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QUESTIONNAIRE PRODUCT - FACE WASH

1) How often do you wash your face? i. Once in a day -1 ii. Two times a day - 2 iii. Three times a day -3 iv. Or more 2) What all products do you use to wash your face? (You can tick more than one) I. Soap - a II. Plain water - b III. Natural ingredients - c IV. Face wash - d V. Other (please specify) _____________________________ If you use face wash then answer the following questions 3) How did you come to know about face wash? I. TV/Radio - 1 II. News Papers/Magazines - 2 III. Friends and peers - 3 IV. Stores - 4 V. Others (please specified) 4) What brands of face wash are you aware of? (You can tick more than one option) Aided / Unaided I. Himalaya - a II. Ponds - b III. Clean & Clear - c IV. Garnier - d V. Everyuth- e VI. Others (Please specify)_________________ 5) How often do you purchase? I. Once in a month - 1 II. Twice a month - 2 III. Once in two months - 3 IV. Other (please specify) ______________________ 6) Where do you purchase from? I. Departmental stores - 1 II. Kirana stores - 2 III. Discount stores - 3 IV. Other (please specify) ____________________________

7) What size of face wash pack do you purchase? i. 25 ml - 1 ii. 50 ml - 2 iii. 100 ml - 3 iv. 150 ml - 4 8) Who influences your decision while purchasing a face wash? I. Friends- 1 II. Family member - 2 III. Yourself - 3 IV. Doctors - 4 V. Other (please specify) _________________________ 9) Do you seek any type of information before buying a face wash I. Yes - 1 II. No - 2 If yes, then from where you try to seek information I. Research - 1 II. Friends - 2 III. Shopkeeper - 3 IV. Other (please specify) __________________________ 10) How much do you spend on a face wash? I. 50-70 - 1 II. 70-90 - 2 III. 90-120 - 3 IV. More than 120 - 4

Q11) what brands of face wash have you used in the past 1 year? _______________________________________ Q12) which brand of face wash are you currently using? I. Himalaya - 1 II. Ponds - 2 III. Clean & Clear - 3 IV. Garnier - 4 V. Everyuth - 5 VI. Other (Please specify)________________ Q13) Do you buy the same brand of face wash every time? I. Yes - 1 II. No - 2 Q14) If yes, since when are you associated with this brand? I. Less than a month - 1 II. 1 - 3 months 2 III. 3 - 6 months - 3

IV.

More than 6 months - 4

Q15) If no what other brands have you tried?(You can tick more than one) I. Himalaya - a II. Ponds - b III. Clean & Clear - c IV. Garnier - d V. Everyuth - e VI. Others (Please specify)_________________ Q16) how did you come to know about your current brand? I. TV ads -1 II. News Papers/Magazines - 2 III. Friends and peers - 3 IV. Stores - 4 V. Others (please specified) Q17) If, through advertisements then what are the factors that influence you to buy this brand? Rank them according to their importance to you. (1 being highest and 5 being lowest) Attributes 1 2 3 4 5 Celebrity a Information content - b Visual appeal c Medicinal properties d Story board e

Q18) Are you open to trying out new brands that are launched time to time? a) Yes - 1 b) No - 2 Q19) If yes, then what are the various reasons for switching the brands? I. Try new brand - 1 II. Bored from the previous brand - 2 III. Less variety - 3 IV. Needs get change - 4 V. Others (please specify) _______________________ Q20) If no, then what are the various reasons that prevent you to change your current brand? a) Trust on the current brand - 1 b) Fear of trying a new product on skin - 2 c) Use of the current brand since generations - 3 d) Lot of brands lead to confusion - 4

Q21) Are you using the same brand for males and females? I. Yes - 1 II. No - 2 For Males Q22) which of the following attributes do you consider important while purchasing a particular brand? Rank them according to your preference. (1 being no important and 5 being most important) Attributes 1 Anti-pollution a Fairness b Freshness c Germ free d Price e Leather formation f For Females Q23) which of the following attributes do you consider important while purchasing a particular brand? Rank them according to your preference. (1 being no important and 5 being most important) Attributes 1 Acne control (pimple control) a Fairness b Freshness c Packaging d Price e Leather formation f Herbal ingredients g Color h Variety i Anti-pollution j 2 3 4 5 2 3 4 5

Q24) Indicate your current level of satisfaction for the brand which you are currently using? Rank them according to your level of satisfaction (1 for dissatisfied and 5 for fully satisfied) Attributes 1 2 3 4 5 Acne control (pimple control) a Fairness b Freshness c Packaging d Price e Leather formation f Herbal ingredients g Color h Variety i Anti-pollution j Q25) which of the following attributes do you associate your current brand & the brands that have used in the past. (You can pick more than one) Attributes Trust-worthy a Caring b Reliable c Youthful d Self-sufficient e Self-confident f Responsible g Friendly h Refreshing i Protective j Boring k Traditional l Himalaya Ponds Clean clear & Everyuth Garnier

Q26) what other properties do you look in for a face wash? _________________________________

Q27) How will you rate to each of the following statement agree (5 for strongly and 1 for strongly disagree): Face wash is used for occasional wash but not for daily wash a I try out a face wash that my friend or relative recommend b Face wash clean my face better then soap c Face wash is very expensive d Face wash makes my skin more clear e Face wash provides me complete solution for my skin f

PERSONAL DETAILS
NameAgeSexMarital statusSingle

Married

Monthly IncomeNo. of members in the familyDo you live in a joint family Yes

No