New York City Job Market Update
Newsletter for LHH New York City office (Go to: http://www.esnips.com/web/LHHNYCJMC)
In This Issue
• Job Market Intel
• Career Events
• Networking Events
• JMC Job Search Tips
Also Included
• Useful Web Sites
• Media Resources
• Blue Steps
• Network of Experts
• Job Lead Sampler
Get Your Copy
NYC Job Market Update
available online at:
http://www.esnips.com/web/LHHNYCJM
C Access the latest and
back editions. Copies are
also available in the
common areas and from
your consultants… If you
have information to
submit, contact Rod
Williams at
rod.williams@lhh.com or
212.455.8583. Thanks in
advance!
CRN SpotLight
Check out the approximately
150,000 jobs on LeadLink
and don’t forget to keep your
resume updated on Resume
Reserve. New employers
and recruiters are added and
are searching daily.
Access both on the web at:
June 25, 2007
“JMC Live” – will be on holiday for the month of July but
returning as informative as ever in August as your Job
Market Consultant – Rod Williams recharges his batteries…
The Job Market Updates will continue on July 16…
Job Market Intel
A Job Interview You Don't Have to Show Up For
Microsoft, Verizon, Others Use Virtual Worlds to Recruit; Dressing Avatars for
Success
By ANJALI ATHAVALEY
It's now possible to meet with recruiters without actually showing up for a job interview.
Some employers are experimenting with Second Life, the online virtual community owned by San
Francisco-based Linden Lab, to screen prospective hires. The program allows job seekers to create
a computer-generated image to represent themselves -- known as an "avatar" -- and communicate
with executives of prospective employers as though they were instant-messaging.
A number of big companies put the new medium to a test last month, when recruitment-advertising
firm TMP Worldwide Advertising & Communications LLC hosted a virtual job fair with employers such
as Hewlett-Packard Co., Microsoft Corp., Verizon Communications Inc. and Sodexho Alliance SA, a
food and facilities-management services company. TMP says it will host another virtual job fair in
August.
The use of Second Life for recruiting marks yet another way that employers are incorporating popular
Web sites into their talent searches. Employers have already set up pages for prospective hires on
Facebook, the popular social-networking site, and have posted recruitment videos on Google Inc.'s
YouTube, the video-sharing site. Some companies troll for prospective job candidates on News
Corp.'s MySpace social-networking site.
But on Second Life, job seekers who are less tech-savvy are finding they can wind up shooting
themselves in their virtual feet. When they start, some people have a hard time designing and
controlling their avatars. Stephan Dowler, 37, a chef in Frederick, Md., went through an online
training course offered by TMP before the recruitment event.
"I spent six hours working on the character and figuring out how to get around," says Mr. Dowler, who
applied for a job as an executive chef at Sodexho.
He named his avatar Estephan Dollinger. "I gave him a big nose and brown eyes like me," he says.
But he couldn't figure out how to dress the avatar in a suit for the interview, so Estephan showed up
wearing jeans and a pullover.
Mr. Dowler didn't have any major technical problems, although during the job interview, he couldn't
figure out how to manipulate the avatar to sit in the chair -- so he sat it on top instead. (Others at the
event began floating in the air while doing their interviews.) It sometimes became confusing when
different Sodexho employees asked him questions at the same time, he says.
Mishaps aren't limited to job seekers; company executives aren't generally accustomed to
interviewing in the virtual world either. At a Second Life recruiting event this spring hosted by Bain &
1
 www.lhhcrn.com.
Blue Steps
We have negotiated a 20%
discounted rate for LHH clients
with Blue Steps the executive
search web site owned and
operated by the AESC
(Association of Executive
Search Consultants) which is
their professional organization
made up of over 200 of the top
executive search firms. See
your consultant for details.
AESC has around 200
member search firms, with
around 4000 consultants
around the world.
Co., the global management consultancy, a partner's avatar slumped over by accident and looked as
if it were asleep.
The phenomenon of recruitment on Second Life began with smaller, more-progressive companies
that already used the site to market their products. These companies occasionally recruited Second
Life users who visited their buildings. Now, other employers -- even in stodgier industries -- are
