Recruiting Personnel
Singapore International Airlines is one of the largest employer in Singapore. They hired more than 14,000 people in 2003. Their recruitment process was set up in a way that helped them to keep the image as the home of efficient employees.
Compensation
Company hired employee from more than fifty countries. The pool of talent with respect to pilots was indeed global. Many of these pilots were expatriates drawn by the allure of flying the latest equipment under professional working conditions at very generous levels of compensation. SIA also provides different others compensation tools like housing, car facility, children schooling.
Weakness
Downsizing the Organization
SIA had laid of over 400 employees in June 2003 to bring down its operating cost. An additional 156 cabin crew staffs were laid off in late July. Downsizing the company may decrease the operating cost. But its a red signal for the employee those sustaining in the company. They may scared to their job and unprovoked to work willingly.
Cutting Salary
SIA also cutting down the salary for senior management by 22% and negotiations were on with cabin crew and ground staffs for further wage cuts.
Disfavoring of Union
Singapore International Airways failed to manage their labor union during the adverse situation of the company. Downsizing the company and cutting down the salary union made more unfriendly with the company. Company fails to make their union more loyal for the company. Downsizing can give the immediate benefit of reducing cost but for long time it will increase the cost. And if union is not favor of the company then company simply lose the number of profit.
Opportunity
Global Working Environment
Singapore International Airlines Hire employees from more than 50 countries. So there creates a global working environment. Its transforming of culture and employee can learn across the culture which creates a extra value in their career.
Training Program
All employees get at least a local training and those do excellent in the training period they allow to take a higher training from the USA. Employee getting this benefit without any cost which a extra advantages for the employee.
Alliance Network
By the late 1990s, alliance between air careers in different parts of the world had become the norm rather than the exception. SIA created a mega alliance around the world.
Compensation by Others
Its to very easy way to find the company strategy by contacting with union. SIA is one of the leading airlines so most of the company in the same industry may want to know the strategy of SIA. So they typical make a contact with union member of SIA and offer many gift and benefit. Its a extra earning of the employee.
Threat
Relationship Gap between Union & Management
SIA dont maintain a good relation with their union. So there is no other way of realizing the management limitation and union demand. If the union or group of union dissatisfies about the company and if they dont work willingly for the company than company can lose the productivity. Union may also unable to say their demand and they may have big trouble.
Discrimination
For the position of air hostess or cabin crew woman contract sign for one year which can be renewed in five times. Thats mean a air hostess able to work maximum five years. Company making discrimination by executing certain policy. Its cannot a fair policy of job.
Job Insecurity
Employee can lose job any time. Company downsizing strategy can fire any permanent worker. SARs, Iraq war and general economic malaise created fear among union members and crews to become insecure about their job. Its not only a threat for the employee its also a treat for the company also. Employee can be more motiveless to work and so that company can lose the productivity.
Using of Technology
Company becoming more technology oriented. Every where they installing new technology rather than human. So many employees can be threaded to lose their job for technology involvement. For example lunching online ticketing system many employees those who are assign to control the ticketing they lose their job.