IOS
250 million total iOS devices sold 18 billion App Store downloads Apple has paid out $3 billion to developers Games are about 40% of market
EASY MONEY?
Majority don't make much money The top-sellers make a lot Serial developers tend to do better How to get started?
CLASSIC MARKETING
Right Product Right Price Right Place Right Promotion Right Package Right People
The chicken (audience)? The egg (idea/product)? Assess who has a mouse problem? Build a better mousetrap?
Book by Seth Godin Bell curve of normality attening Anything works? App Store is a constraint Find your audience rst
WORLDVIEWS
Whats a worldview? Do you have any? Does your idea? Why do I need one?
REALITY CHECK
Fantasy
Reality
Customer checks iTunes for new games each day Customer reads your description and looks at your screenshots carefully Customer reads the positive reviews Customer buys your game Customer tells all their friends how great it is
Customer browses iTunes randomly and only occasionally Customer glances at your rating, description and screenshots Customer reads the negative reviews Customer may buy your game Customer tells all their friends if they dont like it
STRONG WORLDVIEWS
Strong worldviews attract likeminded people They also repel those who think different This is good Provides a lter during development What should you make?
IDEAS
Knowledge + Space
IDEA ASSESSMENT
Is it any good? Will my audience get it? Any way to rene it?
Create an image with a one-liner Show it to people Is it Wow!? Or Yeah, but...? Rinse and repeat
GODDESS REVIEWS
MMR REVIEWS
SCOPE
GETTING ORGANIZED
GETTING REGISTERED
GETTING UNITY
UNITY
No ofcial 2D No retained GUI No iOS input emulation Less than perfect version control
UNITY CONTENT
Maya Cinema 4D 3ds Max Cheetah3D Modo Lightwave Blender .fbx .dae .3ds .dxf .obj
All
Uncompressed Audio Ogg Vorbis Tracker/MOD .aiff .wav .mp3 .ogg .xm .mod .it .s3m
PROGRAMMING
Javascript C# Boo
WORKFLOW
Export 2D/3D assets Auto-imported Override settings if needed Prefab Bind or load in code
DEVELOPMENT
Conguring the project Connecting the required assets Conguring the game preview Setting up the folders Get to work!
BUILDING
Unity
Xcode 3 or 4
iOS Device
DEPLOYMENT
SALES
SALES ACTIVITY
2012 doomsday? Economic collapse? One door closes... Cup half full or empty? Your choice Do or Do Not!
PARTING WORDS
WORKSHOP
QUESTIONS?
GOOD LUCK!