Public Relations

Introduction:
Public relations as a concept was critically evolved in a business and industry and it subsequently spread to other areas of human activity. This profession is immensely applicable in government and public institutions like Corporations, Municipalities, Universities, Hospitals, professional and social service organizations. Public relations is never a monopoly of PR practitioners. In fact members of an organization and especially those in leadership, management and supervisory positions have a very important PR role to play. People who adopt the art of public relations stand better chances of survival and success since they can always find areas of mutual interest. Public relations with its well established network of techniques and tools, it generates activities which help and individual, groups, business corporations and government to build their own image and gain goodwill of the general public.

Meaning of Public Relations:

In one sentence the public relation is Relation with public. So, the meaning of public relation can be obtained by knowing the meaning of Public and Relation.

Public:
Public is a group of individuals having similar interest, likes, and dislikes, goals and circumstances. Public has its own likes and dislikes which sometimes can even be strong. This public can be classified into two types: 1. Internal public: Internal public is a public which are directly related with the organization, like employees, owners etc.

2. External public: External publics are indirectly related with the organization, like brokers, investors, wholesalers etc. In short public is any group of people who share a common interest.

Relations:
Relations are the outcome of mutual understanding which is derived from the process of sharing of the common interest. The need to establish relation with one another is created because of human wants. The respective wants of two individuals will affect their relationship. To understand any relationship, one must understand the wants of those involved.

Public Relation:
By the integration of the above two human element i.e., public and relations we get Public Relations. It is profession that is a part and parcel of management function.

Definitions of Public Relations:

Institute of Public Relations: Public Relations is the deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. Public Relations society of America: Public Relations is a philosophy and function of management expressed in policies and practices which serve the public to serve its understanding and goodwill.

INTRODUCTION OF THE COMPANY

Kalpavruksha. The embodiment of realisation beneath which one's every wish would be fulfilled. The resourceful tree of knowledge that has a significant presence in mythology. It is this tree that governs the functional and philosophical ideologies at Kalpataru, a synonym of the word Kalpavruksha. Kalpataru established in 1969 by Mr. Mofatraj Munot, the first generation entrepreneur, Kalpataru group has today forayed into diverse arenas, setting unmatched benchmarks for quality and ingenuity in its ambit of operation. Like the mythological tree, it has spread its roots far and wide, encompassing the areas of Real Estate and Property Development, Property Management, Power Transmission Towers, Plastic Processing, and Office Supplies. The group's hallmark however is its flagship company - Kalpataru Properties Pvt. Ltd. It was one of the largest Civil Contracting firms in the Middle East, based in the UAE during the period 1974 - 1982, employing over 7,000 people. Today, Kalpataru has made a concrete presence in the world of lifestyle construction through its innovative offerings of housing and commercial complexes. At Kalpataru, the focus is always on getting the basics right. That's why Kalpataru hires only the finest of professionals and sources only the most impeccable raw materials. Ensuring that its philosophy of no compromise in quality is powered beyond the standard norms. Most importantly, however, is the management's consistent effort to reengineer its

systems to remain in tandem with international standards. This is quite evident in its resolution to follow ISO norms for its projects and service functions. With a battery of 800 dedicated professionals, 75 landmark constructions and turnover of over USD 200 million, Kalpataru has made significant progress in the construction industry. They have their branches in Mumbai, Pune etc. The following points show the achievements of the Kalpataru: Best Residential Property(1-10 Lakh sq. feet) - Awarded to Kalpataru Horizon (Worli) - at CNBC AWAAZ Crisil Real Estate Awards 2007, on 17th August, 2007 Best Organizational Structure - Awarded to Kalpataru Group at CNBC AWAAZ Crisil Real Estate Awards 2007, on 17th August, 2007 Project of the year in Mumbai - Awarded to Kalpataru Horizon (Worli, Mumbai) at the 21st Annual Award for Excellence in Real Estate for the year 2006 by Accomodation Times, on March, 2007 3rd Prize (For Display of Class 17) Awarded to Kalpataru Properties Pvt. Ltd. Exhibition on Plants, Flowers, Fruits & Vegetables held by Tree Authority and Brihanmumbai Mahanagarpalika, from 22nd to 25th February, 2007 Commercial project of the year in Mumbai - Awarded to Kalpataru Synergy(Santacruz, Mumbai) at the 20th Annual Award for Excellence in Real Estate for the year 2006 by Accomodation Times 30th

