudh Utpadak prakriya Sangh is popular in district There is good demand of Warana milk and milk products in market. This dudh sangh is successful in the brand image of the product in market. 1. To provide high quality of milk and milk products. 2. Giving facilities to employees as far as possible. 3. To increase the sale of Warana milk and milk products. 4. The next objective of dudh sangh is to give the opportunity to the management staff as well as workers for more study dairy & dairy technology etc. 5. The next important objective of dudh sangh is to give the maximum rates to file milk suppliers.

MARKETING MIX (MEANING): In marketing planning we use marketing information to assess the situation. We have to select specific marketing targets in the form of market segments or subdivision of the market. We formulate a combination of a number of devices or types of marketing activities that are integrated in to a single marketing programme to reach a particular target of market segments. The combination of these marketing methods or devices is known as the marketing mix. A successful marketing strategy must have a marketing mix as well as a target market for -whom die marketing mix is prepared. The element's or variable that make up a marketing mix is only four: 1. Decisions on product or services, 2. Decisions on price, 3. Decisions on promotion and 4. Decisions on distribution. These four ingredients are closely inter-related, under die systems approach; the decision in one area affects action in the others. Marketing mix manager is a mixer of all marketing ingredients and he creates a mix blending or combination) of all the marketing elements and resources. Marketing Mix offers an optimum (least cost) combination of all marketing ingredients so that we can have realization of company goals such as profit return on investment, sales volume, market share and so on. It is a profitable formula of our marketing operations. The marketing mix will naturally be changing according marketing conditions and also with changing environmental factors (technical, social, economic and political) affecting each market. It is of course, based on marketing research and marketing & must be fully related to customer demand, competition as well as other aforesaid environmental forces. In the simplest manner, the basic marketing mix is the blending of four inputs or sub mixes which form the core of the marketing system:

1. Product Mix 2. Price Mix 3. Distribution Mix, and 4. Promotion mix The outputs are optimum productivity and satisfaction. 1. Product Mix: Product is the thing process utility. It has four components: a) Product range, b) Service after sale c) Brand and d) Package. The product management evolves product mix consultation with marketing manager 2. Price Mix: Price is the valuation placed upon the product by the offered. It has to cover pricing, discounts, allowances and terms of credit. It deals with price competition. 3. Place (Distribution) Mix: Distribution is the delivery of the product and right to consume it. It includes channels of distribution, transportation, warehousing and in inventory control.

4. Promotion Mix: Promotion is the persuasive communication about the product by the offered to the prospects. It covers advertising, personal selling, seals promotion, publicity, public relation, exhibition and demonstration used in promotion. Largely it deals with nonprice competition.

IMPORTANCE OF MARKETING MIX: The determination of marketing mix has become an important development in the field of marketing, which provides the basis of sound programme. Marketing mix decisions constitute a large part of marketing management Marketing mix represents a mixture of four basic elements marketing i.e. product, price, promotion and physical distribution. Following points indicate the importance of marketing mix. Mix acts as a profitable formula for the marketing 1. Marketing mix by offering an optimum combination of all the marketing operations, which helps in realizing the company goals and objectives such as profit, return on investment, sales volume, market share, etc. 2. Marketing mix brings together various elements of die marketing system and it considers that balanced relations are maintained between these elements. For example, the price of a product depends upon its features, branding and packaging. Advertising media is also decided on the basis of the product and its factors. etc. 3. Marketing mix helps in pursuing consumer-oriented products by taking care of the needs and satisfaction of the customers and with this helps in increasing sales and earning higher profits. Thus, it serves as the link between the business firm and its customers.

4. The four elements of marketing mix are co-equal, interdependent and interrelated decisions or changes in one element usually affect the decisions or changes of the other. This signifies that these elements of the product arc all determined in an integrated manner and they together constitute the marketing strategy. 5. Marketing mix facilitates meeting the requirements of different types of customers. A thorough grasp of the customer is common to all the four elements, i.e. with the changes m customer's needs and purchasing power, the product design, pricing, promotion and distribution of the product will also change to satisfy the requirements of the customer.

