INTRODUCTION : Johnson & Johnson and its many operating companies support community-based programs that improve health

and well-being. Our community partners show us where our giving can help the most. We listen to them and we learn from them so that the programs we support make a meaningful difference in peoples lives. Together with there partners, they are helping mothers and infants survive childbirth. They are supporting doctors, nurses and local leaders as they work to provide the best medical care to their people. And they are educating communities on how to reduce their risk of infection from preventable diseases. The desire to make people healthier and safer is at the heart of there Companys giving.

FACTS and FIGURES : -

2007 Ad Spending: $2.409 billion 2006 Ad Spending: $2.401 billion Breakdown

Magazines: $ 402.1 million Newspaper: $ 50.9 million Outdoor: $ 4.8 million TV: $ 879.4 million Radio: $ 34.8 million Internet: $ 49.2 million

Where J&J is spending money : Though J&J spent a substantial amount on prescription drugs, consumer product advertising was the name of the game in 2007. Neutrogena ($165 million), Tylenol ($152 million), Aveeno ($126 million), and Listerine ($111 million) made up the company's top four ad campaigns. J&J also spent $80 million on image advertising, though that was down from $100 million in 2006. J&J boosted its Internet advertising budget 41 percent in 2007 to 49.1 million. The company also embraced outdoor advertising--that budget increased 470 percent to $4.8 million. National radio spots were up 71.9 percent to 9.2 million. Overall, company sales rose 14.6 percent to $61 million.

Where J&J isn't spending money : None of J&J's top five ad campaigns included spending on

prescription drug advertising. Newspaper advertising fell a whopping 98 percent to a paltry $149,000 from 7.4 million.

ADVERTISEMENT CAMPAIGN for the following : ADVERTISEMENT PLAN

Shortage of Nursing Professionals : A shortfall of nearly half a million registered nurses as well as a serious shortage of nursing educators over the next decade threatens to disrupt both the quality and availability of health care services. Enrollment in nursing degree programs has fallen 17 percent over the last five years. Adding to the problem, registered nurses are leaving the profession at an ever-increasing rate. All of this is happening as the largest single generation in our nation's history reaches its age of greatest health care need. To address the nursing shortage, they have developed a nationwide campaign in support of the nursing profession. Working with health care leaders and nursing organizations like the National Student Nurses Association, the National League for Nursing, the American Nurses Association, the American Organization of Nurse Executives, and Sigma Theta Tau International, we hope to bring more people into nursing, develop more nurse educators, and retain the talent already in the profession.

MESSAGE STRATEGY
Campaign initiatives include national advertising, developing and maintaining a Web site, producing and distributing recruitment and retention materials, awarding student scholarships, raising funds to support nursing education programs, and sponsoring research projects. A national television, print, and interactive advertising campaign, presented in English and Spanish, was launched in 2002 and initially included broadcasts during the 2002 Winter Olympics, and thereafter during prime time national televsion shows as well as in local and regional market broadcasts. The company also developed the Web site, www.discovernursing.com, which thus far has logged more than 10 million unique visitors. Johnson & Johnson also has hosted regional fundraising celebrations of nursing called "The Promise of Nursing." These events are designed to engage local health care organizations which employ nurses to spend an evening recognizing the nursing profession and raising funds for faculty and student scholarships. Johnson & Johnson has produced and distributed a variety of recruitment materials, including 8 million brochures, pins, posters, and videos in English and Spanish. These and other materials were distributed free of charge to 30,000 junior and senior high schools, hospitals, nursing schools, and nursing organizations across the nation. http://www.jnj.com/connect/caring/initiatives/ http://findarticles.com/p/articles/mi_m0FSW/is_4_23/ai_n17210506/