KALPATARU SYNERGY SANTACRUZ (E)

We visited one group company of Kalpataru named Kalpataru synergy. The Kalpataru synergy situated at Santacruz (E). FEATURES: 10 level office building 3 level basements for car park Large floor plates and 2 service cores on each level High quality construction with structural safety against earthquakes Landscape garden and water cascades at entrance Spacious double height entrance lobby and reception 8 high-speed elevators, from Mitsubishi Elevator lobbies with marble / granite flooring and dado. In this company we visited Mr. Ashish Garg. He has done MBA & PGD in Advertising and communication management. He works as an assistant manager of corporate communication department. This department established in the year 2004-05. This corporate communication department looks after all the activities of Public Relations department. Mainly the

functions of PR are allotted to 2 persons who can be called as a controller persons of PR department.

PR DEPARTMENT OF KALPATARU SYNERGY Functions of department:

1. Brand building: Brand building basically includes publicity of the company and good image of the company in the eyes of all publics. In order to interact with the public it is necessary to have corporate publicity. The department has to undertake the issuance of announcements of corporate activities to the external communication media. 2. Promotion: This function is also undertaken by the PR department. Promotion indicates all the institutional framework of the company. Like this company organizes different events for their employees, exhibitions for all the publics. And the PR department also helps the company in sales promotion. 3. Awareness about the new products or plans: The kalpataru has its offices with different plans at different places. So, it is important for the company to aware to all the public about their new plans, policies, products etc.So with the help of PR department this function is also easily handled. 4. Government relation: For doing any activity the permission of government is important. As the government interferes, regulates new policies, new plans, so the company also requires to go with this. For making this process easy the government relation is also very much important. 5. Helps in advertising campaign: The PR department of the company helps the company to take care of PR strategy for different advertising campaign. 6

Aims and objectives of PR department of Kalpataru Synergy:

The very first and important, creating good image, brand building. Influence people Avoid the risk involved in misunderstanding. Handing situation like crisis very easily and systematically Improve good relation with internal staff as well as external public Undertake the various events for their employees To undertake the various functions for social welfare Good government relation Promote goodwill To inform about the various activities of the company To maintain relations with the various Medias

For creating the goodwill, Kalpataru undertakes various activities such as: goodwill Sales promotion Customer care services Various activities, to maintain good and healthy relationship with the employees. Various exhibitions for the external public Product or service promotion.

Counselor in PR department:
The work of a counselor in a PR department of Kalpataru is creating reports about the current happenings in the organization.

 Press briefing or creating the press report. PR with Journalists.

MEDIA:
Selecting the appropriate media:
Client service is the very important in relation with any organization. For maintaining good client service it is also important to select best and appropriate type of media. All public relations efforts should have specific objectives. That objective, together with the message, the audience, time and budget should determine the choice of media. Still, an advertisement or public service announcement does not constitute a controlled communication because the creator generally has control over its message. Kalpataru mainly uses two types of Medias for client servicing: 1. The print Media: under the print media company uses: A. Press Release: The head of PR department handed out or mailed the information to the media on behalf of the company. Due to quick and effective response from news release the company also uses new release. B. Booklets and Brouchers: The company publishes the booklets and brouchers of the company, which gives detailed information about the new plans, policies of the company. This booklets is also helpful for the clients. 2. Outdoor Media: Outdoor media basically consists of all the audio and visual media. Like the use of internet, TV, radio etc

Use of these types of media is very much helpful of the company for providing the good services to the clients. Good relation with the media is always helpful for every organization.