FACTORS AFFECTING THE MARKETING MIX: There are innumerable factors that influence (he marketing mix. These factors can be divided into two categories. (A) Market factors (B) Marketing factors. (A) Market Factors: market factors affecting the marketing mix are such factors, over which company has no control but they affect the marketing activities of die company. Such factors are: 1. Consumer Behavior: Consumer behavior (needs, will and preferences of the consumers) affects the demand for the products. A marketing manager must study the needs. Will and the preferences are also affected by the change in income, fashion, social status, etc. and Ac manager should also study these factors. 2. Competition: Before deciding upon the marketing mix the marketing manager should also study the competitive conditions in the market For this purpose, he should take into account bases of competitors, competitor's viewpoint towards the consumers, quality and

characteristics of competitor's products and their marketing strategies, before preparing its marketing mix. 3. The Pattern of Distribution System: The marketing manager should consider the various forms of distribution systems and the nature and behavior of distributions before deciding upon the marketing mix of his company. As distributors come into direct contact with the customers and their attitude, behaviors, opinion about the product and method of work directly affect the nature and characteristics of the product. 4. Government Control: Government in India and in other countries also, controls the various activities of the marketing. In India the government intervention as regards the price, quality, distribution system and packing of the products is too much So, a marketing manager should think over the various government controls on the various marketing activities regarding the products of the company in preparing the marketing mix. B) Marketing Factors: The marketing manager should also consider the marketing factor before preparing the marketing mix. Marketing factors are such factors over which the company has complete control and make them fit according to the requirements of the market? These factors include the following: 1) Product planning, 2) Brand policy, 3) Packaging policy, 4) Distribution channels, 5) Personal selling, 6) Advertisement policy, 7) Special sales promotion policy, 8) Physical distribution, 9) Market Research.
1)

Product Planning: The product of the company must have the quality of satisfying the needs of the customers and it should plan and develop its products accordingly. Product planning is the "act of making out and supervising me search, screening, development and commercialization of new products, modification of existing lines and the discontinuance of marginal or unprofitable items" so that the product quality may be improved to suit the customer's needs.

2)

Brand Policy: It includes decisions regarding trademarks and brand name because it influences the sale volume of the product of the company. The marketing manager may go for the alternation policies retarding brands or may decide one brand name of the different products of the company or different brands may be used for different dualities of the same product. He may also decide that the product could be sold without any brand name. Packaging Policy: Packaging also has an important effect on sales. The marketing manager is to decide whether product should be sold loose or in packs. If he decides to sell the product in packs. die size and quality and get up of packing should be considered very carefully because sometimes customers prefer the product only because of its attractive packing. It also serves three main purposes.:

3)

(i) Protection of merchandise, (ii) Enhancement of the product value, and (iii) Advertising the Product. It improves the total profits of the company by increasing total and due to improved product image. 4. Distribution Channels: There are three main channels of distribution: (i) (ii) (iii) From the manufacturer to the wholesaler, then to the retailers and finally to the customers; From the producer to me retailers and then to the final consumers, thus avoiding the wholesaler and From the producer to the consumers directly, lie marketing manager is to take the decision regarding appropriate of distribution for the products taking into account the nature of the product, nature of distributors, their needs, their attitude towards the product and their morale. The marketing manager may apt one type of distribution

channel for all the products or different channels for different products.
5.

Personal Selling: In many respects. Salesmen arc Ac simplest heroes of marketing. It is the skill that the matches the customers needs with the company's products in effecting ownership transfer or making sales. Personal selling involves social behavior. The marketing manager is to decide whether or not to promote the sale through personal selling. It involves decisions regarding recruitment training and the organization of salesman. Advertisement Policy: Advertisement has its own role to play in the marketing. It is used not only to stimulate the demand of the product but for many other purposes, i.e. to maintain the demand of the existing products to given the information regarding the products etc. The marketing manager has to formulate the advertising policy taking into account the purposes, area, media of advertisement and advertisement copy etc. Moreover, it also includes decisions estimation the advertisement expenditure and its control. Special Sales Promotion Policy: Apart from the general advertisement policy, the business should have provided for the special sales promotion campaigns as a part of its sales promotion policy. Physical Distribution: All the above variables create demand, but creation of demand alone is not sufficient. The marketing manager must plan the supply of (he product in accordance with the needs of decide public of the different markets. For this purpose, he has to decide the policy of physical distribution of goods including transportation, warehousing and finance management so that the product may be made available at proper time and place with minimum cost of distribution to the. Customers.