inviting prospective hires who have never used Second Life to show up in the virtual world and meet
with their avatar recruiters. At the recent Bain event, held in a virtual auditorium, the audience was
made up of graduate business students who had received summer internship offers but had yet to
accept them.
Connecting with job seekers on sites they use regularly is more effective than traditional recruitment
methods, especially with younger job seekers, says Dave Lefkow, CEO of talentspark, an Issaquah,
Wash., consulting firm that advises companies on the use of technology in recruitment.
Second Life, which is far less well-known than Facebook or MySpace, had 431,000 unique visitors in
May, according to Web-tracking firm comScore Inc. But the employers who have used it for
recruitment "have gotten significant benefit out of the buzz they've generated," Mr. Lefkow says, and
were able to show job hunters they are innovative.
For some people, the process may be too innovative. To use Second Life, for example, you have to
have a certain processor speed and graphics card to be able to download the software onto your
computer. The software isn't compatible with satellite Internet, dial-up Internet and some wireless
Internet services.
And of course, Second Life isn't as personal as a traditional interview. "The biggest difference is in
the body language," says Waqar Ali, 33, who attended the Bain event. "When talking with someone
in person, you are looking at someone in the eye, looking at how someone reacts to you."
Yet Mr. Ali was impressed that the firm was willing to try new recruiting methods. "I would expect Bain
to be much more conservative," says Mr. Ali, a dual degree student at the Massachusetts Institute of
Technology's Sloan School of Management and the John F. Kennedy School of Government at
Harvard University. He accepted an internship offer from Bain and is working in the firm's New York
office this summer.
For employers, Second Life provides certain advantages. For one thing, it's cheaper than holding an
actual job fair, where companies have to pay travel costs for recruiters. Hewlett-Packard, for
example, says the cost of participating in the job fair -- which includes buying "land" in Second Life --
was less than the price of paying a third-party recruiter to hire one experienced candidate.
Another plus: Higher-ups in the company, who wouldn't normally attend a recruitment event, are able
to make an appearance in avatar form. At the Bain event, for instance, Steve Ellis, the firm's world-
wide managing director, logged into the event from New Delhi, where he was attending a
management board meeting.
To be sure, Second Life has certain restrictions. At the Bain event, only 50 people could be present at
one time. Invitations were restricted to students who had received internship offers in the New York
and Chicago offices.
At the TMP fair, some job seekers who were scheduled for virtual interviews were confused about
when they were supposed to attend, since they lived in different time zones. Many ended up missing
their time slots. Out of the 749 job seekers who requested interviews at the TMP fair, 209 were
scheduled and only 150 actually interviewed.
Employers say they don't view Second Life as a replacement for traditional recruitment methods but
as an additional step that helps narrow the pool of candidates. "I do not envision the day that we
would hire somebody virtually," says Betty Smith, manager of university recruiting for the Americas
region at H-P. "This is really a supplement to our regular recruiting practices."
Recruitment managers see an upside to conducting interviews through instant-messaging in Second
Life: Job seekers tend to be more relaxed and open, since they are interacting with interviewers in
the same way that they would chat with friends online.
They also give better answers to questions. "I had time to think about it and type it without having
uncomfortable 'ums,'" says Carlos Krefft, a software developer from Miami who interviewed with H-P
at the TMP event.
Mishaps involving avatars are generally viewed as amusing. The blunders can even act as ice-
breakers. Mr. Krefft, 30, who attended the event as a brunette female avatar named Dragon Ritt, tried
to reach into his virtual inventory and hand an H-P employee his resume. Instead, he accidentally
handed her a beer. Luckily, he says, they laughed it off. H-P later offered to continue the interview
process, but Mr. Krefft had decided to accept a position elsewhere.
2
Career Fair
New York Career Fair
Date: Thursday, July 12th, 2007
Location: Metropolitan Pavilion- North and South Pavilions
125 W. 18th St. (Chelsea)
New York, NY 10011
Time: 10 am - 3 pm