Employee relation:
As per as PR is concerned the employee relationship means sharing of organizational information among the employees. It is the process of establishing relationship, commitment and management while designing an employee communication program the PR department must focus on understanding the composition of the employees to whom the communication is directed. Kalpataru synergy also maintain the healthy employees relationship Training programs: When, any new product or service launched by the company or any new policy introduced by the company to adjust with these new things company always held the training programs for their employees. This training program helps the employees to do the work very correctly and with the interest, and it also work as a motivation to the employees. Training program also helps in developing the employees standards, their knowledge, and to improve their involvement in each type of work. EX.: R&D training program. Meetings: Kalpataru synergy always held the regular periodic meeting for their employees. Meeting is a face to face communication between the employer and employees. Due to meeting the employers come to know about the progress of the company, progress of the employees work. Employees can also put their problems, difficulties in front of employers through the meeting & can make out the better solution for this.

So, employees feel that the company is giving the attention towards their progress and all other things.

Internal PR activity: With the help of the PR department, company arranges different activities or functions for their employees. Like by arranging proper work schedule Company organizes Cricket match on off day for their employees and also annual gathering and best suitable employee get the award for their performance.

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PR & Government Relation:

When we asked to Mr. Ashish Garg, about his opinion on How much Government relation is important?, then he said,

Definitely, government relationship is very much important for every organization. It is very much important and necessary for every organization to follow and apply the government rules and regulations in their organization. The government relations, its interference, different policies, rules influence the organization work. So the good government relation is very much helpful for the company, which can be done through good PR connection.
The government relations cover bothe the local and the state level as well as the national level. Besides this the vocernments relations include : (a) Help in preparing and directing corporate appearances before investigating bodies of legislative hearings. (b) Direct programs design to promote the companies point of view in regulatory matters. (c) Report trends in government affecting the company. So a PR & Government relation is very much important for every organization.

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Social and educational projects of Kalpataru Company:

The Munot Foundation had recently organised an Osteopathy Camp from April 6, 2007 to April 9, 2007 at Kalpataru Synergy in Mumbai. Renowned Osteopath from Jodhpur, Dr. Govardhanlalji Parashar and his associates, had rendered their services for the camp. Treatment at the camp was offered without any charge. Over 375 patients were treated during the 4 day camp. Dr. Parashar and his team were on the job throughout the day and worked for more than 15 hours a day with just one break in between. Overall, patients were very much satisfied with the treatment and felt a miraculous change in their problems they were Suffering. The camp was a huge success. We organized a workshop for students all over India at IIT Kanpur, and made arrangements for the students to visit Kalpataru sites The establishment of a drinking water system for the city of Pipar, and it's surrounding areas in Rajasthan - a region that has suffered from chronic droughts.

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 We provide and maintain road dividers for added road safety. (Churchgate).

Role of companys PR department in Crisis Management.

Crisis is the situation where all the external as well as internal public of the organization get affected. This is the main turning and risky point for every organization: In such a situation Kalpataru handles it with the help of various measures: With the help of media like print media, electronic media etc. company try to handle the crisis situation very systematically.

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Other important factors of Kalpatarus PR department:

Company has customer service department to get consumer suggestions. Company always take part in industrial fairs & Exhibitions. Like MCHI exhibition for real estate.

Company always holds press conferences when any new projects are launched. PR department of the company supports to the marketing strategies of a company through new converge in publications & TV channels.

The company hs the outside PR agencies which also work for the company. The companys PR department is not going through recession as it is booming with lot of news channels coming up.

Basically the companys PR look after the external public relation and the internal communication helps in binding the good relations with internal public.

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Companys advice to newcomers in the PR Field:

Good relation with the Media is necessary also good relation with the government. Excellent analytical and writing skills are required.

CONCLUSION

THE lion is the king of the jungle. The same thing is in case of PR and the Organization. The PR department is the support for every company, which helps to company to become a king of the corporate world.

Good relation with the media, government, good communication skill, good writing skill etc is very much important in the Public Relation field.

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