6.

7.

8.

9.

Market Research: Marketing research is the soul of marketing. The necessary information is collected only through market research and the marketing manager can use such information in preparing the marketing mix. The study, analysis and evaluation of the above factors helps in preparing an ideal marketing mix but in practice the experience, knowledge and farsightedness of marketing authorities play the important roles rather than the above analytical and technical factors. The marketing authorities on the basis of their experience and farsightedness generally decide the ratio of different factors and their roles in marketing.

Four P's of Marketing Mix: The four basic elements of marketing mix are: 1) Product mix, 2) Price mix, 3) Distribution mix or Place mix, 4) Promotion mix. 1) Product Mix: Product is a bundle of utilities and features that give satisfaction to the consumer; it may be physical or psychological satisfaction. It has following components: i) Product range ii) Service after sales iii) Brand and package. The product management evolves the product mix in consultation with the marketing managers. Product planning is the first stage of product development and product planning comprises policies and procedures relating to, a. Product lines to be offered (qualities and designs) and also services. b. Marketing, to sell them where, when and in what quantity. c. New product policy, research and development programmes. d. Selection of trade marks. e. Brand policy individualized or family branding etc,

2) Price Mix: Price is the valuation placed upon the product by the marketer. It has to cover includes the pricing policies and procedures relation to, a. Price level to adopt specific prices; b. Price policy e.g. one price or varying price, price maintenance, use of list price, etc and c. Margins to adopt for company and for trade. 3) Distribution Mix: Distribution is the delivery of the product to consumer and his right to consume it. It includes channels of distribution, policies procedures relating to, a. Channels used between plant and consumer, b. Degree of selectivity among wholesalers and retailers, c. Efforts to gain co-operation of trade, d. Transportation, e. Warehousing and f. Inventory control. 4) Promotion Mix: Promotion is the persuasive communication about product by the marketing to the prospective buyer. It covers: 1) Personal selling, policies and procedures relating to a. Manufacturers organization; b. Wholesale segment of the trade, c. Retail segment of trade. 2) Advertising and sales promotion, publicity, and the policies and procedures relating to, a. The amount to be spent, b. Product and the corporate image desired;

c. Mix of advertising to the trade, and through the trade to consumers; d. Special selling plans or devices; e. Amount to be spent on displays and publicity, method of display, exhibition, demonstration etc. These four elements of marketing mix are equal, interdependent and essential. The marketing mix acts on the integrated marketing strategy and the four elements together constitute the marketing strategy.

DATA ANALYSIS AND INTERPRETATION

INTRODUCTION:
Milk is very important and necessary in human like. All levels of people from poor to the rich person use Ac milk. Milk is the complete food of the small children. Milk is perishable item. So it is necessary to reach each and every customer in time. So effective marketing: mixes are important So I study the marketing mix of Warana Dairy. For the collection of the data. I use survey method. After collection of the information of the consumers, dealer. I analysis this data, for in interviewing the dealers, consumers a special formulated questionnaire is used so that all the information the consumer, dealers will get. Some dealers give the detailed information's, but some dealers hidden the information. From the information I study the present marketing mix elements of Warana Diary. The information or data, which is collected from the consumers, dealers is analyzed and interpreted as follow.

Table No. 4.1: Source of Information of Warana Product Sr.No. 1. 2. 3. 4. 5. Sources Newspaper T.V. Advertisement Radio Posters Related Peoples Total No. of Respondent 85 240 97 43 82 547 Percentage 16 44 18 8 14 100

Graphical Representation
Source of Information
Newspaper T.V. Advertisement Radio Posters Related Peoples

Table No. 4.2: Preference to the Warana Products Sr.No. 1. 2. 3. 4. 5. 6. 7. 8. Products Shrikhand/ Pista/ Kesar Ghee Lassi Amrakhand Milk Milk Powder Cheese Paneer Total No. of Respondent 385 98 180 255 27 6 49 76 1076 Percentage 35 8 16 23 2 4 5 7 100

Graphical Representation
Preference to the Warana Products
Shrikhand/ Pista/ Kesar Ghee Lassi Amrakhand Milk Milk Powder Cheese

Table No. 4.3: Reason of Buying Warana Product Sr.No. 1. 2. 3. 4. Reason Quality Taste Price Availability Total No. Of Respondent 150 332 9 1 492 Graphical Representation
Reason of Buying