Prepare to Meet These Top Employers

AmNY NL Financial Alliance
AXA Equitable NYC Teaching Fellows
Carr Business Solutions Primerica
Citizens Bank Savannah College of Art and Design
LA Weight Loss Centers Sprint
New Horizons Computer Learning Centers of New York Sunbelt Rentals
New York Life United State Army
And More…

JMC Job Search Tips (Simple Things pt 56…)

Would You Hire You?

This may seem quite an elementary question with an obvious reply but this is a test of your
own objectivity. Now being objective doesn’t mean being overly critical. It simply means
looking through another set of lenses. In this case, those of a perspective hiring manager.
First off, take a look at your marketing tools: your cover letter, resume, exit and positioning
statements; and ask yourself, “If this person were coming to me would I hire him/her?
What type of impression is being conveyed? Is it one of confidence and originality
or is it an overly processed canned approach? And based on my environment, does
this seem like the kind of person who’s going to be a welcome and productive
addition to the staff?” I’m sure it’s no surprise to any of you that these are effectively the
questions that must be satisfied in an employer’s mind before he/she decides to make an
offer. Sometimes in our rush to get our material ready for public consumption, we can
make the same mistake that many marketers and entertainment professionals make which
is failing to take into account the perspective of those who are the target of their product
(message). If your responses to any of the questions above isn’t one that communicates a
confident positive theme, then there’s still work to be done…

Networking Events (free / low cost events that may interest you)

The "C" Network

"Surviving Corporate America"; Tuesdays, 1 p.m.; people of various professions are brought together
to debate how to break through the elements for finding work; paid preregistration required; call for
locations and further information.
Fees: $12
100 Park Avenue, New York, New York 10017
Sponsor information
The "C" Network
Contact: TheCnetwrk@aol.com, 718/263-3501

3
Useful Web Sites
Here are a few free online locations that could prove helpful (if you know of other new or
unique sites forward them to me at rod.williams@lhh.com)
www.worldwit.org. It's a new design, new navigation and a ton of new content. But most excitingly for
us, our site now includes something that so many of our members have asked for: a careers site!
Our careers area, WorldWIT's Hire Ground, is the first online recruiting site that reaches women 'at
the intersection of work and life' with job alerts in the daily WorldWIT email digests. Jobs are also
posted on the searchable WorldWIT's Hire Ground website
http://newyorkcity.employmentguide.com/ bills itself as a portal for entry-level or a mid-management
positions. EmploymentGuide.com has got you covered. With our FastAPP feature we have made
searching for jobs faster and easier than ever. Simply complete an application and we’ll send it to
matching employers in your area.
http://www.janplace.com/ a site for those seeking opportunities in publishing, licensing, children’s &
family media, entertainment, interactive media, and related areas
http://www.gadball.com an excellent site that provides Free Job Search - over 100,000 Active Jobs!
Free Resume Distribution, Free GadBall Discussion Forums, Free Career Email Address, Free
Personal Email Address features links to For Sale Listings and many other types of information
portals from television/movie listings to the weather. It also has an online calendaring tool, news,
games, and entertainment links.
http://www.JobsOnWallStreet.com bills itself as the leading financial services online job board
http://www.efinancialcareers.com/ bank jobs, finance jobs, recruitment in the financial markets,
accounting and investment banking
http://newyork.craigslist.org/ another site that’s pretty cool. It bills itself as the following: craigslist is
about: giving each other a break, getting the word out about everyday, real-world stuff. restoring the
human voice to the Internet, in a humane, non-commercial environment. keeping things simple,
common-sense, down-to-earth, honest, very real. providing an alternative to impersonal, big-media
sites. being inclusive, giving a voice to the disenfranchised, democratizing ... being a collection of
communities with similar spirit, not a single monolithic entity.
http://www.worklife.com/ Worklife.com provides industry specific career channels with a wealth of
information tailored to your career goals. Select a career channel to research industry information,
search jobs and build your portfolio.
www.ComputerJobs.com Recruiting Trends reports that ComputerJobs.com, an employment website
for Information Technology (IT) professionals and those who employ them, has launched a new web
site where IT professionals can discuss their careers, technology, current events, and more. The new
community called "The ComputerJobs.com Community," also offers employers resume keyword
searches, and job seekers the ability to search for high tech jobs on www.ComputerJobs.com.
http://www.teamworkonline.com/ a listing site that focuses on jobs in professional sports with teams,
offices, and connected entities (sports management, sporting goods, etc.). Here’s what they say
about themselves: 71% of the jobs posted here were filled by online candidates!
www.WomenSportsJobs.com currently has over 1,000 jobs posted in the following fields: Sports
Marketing, Sales, Advertising & Promotions, Public Relations, Sports Media, Broadcasting, Facilities,
Sports Events & Operations, Recreation, Health & Fitness, Website, Technology & Computers
http://www.job-hunt.org/ a terrific informational resource for job seekers
http://www.hightechny.com/ NY Labor Bureau site for IT employment (thanks Jay Colan)
http://www.ithotjobs.com/ bills itself as “ITHotJobs.com launched in 2001 to assist BIG 4, Top Tier,
Software 500, Fortune 1000 IT job seekers most impacted during the downturn has grown to
286,000 members and is utilized by over 9,775 IT specific recruiters.”
http://www.jobcircle.com/ JobCircle.com currently operates in CT, DC, DE, OH, MD, NY, NJ, PA, VA,
and WV , and provides a totally regional job search experience using our unique Latitude/Longitude
functionality.
http://www.dogpile.com great search site that uses Google, Yahoo, Ask Jeeves, About, Look Smart,
Overture, and FindWhat (talk about powerful!)
http://www.allretailjobs.com/ the name says it all

