"Don't ever do anything as though you were an amateur.

"Anything you do, do it as a Professional to Professional standards.

"If you have the idea about anything you do

that you just dabble in it, you will wind up
with a dabble life. There'll be no satisfaction
in it because there will be no real production
you can be proud of.

"Develop the frame of mind that whatever

you do, you are doing it as a professional
and move up to professional standards in it.

"Never let it be said of you that you lived an amateur life.

"Professionals see situations and they handle what they see. They are not amateur
dabblers.

"So learn this as a first lesson about life. The only successful beings in any field,
including living itself, are those who have a professional viewpoint and make themselves
and ARE professionals"

L. Ron Hubbard

1
The importance of values

Even if values are omnipresent in our everyday lives, we still find it difficult to “get a
handle” on them. Values are something real, yet they are really fluffy. In the same time,
idealists sustain that there is nothing more “real” than values because they lie within us,
they define who we are, they provide guidance for the decision making. Everybody has
these qualities deep inside and yet they are very difficult to comprehend. It is much easier
“to get a handle” on facts than on values. It is easier to compare how much two different
journeys cost but it is much more difficult to deal with values like: service, honesty,
quality and team-work, values that are included in the well functioning of the journey.

The meaning with this paperwork is that values enter into practically every decision that a
travel agent makes. Every travel agency values a world of peace for its travelers, social
recognition in the society or accomplishment as the key for its welfare and prosperity.
The way to accomplish these goals is through ambition, broadmindedness, and
competence. It is a system based on values that gives consistence and that functions by
mutual reinforcing.

Leadership

Organizational Long-term
Climate for
Ethical Conduct
Trust success

Table 1. The framework for the system of leadership and ethics.

2
The system functions by a general set of beliefs:

Respect for the individual: to respect the dignity and the rights of each employee.

Customer service: to give the best customer service of any company in the world.

Excellence: to hold the conviction that any

travel agency should pursue all tasks with
the objective of accomplishing them in a
superior way.

In order to clarify the mentioned system

deep researches have been done. The
paperwork is supported by a number of
philosophers, important men of state,
writers, novelists and brilliant debaters.

In order to understand the success and the acquirement of excellence of all the travel
agencies, the investigation method that is to be used is by directly applying to the already
existing developed booking system, the system of values.

3
The importance of values and ethics -development of the problem - Sweden

The serious ethical questions of concern to European citizens

rise once with the rapid scientific and technological progress.
These questions may have potential implications for future
generations.

There is for example the manager or the travel

agent, in our case, that complains about a two-
hour meeting that he is attending every Monday.
These meetings had not been generally well-
conducted and apparently had no relevance to
his job. He felt that these meetings were a
complete waste of time and still he was
attempting them.

While asked why he was doing this, his answer

came: “Well I have always attempted these meetings. It is a habit!”

This is in fact not an isolated case. Many managers, just like the one in the example given
above, get caught up in the “Activity Trap” and loose track of what their job really is
about: the focus should be on performance.

1. How to make a better world for our employees and for our clients?

Close related to ethics is the behavior of managers. One can point out four types of
leadership behaviors:

• The manipulator: is the leader that rules according to “the end justifies the
means”. The main function of leadership is to use deception and cunning to attend
his purposes.
 • The bureaucratic administrator: is the leader that rules according to “structure
is preserved through rules”. The main function of leadership is to communicate
and impose rules.
• The professional manager: The main function of leadership is to use people in
order to achieve organizational objectives.
• The transforming leader: is the leader that lifts followers to their better selves.
The best way to motivate them is by bringing out the best in others.

The principal theme of transforming leadership is that of lifting people to their better
selves1. It is important to describe closer the transforming leader type because this type
of leaders is very hard to find.

These leaders are the ones that not only that they try to know very closely their followers
but they also take a personal interest in the development of their staff. These leaders are
the ones that try to remove barriers, they provide effecting coaching, they witness the
development of their staff and this gives them a great joy. This knowledge includes how
they see themselves today and how they would like to see themselves in the future.

Most of the managers view their staff as what they are in the present or as what they have
been in the past, rare are those that see their staff as what they might become. This is the
exceptional quality that these leaders have. They perceive both what these individuals are
and what they might become and
they even take joy from helping
them to become what they might
become.

The “transforming” leaders and their

followers complete each other in
such a way that they raise one
another to higher levels of
motivation and morality.

1
William D. Hitt “Ethics and leadership: putting theory into practice”, p161

5
Many are those managers that see their employees only according to the functions that
they perform. But this is not the case of the transforming leader; he/she sees every person
as a human being and as a person of worth. As Immanuel Kant’s philosophy sustains,
every person is an end in itself and not a way of means to some other end.

The transforming leader does not stop to the knowledge of the “follower’s” present
values and motives; this is just a starting point. The transforming leader is facilitating the
movement of each person up on the hierarchy, and as a result of this advancement, new
values and motives emerge.

The transforming leaders consider coaching being as important as their job functions and
they evaluate their performance on the basis of how much their people are learning,
growing and expanding in job responsibilities. By serving as a role model, by providing
appropriate job opportunities, and by coaching, the potentiality is transformed into

References:

Day, Robert A. “How to write & publish a scientific paper” Cambridge: Cambridge
Univ. Press, 1998

Hitt, William D. “Ethics and leadership: putting theory into practice” Columbus:
Battelle Press, cop.1990

http://66.102.9.104/search?q=cache:Ya4my5gnPsQJ:europa.eu.int/comm/research/scienc
e-society/ethics/ethics_en.html+europa+ethics&hl=sv

Rokeach, Milton. “The nature of Human Values” New York: The Free Pree, 1973