Percentage 30 67 2 1 100

Quality Taste Price Availability

Table No. 4.4: Purchase of Warana Product Sr.No. 1. 2. 3. 4. Particular Regularly Twice in Day Festival Season Any Time Total No. Of Respondent 16 0 62 327 405 Graphical Representation
Purchase of Warana Product

Percentage 4 0 15 81 100

Regularly Twice in Day Festival Season Any Time

Table No. 4.5: Availability of Warana Product Sr.No. 1. 2. Yes No. Total Availability No. Of Respondent 380 20 400 Graphical Representation
Availability of Warana Product

Percentage 35 5 100

1 2

Table No. 4.6: Quality of Product Sr.No. Availability Excellent No. 86 32 51 30 4 1 6 16 % 22 33 20 17 15 16 13 21 Very Good % 30 12 68 16 33 50 34 25 Average Bad Total

1. 2. 3. 4. 5. 6. 7. 8.

Shrikhand Ghee Amrakhand Lassi Milk Milk Powder Cheese Paneer

Good No. % No. 183 48 116 54 55 12 30 12 147 120 7 30 14 52 9 2 34 3 26 41 53 54 16 19

385 98 255 49 27 6 180 76

Graphical Representation
Quality of Product
80 70 60 50 40 30 20 10 0
ha nd Am Gh ra e e kh an d La ss i M ilk M Po ilk wd Ch e r ee Pa s e ne er

Excellent Very Good Good

Sh rik

Table No. 4.7: Price of Product Sr.No. 1. 2. 3. 4. 5. 6. 7. 8. Availability Shrikhand Ghee Amrakhand Lassi Milk Milk Powder Cheese Paneer High No. 121 30 57 66 6 1 13 13 % 31 31 22 37 24 84 27 17 Medium No. % 264 69 68 69 197 78 114 63 21 76 5 16 36 73 63 83 Total 385 98 255 49 27 6 180 76

Graphical Representation

Price of the Product

100 80 60 40 20 0
ha nd Am Gh ra e e kh an d La ss i M i l k Mi Po lk wd Ch e r ee s Pa e ne er

High Medium

Sh rik

Table No. 4.8: Packing of Product Sr.No. Availability Excellent No. 41 16 26 19 4 1 3 10 % 11 16 10 11 15 16 6 13 Very Good No. % 183 48 48 49 127 50 90 50 13 48 2 34 29 59 34 45 Good No. % 157 40 34 35 102 40 71 39 10 37 3 50 13 27 32 42 Average % 4 0 0 0 0 0 4 0 No 1 0 0 0 0 0 8 0 Bad % 385 98 225 49 27 6 180 73 Total

1. 2. 3. 4. 5. 6. 7. 8.

Shrikhand Ghee Amrakhand Lassi Milk Milk Powder Cheese Paneer

Graphical Representation
Packing of Product
70 60 50 40 30 20 10 0
Sh ri k ha nd Am G h ra ee kh an d La ss i M ilk M Po ilk w C der he e Pa se ne er

Excellent Very Good Good Average

Table No. 4.9: Taste of Product Sr.No. Availability Excellent No. 85 20 51 30 4 1 16 15 % 22 21 20 17 15 16 13 20 Very Good No. % 180 47 64 65 174 68 110 61 14 52 3 50 26 53 40 52 Good No. % 120 31 14 14 30 12 40 22 9 33 2 34 6 34 21 28 Average % No Bad % 385 98 225 49 27 6 180 76 Total

1. 2. 3. 4. 5. 6. 7. 8.

Shrikhand Ghee Amrakhand Lassi Milk Milk Powder Cheese Paneer

Graphical Representation
Taste of Products
80 60 40 20 0
Sh rik ha nd G Am he ra e kh an d La ss i M ilk Milk Po w de r C he es e Pa ne er

Series1 Series2 Series3

Table No. 4.10: Promotional Media Sr.No. 1. 2. 3. 4. Media T.V. Advertisement Newspapers Radio Posters/Banners Total No. of Respondent 360 82 40 132 614 Percentage 59 13 7 21 100

Graphical Representation
Promotional Media
T.V. Advertisement Newspapers Radio Posters/Banners