4
Free web sites continued…
http://www.nj.com/jobs/quicksearch/ links to job postings for 11 New Jersey newspapers including
the statewide Star-Ledger
http://www.chiefmonster.com a Monster.com site for Senior Executives
http://www.6figurejobs.com lists executive Jobs
http://www.ceoupdate.com lists non-profit executive level jobs
http://www.execsearches.com lists non-profit executive level jobs
http://www.bigfivetalent.com lists Big Five Jobs
http://www.employment911.com/asp/index.asp claims currently over 3,000,000 jobs posted by
companies that use them and searched from over 300 major career sites along with jobs including 1-
Jobs.com, Hotjobs.com, American Jobs, Infoworks USA, America's Employers, JobBank USA,
America's Job Bank, Job Pilot USA, Bakos Group, MarketingJobs.com, Career Avenue,
Monster.com, Best Jobs USA, NationJob Network, Career Builder, Net-Temps.com, Career Mosaic,
Perot Systems, Career.com, Prohire.com, Career Magazine, Recruiters Online Network, Career
Web, Select Jobs.com, Computerjobs.com, Softwarejobs.com, Computerwork.com, The Job
Resource, Crosswalk.com, Top Echelon, Dice.com, TopStartups.com, Employment 911, US Careers
Resource Center, Headhunter.net, Westech Virtual Job Fair. Offers some pay services but quite
effective without them.
http://seeker.dice.com/profman/searchEngineMarketing.jsp?rel_code=100 more tech jobs
http://www.guru.com/pro/professionals.cfm?tc=20010&kw=job%20search%20web%20 site helps you
find IT, creative, business and office/admin projects all on one website!
http://www.e-careercenter.com/ &
http://www.job.com/index.cfm?us=164&AID=6944408&PID=1225587 2 sites for posting resumes and
searching jobs

Fee Based Sites:

http://www.bluesteps.com Association of Executive Search Consultants (AESC) resume database.
LHH has a discounted rate (See your consultant)
www.theladders.com Based in New York City, TheLadders.com, Inc. is a privately held company
offering premier online job search destinations and content for the $100k+ sector of the employment
market. The company operates its primary consumer destination at www.theladders.com as well as
specialized job search Web sites for Sales, Marketing, Finance, Human Resources, Law,
Technology, Operations and all other $100k+ fields. For corporate and executive recruiters,
TheLadders.com operates TheLadders for Recruiters, enabling them to easily post and manage job
openings.
http://www.executivesonly.com lists executive jobs
http://www.netshare.com lists executive jobs
http://www.execunet.com lists executive jobs
http://www.executive.computerjobs.com lists executive technical jobs
http://www.vicepresidentjobs.com a resume posting site

Entrepreneurial Sites:
http://www.startupzone.com employment
http://www.topstartups.com employment
http://www.garage.com lists tech ventures and employment
http://www.fastcompany.com online version of magazine
http://www.vfinance.com funding for entrepreneurs
http://www.vcbuzz.com venture capital info

5
Non-Profit Sites:
http://www.philanthropy.com non-profit info and employment
http://www.nonprofits.org/ non-profit info
http://www.chronicle.com higher education info and employment
http://www.guidestar.org/ national database of non profits

Executive Job Listings in the Not-for-Profit Sector Advertised openings:

http://www.ceoupdate.com lists non-profit executive level jobs
http://www.execsearches.com lists non-profit executive level jobs
www.fdncenter.org/pnd/jobs
www.idealist.org

Search firm listed openings:

www.howe-lewis.com
www.drgnyc.com
www.pogsearch.com
www.imsearch.com
www.auerbach-assc.com
www.slesingermanagement.com
www.explorecompany.com

Media Resources
Please update by sending additional resources/corrections to jay.colan@LHH.com news and
trends:
television/print/music/interactive/digital/telecom/advertising
http://www.mediabistro.com/ -- Media Bistro: media industry networking and informational site.
Includes, news, advice, events listings, job boards, and discussion groups.
http://www.iwantmedia.com/– daily round up of media and industry news; extensive links to
other, related publications and sites.
http://www.poynter.org/medianews– Jim Romenesko’s media news: news, trends, extensive
links to other news and media related sites.
http://www.mediachannel.org/ -- Media Channel: global media news, issue guides, educational
aides.
http://www.mediaweek.com/ -- Media Week: online media news magazine.
http://www.insidemedia.com/
http://www.media.guardian.co.uk/ -- The Guardian online specialized media site.
http://www.eweek.com/– eWeek online version: media and new media news and resources
http://www.media-news.com/– Media news site, segmented by industry.
http://www.internews.org/– Internews: promoting free and open media on a global scale.
http://www.broadbandweek.com/– Broadband Week online version.
http://www.telecomcareers.net/– TelecomCareers.net: career resources, etc.
http://www.catv.org/-- CATV Cyberlab: news, resources for cable, broadband, and new media;
extensive list of links.
http://www.cabletoday.com/index.html– Bigpipe.com: cable news, resources, extensive links.
http://www.emonline.com/index.html– Electronic Media online version.

6
 http://www.dmnews.com/cgi-bin/index.cgi– DM News: online direct marketing news.
http://www.headlinespot.com/-- comprehensive news site: news, extensive links
http://www.tvinsite.com/broadcastingcable/index.asp?layout=webzine– Broadcasting Cable
online: news for broadcast and cable industries.
http://www.cableworld.com/– Cableworld online version: cable and broadband news
http://www.minonline.com/index.html—Min magazine: media business resources

television/print/music/interactive/digital/telecom/advertising (cont’d)
www.paidcontent.org focus on "the economics of content"
http://www.212nyc.org/ - interactive focus
www.mediapost.com
www.inanet.com for designers and art directors
www.cynopsis.com - daily briefing for broadcasting and cable, with job postings for NY and LA
Digital Music News (site/publication?)
www.nyctechwire.com
Inside Radio (site/publication?)
www.adage.com Advertising Age site
http://www.poynter.org/ - Web Tips – tracks U.S. TV
www.entertainmentcareers.net
www.rightmedia.com
www.venturewire.com – v.c. focus?
www.variety.com Variety - entertainment focus –including job links
This Week in Technology
British Academy of Film and Television Artists
http://www.digitalmusic2006.com/ - digital music forum
www.worldscreen.com Int’l News on programming /content that inevitably includes notes on
many NY companies
www.lightreading.com technology news with many notes on content deployments
www.digitalmedia.com – conference listings are searchable to obtain contact info for speakers
Multi-Channel News – publication?/site?
www.fierce.com – mobile media including wireless, IPTV and mobile media
BillBoard – music publication
www.journalismjobs.com
associations:
http://www.catm.com/-- Cable & Telecommunications Association for Marketing: library,
research, job bank, etc.
http://www.ncta.com/index.cfm– National Cable & Telecommunications Association: industry
news, legislative information, career resources, etc.
http://www.cthra.com/indopps.html– Cable and Telecommunications Human Resources
Association: job opportunities and career related links
http://www.aaaa.org/news/related_assoc.html– American Association of Advertising Agencies:
related industry links.
http://www.nynma.org/– New York New Media Association:
http://www.cabletvadbureau.com/– Cabletelevision Advertising Bureau: news, research, links,
career information.
http://www.ctpaa.org/– Cable Television Public Affairs Association
http://www.wict.org/main.cfm– Women in Cable & Telecommunications: resources and links
dedicated to improving the standing of women in the cable industry.
http://www.interactivehq.org/ -- Association for Interactive Marketing: research, education,
events, networking.

7
 www.americanbusinessmedia.com – association of business media companies
www.namme.org – National Association of Minority Media Executives
Magazine Publishers Association (MPA)
Online Publishers Association (ironically I don’t have the URL)
theory and scholarship:
http://www.ctheory.com/– CTheory: current scholarship on cultural, media, and critical theory
http://www.theory.org.uk/– media and social/cultural theory focusing on pop culture
http://www.utexas.edu/coc/journalism/SOURCE/j363/keywords.html– quick resources to major
leaders in mass communication studies
www.release1.0.com – Esther Dyson publication on v.c. and new technologies
Edventures – same on Ester Dyson
other resources:
http://www.hbscny.org/upcoming_events.htm - Harvard Business School Club of Greater NY –
Look for the Media Guru breakfasts
Media Staffing Professionals - Chicago based with jobs throughout the country
"The Soul of the New Consumer" - book on thinking for marketers and product developers
www.current.org – resource on NPR?
www.voice123 – voiceovers
One World? – cable advertising?
Promo magazine and Events Marketer for event marketing people
Provided by Ben Baumes, Jay Colan and the generous, spirited people who participated in the NY Media and
Entertainment networking group in January and February of 2007.

________________________________________________________________________________

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HR Director, JobPlex, Inc, Fort Lee, NJ, $120-$130 K + Bonus
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